Survey Results: It’s not all about sexy data visualizations

SARA BROTHERS & AMBER WESTSENIOR ANALYSTS, TEAM MEMBER INSIGHTS

WHOLE FOODS MARKET

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©2015 QUALTRICS LLC.

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Housekeeping

Sara Brothers, PhD Amber West, MSSENIOR ANALYST, TEAM MEMBER INSIGHTS Amber is an industrial organizational psychologist, her work at Whole Foods includes analyzing people data to inform business decisions related to selection, turnover, retention, productivity, training, and engagement. 

SENIOR ANALYST, TEAM MEMBER INSIGHTSSara is an industrial organizational psychologist, her work at Whole Foods includes selection and assessment, employee and engagement surveys, leadership development, & succession planning.

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Overview

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Data Viz is lots of fun! Tempting to focus on this

Need to STOP and focus on communicating to employees Survey strategy starts with a communication plan Remember that employees complete surveys to be heard Develop the story before the data viz

Research Says….

Role of communication

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Creates a dialogue between the organization and employeesBuilds trust

Translates numeric meaning behind data Connects your data to business strategy Gives employees a sense that their voice was heard

Finding the Balance

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Informing employees vs managing expectations Communicate clearly what feedback/actions employees should expect

Misinformation, poor distribution, and or unclear communications can break trust Satisfaction with information leads to higher satisfaction withOpenness of information and management awareness leads to higher

So, what can you do?

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Start with a clear survey strategy

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Who owns the survey process?Survey content Surveys are a strategically iterative process Design the survey and communications with reporting and action planning in mind

Communications Timeline ©

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January• Launch Engagement

Survey

February• Quantitative Reports released

to Team Leaders• Results presented to Team

Members

March-April• Focus Groups

October• Implement Changes• Communicate changes

to Team Members

December• Begin communications for new

Engagement Survey• Include expected timeline for

results/actions from leadership

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Focus on Team Member Experience

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Create a continuous dialogue with Team Members and show them their voice mattersGive our Team Members the feedback they need to become the best leadersUse science to understand how our policies affect Team MembersWho stays and whyInspire our Team Members to bring passion to their work

Utilize ALL available data

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Data Analytics & Communications

Engagement survey

Leadership 360

Fortune Survey

Exit SurveyCandidate Experience SurveyLeadership Opportunity Survey

Benefits Vote

External Comments

External Benchmarking

Turnover and New Hire Retention

Actionable Insights for Leaders

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Impact for leaders

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Continuous Dialogue with Team MembersLeaders feel confident in their understanding of Team Member morale and experienceLeaders get the feedback they need to be effective leaders HR and Leadership understand how Team Member experience is impacting the businessInterconnected data sources to give us a rich understanding of Team Member experience

Key Takeaways

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©2015 Q

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Effective Communication builds trust & leads to higher satisfaction with Work Leadership Co-worker relationships

Communications start long before the survey ever launches and continues long after the survey ends!A clear survey strategy is key

What problem does the organization want to solve? Short and simple Make every question count Link open text boxes to strategic action planning

Don’t wait to think about reporting and action planning until after data collection is complete! Show employees that their voice matters!

Here’s what you saidAs a result, here’s what we are going to do Thanks for taking the time to use your voice!

Empower your leaders to take action with easy to understand results.

Thank You!