Surveying patrons with Impact Survey
A fast, easy way to gather feedback from the community
ImpactSurvey.org
8/4/2017
What is Impact Survey?
A survey tool that helps libraries:• Gather information about how patrons use their library
services• Analyze collected data to inform internal planning and
benchmarking• Present findings to key stakeholders to advocate for
technology services
Opportunity for All: How the American Public Benefits from Internet Access at U.S. Libraries
http://impact.ischool.washington.edu/us-public-library-study.html
Research Methods
Research methods
• Over 400 libraries assisted• Surveys
– Telephone: 3,176– Web: 44,881
• Case Studies– 4 libraries– 208 interviews
People use public technology for a variety of important purposes
7%
25%
33%
34%
37%
40%
42%
60%
Entrepreneurship
Managing finances
Community engagement
Government and legal
Health and wellness
Employment
Education
Social connection
Area
of u
ser a
ctiv
ity
Percent of all users
Simple setup to professional reports in just a few steps
4. Get results in customized reports the same day
1. Create an account 2. Install the survey link on the library’s website
3. Run the survey and invite the community to respond
Impact Survey Outcome Areas
Education Employment Social inclusion
Civic engagement
Health eGovernment eCommerce Entrepreneurship
How do Impact Survey and Edge work together?
Advancing communities through high quality and sustainable digital inclusion resources
Advocacy Support
Planning and
resource allocation
Community Needs
Assessment
libraryedge.org impactsurvey.org
-Create an action plan to deliver the right services -Measure the change in patron outcomes as a result
-Find out how patrons are using technology resources and what they get out of them.-Gather information from the community about policy areas of strategic importance
-Use advocacy tools to communicate the value of public access to the community and gain support.-Use executive tools to show city managers that the library is accountable for results
Registration1. At ImpactSurvey.org, click “Sign
Up”2. Using the drop down menus,
select your state and then select your library.
3. Fill out the registration form with your personal information.
4. After you submit, someone from the Impact Survey team will approve your account.
Impact Survey allows multiple users per library! Each staff member using Impact can have their own account.
Update organizational profile
Choose your survey
Choose fielding dates
Setting up a promotion plan
Survey links for your library website
Banner/button instructions
Web survey links
Survey dashboard
Survey reports and data set
At the end of the survey period, you can download ready-to-share reports and a dataset for further analysis.
Chuck WettergrenRamsey County (MN) Library
Thank you
ImpactSurvey.org