Date post: | 07-Aug-2015 |
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Technology |
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Lone Product Manager
We Are Passionate Product Champions
Alicia Dixon @Li_Li_D
Kristin Bolton-Keys @KristinBKeys
#LonePM 2 @Kris/nBKeys @Li_Li_D
Introduction
§ Somebody has to be the first – Working as the “Lone PM”
§ Provide usable tips to make life easier – Identifying key players – Role definition – Training resources
#LonePM 3 @Kris/nBKeys @Li_Li_D
Define Your Role or Others Will Define it for You
Define Your Role
§ Clear role definition makes it harder to ‘go around’ the PM
§ Focus on the necessities
§ Avoid falling into other defined roles: § Account manager § Dev Ops § Product trainer § Tech support § Technical writer
#LonePM 5 @Kris/nBKeys @Li_Li_D
Know Your Stakeholders
Who Owns This Thing?
§ Define stakeholders § Build relationships § Share product vision/
objectives #LonePM 7 @Kris/nBKeys @Li_Li_D
§ Define roles § Create approval process § Communication
cadence
Stakeholder Map Roles & Responsibili4es Matrix
Understand Your Users
Lean Design
Thinking Human-Centered
Users Need Love Too
#LonePM 9 @Kris/nBKeys @Li_Li_D
Design Thinking Lean Human-
Centered
#LonePM @Kris/nBKeys @Li_Li_D 10
Rose, Thorn, Bud
Round Robin
Additional Methods
Don’t Let Lack of Money Stop You
Be Resourceful
Get creative and find inexpensive tools:
§ Software
§ Document templates
§ User research
$ #LonePM 12 @Kris/nBKeys @Li_Li_D
Low Cost (& Some Free) Tools § PM Templates & Tools: Mironov, Pivotal, ProductCanvas
§ Usability Research: UserTesting, Userlytics, Loop11, ClickHeat
§ Prioritization: Validately,
§ Analytics: Google Analytics, Mixpanel
§ Wireframes & Mockups: InVision, Wirefy, Blueprint,
§ Graphic Design & Screenshots: Canva, Snagit
§ Customer Feedback: UserEcho, UserVoice
§ Collaboration: Trello, Slack, Asana, Skitch
§ Surveys: WuFoo, SurveyMonkey
§ Glossary: Sequent, Blackbot
§ Data: Statista
§ CRM: Fusioo #LonePM 13 @Kris/nBKeys @Li_Li_D
Acquire Some Skills
“I once had a person working for me who claimed she didn’t need any additional training due to her 20 years of experience. One of my colleagues remarked, she actually has one year of experience, repeated 19 times.”
- STEVE JOHNSON #LonePM 15 @Kris/nBKeys @Li_Li_D
Less than 3 years 5+ years 3 to 5 years
§ Complete formal Training
§ Attend Meetups § Follow experts on
Social Media § Attend
conferences § Develop core
skills – 101 courses
§ Become a conference speaker
§ Give a keynote address
§ Become a guest blogger
§ Complete Formal Training
§ Attend Product Camps
§ Attend conferences § Complete outside
projects § Diversify product
experience § Enhance core skills
– 201, 301 courses #LonePM 16 @Kris/nBKeys @Li_Li_D
Never Stop Learning
Less than 3 Years 3 to 5 Years More than
5 Years
Establish a Professional Support Network
PMs Need a Support System
PEERS § Establish a ‘Product Council’ – 3 to 5 people who
you can share issues with to get feedback § Use social media to connect with local PM’s, then
meet them face-to-face § Pay It Forward – help others MENTORS § Find an experienced mentor
– Identify development gaps – Networking introductions
#LonePM 18 @Kris/nBKeys @Li_Li_D
Get Sh*t Done
“Perfec'onism is o.en an excuse for procras'na'on.”
-‐ Paul Graham, Y Combinator
“You don’t need more 'me, you just need to decide.” -‐ Seth Godin
“Never half-‐ass two things. Whole-‐ass one thing.” -‐ Ron Swanson, Parks and
Recrea4on
“Don’t be a complainer; make things beHer, let it go, or take ac'on to make it beHer.”
-‐ Tina Roth Eisenberg, TaHly
#LonePM 20 @Kris/nBKeys @Li_Li_D
§ Stop doing everything!
§ “Product Janitor Tasks”
§ Four D’s of email by Jock Busuttil
(Re)Take Control of your Schedule
1. Define Your Role
2. Know Your Stakeholders
3. Understand Your Users
4. Don’t Let Lack Of Money Stop You
5. Acquire Some Skills
6. Establish A Professional Support Network
7. Get Sh*t Done
Thank You!
Alicia Dixon
@Li_Li_D
Kristin Bolton-Keys
@KristinBKeys