Sustainable and Sustainable and branding green branding green

exhibition Thailandexhibition Thailand

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Chaiyod Bunyagidj, Ph.D.

Thailand Environment Institute

7 July 2010 The 2nd Go Green Exhibition at Queen Sirikit National Convention Center, Bangkok

Why

What

Benefits

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Benefits

How

Examples

Who

Why ?Why ?

33

Why ?Why ?

-- ((22..4 4 //) ) 200200,,000 000 //- !"#$%&%#&$ (CO2) 390,000 .+.-- !,-./0 !,-./0 11,,629 629 ..++..- &+3"##4 (O2) 56 710 -- 89:;!>;+8+ ;+8+ !/5>!/5 1 1

44

- ? = 3 ;+9 7 % 1,100 +@4.=-8$-8- 6.9 -- 89:;!A%+B,+ 89:;!A%+B,+ 55,,100 100 ..++..- DE!$ 1.3 -- D6$ D6$ 44..2 2 =>=>- 532 %/+&&$ //F+$$+ 500 -

//!!4 Ryoichi YAMAMOTO (DIAMOND Co.2003)

..2000 (2543) 6

!"#$%& !"#$%&

55

:TBCSD,2546

'!().

..2025 (2568) 7.9

..2050 (2593) 9.3

What is Ecological Footprint?What is Ecological Footprint?

!"#!"#

=>+=-@8+=BE !9=>+=-@8+=BE !96 >E !5;B;0ET+36 >E !5;B;0ET+3

66

@.3&>4.@@.3&>4.@&.&.

5; ! 5; ! hectares (ha)hectares (ha) 1 1 ha = ha = 1010,,000 000 mm22 = = 66..25 25 % %

6 >E !5;B;0ET+36 >E !5;B;0ET+3+B

What does Ecological Footprint calculate ?What does Ecological Footprint calculate ?

%!&' ;;

>!9 6!>!9 6! 8 8 8>88>8

$%&%#&$$%&%#&$

77

8 8 8B/8B/ $%&%#&$$%&%#&$

..2547 !" 6

88

..2547 !" 6 &/#00$10! 1.8 #45'5)&//6"60$1$ ! 2.2 #45 #$0%#$0% 2121%%8#859 8#859 1 1 #45 #45 = = 66..25 25 ;);)

PerPer--Person Ecological Footprint of Production, Imports, Person Ecological Footprint of Production, Imports,

Exports, and Consumption, by Country, Exports, and Consumption, by Country, 20052005

99Source: THE ECOLOGICAL FOOTPRINT ATLAS 2008, GLOBAL FOOTPRINT NETWORK, RESEARCH AND STANDARDS DEPARTMENT

1010

Biocapacity 0.98gha per person

Ecological

Footprint of

Consumption

2.13gha per person

Source: THE ECOLOGICAL FOOTPRINT ATLAS 2008, GLOBAL FOOTPRINT NETWORK, RESEARCH AND STANDARDS DEPARTMENT

!"!#$%

#...- !"#$%&- $%'()*&+,-."/01'!+ 20% &3! 4!40-'%"5 (Cleaner Technology: CT) ""2."

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4!40-'%"5 (Cleaner Technology: CT) ""2." '#250+", Life Cycle Assessment (LCA), ISO 14001- 4)"-3#&LM05 &3! 0."*&+'!+M0- (Green

Product), R,5S. "R,5R+#'-, T Footprint "#/01),WXY/ - for MICE : Green meeting/CSR

What ?What ?

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What ?What ?

Definition:Definition:

A Green Meeting incorporates A Green Meeting incorporates environmental considerationsenvironmental considerationsthroughout all stages of the meeting in throughout all stages of the meeting in

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throughout all stages of the meeting in throughout all stages of the meeting in

order to minimize the order to minimize the negativenegativeimpact of the environment. impact of the environment.

2008 Association For Green Meetings & Events All Rights Reserved

Ref: Green Meetings, The Importance in Going Green in Todays Economy, Loriann White, CMM

BenefitsBenefits

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BenefitsBenefits

What are the benefits of Green What are the benefits of Green Meetings and Events?Meetings and Events?

The Economic BottomThe Economic Bottom--line:line:Going green can save you green. Going green can save you green.

For example, collecting name badge holders toFor example, collecting name badge holders to

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For example, collecting name badge holders toFor example, collecting name badge holders toreuse at the event of reuse at the event of 1300 1300 attendees can save youattendees can save youapproximately $approximately $980 980 USD. USD.

By utilize technology, an event with By utilize technology, an event with 250 250 attendees attendees can save you approximately $can save you approximately $11,,100 100 USD by using USD by using on line registration, email evaluations and speaker on line registration, email evaluations and speaker

handouts at the program conclusion.handouts at the program conclusion.

2008 Association For Green Meetings & Events All Rights Reserved

What are the benefits of Green What are the benefits of Green Meetings and Events?Meetings and Events?

The Environmental BottomThe Environmental Bottom--line:line:Going green is good for the environment.Going green is good for the environment.

For example, if a For example, if a 55--day program serves day program serves 2200 2200 peoplepeople

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For example, if a For example, if a 55--day program serves day program serves 2200 2200 peoplepeoplebreaks, breakfasts, lunches and receptions usingbreaks, breakfasts, lunches and receptions usingglassware instead of plastic disposables, it preventsglassware instead of plastic disposables, it prevents11,,890 890 lbs. of plastic from going to the landfill. lbs. of plastic from going to the landfill.

By not preBy not pre--filling water glasses at each table during filling water glasses at each table during 33days of served lunches of days of served lunches of 2200 2200 attendees; attendees; 520 520 gallonsgallonsof water can be saved. of water can be saved.

2008 Association For Green Meetings & Events All Rights Reserved

What are the benefits of Green What are the benefits of Green Meetings and Events?Meetings and Events?

Corporate Social Responsibility (CSR):Corporate Social Responsibility (CSR):Give back by going green. Give back by going green.

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Give back by going green. Give back by going green.

Entrepreneur MagazineEntrepreneur Magazine lists Social Responsibility lists Social Responsibility in top in top 25 25 trends in todays business. trends in todays business.

Forbes MagazineForbes Magazine lists Social Responsibility as top lists Social Responsibility as top 10 10 business trends in business trends in 20082008. .

2008 Association For Green Meetings & Events All Rights Reserved

How ?How ?

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How ?How ?

Proven Practices

19192008 Association For Green Meetings & Events All Rights Reserved

- AGME, GMIC guidelines

- TCEB green meeting guidelines (2008)

Practice the 4 Rs. Reduce, Reuse, Recycle &

Respect (CSR)

Request visible and accessible reduction, reuse and recycling services.

This includes incorporating an Eco-Audit

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This includes incorporating an Eco-Audit within post-conference meetings.

This document will report all services used during your program dates to help monitor your overall usage.

Engage in a CSR effort.

2008 Association For Green Meetings & Events All Rights Reserved

Use paperless technology.

Use electronic technology to cut paper use.

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Create a Website, offer electronic registration and advertise using the Web and/or e-mail.

Technology is here to stay we might as well put it to good use.

2008 Association For Green Meetings & Events All Rights Reserved

Put it in writing.

Establish an environmental mission statement (EMS) or policy for the meeting.

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Share the policy with suppliers, attendees, speakers and the hotel venue or hotel.

2008 Association For Green Meetings & Events All Rights Reserved

Lighten your stay.

Choose a venue or hotel that offers a linen reuse program.

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How often do you launder your linens at home?

2008 Association For Green Meetings & Events All Rights Reserved

Save energy.

Coordinate with the meeting venue or hotel to ensure that energy lights and air conditioning will be turned off with rooms are not in use.

This information can be reported and included in your Eco-Audit.

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This information can be reported and included in your Eco-Audit.

(Motion sensors, dimmers and timers can be set to turn things on and off when needed.)

2008 Association For Green Meetings & Events All Rights Reserved

Eat Green.

Go organic. Include vegetarian meals.

Stimulate the local economy by buying

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Stimulate the local economy by buying local foods and seasonal produce.

Donate unconsumed foods to a local shelter.

2008 Association For Green Meetings & Events All Rights Reserved

Buy Green.

The trend in going green is great. The reality in being green is even greater.

The need for International Green Buyers

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The need for International Green Buyers is in high demand.

United States companies such as Home Depot, Oracle, Coca-Cola, Cox Enterprises and many others are in the demand for green-oriented facilities.

2008 Association For Green Meetings & Events All Rights Res