Description:
We believe that beauty should come without consequence. Vibrant hair shouldn’t come at the risk of your health or your clients. Before the age of science…the solutions of beauty were so simple. Cleopatra’s beautiful skin? Milk baths. The secret to West African tribes healthy hair? Shea Butter. Throughout ancient history we turned to nature’s own healers…tapping them for their curative and restorative benefits. Over time we turned from the Path of Nature to the Path of Science, using chemistry to reshape the building blocks of life to be “more effective” “better” “faster” and “longer-lasting”. This came at a terrible cost…today chemicals are everywhere around us…and in us. Scientists estimate that the average person today carries within his or her body at 700 contaminants. It’s such a serious problem that the CDC monitor human exposure to environmental chemicals ongoing.* We set out to create the longest lasting, ammonia-free permanent natural color that performs as well (if not bet
