Copyright © 2009 METRO Cash & Carry Pakistan Member of METRO Group
Sustain & Succeed
Best Practice Day 2009David Boner, Operations Director
Lahore, November 19th, 2009
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Corporate Movie METRO Group
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1 Introduction of Metro Group
2 METRO Cash & Carry Pakistan
3 Global Recession & Shape 2012
4 Four Defining Business Model Pillars of MCC Pakistan
5 Supply Chain Efficiencies & Cold Chain Development
6 WEI JI
7 Conclusion
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Cross-divisional Service CompaniesCross-divisional Service Companies
Cash & Carry
Cash & Carry Food RetailFood Retail Department
StoresDepartment
StoresNonfoodSpecialtyNonfoodSpecialty
Sales Division of METRO Group
The METRO Group is one of the Top 5 retailing groups worldwide with sales of € 68 billion in 2008. The company has a headcount of some 290,000 employees and operates about 2,200 outlets in 32 countries.
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METRO Cash & Carry is internationally leading in B2B Self-Service Wholesaling
• Headquarters: Düsseldorf, Germany
• Over 655 locations in 30 countries
• More than 100,000 employees
•Sales of € 33.1 billion in 2008,
(over 80 percent generated
outside of Germany)
• 5.1 million m² total sales area
• Over 2 million customers everyday
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METRO’s main customer categories
Local producers
Key target groups
End-consumers
Importers
CBUTraderHoReCa Institutions
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2007 2009Lahore
Oct 2007
Islamabad
April 2008
Lahore 3
&
Faisalabad
Jan 2009
Karachi
Mar 2009
Five METRO wholesale centers in 18 months.
Opened three wholesale centers in first Qtr of 2009.
BUT….
METRO Cash and Carry entered Pakistan in 2007 with the aim to serve as a value driver for professional customers, suppliers and economy.
METRO Cash & Carry Pakistan
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Global Recession hit the business world… And life won’t get easier
• Major markets went under severe economic crisis
• METRO also felt the impact as our professional customers were effected
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The Big Question Was…….
HOW TO….Excel In Tough Times
?????
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Cost
+
Value
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Four defining Business Model Pillars of MCC Pakistan
METRO Cash & Carry Pakistan’s Local Adaptation
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Direct Sourcing
Increased Efficiency
Cost Reduction
Adds Value to the Supply Chain
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Implementing a modern cold supply chain (F&V)
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Implementing a modern cold supply chain (Meat)
Average shelf life increased to 5 days
Reduction in rejection rate
Improved quality
Food grade material for packaging
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Implementing a modern cold supply chain (Fish)
Average shelf life increased to 10 days
Reduced post harvest losses
Value addition
Food grade material for packaging
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WeiJi
Crisis
Opportunity
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Conclusion:
•The global economic crisis gave us a
chance to excel because it is only in
tough times that you feel pressure.
•This pressure leads us to think as
a team and provided us an
opportunity to prepare our selves
for devising & implement successful
futuristic strategies.
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Questions???