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Sustainability Report 2015Heineken irelandBrewing a Better World

2Heineken ireland Sustainability Report 2015

ContactsValues and behavioursOur focus areasThe big pictureContents


Welcome to our 2015 Sustainability Report HEINEKEN Ireland is a leading beer and cider company built on a proud brewing heritage that began in Cork 160 years ago. We combine a love of our craft, a passion for quality and a commitment to the responsible consumption of our products to deliver sustainable future growth.

Brewing a Better WorldOur Brewing a Better World programme which is core to our overall business strategy is fundamental to another 160 years. 2015 is a key milestone year as we are now half way through our Brewing a Better World commitments for 2020 and we have made good progress.

Our 2015 performanceIn 2015, we continued to focus on improving energy and water efficiency in the brewing process. We have reduced our water consumption since 2010 by 6%. Our water consumption of 3.1 hectolitres per hectolitre of beer is one of the most efficient usage rates within the HEINEKEN global network.

Our CO2 emissions in production have decreased by 10% since 2010. In cooling, 100% of our fridges are ‘green’ resulting in an improvement of energy efficiency of 45% compared with the 2010 baseline year. In distribution, due to an extensive route optimisation plan, we have reduced our CO2 /hl emissions by 9% versus 2014. However, we have not achieved our target of 10% versus the baseline year 2010. We are confident in our ability to continue improving in distribution through working with our partners and our customers.

HEINEKEN Ireland is at the heart of the Irish economy, creating jobs and building skills for the future. 100% of our malted barley comes from over 750 local farmers. We inject over €100million into the local economy through our continued support of over 1,000 Irish suppliers and service providers. Our Lady’s Well Brewery in Cork brews 100% of our draught beer sold in the Irish market.

HEINEKEN Ireland continues with our ambition of making moderate consumption aspirational. In 2015, we invested over 10% of our total Heineken® media spend on responsible messaging. In September 2015, over 450 of our employees participated in our second global Enjoy Responsibly Day. This is designed to empower our employees to have the moderation conversation and role model responsible consumption.

Put Safety First! is our first company behaviour. Nothing is more important to us than the safety of our people. Although 2015 marked a key year in embedding our safety behaviour across the entire organisation, unfortunately, we saw an increase in the number of accidents. We remain fully committed to our safety targets of zero accidents by 2020 and will achieve this through continuous investment in training and safety awareness.

We want to continue to grow with our communities and have a positive impact where we work, live and sell our products. In 2015, we had over 50 community connections with approximately €500,000 contributed through financial, voluntary and in-kind donations.

Thank you We are confident with the progress we have made in 2015 and we are very aware of the challenges ahead.We can only achieve our ambition through the ongoing efforts of our colleagues as well as by continuing to listen carefully to all of our stakeholders.

I would like to thank everyone who has supported us on accelerating our Brewing a Better World journey in Ireland. We will continue to work with you on crafting our sustainable business through 2016 and beyond.

Maggie TimoneyManaging Director HEINEKEN Ireland

The big pictureForeword 3Brewing a Better World 4What we said and what we’ve done 6

Our focus areasProtecting water resources 8Reducing CO2 emissions 10Sourcing sustainably 14Advocating responsible consumption 16Promoting health and safety 20Growing with communities 23

Values and behavioursAchievements 26

ContactsLet us know your thoughts 27

About this report

This report summarises HEINEKEN Ireland’s progress on Brewing a Better World (BaBW) in 2015. We continue to focus on the topics of the greatest material importance to our stakeholders and our business. In response to stakeholder feedback our approach to reporting is more focused and simplified while still maintaining the same level of transparency. This document summarises our main progress and activities in 2015.

More detailed information on our global activities can be found in the sustainability section of our company website. The global report is produced in line with version 4.0 of the Global Reporting Initiative Guidelines (G4).

For more information see: www.heinekencompany.com/sustainability

Contents

Our Sustainability Report 2015

For more information see: heinekenireland.ie

Foreword





Our value chainWe focus on six areas where we and our stakeholders believe we can make the biggest difference.These are underpinned by our values and behaviours.

Our approach to sustainability covers the entire value chain ‘From Barley to Bar’.

Brewing a Better World Brewing a Better World

Global governanceSustainability is embedded throughout our business, in Supply Chain (Water & CO2), Procurement (Sustainable Sourcing), HR (Health & Safety) and Marketing & Sales (Responsible Consumption). In 2015, the HEINEKEN Executive Team, chaired by the CEO, became the highest governing sustainability body, replacing the Corporate Affairs Committee. Progress on sustainability was also shared with the Supervisory Board.

Building sustainability into performance plansSelected senior managers within each function at a global, regional and local level had sustainability objectives linked to their function to support the delivery of our sustainability agenda. Bonus targets were set for

relevant senior managers in the area of energy, water and procurement. For specific markets, sustainability objectives were set in areas such as Supply Chain, Procurement and Corporate Relations.

The way forward: 2016 - 2018 and beyondIn this report, we document our progress against the three-year milestones we communicated for 2015. In order to meet our 2020 commitments, we have created concrete new milestones for 2018. We will report our progress towards these milestones each year in our Sustainability Report. We have also started to review our sustainability strategy beyond 2020, based on our stakeholder dialogue and materiality analysis. We will share the outcomes in 2016.

BREWINGA BETTERWORLD

PROTECTING WATER RESOURCES

REDUCING CO2 EM

ISSION

S

SOURCING S

USTA

INAB

LY

ADVOCATING RESPONSIBLE CONSUMPTION

PROM

OTING HEALTH AND SAFETY

GRO

WIN

G W

ITH

COM

MUNIT

IES

Sustainability at Heineken is a business imperative and one of our six key business priorities. Our Brewing a Better World approach is designed to create genuine economic opportunities for both our business and our stakeholders.

Our focus areas

Our six business priorities1. Win in premium led by Heineken®

2. Shape the cider category

3. Lead by cool marketing & innovation

4. Be commercially assertive

5. Drive end2end productivity

6. Brewing a Better World

REDUCINGCO2 EMISSIONS

SOURCINGSUSTAINABLY

ADVOCATINGRESPONSIBLECONSUMPTION

PROMOTINGHEALTH ANDSAFETY

GROWING WITHCOMMUNITIES

VALUES ANDBEHAVIOURS

AGRICULTURE

FOCUS AREAS

MALTING BREWING PACKAGING DISTRIBUTION CONSUMERCUSTOMER

PROTECTINGWATERRESOURCES



AppendicesValues and behavioursOur focus areasThe big pictureContents


What we said and what we’ve done What we said and what we’ve done

1 Baseline 20082 Baseline 2010/2011, scope is WE, CEE and Americas, 24 of our largest operations: Belgium, Bulgaria, France, Ireland, Italy, Netherlands, Portugal, Spain, Switzerland, UK, Austria, Belarus, Croatia, Czech Republic, Greece, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Brazil, Mexico, USA.3 Baseline 2010


Focus Area Global commitment for 2015

Heineken ireland 2015 Results

Local progress indicator

Global commitment 2020

Reduce specific water consumption in our breweries to 3.9hl/hl1

Achieved 3.1hl/hl achieved in 2015. We decreased water consumption by 6% compared with 2008 (the baseline year)

The Global ambition has been raised to 3.5hl/hl for 2020 overall. The average for water distressed areas is 3.3hl/hl

Reduce CO₂ emissions in production by 27%1 (to 7.6kg CO₂ -eq/hl)

Achieved6.1kg CO₂ –eq/hl. 20% decrease versus 2008

Reduce CO₂ emissions in production by 40%1

Reduce CO₂ emissions from distribution by 10%² in Europe and the Americas

Partly Achieved 3.8% decrease versus 2011. Further routeto market optimisation is required. 2015 saw a 9.1% decrease versus 2014, driven by significant improvementsin our packaged beer routeto market.

Reduce the CO₂ emissions from distribution by 20%2 in Europe and the Americas

Reduce the CO₂ emissions of our fridges by 42%3

Achieved100% of fridges purchased in 2015 were ‘green’ resulting in 45% increase in energy efficiency

Reduce CO₂ emissions of our fridges by 50%3

Focus Area Global commitment for 2015

Heineken ireland 2015 Results

Local progress indicator

Global commitment 2020

50% of agricultural raw materials in Africa to be sourced within the continent

Achieved Although not in scope for the Global commitment in 2015, 100% of our malted barley was sourced from 750 Irish farmers

Aim for 60% of agricultural raw materials in Africa to be sourced within the continent

Four-step Supplier Code Procedure operational within all Operating Companies

AchievedFour step Supplier Code procedure is fully operational. 100% of suppliers are signed up to the code

Ongoing compliance with our Supplier Code Procedure

We commit to invest a minimum of 10% of our media spend for Heineken® in supporting our dedicated responsible consumption campaigns

AchievedMore than 10% of our Heineken® media spend was on responsible consumption messaging using our ‘Sunrise Belongs to Moderate Drinkers’ campaign and local activation

Make responsible consumption aspirational through Heineken®

Every market in scope has a partnership to address alcohol-related harm. All partnerships meet HEINEKEN’s seven-point partnership criteria

AchievedContinued partnership with the Cork Simon Community and its Addiction Aftercare Programme to address the issue of alcohol related harm

Every market in scope has and reports publicly on a measurable partnership aimed at addressing alcohol abuse

Achieved On Track Partly Achieved Not Achieved




Protecting waterresourcesActions and results

Our 2020 global commitments:


Reduce specific water consumption in our breweries to 3.5hl/hl

Protect our water resources in water-scarce and water-distressed areas

Aim for significant water balancing in these areas

Actions and commitments

We are committed to finding ways to use even less water going forward. This will be achieved through a number of initiatives and programmes, which include:

• Developing and investing in water-efficient technologies

• Process improvements identified and implemented by employees

• Formation of our dedicated Environment Team to ensure a focused usage of resources in managing water consumption

• Continuation of water metering analysis

Reducing water consumption

Water is an important ingredient in our products. We need it to grow crops and we need it to brew: beer is, after all, 95% water. We understand the critical importance of the sustainable use and protection of water to safeguard this precious resource.

Managing, treating and reducing our water consumption is a high priority for us in HEINEKEN Ireland. We achieved our 2015 target of 3.1 hl/hl and decreased water consumption by 6% compared with 2008, the baseline year, which equates to a yearly saving of 178,000hl of water.

HEINEKEN Ireland continues to maintain our leadership position as one of the most efficient breweries in HEINEKEN worldwide. Our current water usage is 20% below the average HEINEKEN group consumption levels.

Our Brewery Operations Team continue to work efficiently to drive water savings throughout the operation. Every opportunity for saving water is constantly monitored through our water metering systems.

We have decreased water consumption despite increased demand due to a more diverse product offering and shorter product runs. This has been supported by working in partnership with our quality partners Ecolab to optimise the efficiency of our cleaning regimes.

Wastewater treatmentAll wastewater that is produced at our brewery is treated before being returned to the water treatment plant in the city.

178,000hls of water saved The amount of water required to fill 7 Olympic size swimming pools

Specific water consumption

hl/hl Beer

3.1hl/hl2015 3.1

2014 3.1

2013 3.1

2012 3.1

2011 3.3

2010 3.3

2009 3.2

2008 3.3




Reducing CO₂emissionsActions and results



Reduce CO₂ emissions in production by 40%

Reduce the CO₂ emissions of distribution by 20%

Reduce the CO₂ emissions of our fridges by 50%

Carbon Footprint | Barley to Bar

HEINEKEN Ireland continues to work to decrease our CO₂ emissions by playing an active role in reducing the total carbon footprint across the value chain. As part of a leading global company, HEINEKEN Ireland believes it is our responsibility to play an active role in the reduction of CO₂ emissions across the value chain, from barley to bar.

An extensive and comprehensive carbon footprint model has been developed by HEINEKEN N.V. In 2011, HEINEKEN Ireland completed the CO₂ emission measurement process. This allowed analysis and greater understanding of CO₂ hotspots, which in turn facilitated better focus on areas where improvements can have the greatest effect.

Our Lady’s Well Brewery has beenCO₂ self-sufficient since August 2015

Innovation is happening right across our business and nowhere was this more evident than in the commissioning and installation of our new CO₂ Recovery Plant. During fermentation, CO₂ is released, the CO₂ recovery plant captures this and reuses and recycles the CO₂ into our brewing and racking process.

The capital expenditure was significant but there was a relatively quick return on investment over a four year period.

Case Study – CO₂ Recovery Plant

What does this new plant mean in real terms for HEINEKEN Ireland?

• Our Lady’s Well Brewery has been CO₂ self-sufficient since August 2015, therefore, negating the purchase of approx. 800 tonnes of CO₂ per annum

• We are meeting our European and HEINEKEN Global Environmental standards

• The new plant is twice as efficient as the old one

• Reduction in CO₂ emissions into the Cork atmosphere

• Elimination of CO₂ expenditure

Agriculture

Malting and adjuncts

Beverage production

Packaging materials

Distribution

Cooling

Carbon Footprint Heineken ireland 2011




Reducing CO₂ emissionsActions and results


Reducing CO₂ emissionsin production

Overall, HEINEKEN Ireland has reduced its emission levels by 10% since 2010. This was as a result of focusing on improving our energy efficiency for both thermal and electrical, by using more renewables and replacing high CO₂ intensive fuels such as fuel oil with low CO₂ intensive fuels.

In 2015, our CO₂ emissions in production were 6.1kg CO₂ -eq/hl. This represented a very slight increase on 2014. However, due to the increased production runs and diversity of product mix, this is a solid result.

Reducing energy consumption in production

In 2015, we used, on average, 79.2MJ of energy to produce one hectolitre of beer. Our energy consumption includes both thermal and electrical energy sources. We have decreased our thermal energy consumption since 2010 by 3%.

Specific thermal energy consumption increased by 1% in 2015. This was a good result as we pursued a quality target, which resulted in increased cleaning and descaling of equipment due to higher production runs.

Reducing CO₂ emissions in distribution

2015 saw a decrease of 9.1% on our overall emissions from distribution.This was the result of the following changes in our distribution activities: • New packaged beer supplier, resulting in network and route

efficiencies

• Working with customers to increase loads to improve truck utilisation

• Increase in the number of loads going directly from the docks to customers, reducing CO₂ kilometres

• Increase in self collectors

HEINEKEN Ireland achieved a reduction of 3.8% versus the baseline figure in 2011. The improvements achieved in 2015 will be optimised further throughout 2016 and beyond in our efforts to achieve our 2020 commitment.

Specific Greenhouse gas emissionsKg CO2 – eq/hl beer

6.1 Kg CO2 –eq/hl beer

2015 6.1

2014 6.0

2013 5.5

2012 5.6

2011 6.3

2010 6.7

Total specific energy consumptionMJ/hl beer

79.2 MJ/hl beer

2015 79.2

2014 79.1

2013 69.0

2012 69.4

2011 82.6

2010 81.9

Reducing CO₂ emissionsfrom cooling

Cooling is essential to our consumers’ enjoyment of our beverages, but it is also a significant contributor to our total carbon footprint. To reduce this in 2015, we continued to install ‘green’ fridges, when replacing old fridges and installing new ones.

All HEINEKEN Ireland ‘green fridges’ have three characteristics: use a hydrocarbon refrigerant; are LED illuminated, and have an energy management system. This results in an almost 45% increase in energy efficiency.

Waste Recycling

HEINEKEN Ireland recognises its responsibility towards the environment and is committed to a well organised and innovative environmental management model as a condition for sustainable growth.

We are members of REPAK, a voluntary packaging and recycling initiative. HEINEKEN Ireland is one of the top 5 volume members of REPAK and submits statistics twice a year to comply with Waste Management (Packaging) regulations.

We are working with our main supplier, HEINEKEN Nederland Supply, to reduce the amount of aluminium, glass, plastic and cardboard used in our imported products.

environmental compliance

In 2015, HEINEKEN Ireland received 15 environmental complaints from the public. The brewery had no financial penalties with regard to any of these environmental complaints. Seven of these complaints were related to one noise incident in December 2015 and this issue has now been resolved.

-45%




SourcingSustainablyActions and results



50% of our main raw materials to be supplied from sustainable sources

60% of agricultural raw materials in Africa to be locally sourced within the continent

Ongoing compliance with our Supplier Code Procedure

of our African agricultural raw materials were sourced locally 840,000

families benefited

120,000 farmers involved49%

of malt barley secured from 6,000 smallholder farmers

6.5k tonnes Farmers in Africa supported with training to

improve productivityby protecting the soil

of our suppliers have signed the Supplier Code

60,000+ Our contunued commitment to supplier compliance meant we said goodye to 67 suppliers in 2015

TBC

100% of our malted barleysourced from irish farmers

Local sourcing

Our local sourcing initiatives play a key role in economically and socially empowering communities. Our strategic focus is to support local suppliers and farmers, which in turn generates employment and has a positive economic impact on local communities.

In 2015, 100% of our malted barley was sourced from Irish farmers. We supported approximately 750 farm households and invested €4.5m into the local agricultural economy.

Supporting over

1,000local suppliersOur 2015 levels of spend in the local economy was approximately €100m, supporting over 1,000 local suppliers and service providers. We believe the long term success of our company goes hand in hand with the success of our partners. Sourcing locally with sustainable solutions benefits us all.

100% of our draught beer sold in Ireland is brewed in our Lady’s Well Brewery.

Compliance with ourSupplier CodeHEINEKEN Ireland is committed to making a positive contribution to society. We continue to work with our suppliers to ensure we implement the right practices throughout our value chain, as we ask them to respect and abide by the principles expressed in our supplier code.

In 2015, 100% of our suppliers agreed to comply with key elements of our code: integrity, environment and human rights. We used the services of EcoVadis, a dedicated sustainability consultancy, to help our suppliers develop and adhere to these standards and to identify gaps in their performance that needed to be addressed. This is a continuous process of improvement. Suppliers are required to be reassessed every two years to ensure they continue to be compliant.

Contract terminations

If there is no commitment to improve, or implement corrective measures HEINEKEN Ireland will cease to do business with that supplier.

In 2015, none of our suppliers were subject to an audit as all were assessed and approved by EcoVadis, thereby ensuring all were committed to our Supplier Code.

100% of our suppliers have signed and were compliant with the principles expressed in our Supplier Code

of our African agricultural raw materials were sourced locally 840,000

families benefited

120,000 farmers involved49%

of malt barley secured from 6,000 smallholder farmers

6.5k tonnes Farmers in Africa supported with training to

improve productivityby protecting the soil

of our suppliers have signed the Supplier Code

60,000+ Our contunued commitment to supplier compliance meant we said goodye to 67 suppliers in 2015

TBC

Festival Goers invited to ‘Dance More, Drink Slow’at the Heineken® 360° experience.

At the 2015 Electric Picnic festival, we offered a unique experience in exchange for moderate drinking behaviour. More than 2,000 visitors participated, creating and sharing 360° selfie videos in the secret Heineken® booth.

To encourage consumers to hydrate, dance for longer and drink alcohol slower, Heineken® branded water stations were set up. Visitors to the stations received a wristband containing a map to a secret Heineken® Dance Party Booth. In the booth, by standing in the centre of 36 cameras, visitors could create a 360°selfie video of their perfect dance move.

Results showed the activation had an impact on a large number of festival goers:

• 21,360 festival attendees drank water at the Heineken® water stations (around 50% of all

festival goers)• 2,000 gallons of water were consumed• Over 2,000 people took part in the 360° Dance Party Booth• 461 selfie videos were created

With participants sharing their videos across social media, this activation also enabled the Dance More, Drink Slow message to spread, reaching consumers beyond the festival.

We continue to use our dedicated Enjoy Heineken® Responsibly platform. This includes a dedicated website, which is advertised at all major sponorship events and is displayed on commercial communication and packaging.





Advocating Responsible ConsumptionActions and results


Make responsible consumption aspirational through the Heineken® brand

Build measurable partnerships in every market in scope, aimedat addressing alcohol related harm

Take action at an industry level, in collaboration with 11 global alcohol businesses

Launch campaign:

Moderate Drinkers Wantedwatch the video here

‘Dance More, Drink Slow’

commercial was viewed more than 25 million times online

2,000 visitors participated in our ‘Dance More, Drink Slow’festival experience

Making Responsible Consumption Aspirational For those who choose to do so, drinking beer in moderation is a legitimate and integral part of a healthy, balanced lifestyle. We have a long history of encouraging responsible consumption through our brands and aim to make moderate, responsible consumption aspirational. We use the strength of our brands – and particularly our Heineken® brand – to help this message resonate with consumers, creating campaigns that can lead the debate.

In 2015, we invested over 10% of our Heineken® media spend on responsible consumption by continuing with our ‘Sunrise Belongs to Moderate Drinkers’ advertising campaign. We also brought our responsibility message to Ireland’s largest music festival, Electric Picnic.

Case Study – electric Picnic

At the 2015 Electric Picnic festival, festival goers were invited to ‘Dance More, Drink Slow’ at the Heineken® 360° Experience.

As part of its responsible consumption programme, HEINEKEN Ireland leveraged the global ‘Enjoy Responsibly’ Day in September to engage 450 employees in a ‘moderation conversation’. We created interactive sessions for employees – Managing Director address, guest speakers – Drinkaware & Cork Simon, interactive huddles for employees to brain storm and generate ideas and role plays with media personalities and our senior leaders. This resulted in 70% of our employees understanding why responsible consumption is important to HEINEKEN Ireland and 80% feeling empowered to talk about it.

Post Enjoy Responsibly Day all employees received further support materials to help them continue to have the moderation conversation - a Top Tips Booklet, Question & Answer document and the huddle ideas.




Advocating ResponsibleConsumptionActions and results


In 2015, our 450 employees were engaged in our second Global Enjoy Responsibly Day. The objective of the day was to equip our employees with key messages around responsible consumption and to encourage them to role model moderation.

At HEINEKEN Ireland, all employees adhere to ourCool@Work policy, our workplace alcohol information and prevention programme.

Our consumer facing and marketing personnel receive training on an on-going basis on codes and regulations. The Responsible Marketing Code launched in 2015 replaces the existing Rules on Responsible Commercial Communication and Rules on Digital Commercial Communication.

All of our marketing colleagues completed this training by the end of 2015. In 2015, we did not receive any complaints against our communication campaigns.

As an industry leader, we have a responsibility to recognise the problem of alcohol misuse. In encouraging consumers to make positive choices in relation to alcohol consumption, we work closely with industry groups, Government, Non-Governmental Organisations and third parties.

Our key focus areas abide by marketing codes of practice, consumer information, drinking and driving, and retailer support. Our membership of Drinkaware, a not-for-profit organisation governed by a board of independent directors, whose vision is an Ireland where alcohol is not misused, demonstrates our commitment to changing and challenging the culture of excessive drinking in Ireland.

Our association with ABFI (Alcohol Beverage Federation of Ireland) ensures that HEINEKEN Ireland plays a lead part in the promotion of responsible consumption of alcohol in the marketplace together with ensuring a balanced stakeholder debate on issues affecting our industry.

Our employees as Ambassadors

Case Studyenjoy Responsibly (eR) Day 2015 – Having the Moderation Conversation

Since 2013, Heineken ireland has supported an Aftercare Programme with the Cork Simon Community to address the issue of alcohol related harm. initially a pilot programme, we have extended the partnership for another three years.

Heineken® Light – Launched May 2016

In May 2016, HEINEKEN Ireland introduced Heineken® Light to Irish consumers. The launch is driven by recent changes in consumer behaviour and lifestyle choices, and a trend towards healthier propositions and moderation in general. Sharon Walsh, HEINEKEN Ireland Marketing Director:

“Heineken® Light is leading the way in Ireland. We know that beer drinkers are looking for choice and variety within the beer category – they want brands that match their lifestyles. Light can mean different things to different consumers – light on taste, light in calories or lighter in ABV. What makes Heineken® Light stand out is that it’s a great tasting light beer that is both low in calories and slightly lower in alcohol. Now they can ‘Have it All’ with Heineken® Light.”

Case StudyCork Simon Aftercare Programme

HEINEKEN Ireland works in partnership with Cork Simon Community to provide support to people experiencing homelessness in helping them to address their addictions. This is a strategic programme for Cork Simon Community and is the only one available to people experiencing homelessness in Cork.

The Aftercare Programme, together with company-wide employee engagement and volunteering, is the focus of this partnership. The programme encourages people to enter into treatment and links them with supports while they are in treatment. It also helps them to complete the training programme and once they exit, provides access to a professional support network.

The programme provides the building blocks of their new lives, such as providing a secure home environment, counselling and support as well as access to the Training and Employment Programme at Cork Simon.

Building Partnerships to address alcohol related harm




Promoting Health& SafetyActions and results


Health and safety has always been an integral part of the HEINEKEN business

Nothing is more important than ensuring that our employees and the people we work with are safe when they perform their duties

Almost 14% accident reductionin HEINEKEN production units

‘Put Safety First!’ is our number onecompany behaviour

‘Put Safety First!’

‘Put Safety First!’ is our number one company behaviour. In 2015, we made a huge step forward in broadening the focus on safety through the whole organisation. However, unfortunately we saw a rise in accidents across our business. The main cause of these accidents related to manual handling.

We continue to strive for a zero accident environment and are investing in training programmes designed to promote an increased awareness of behavioural safety. This is reflected in HEINEKEN Ireland achieving 95% of our Safety E-Learning Targets across the following safety modules – My Safety, Safety in Commerce and Safety in Distribution. These training areas are directly linked to the accident hot spots across the business.

Accident & Safety PerformanceAccident Frequency: : Company Wide Cases/100FTE

2.6 Cases/100FTE

2015 2.6

2014 1.5

Total Production Management (TPM) is HEINEKEN’s mandatory strategic improvement programmes for supply chain units. A critical aspect of this are the safety pillars designed to work and create a safer working environment.

In 2015, significant investment has been put into the communication of safety norms in HEINEKEN Ireland which complement existing safety measures. Current programmes also include increasing reporting on potential risks, resulting in fewer accidents.

In 2015, there were two accidents in our production operations – a significant reduction on 2014. Heightened awareness around employee responsibility in the workplace continues in order to achieve our zero accident target.

Total Production Management




Promoting Health & SafetyActions and results


Our ‘Put Safety First’ approach is focused on improving safety across the whole company. In 2015, HEINEKEN developed the HEINEKEN Life Saving Rules, effective from 1 January 2016. The 12 rules set out clear and simple ‘dos and don’ts’ for our highest-risk activities. We are in the process of assessing our safety performance and closing any safety gaps.

Some work-related accidents happen outside our production sites, when our people are travelling or distributing our products, as these are less controlled environments. This is the reason we have a strategy that is continuously addressing safety across the whole of the company, with a particular focus on road safety. While, fortunately, we do not have many incidents, we recognise the high risk.

Some of our safety actions in 2015 included:• Safety e-learning training completed for 95% of

targeted modules

• Road safety training with Alert Driving Pilot training programme delivered to our sales managers

• Safety leadership workshops completed for our commercial & production management teams

• Road Safety Kit distributed in December 2015 to 100% of employees, including the Road Life Saving Rules

• Our Accident Reporting and Information Software

programme (ARISO), continues to be embedded. It monitors our efforts to ensure all accidents, incidents and near misses are reported and investigated, ensuring appropriate corrective and preventative actions are completed on a timely basis

• In 2015, we established a strong governance in the organisation where all meetings start with a safety moment

improving safety

Wellbeing

In March 2015, we participated in Ireland’s first National Workplace Wellbeing Day which aimed to boost employee health through promoting better nutrition and physical activity in workplaces. All employees received communication to encourage them to get involved, embrace healthy eating practices and get active using our top tips.

Feedback from our employees was very positive resulting in a bigger and better activation of the 2016 National Workplace Wellbeing Day. This included a Lunchtime Mile and an app based ‘Steps’ Competition for road based employees. The success is further demonstrated by the launch of a lunch-time running club.

Growing withcommunititesActions and results

Our business brings us into close contact with thousands of consumers and stakeholders daily. Where we have the opportunity to help communities prosper, we do so.


24Heineken ireland Sustainability Report 2015 25Heineken ireland Sustainability Report 2015

Growing withcommunititesActions and results


Since being established in 2012, the HEINEKEN Cares fund has donated over €120,000 to charities which are close to our employees’ hearts. Our employees are given the opportunity to nominate a project or charity that is relevant in their local community. These nominations are reviewed by the fund committee to ensure they are aligned with our ‘Giving Criteria’.

Another annual project is our ‘Christmas Giving Programme’ which is linked to charities located within a mile of our brewery in Cork. Each year at Christmas, these small local charities receive a donation on behalf of HEINEKEN Ireland.

In 2015, we also supported our employees fundraising efforts and we match funded a number of employee initiatives.

Significant contributions are also made to local tourism through profile building, support to local public houses, festival and sports sponsorships, many of which are conducted in local communities throughout Ireland.

As a business, the biggest input we make to communities is through the positive impact of the business itself i.e. creating jobs, providing business to suppliers and paying taxes.

How we contributed in 2015 Motives for contributions 2015

Community Investment

Charitable Gifts

Commercial Initiative’s

Cash

In Kind

Time

16 projects launched this year45

HEINEKEN Africa Foundation projects

including the building of a new maternal wing at the Bedele District Hospital in Ethiopia

welcome

Our aim is simple – to have a positive impact in the communities in which we live, work and sell our products.

In 2015, HEINEKEN Ireland contributed the equivalent of almost €500,000 including cash, time, in-kind donations and management costs. Through this, we have created over 50 community connections.

Our aim is simple – to have a positive impact in the communities in which we live, work and sell our products.

Our focus is on seeking long-term community investments through partnerships that are aligned with our business and sustainability agenda. We actively support communities in the field of alcohol misuse, education, employment, social welfare and the arts.

We encourage all employees to become actively involved in their communities and in 2015 our employees, through their corporate away days, devoted time to charities such as Crumlin Children’s Hospital and the Cork Simon Community.

Heineken Cares Fund Creating Social and economic impact

Reputation researchIn 2015, HEINEKEN completed one of our largest ever reputation research cycles, talking to more than 2,400 external stakeholders across 30 markets. HEINEKEN Ireland once again took part in this survey. Feedback showed that our overall reputation improved compared with 2013 and 2014. We are seen as a trusted and respected company. However, it also identified areas where increased focus is required. We can identify areas for improvement by listening carefully to our stakeholders and working to improve our reputation score year on year.

Roundtables and conferencesThroughout 2015, HEINEKEN took an active part in numerous roundtables, panels and conferences around sustainability matters. A small selection includes:• The 4th United Nations Forum

on Business and Human Rights, Geneva

• Clinton Global Initiative meetings in New York and Marrakech

• World Water Week, Stockholm• Sustainable Brands ’15, San

Diego• European Commission Multi-

Stakeholder Forum on CSR, Brussels

• International Water Week, Amsterdam

• Vienna Energy Forum• World Resources Forum, Davos.

PartnershipsIn HEINEKEN Ireland, we play a very active role in the local and national arena and continue to strengthen our important relationships. In 2015, we joined Business in the Community, the network for responsible business. In Ireland their mission is to harness the power of Irish business to maximise its positive impact on all its stakeholders and society. We also continue to be part of Origin Green the only sustainability programme in the world that operates on a national scale, uniting Government, the private sector and food producers through Bord Bia, the Irish Food Board.

Achievements HEINEKEN Ireland is very proud to have been certified as one of the Top Employers Europe 2015. The Top Employers Institute is an independent organisation which studies the employee offerings of significant employers around the world and compares them against the international standard. Only the world’s leading employers become certified as Top Employers.

Cork Business of the Year Award HEINEKEN Ireland was delighted to be named Cork Large Business of the Year 2015 by the Cork Busi-ness Association. These awards recognise the value and achieve-ments of Cork businesses and acknowledge companies that have made a significant contribution to the commercial, cultural and civic life of Cork City.

Our stakeholders are vital to our business. We maintain a constant dialogue with them about our sustainability strategy and actions. This keeps us focused and lets us know where they see an opportunity for us to do more.

ContactsValues and behavioursOur focus areasThe big pictureContents ContactsValues and behavioursOur focus areasThe big pictureContents

Stakeholder dialogue

26Heineken ireland Sustainability Report 2015 27Heineken ireland Sustainability Report 2015

Let us know your thoughtsWhich aspects of Brewing a Better World are working well?

Where do you think we could do better?

We would love to hear from you, because your feedback will allow us to learn and improve.

Sandy Boundy Communications & CSR Manager

[email protected]

Kathryn D’Arcy Corporate Relations Director

kathryn.d’[email protected]

HEINEKEN IrelandMurphy Brewery

Leitrim StreetCork

IrelandTel: 021 450 33 71

For the Global Sustainability Report 2015, visit:www.theheinekencompany.com/sustainability

A HEINEKEN Ireland publication

HEINEKEN IrelandMurphy BreweryLeitrim StreetCorkIreland

telephone +353 21 4503371

fax + 353 21 4503011

www.theHEINEKENcompany.comwww.enjoyheinekenresponsibly.comwww.heineken.comwww.heinekenireland.ie

Twitter:@HEINEKEN Corp

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