SUSTAINABILITY

Gayle HockinTrend Book

Spring/Summer 2012

CONTENTS Spring summer 2012 Page 2

Sustainability Pages 3-4

Tidal Pages 5-14

Turbulence Pages 15-24

Raindrops Pages 25-34

Solar Pages 35-44

Image referencing Pages 45-50

SPRING/SUMMER 2012 ‘A trend can be emotional, intellectual

and even spiritual. At it’s most basic, a trend can be defined as the direction in which something (and that something

can be anything) trend to move and which consequential impact on the culture, so-ciety or business sector through which it

moves.’Economical issues play a very important

role in today’s society and are becoming crucial because all the actions that we make today will affect everything

in the future. As a trend renewable energy is being used and introduced

constantly. Justifying this the Spring/Summer 2012 trend will be based around

sustainability and how much it is developing and moving forward

continuously. The topic is frequently being driven through the media and how significant the

role of renewable energy is in our lives.

Spring summer 2012 Page 2

Sustainability Pages 3-4

Tidal Pages 5-14

Turbulence Pages 15-24

Raindrops Pages 25-34

Solar Pages 35-44

Image referencing Pages 45-50

Sustainability.The trend sustainability focuses on renewable energy and the sources that are continually replenished by nature, such as: wind, solar, rain and waves. These

resources develop forms of energy. There is a limited supply on fuel and societies are using fuels

more than they are being produced. This is where renewable energy takes place. The theme sustainabil-ity is reflected by the main sources for renewable en-ergy and each trend represents each one in very dif-

ferent ways. The motion, colours, and senses are taken on board. The interpretation varies from the actual energy source to the effects and after math they create. It is important that humanity is aware

of the technicalities and advances of renewable energy because it is the future. Once the energy sta-

tions are in place, the fuel is free forever. The earth’s natural elements provide the limitless

energy.The trends, Tidal, Turbulence, Raindrops, and Solar contrast greatly from one another, however the idea is that they all fall under the same umbrella,

in that they signify the renewable energy sources and highlight what today’s future is going to be.

Sustainability.

TIDAL

Definition: ‘Relating to or affected by tides: the tidal maximum, tidal pools, tidal waters’

TIDAL.Wave power converts the energy of tides into elec-

tricity and forms of energy. Waves have a huge movement of water; they are unpredictable and come

in many shapes, sizes and levels. As each wave passes a power generating appliance in the sea, depending on the size of the wave, it generates

power. Know as renewable energy because nothing is consumed.

The trend Tidal focuses on the movement of fabric and how it flows impulsively, reproducing the move-ment of waves. It is light, layered yet extrava-gant. Using curved like motions it is worn with freedom and spontaneity. The ocean like colours

and textures are meant to create a lightness feel with a consistency of a flowing action throughout. The patterns are created by the fabric itself and

the way they fall depending on swift motions.

Flowing Fluid Curving

Twisting Meander

Motion

COLOUR PALETTE

Pantone 647C Pantone 552CPantone 549C

Pantone 5215C Pantone 5245CPantone 699C

MATERIALSCopper

Chiffon

Silk

Light linen

TURBULENCE

Turbulence:’irregular mo-tion of the atmosphere, as thatindicated by gusts and lulls in the wind’

TURBULENCE.Wind Power has been in use for hundreds of years to propel, sailing boats, ships and windmills. It has now developed, and wind turbines are used in masses

as a device that converts kinetic energy from wind to mechanical energy. They are mainly situated on high grounds such as tall buildings and fields. Wind tur-

bines range from being vertical, horizontal and come in many new shapes and sizes.

Turbulence signifies uneven and random, just like the wind. The wind can be very unexpected and this trend focuses on the idea of wind being invisible but con-centrating on the aftermath of destruction. The look is uneven, jagged, and shredded. The feel is dis-tressed but it is worn quite baggy, with off the

shoulder and oversized bits and pieces. The colour palette is quite neutral and the trend gives off an

overall mysterious feel.

Devastation Chaos Shredded

Ripped Ragged Turmoil

COLOUR PALETTE

Pantone 383C Pantone 7456C Pantone 7416C

Pantone 535C Pantone 7500C Pantone 7412C

Raindrop: ‘A drop or droplet is a small column of liquid, bounded completely or almost completely by free surfaces’

Rain or hydropower is used to generate energy re-late more to hydro-electric concepts. It is the most common form of renewable energy. Rain power drives turbines to create energy. The most common form of hydropower are usually dams. Depending on the rain fall determines the height of rivers and

damns therefore the energy turnover.The Raindrop trend is supposed to be very subtle and elegant. Although rainfall can be heavy and

vast the results after a rainfall can sometimes be picturesque. The detail of a raindrop is beautiful. This is portrayed throughout this trend by using droplets of gems, sequins and jewels. It is more

about attention to detail, with touches of glimmer and sparkle. Accessories play an important role in the trend to add an effect of twinkle just like a

raindrop does to any surface.

SOLAR

Solar: ‘Heat radiation from the sun converted into electrical power’

SOLAR.

Solar: ‘Heat radiation from the sun converted into electrical power’

Solar power converts sunlight into electricity. So-lar panels contain arrays of solar cells that convert light into electricity. They are called solar after

the sun because the sun is the most powerful source of the light available for use. They can be installed in fields, houses, buildings and even bags. Because the sustainable lifestyle is increasing rapidly more and more businesses, family homes and production manage-ments are using the solar industry more and more each

day.Introducing Solar to the fashion industry is going to be a big input to 2012. Modern technology is playing a big role in this generation and the futuristic feel is making an impact. Solar includes panelled clothes allowing LCD lighting on garments, and it is very ‘In your face’. Extravagant shapes, and textures will take place, therefore the trends colours are kept to more of a minimal. It is going to create a feel of almost abnormality, bringing textures that have no yet be

physically worn. Solar panels will also be placed in bags, shoes and accessories to power devices such as

iPods. It is the cheaper and greener future.

Sun Ray Generate

Panelled Light SpaceFuturistic

Colour Palette

Pantone 8CPantone 5425CPantone 145C

Pantone 426C Pantone 7541 C Pantone 543C

MaterialsSolar Panels

Plastic

Lights

Mesh

Materials

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Gayle HockinFashion Communication2011