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Sustainability Index 2011
Dace Avena, Maija KāleInstitute for Corporate Sustainability & Responsibility
Why now? Global focus on sustainability
Responsible companies in Latvia do not have evaluation of their practice due to lack of standards No existent practice of reporting on CSR and sustainability GRI G3 guidelines – unused opportunity, one single report in the Baltics
Currently focus on corporate image and financial results instead of corporate practice: Advantages of largest marketing budgets Practice may significantly differ from the publically available information
External drivers: investors, export markets, mother companies, EU
Lack of knowledge in all levels
Difference
Sustainability Index Reputation Top
What is being evaluated? Corporate practice Corporate image
Who is doing that? Self evaluation with external proof
Experts, society
What influences the result? Corporate process management, expertise of managers
Publicity, history, industry
Threshold Companies with tax liabilities or insolvency cannot participate
Top 100 (overturn) + 50 (publicity)
Consulting, education Free of charge Not necessary
Public appraisal Yes Yes
Practical application Development of competitiveness and sustainability, new KPIsSelection of suppliers, attraction of investorsPersonnel training
Setting PR goals
Pilot 2010 Very high participation rate
139 registered 105 trained 70 full participants
Lack of internal demand: NGOs, government, media
Concept hard to explain briefly Challenges:
capacity of experts engagement of government
Development 2011
Content Moving closer to GRI G3 structure Extra criteria to incorporate other initiatives
(Family-friendly enterprise; Best employer, etc.)
Capacity More experts on board Diversification of funding Full-time coordinator Development of education, training
Governance Institute with transparent funding and control Independent management
Content and format Web-based self-evaluation questionnaire
References to the publically available information (Annual Reports, corporate website, etc.)
Data from public registers regarding tax liabilities, fines and insolvency
High security of data– the individual results will not be publically announced to avoid direct rivalry. Results will be provided in four ranks (platinum, gold, silver, bronze) according to the performance level of the company
Communication of best practice – case studies
Participation in the index, evaluation and consulting – free of charge
Time frame
Registration17 February – 4 Marchsustainabilityindex.lv
Education17 February – 25 March
Filling questionnaire4 March – 25 March
Awards & Index published12 May