Presented by:Susan Toalson

The price of success is hard work, dedication to

the job at hand, and the determination that whether we win or lose, we have applied the

best of ourselves to the task at hand.

—Vince Lombardi

• “Business development is sales,” some will say, concisely.

• “Business development is partnerships,” others will say, vaguely.

• “Business development is hustling,” the startup folks will say, evasively.

What does Business Development mean to you?

“Business development is the creation of long-term value for an organization from customers, markets, and relationships.”—Scott Pollack, Forbes

What’s Meaningful vs.

What's a Squirrel?

What are your credit union’s strategic goals and how does your department show a

subjective and specific benefit back to those initiatives?

Provide Financial Education!

Increase penetration of Illini VISA

Increase Community Brand Awareness

Need a healthy mix!

It’s about leveraging relationships with:•Media•Key Influencers•Sponsorships & events

Have strong relationships

with local media

Position yourself and your Credit Union as the experts through local media.

How does your credit union use PR?

Relationships with key

influencers

• What kind of key influencers do you have in YOUR community?

• How do they connect you to your credit unions strategic goals?

Determine your target market.

Seek out opportunities that reach your target market.

Be relevant!

Employ tactics to meet objective.

Encourage engagement with all staff.

Ensure you have key

sponsorships

What are the not miss events

in your community?

Take feedback and ROI to marketing.

How can you be the eyes and ears of your organization??

Share insights you learned from listening at the event.

What's the Healthy Mix of activity at

your credit union?

List the top three ideas you heard today

and how you will implement them

upon your return.

Susan Toalson