Date post: | 21-Jan-2018 |
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Marketing |
Upload: | qme-vietnam-market-research |
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Q&Me is online market research provided by Asia Plus Inc.
Vietnamese health consciousness and fitness demandAsia Plus Inc.
Objective
The demand of exercise and fitness are getting higher while the economy grows in Vietnam. This survey was made with an intention to
understand Vietnamese health consciousness and fitness motivation.
The survey was conducted to about 868 male & female among 18-39 years old in HCM & Hanoi
in Dec 2017
Health conditions
9%
20%
32%
37%
47%
38%
12%
5%
Female
Male
Very good Good Normal Not good Bad
57% of male and 41% of female considers themselves as health consciousQ. How good do you evaluate your current health?
Activities to maintain the health
54% of the respondents exercises for the health maintenance Q. Which actions below do you take in order to maintain/improve your health condition?
64%
61%
60%
58%
54%
51%
30%
24%
Refrain from smoking
Drink enough water
Sleep well
Refrain from drinking alcohols
Exercise
Follow a healthy diet
Go for periodical health checks
Taking health supplementary products
Activities to maintain the health
54% of the respondents exercises for the health maintenance Q. Which actions below do you take in order to maintain/improve your health condition?
64%
61%
60%
58%
54%
51%
30%
24%
Refrain from smoking
Drink enough water
Sleep well
Refrain from drinking alcohols
Exercise
Follow a healthy diet
Go for periodical health checks
Taking health supplementary products
Exercises to do
Walking / running are the most common. Football is most popular ball gameQ. In the past 3 months, have you taken part in any of the leisure activities below?
58%40%
38%27%
22%22%
16%13%
8%7%
4%4%
3%
WalkingRunningWork out
Play FootballCycling
Play BadmintonYoga
SwimmingNone of the above
Play BasketballTable tennisPlay Tennis
Others
Health consciousness
21%
28%
51%
52%
28%
20%
Female
Male
I go to gym currently I do not but am interested in going No and I am not interested
80% of male and 73% of female go / or have interests in going to the gymQ. Do you go to sport gym?
Health consciousness
Male are more for gaining muscles, while females are for weight lossQ. What are the reasons that you go or are interested in going to the gym
44%
57%
38%
17%
18%
28%
3%
39%
30%
81%
16%
15%
31%
2%
Stress relieve
Losing weight
Getting more muscles
Meet with new friends
As part of new hobby
Win more stamina
OthersMaleFemale
Interests in gym
Work out is popular for male. Female has higher interests in yoga/piratesQ. What are the things that you do or are interested in doing at the gym
62%
16%
54%
33%
34%
34%
16%
26%
7%
63%
60%
13%
32%
32%
14%
18%
5%
21%
Running machine
Work out / training machine
Yoga/pirates
Stretch relaxation
Personal fitness
Sauna/SPA
Swimming
dance / aerobics
boxing/martial arts MaleFemale
Decision factors of sport gym
Location and pricing are the two most important factorsQ. What are the important reasons in choosing a sport gym?
71% 68%55%
47%40%
33% 29% 29% 24% 23% 21%15% 14%
32%19% 16%
6% 5% 2% 5% 4% 7%1% 2% 1% 1%
ImportantMost important
Spending in sport gym
Intenders have less budget expectation than the real usersQ. n average how much is your monthly spending on sport gym subscription fee? / How much are you willing to pay for your monthly gym subscription fee?
5%
6%
20%
28%
29%
31%
20%
15%
13%
14%
13%
7%
Users
Intenders
Under 100.000 VND From 100.001 to 200.000 VND From 200.001 to 300.000 VND
From 300.001 to 400.000 VND From 400.001 to 500.000 VND From 500.001 and above
AUDIENCE PROFILE
Respondent profile (N=868)Gender
Male, 53%Female, 47%
18-24, 42%
25-29, 28%
30-39, 31%
Age
HCM, 49%HN, 51%
City
Household income
8%
15%
20%
24%
33%
Under 4,000,000 VND
4,000,000 - 9,000,000 VND
9,000,001 - 14,000,000 VND
14,000,001 - 20,000,000 VND
Above 20,000,000 VND
Q&Me – About Online Market Research Services
Our SolutionSurvey is conducted via mobile phone and the data is processed real-time
Affordable Quick High qualityTakes 24 - 48 hours for most surveys, proving
real-time analysis
Superb real-time analysis for flexible and accurate data collection
1/3 of the competitor pricing
Our Advantage: Direct Panel ManagementOur strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 300,000 members as of Nov, 2017
0% 1%
18%
31%
22%
14%
7%
3% 3%1%
Age
19%
18%
6%4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City
Process for the quality assurance
Questionnaire based on the exact profile
• Refined and very derailed database panel
Take out users with irrelevant replies
• Remove Fake questions hit users
• Remove Contradicted answer users
• Take out straight answer users
Take out speed users
• We count the average median time and take out those who are less than that
Manual check by the experienced researchers
• Our experienced researchers will check the relevance as well as open comments
Re-assortment of panelist priorities
• Based on the survey results, bad users are screened out while prioritizing those who return s good feedbacks.
Online is considered to be “cheap and bad” in general. Q&Me providesseveral methods providing data with quality
FACT CONSISTENCY SCORE
97%
THOUGHT CONSISTENCY SCORE
91%
STRAIGHT-LINER/ FLAT-LINER SCORE
89%
SPEEDERS SCORE
97%
QUALITY CHECK SURVEY SPECIFICATION
N (Sample size) 300
IR (Incident rate) 100%
LOI (Lenght of Interview) 10 minutes
Success Criteria Overral score of 80% or higher
THE RESULTS
Overal score 93.5%
Average scorein the industry
73%
(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
Our quality score by SSI
Evaluation for our quality assurance
Contact Us
URL: http://www.qandme.netContact: [email protected]
Q&Me is operated by Asia Plus Inc.
Asia Plus Inc.Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC, VietnamTel. +84 839 100 043