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Susan HennumMembership Growth Chair
Marshall KregelTechnology Chair
Jim WaltherNew Club Building Chair
This session is about CHANGE . . .
Let’s look at how we can do that . . . S
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Attendees
Attendees
Beaumont .
Jasper 5 5 5 5 4 4 2 5 5 5 5 2
Mid-County, Nederland
Orange 4 3 4 3 4 1 2 1 1 2 4 2
Orange Golden K 4 4 5 3 3 2 5 5 5 5 5 2
Port Arthur 4 4 4 4 4 4 4 4 4 4 4 4
Silsbee 4 5 5 5 5 2 4 4 4 4 5 5
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DIVISION 10
Club Name Population
Mbr. Cnt. 2012
Ave. Age of Mbrs. Reporting DOB
2004 2005 2006 2007 2008 2009 2010 2011 2012 Trend Mbrs
Mar 2013
Beaumont 118,296 14 63 22 24 24 24 24 23 20 15 14 -8 16
Jasper 7,714 16 59 34 27 21 21 15 17 16 17 16 -18 16
Mid-County, Nederland 17,547 10 52 20 17 16 16 18 18 19 10 10 -10 10
Orange 18,595 40 51 43 39 34 38 39 40 45 46 40 -3 41
Orange Golden K 18,595 18 72 42 36 32 32 31 32 19 13 18 -24 18
Port Arthur 53,818 10 71 18 17 17 16 17 16 11 10 10 -8 10
Silsbee 6,611 37 56 51 49 49 49 49 59 49 52 37 -14 37
241,176 139 230 209 193 196 193 205 179 163 145 -85 148
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OPEN DISCUSSIONON YOUR
CLUB
How Can You Flip Your Club?
Are you having Fun and Learning?Do you have Future Leaders
lined up?Is your club Interesting and what’s
the Plan?
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F – FunL – Learning/
Leadership
I – Interesting
P - Planning
Overview
F is for FUN
Fun meetingsFun events
Fun membersFun service
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Fun meetings
Look at the smiles!
Top 10 fun ways to get to know new members.
Make meetings fun S
Fun eventsNew locationsSocial events
Home hospitality
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Fun members
•Recognition and rewards
•Special K or kudos•Stake your members!•District store rewards•Honor someone with
an Eliminate Donation
•Door Hangers
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Fun service projects &
events with SLPs Volleyball with Key Club and
CKI Miniature golf with K-Kids
and Builders Club Kids Against Hunger• Ramp Building• Use your SLP to help with
Fundraising for Eliminate!
Partner with the Youth and split
the Proceeds!
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L is for Learning
• New member orientation• District & Kiwanis
International conventions• CLE – for presidents and
secretary/treasurer• Webinars • Zone Conferences
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OR……L is for Leadership• Have your Officer Team in
place for at least 3 years out
• Step up to Leadership in your club!
• Be an Eliminate Project Club Coordinator
• Be a Lt. Governor
• Reach for a Dream ….Be a T/O Governor!!!
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Interesting
ProgramsEvents People
Planning Succession planning –
Have your leaders 3 years out!
Annual membership campaigns Community Analysis Club brochure Business card invites Great programs Education/Webinars
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IS MEMBERSHIP YOUR FROG
IN THE ROOM?
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Now That We Are Flipped How Do We Start our Membership Campaign?
Appoint a Membership Chairman
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Who Should Be Your Membership Chair?
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Motivate and inspire membersEnlist club members to serve on their committeeLead by exampleCreate fun and excitement around recruiting Have great attendanceBe a great communicatorBe positive and open to new ideasSkillful delegator
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Set growth goals at the beginning
of each year.
Things To Do First!
25%
Create an ongoing plan for recruitment
of new members and retention
Create and update new membership packets including volunteer interest form.
Identify your Club Mission.
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Kiwanis is a global organization of volunteers dedicated to changing the world one child and one community at a time.
Defining Statement……
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Let’s Get Started!
Marshall Kregel…..
Why is Marketing and Media Important to Your Success?
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Strong membership committee
Community assessment
Club member inventory
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Look At Your Membership Options?
Traditional Members
Those who can attend your weekly meetings.
Do your dues include your meals??
Corporate Members
Project Members (only for clubs who charge for meals)
Pay for meals only when they attend.
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Does Your Club Have A Website?
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Do you have a QR code?
Do you have a brochure and business card?
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Club Brochure
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Have Your Kiwanis Business Card Ready!
This entitles you to one free dinner…
White Rock Kiwanis Club
Meets Tuesday at 6:30 pm on Thursday
At Chubby’s
Northwest Hwy & Jupiter Rd.
We Save Lives!
www.TheEliminateProject.org
www.txok-kiwanis.org
www.whiterockkiwanis.wordpress.com
Front
Back
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Where can I get a list of organizations?
Chamber of Commerce
Local Government Websites
Elected Officials Website
Find a Church Website
United Way Website—non-profits
Compare List to Club Membership
What industries/major organizations are missing
What levels of representation are missing
Develop contact lists for each industry
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Preparation: (3-4 weeks)Organize club into industry specific networking teams
Order promotional material
Train teams on process
Recruiting period (5-6 weeks)
Hold a recruiting event (allow 1 week)
Follow-up recruiting (4 weeks)
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Set Up A Postcard
to Recruit With!
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Don’t Forget To Have Your Membership Applications
and Criminal Background Checks
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Create and update the club membership roster. Recognize and reward members often.
Establish a regular schedule for new member orientation and induction.
KIWANIS
KOLLEGE
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SHOW YOUR KIWANIS PRIDE!!!
Get people in your Neighborhood Talking!
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Share Your Personal Story!
I love Kiwanis because it gives me the opportunity to serve those less fortunate. I feel like I really make a difference when I help collect shoes for the Shoes for Orphan Souls
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How Do We Turn Speakers into Members???
•Speaker’s Gift from
District Store
•Thank you card with a donation to the Eliminate Project in the speaker’s name
ALWAYS…….
HAND THEM AN APPLICATION AND INVITE THEM TO RETURN!
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Other Ideas to Increase Membership
•Club satellites
•Project Partnership Clubs
•Corporate memberships
•Social media: Facebook
and Twitter
•HAND THEM AN APPLICATION!!!
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Are You On Linked-In?
Recent Study on Linked In Stated…..
Fewer boomers have been volunteering
Lately. One reason is their inability to find places where they can help out in a way that’s more meaningful – to themselves!
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Plan Your Club’s Success
No one plans to fail . . . They just fail to plan. Planning for your club’s success will increase membership and retention.
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Retention
Members will stay in a program when they are engaged and committed
However, they leave when factors discourage continued involvement
Nurturing relationships is worth
your time–the payoff is–they
become loyal members
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Now That You Are ReadyWhere Do You Go For Help?
http://www.txok-kiwanis.com/ncb/
And….How do I use this
Fantastic site???J
The District NCB Website:
1.Governor’s comments2.The District NCB Team3.Special Resources4.Susan’s Membership Resources
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• Main Menu: • Create Account
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Need Help???
Susan Hennum/Membership Growth Chair
Jim Walther/NCB Chairman