Date post: | 14-Apr-2017 |
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1INSPIRED TO HELP YOU SUCCEED www.carlisleandgallagher.com @MelodyCallaway @InspiredByCG
Survey Says: Thought Leadership
@MelodyCallaway
@InspiredByCG
INSPIRED TO HELP YOU SUCCEED ©2013 Carlisle & Gallagher Consulting Group. Proprietary and Confidential.
About CG
2
Inspired to Help You Succeed
Management and Technology Consulting Firm
Founded: 2002
President and CEO: Bob Gallagher
Headquarters: Charlotte, NC
Privately held firm
US office locations: Charlotte, Chicago, New York, Los Angeles, Dallas, Jacksonville and Phoenix
Industry Recognition: Wall Street Journal, New York Times, Consulting Magazine, Inc. Magazine
Company Facts Our Focus. Financial services industry
Our Goal. Leading provider of consulting services to the financial services industry in North America
Our Services. Advisory, delivery, and business & technology services
Our Clients. Seven of the 10 largest financial services institutions in the U.S.
Our People. Over 10 years of financial services industry and consulting experience
Our Results. Solving your most challenging business and technology needs in today’s highly regulated and competitive environment
Our Value. Size, experience and approach driving exceptional services at an exceptional value
INSPIRED TO HELP YOU SUCCEED ©2013 Carlisle & Gallagher Consulting Group. Proprietary and Confidential.
@MelodyCallaway
@InspiredByCG
INSPIRED TO HELP YOU SUCCEED ©2013 Carlisle & Gallagher Consulting Group. Proprietary and Confidential. 3
Client Confidentiality
Financial Services Industry
Program in its Infancy
Competition
INSPIRED TO HELP YOU SUCCEED ©2013 Carlisle & Gallagher Consulting Group. Proprietary and Confidential.
@MelodyCallaway
@InspiredByCGFour PR Challenges to Overcome
INSPIRED TO HELP YOU SUCCEED ©2013 Carlisle & Gallagher Consulting Group. Proprietary and Confidential.
Positioning as a Thought Leader
4 INSPIRED TO HELP YOU SUCCEED ©2013 Carlisle & Gallagher Consulting Group. Proprietary and Confidential.
Leveraging Subject Matter Experts to Stand Out Above the Competition
Using Knowledge Capital
Go-To-Spokespeople Media Training Resident Experts
@MelodyCallaway
@InspiredByCG
INSPIRED TO HELP YOU SUCCEED ©2013 Carlisle & Gallagher Consulting Group. Proprietary and Confidential.
National Consumer Surveys
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Becoming a Thought Leader …
Creating original content
Enabling our SME’s to educate the industry
Developing a SEXY hypothesis
Hiring professionals to analyze your data
Uncovering newsworthy statistics and facts
Standing out from the competition
INSPIRED TO HELP YOU SUCCEED ©2013 Carlisle & Gallagher Consulting Group. Proprietary and Confidential.
@MelodyCallaway
@InspiredByCG
What go-to-market strategies are you most likely to use?
Presentations/SlideShare
Media & Analyst Relations
Social Media Webinars
Client Events White Papers Infographics Internal Communications
6 INSPIRED TO HELP YOU SUCCEED ©2013 Carlisle & Gallagher Consulting Group. Proprietary and Confidential.
@MelodyCallaway
@InspiredByCGSurvey Says
On the Money Media Coverage
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BANKS JOIN THE
DO-IT YOURSELF CRAZE
1 IN 3 WOULD CONSIDER A WALMART MORTGAGE
48% OF AMERICANS ARE READY FOR MOBILE WALLETS‘‘
’’‘‘
@MelodyCallaway
@InspiredByCG
INSPIRED TO HELP YOU SUCCEED ©2013 Carlisle & Gallagher Consulting Group. Proprietary and Confidential.
Results
8
@MelodyCallaway
@InspiredByCG
INSPIRED TO HELP YOU SUCCEED ©2013 Carlisle & Gallagher Consulting Group. Proprietary and Confidential.
INSPIRED TO HELP YOU SUCCEED ©2013 Carlisle & Gallagher Consulting Group. Proprietary and Confidential.
$75,000 per campaign
Creating data that was real and mattered to the financial
services market
Having reliable spokespeople that have the flexibility and
willingness to participate
Creating different content form factors to meet all market
demands
Leveraging the power of traditional media and new media
The Budget Factor
The Authenticity Factor
The Know-It Factor
The Content Factor
The Social Factor…9 INSPIRED TO HELP YOU SUCCEED ©2013 Carlisle & Gallagher Consulting Group. Proprietary and Confidential.
@MelodyCallaway
@InspiredByCGThe Five Factors That Made This A SUCCESS
INSPIRED TO HELP YOU SUCCEED ©2013 Carlisle & Gallagher Consulting Group. Proprietary and Confidential. 10
Q AINSPIRED TO HELP YOU SUCCEED ©2013 Carlisle & Gallagher Consulting Group. Proprietary and Confidential.
@MelodyCallaway
@InspiredByCG