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Women’s drinking behaviours in Vietnam -Strong peer pressure of drinking alcohols among female

Survey information

＜ Women’s custom of drinking ＞• Sample size: 492 samples• Respondent criteria: Female, 18-29 years old• Conducted time: July 29st - August 30st 2015

＜ Men’s custom of drinking, Men’s thinking about women’s drinking ＞• Sample size: 308 samples• Respondent criteria: Men, 18-29 years old• Conducted time: August 5th-6th 2015

＜ Custom of drinking within women who often drink ＞• Sample size: 32 samples• Respondent criteria: Female, 18-29 years old• Conducted time: August 5th-6th 2015• We asked women who answered everyday or 2 - 4 times a week

about frequency of drinking

Executive Summary

＜ Women ＞• 50% drink alcohol less than once a month• 72% drink one beer outside, women don’t drink much• I am worried about my health （ 43% ） , Women should

not drink alcohol （ 41% ） are main reasons of not drinking

• Special occasion(56%) is the main purpose of drinking

＜ Men ＞• 23% drink alcohol less than once a month• 12% never drink alcohol• 71% think women should not so much drink alcohol• 78% think women pretend that they cannot drink

Characters of people who often drink

＜ Women ＞• 60% women rarely drink, which is much less than men

• Most of the female drink 1 bottles of beer only

• Health concern, and the traditional opinion of “female-should-not-drink” are the main reasons

• For women, drinking alcohol at home alone is not common

• 78% female are asked to do bottle-up regularly

• 77% of men think that it is not good that women drink alcohol so much

• 78% of men think women pretend that they cannot drink, while 88 ％ of women pretend that they cannot drink even they can

Respondent profile (Women)

18 - 19

20 - 24

25 - 29

15%

36%

49%

Age

50%

37%

7%6%

Area

Ho Chi Minh HanoiCan Tho Da nang

Respondent profile (Men)

18 - 19

20 - 24

25 - 29

19%

33%

48%

Age

22%

20%

4%3%

51%

Area

Ho Chi Minh Hanoi Hai Phong

Can Tho Others

How often do you drink alcohol ?

60% women rarely drink. The ratio is much less than men

Never

Less than once a month

Once a month

Two or three a month

Once aweek

2-4 times a week

Every day/Almost every day

12%

23%

12%

25%

15%

9%

4%

19%

41%

13%

14%

6%

5%

2%

Women Men

＜ Women ＞How many beers do you drink?

1 beer only are the common answers regardless of the places

More than 7

6 -7

4 - 5

2 - 3

1

1%

2%

7%

25%

65%

2%

1%

7%

18%

72%

In house Outside

＜ Women ＞How many beers have your drunk the most in your life, at one time?

More than 10

8 - 9

6 - 7

4 - 5

2 - 3

1

0% 5% 10% 15% 20% 25% 30% 35%

7%

3%

9%

18%

31%

33%

Women do not drink so much, for 64% have drunk less than 3 bottles of beer

＜ Women ＞What is the reason that you do not beer so much

Others

Having things to do

Caring about diet

Allergy

Parents pressure

Drinking is bad behavior

Concern in motorbike drive

Bad taste

Dislike to be out of control

Safety concern

Dislike to get drunk

Women should not drink alcohol

Worring about health

6%

5%

6%

7%

12%

20%

23%

23%

31%

32%

35%

41%

43%

Health concern, and the traditional opinion of “female-should-not-drink” are the main reasons

＜ Women ＞Why and when do you drink alcohols?

I just like alcohol

Others

Fatigue recovery

Making dishes delicious

Relaxing

Relieving stress

Making enjoyment

I will drink when everyone is drinking

Making communication easy

Special occasion (Birthday, Wedding etc.)

0% 10% 20% 30% 40% 50% 60%

2%

4%

9%

13%

14%

18%

19%

20%

27%

56%

Special occasion (e.g wedding) are the main events for female to drink

＜ Women ＞What is your favorite alcohol?

Beer

Cocktai

l

Red wine

Rice w

ine(Nep M

oi etc.

)

Champag

ne

Others

VodkaRum

White

wine

Whisk

y

Tequila

Brandy

Gin

54%

23% 22%

14% 11% 9% 7% 6% 6% 6% 3% 3% 2%

Beer is the most popular with 54% of popularity

＜ Women ＞Where do you often drink alcohol ?

Restaurant gathers the most popularity with 53%

Restran

t

House

Street v

endor resta

urant

Bar

Others

Beerclub

ClubPark

53%

39%

29%

12% 9% 8% 6%2%

＜ Women ＞How often do you drink alcohol at home alone?

Never

Less than once a month

Once a month

Two or three times a month

Once a week

2-4 times a week

Almost every day

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

29%

46%

6%

5%

6%

5%

3%

For women, drinking alcohol at home alone is not common

Do you think the guys who drink many drinks “cool”?

Men ＝ 29% think cool, Women ＝ 14% think cool

No Yes I don't care

77%

14%9%

49%

29%22%

Women Men

＜ Women ＞About bottle-up

78% are asked to do bottle-up regularly

Always7%

Most of the times15%

Occasionally51%

Rarely21%

Never6%

How often are you asked to do bottle-up when you go drinking?

Making everyone drunk

Never do that

Making game more exciting

Peer pressure

Making the atmosphere better

2%

7%

9%

23%

60%

Why do you do bottle-up ?

How do you like bottle-up culture in Vietnam?

34% of women, 41% of men are negative about it

I don't like it

I don't really like it

Average

I like it

I really like it

19%

22%

37%

12%

9%

8%

26%

40%

18%

8%

Women Men

Do you think "Women should not drink so much" ?

Men=totally agree （ 46%), agree(31%)Women (drinkers) =totally agree(19%), agree （ 31%)

I totally agree it

I agree it

Avarage

I disagree it

I totally disagree it

46%

26%

17%

7%

5%

19%

31%

25%

22%

3%

Women who often drink Men

Most of men is with the conservative idea about women drinking alcohols

I think it is Vietname tradition that women

should not drink

I do not put with women drinking so much

alcohols

29 歳　会社員

27 歳　自営業

Do you think "Women should not drink so much" ?

– Opinions from guys

Gap in drinking alcohols

78% of men think women pretend that they cannot drink

88 ％ of women pretend that they cannot drink even they can

Always28%

Often22%

Sometimes38%

Rarely9%

Never3%

Have you ever pretend that　 you cannot drink

alcohol

Always22%

Often20%

Sometimes 36%

Rarely 13%

Never9%

Do you think ladies pretend they cannot drink alcohol?To Men

To Women

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