SUSHMA NAMKIN REPORT

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Marketing Management

Report On

Industrial VisitAt

SUSHMA NAMKEEN

SUBMITTED TO-B.W.T.INSTITUTE OF BUSINESS

ADMINISTRATION

ASHRAM ROAD,

AHMEDABAD

SUBMITTED BY:-MANDALIYA BHAVIN D.

CLASS: - S.Y.B.B.A (A)ROLL NO: -2043

Sam:-4


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Preface

Without practical knowledge and experience, no one can be perfect.So Gujarat University has made the student to prepare a marketingreport of a company, which is an integral part of practical trainingsubject in 3 year BBA Programme.

The marketing training is very important and integral part ofexperience to develop managerial ability at the level of S.Y.BBA. Thestudents are required to study marketing aspects of any company toget the practical knowledge about this subject.

Marketing is the main function of management. It has occupiedthe focal prints around the business activities. If there is nomarketing there will be a minimum sale once up on a time therewas only barter system or exchange of goods & services. Formany years marketing activities undergoes various changemany. These are given by great thinkers, which can be used inthe company, and sales they think out consumers satisfactionmarketers have an in depth knowledge of the ever wideninghorizons of marketing.


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Acknowledgement

I am very happy to present this Report before you. I am verythankful to our university and our college for providing us thisopportunity for our Practical study.

I heartily thank our Prof. Bhaumik Nayar under his guidelineand kind I was able to prepare this Project Report without hisencouragement this work would have never been completed.


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INDEX

NO. PARTICULARS

PAGE

NO.

Ch.1 Introduction Of Company 6

1.1. History 7

1.2.Mission -Vision 8

1.3.Board of director 8

1.4.Registered Office 9

1.5.Plant Location 9

1.6.List of products 10

1.7.Production Process 11

1.8.Achievement Of the Company 12

Ch.2 Introduction to Marketing 13

2.1.Defination 14

2.2.Marketing Mix 14

Ch.3 Product Strategy 16

3.1.Types of Product 173.2.Variety 17

3.3.Branding Decision 19

3.4.New Product Launch 19


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Ch.4 Pricing Strategy 20

4.1.Methods of pricing 21

4.2.Price of each product 21

Ch.5 Distribution strategy 22

5.1.Location 23

5.2.Coverage 235.3.Levels of distribution 24

5.4.Transportatiom 24

5.5.Alternative way of distribution 24

Ch.6 Promotion Strategy 25

6.1.Advertising 26

(a) Message 26

(b) Media 28

(c) Mission of Advertising 28

6.2.Sales promotion 29

(a) Tools of sales promotion 29

Ch.7 Conclusion & Bibliography 30

7.1 Conclusion 31

7.2Bibliography 32


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CHEPTAR:-1

INTRODUCTION


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1.1History

Driven by a promise to provide excellent quality andmouth-watering taste, SUSHMA NAMKEEN has been tickingthe taste buds of people world over since 1979 with its widerange of appetizing products. Traditionally SUSHMANAMKEEN has been catering the true taste of Indian snacksto the world prepared in highly hygienic, clean and healthyenvironment. The recipes are truly authentic made from thebest quality ingredients giving you a taste that will linger on

in your mind for a long time.

The manufacturing unit at Changodar, just outsideAhmadabad, is a fully automated, state-of-the-art and highlyhygienic unit under strict surveillance of stringent qualitycontrol conditions. Care is taken to procure the best qualityingredients from markets all over the country at season time.These ingredients are than stored at clean and hygienic

storage unit.

The grinding of the ingredients especially the Masalasalso happens inside the clean and hygienic surrounding ofthe production unit.

The production process happens under the strictsupervision of quality controllers and food experts.

And finally the hi-tech packaging unit ensure a longlasting freshness and the best quality product every time youopen the pack of SUSHMA NAMKEEN.

With year of experience in savoring the taste buds ofmillions of people, the corporate policies at SUSHMA NAMKEENare open and transparent. There is no question on compromiseon quality what-so-ever.


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The belief that quality and taste is what attracts peoplehas worked well atSUSHMA NAMKEEN.

Today SUSHMA NAMKEEN is considered to be one ofthe best in the market with reputation for providing the bestquality and the most appetizing products.

Year of Establishment 1979

Legal Statusof Firm

Limited Liability/Corporation (PrivatelyHeld)

Nature of Business Manufacturer, Exporter, Trader

Number ofEmployees

Upto 10 People

Turnover US$ 0.25-1 Million (or Rs. 1-4 CroreApprox.)Trade association of Ahmadabad.

1.2.Mission -Vision

Sushma namkeens mission is to take good position inmarket. There also have like to produce new product likekurkure and some other namkeen products.

1.3.Board of director

Chairman : Gopishankar vaidh

Directors : Bhupendra bhaiShushma benShital ben

Manager : Rajesh Shah(Marketing)


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1.4.Registered Office

Quality

HACCP & ISO 9001-2000 Certified Company

Company name : Sushma Namkeen Private Limited

Contact Person : Mr. Jagdish Vaid

Mobile / Cell Phone : +(91)-9825022233

Telephone : +(91)-(79)-30933222

Fax No : +(91)-(79)-25631930

Address : B- 135, BG Towers, Shahibaug,Outside Delhi Gate,Ahmedabad -380 004, Gujarat, India

1.5. Plant Location

Name: Sushma Namkeen Private Limited ,Address: 484, Tajpur Road,

Changodar,Ahmedabad- 382213,Gujarat

Landmark: Near Mahadev TemplePhone: (079) 77250301,

(079) 77250017Mobile: 9825022233


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1.6. List of products

1. Chana Dal2. Chana Daal Namkeens

3. Masala Sing Namkeens

4. Khat-Mith Mung Daal Namkeens

5. Golden Bite Namkeens

6. Chavana Namkeens

7. Alu Sev Namkeens8. Sing Bhujia Namkeens

9. Mung Daal Namkeens

10. Mix Chikki

11. Dry-Fruit Chikki

12. Peanut Chikki

13. Saffron Pistachio Sesame Chikki14. Sesame Chikki

15. Masala Sing

16. Khat-Mith Mung Daal

17. Golden Bite

18. Chavana

19. Alu Sev20. Sing Bhujia

21. Mung Daal

22. Sushma Namkeen

23. Sing Bhujiya


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1.7.Production ProcessIn the production of wefers(potato & banana) there are fourstep .

Wafers

1. In first step cutting potato or banana.

2. In second step whooshing the cutting of potato orbanana.

3. In third step oiling the potato and banana chips.4. And in last step packing the chips of potato and banana.

Whosing Cutting Oilling Paking


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In the production of NAMKEEN there are three steps.

NAMKEEN

1. In first step whooshing the cutting.2. In second step oiling the product.3. And in last step packing the namkeen product.

1.8. Achievement of the Company

The sushma namkeen get many kind of achievement. In theachievement one achievement is sale 13 to14 lakhs productin one day.

Whosing Oilling Paking


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Ch.2

Introductionto Marketing


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2.1.Defination

Marketing can be defined as process where the group or

individual obtain what they need or want by exchangingsomething in return.

2.2 Marketing mix

In order to satisfy the need at its customer a namkeenproducts firm must determine a marketing mix. Marketing mix

is the theorem used describes the combination at companymarketing system. The products the price structure thepromotional activities and distribution system.

Marketing mix is able at decision in the four points. It is asystem comprising the subsystem at price, product, promotion

and distribution. Their element at the marketing mix tointerrelated based decisions in one area after the othermarketing mix is a dynamic condition and environment.


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Marketing mix

P R O D U C T

Quality

Veriety

Style & Design

Labling

Brand

Guarantee & W aranteePac k aging

P r i c e

List p ric e

Disc o unt

Allo w a n c es

P l a c e

Distributio n C h e nn e l

Transp o r tCoverage

Assortment

P r o m o t i o n

Ad v e r t i s e m e n t

S a l e s Pr o m o ti o n

Pu b l i c i tyE v e n ts & E x p e r i

e n c e


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Ch.3

Product Strategy


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3.1.Types of Product

Sushma manakin is produce three type of product whichare following:

1.Namkeen2.CHIKKIS3.VEFERS

3.2.Variety

1.namkeen:- In Namkeen there are many variety are available which are following:

NAMKEENS

Chana Daal Masala Sing Khat-Mith Mung Daal Golden Bite Chavana

Alu Sev Sing Bhujia Mung Daal


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CHIKKIS

Mix chikki Dry-fruit Chikki Peanut Chikki

Saffron Pistachio Sesame

ChikkiSesame Chikki

3.VEFERS


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3.3.Branding Decision

Sushma namkeen name define from his bhabhis namesushmaben.

This is a logo of SUSHMA NAMKEEN. This is one of the brand ofNAMKEEN product in India.

3.4.New Product Launch

SUSMA NAMKEEN will launch to produce kurkure in future.


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ch.4 :-PricingStrategy


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4.1.Methods of pricing

Sushma namkeen have three type of verity of products which are following :

1. Namkeen

2. Chikkis3. Wefers

Company is desided price of all the type of products on the basic of

cost of production.

Company also have wholesaler & retailer so company provide

product at a different price.

4.2.Price of each product:

Products Price

Chana Dal 5,10

Chana Daal Namkeens 5,10

Masala Sing Namkeens 5,10

Khat-Mith Mung Daal Namkeens 5,10

Golden Bite Namkeens 5,10

Chavana Namkeens 5,10Alu Sev Namkeens 5,10

Sing Bhujia Namkeens 5,10

Mung Daal Namkeens 5,10

Mix Chikki 5,10

Dry-Fruit Chikki 5,10

Saffron Pistachio Sesame Chikki 5,10

Sesame Chikki 5,10

Masala Sing 5,10Khat-Mith Mung Daal 5,10

Golden Bite 5,10

Chavana 5,10

Alu Sev 5,10

Sing Bhujia 5,10

Mung Daal 5,10

Sing Bhujiya 5,10


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Ch:-5

Distribution strategy


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5.1 Location

Name: Sushma Namkeen Private Limited ,Address: 484, Tajpur Road,

Changodar,Ahmedabad- 382213,Gujarat

Landmark: Near Mahadev TemplePhone: (079) 77250301,

(079) 77250017

Mobile: 9825022233

5.2. Coverage

Sushma namkeen distribute their product in Gujarat,U.K., Australia.

CLIENTELE

Big Bazaar Star Bazaar Rajpath Club Karnavati Club Grand Bhagwati

All Bus Stop State Transport


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5.3 Levels of distribution

Sushma namkeen use one level channel fordistribute products. All Over Gujarat With a networkof 100 & 180 Dealers, 1800 Retail Counter.

5.4. TransportationCompany have own 4 own transportation

services & also hair transport services.

5.5. Alternative way of distribution


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Ch:-6 Promotion

Strategy


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In the promotion strategy there are two decisionsare decide. Which are following:6.1. Advertising6.2. Sales promotion

6.1 AdvertisingAdvertising is known as paid & non personal firm of

product expose to the target customer. Sushma namkeengive advertise in television, internet, radio, & in news paper.In advertising decide three things; which are following

a) Messageb) Media

c) Mission of Advertising

A) Message

Sushma namkeen is said that our product is available inindia & also in U.K. & Australia.


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It is create happiness in our life. This is sow in thisadvertice photos.

Its punch line is JUBA EK PAR SWAAD ANEK. whichis sow in this photo.


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B) MediaSushma namkeen use television, radio & internet

media for advertise their products. They have ownwebsite which address is http://www.sushmanamkeen.com

C) Mission of Advertising

Sushma namkeens mission of advertising is to

attract more & more customer to buy their products. Also

have their mission to get highest level in market.


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6.2. Sales promotion

Sales promotion is short term incentive to givethe customer to increase in sales. It is short termactivity to intended the customer to increase in salessales promotion include tools for consumerpromotion. Like samples, coupons, gifts, tetu etc.

(a) Tools of sales promotion

Sushma namkeen provide some time couponsand cartoon striker to the customer so customerattract sushma namkeen products.


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Ch:-7 Conclusion&

Bibliography


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7.1 Conclusion

The Marketing visit to the SUSHMA NAMKEEN AS awonderful visit from our collage. My visit about how anorganization is run successfully. The visit was highlyeducational and helped one to give me an depthunderstanding of the marketing management cared outof SUSHMA NAMKEEN. I came to know about theprocess used for manufacturing ofnamkeen & wefertypes of problems encountered in it .I understood the

difficulties that is faced by management of moderncompanies and also studies the ways they save thedifficulties and problems.

SUSHMA NAMKEEN is a wonderful company. It is adeveloped company with its registered office at ashramroad factory at changodar plant.

s


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7.2 BIBLIOGRAPHY

Websites:

www.Google.Co.in

www.Sushmanamkeen.com

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