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Surviving Google's love/hate relationship with backlinks - SEMPRO 2016

Date post:14-Apr-2017
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Boaz [email protected] Google's Love/Hate Relationship with Backlinks

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Me: Managing SEO at SimilarWeb since the beginning (2009), currently an SEO/PPC/Social consultant.

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What has not changed in our relationship with Google?

4We are marketers, think like marketers, not just SEOs

5No links, no love

6Quality is much more important than quality

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7Money Buy me some love

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Internal links Old, but always sexy

What haschanged in our relationship with Google?

10Qualifying sites the old way

11PR/PA/DA/etc - A tail and crown doesn't make her a mermaid

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12User experience is more important than ever

13Bye bye, anchor text and keywords. Hello context

The only metric you need in 2016 to evaluate links?

15Traffic, baby, traffic is all you need

Change your paradigm

17Mary rich Get links that pay for themselves

Getting those links

19SERP attack

20iFrames for links, yes, they can pass juicehttps://www.seroundtable.com/google-iframe-link-14558.html

http://www.rimmkaufman.com/blog/do-search-engines-follow-links-in-iframes/31012012/

21Referring sites & traffic hubs

22Use CMS platforms, but build plugins, not just widgets

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23Social Twerking Twitter

24Adding value Wikipedia, Quora, etc

25Banners, not only for Performance Marketing

26Dont hire writers, rent their audience

Some tools

28SimilarTech.com Find sites by technology footprint (link)

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29ScrapeBox For research, or in semi-manual mode (link)

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30SimilarWeb PRO Referring sites and popular pages (link)

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What?Where?When?Why?How?

SimilarWeb PRO Keywords, or solving problems with the 5 Ws

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32Buzzsumo For finding authors with an audience (link)

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Thank YouBoaz [email protected]

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