Sustainable Practices that Sustainable Practices that will Drive Opportunitywill Drive Opportunity

Trends & Initiatives in Trends & Initiatives in PackagingPackaging

Defining the StandardsDefining the Standards

Wal-Mart Score CardWal-Mart Score Card SPC – Sustainable Packaging SPC – Sustainable Packaging

CoalitionCoalition• GreenBlueGreenBlue

Greener PackageGreener Package• Environmental Packaging InternationalEnvironmental Packaging International

Government InvolvementGovernment Involvement

Federal Trade CommissionFederal Trade Commission• Claims regarding “Sustainability” Claims regarding “Sustainability” • Use of eco “symbols” Use of eco “symbols”

Creating PerceptionsCreating Perceptions

Design CommunitiesDesign Communities• O2 International Network for Sustainable O2 International Network for Sustainable

DesignDesign• Brand Packaging, Sustainable Packaging Brand Packaging, Sustainable Packaging

Design GalleryDesign Gallery• PackageDesign Magazine, Sustainability PackageDesign Magazine, Sustainability

UpdateUpdate• Authors/Lecturers – “Sustainable Graphic Authors/Lecturers – “Sustainable Graphic

Design”Design”

Changing PerceptionsChanging Perceptions

Documentation that supports Documentation that supports • RealityReality• ChangeChange• Ongoing effortsOngoing efforts

Mapping our contributionMapping our contribution

Reality vs. PerceptionReality vs. Perception

Foil StampFoil Stamp• High overall High overall

qualityquality• Low Low

consumption of consumption of resourcesresources

• Low contribution Low contribution to package to package logisticslogistics

• Recyclable Recyclable finished productfinished product

Sustainability MapSustainability Map

Materials•Substrate

•Consumables

Methods•Waste Management

•Logistics

Machinery•Tools

•Energy•Environment

Sustainability MappingSustainability Mapping

Restore – Restore – Putting back more then we takePutting back more then we take

Respect –Respect – Social influences on Eco-balance Social influences on Eco-balance Reduce – Reduce – Holistic approachHolistic approach

Reuse – Reuse – Delivering more “service” per unitDelivering more “service” per unit

Recover / RecycleRecover / Recycle

Roles & ResponsibilitiesRoles & Responsibilities

AssociationAssociation• Communication / InformationCommunication / Information

Supplier MembersSupplier Members• Contribution MappingContribution Mapping

Finisher MembersFinisher Members• Contribution MappingContribution Mapping• Communication / InformationCommunication / Information

SummarySummary

Create understanding about Create understanding about decorating processesdecorating processes

Maximize the opportunities for useMaximize the opportunities for use Avoid arbitrary or regulatory Avoid arbitrary or regulatory

exclusionexclusion

Sustainable Practices that Sustainable Practices that will Drive Opportunitywill Drive Opportunity

Trends & Initiatives in Trends & Initiatives in PackagingPackaging