27
| Date post: | 12-Apr-2017 |
| Category: |
Engineering |
| Upload: | pranav-sethaputra |
| View: | 44 times |
| Download: | 0 times |
Engaging the Future Through Live ExperiencesPranav Sethaputra, MCIGroup Sustainability Consultant
31Countries
61Offices
+1,800
Employees
+4,500
Projects
Meeting & Events Management Professional Congress Organization
Creative Communication Services Association Management
Destination Management Company Performance Improvement
Production & Audio-Visual Services
Founded in Switzerland in 1987, today MCI has offices across Europe, Asia-Pacific, North and South America, the Middle East and Africa.
SOURCE: NIELSEN
of consumers are willing to pay more to brands committed to positive social and environmental change
55%
How do we effectively engage our audiences about sustainability?
The Millennials
1. Future Consumers Capacity: spending
power of $3.39 trillion by 2018
Desire: 51% of millennials are willing
to spend more
SOURCE: ORACLE & NIELSEN
1. Future Consumers
Capacity: spending power of $3.39 trillion by 2018
Desire: 51% of millennials are willing to spend more
2. Future Leaders
Numbers: 75% of workforce by 2025
Desire: 67% prefer to work for responsible companies
SOURCE: ORACLE & NIELSEN
10
How do we effectively engage our future?
Answer: “Live Experiences”
4x (30%)
43x 90%
SOURCE: FUTURE FOUNDATION & SDL
Of millennials believe businesses are pursuing their own agendas
75%
SOURCE: DELOITTE
IRLShowcase Product
Demonstrate Brand Values
Build Trust
Believe attending events makes them feel more connected
69%
SOURCE: EVENTBRITE
Event: Vision Symposium EMEA 2013
People: 2,757
Place: London, Paris, Dubai, Munich
Target: IT Professionals
Plant-for-the-PlanetRecycle lanyard
LED lights Paperless
FLOSS Food Glassware
87
13
AFTER
Aware Not Aware
59
41
BEFORE
Aware Not Aware
Awareness of CR Programme
Social Media as a Multiplier
SOURCE: EVENTBRITE
Responsible
Your BRAND
Your AUDIENCE
Committed
Receptive
Trusting
Your BRAND
Your AUDIENCE
Desirable Engaged
Thank you.For more information, contact:
www.mcisustainability.com
www.mci-group.com
Or visit:
