At the heart of the brand is a deep commitment to making a positive social and environmental impact. From working with skilled artisans to donating proceeds to charity, our company prides itself on giving back and creating the lightest carbon footprint possible. Each timeless design is meticulously crafted to remind people of the bounty of nature and to inspire them to protect what is precious.

The Mission of Mermaids collection swims with oceanic imagery and reflects my profound love of the seas. Whether it’s stacks of seahorse bangles or a conch signet ring, each piece has the quality of a family heirloom, wistfully reminiscent of a storied past. I want to give people beautiful tools to continue the conversation about ocean protection and conservation.

Small ripples can grow to make big waves of change.

– Susan Rockefeller

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For centuries, the myth of the mermaid has captivated people.

Ever passionate and hopeful, the enchanting creature physically transforms herself to pursue true love. Though she embraces living on land, the mermaid often returns to the seas to rejuvenate her energy.

Appearing only in the sacred light of the moon or the diffused glow of dawn and dusk, the mythical mermaid teaches us to release our overly bright vision of the world and relax into the power of simply being. She reminds us that all life on this planet must take pause in order to continue creating bounty.

Mermaids

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The oceans provide a home to of all life on Earth,

70%of the planet is covered by oceans - it is Earth’s largest, most important habitat

More than of our oxygen comes from oceans – that’s every other breath we take 50%

Over1 billion people depend on ocean fish as their ONLY source of daily protein

we have destroyed more than half of them1 in 4 fish raise their young in coral reefs, but in the last 40 years

of the Earth’s oceans are unexplored - we know more about Mars than our own planet95%

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and scientists believe more than 1 million marine species are yet to be discovered

PROTECT

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susanrockefeller.compress@susanrockefeller.cominfo@susanrockefeller.com