Sustainable Food Pavilion | Expo Milano 2015
Our vision of abundance
“The converging scarcity and challenge of providing food, water and energy represents the most critical intersection of issues for the world today.”
– Deborah Wince Smith, President & CEO, Council on Competitiveness
Sustainable Food Pavilion | Expo Milano 2015
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Much of the world’s arable land is already in use.
Growing stresses from climate change, water
scarcity and competing demands for energy
challenge our food security.
1 billion do not have safe drinking water
925 million are malnourished
7,000 children die each day due to hunger
50% of the world’s food goes to waste.
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Global problems demand global engagement
Sources: World Bank, 2012 and United Nations,, 2011, UN Inter-agency Group for Child Mortality Estimation, 2010; Reuter’s Food Summit 2012- World Watch, CBS
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A global event…
EXPO Milano 2015: Universal Expositions and World Fairs are among the most formative influences shaping modern times. Through these global events, the world’s citizens have been introduced to electricity, the telephone and television, the airplane and computer. Every five years, these registered expositions inspire the world with next-generation ideas.
EXPO Milano 2015 Founding Partners include: Telecom Italia, Cisco, Accenture, and Enel–Smart Grid.
Sustainable Food Pavilion95,000 sq. ft./8,888 sq. m.
Sustainable Food Pavilion | Expo Milano 2015 EXPO MILANO 2015
…A global food movement
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Universal World Expo in 2015 is the largest
worldwide event to set a new course for the
future of food:
•Aworldwideplatformforfooddiscussions,best
practices, networking, cooperation and innovation
•Attractsover20milliontoExpo2015
•Unites140nations
•Reachesoveronebillionpeopleworldwide
•420acresiteinMilan,Italy,centrallylocated
Sustainable Food Pavilion | Expo Milano 2015
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Sustainable Food Pavilion at EXPO is the
nexus for global participation, education, insightful
dialogues and outreach on food and sustainability. EDUCATE the public through discovery and exploration
ENLIGHTEN leading experts in research, science,
farming, humanity, philanthropy, government,
NGOs, and business
CONNECT innovative solutions with human needs
MOTIVATE visitors, guests and virtually engaged
worldwide participants to make a difference 6
Sustainable Food Pavilion Reaching for abundance in 2015 and beyond…
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Sustainable Food Pavilion | Expo Milano 2015
Innovation in food security, production, improved
methods of cultivation, conventional and enhanced
breeding, as well as improvements in food safety,
packaging and distribution, come with a promise
to provide abundant, nutritious food for everyone
on Earth.
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EXHIBITS demonstrating different pathways
to sustainably increase the world’s supply of
food while also improving our health and
economic prospects
CONFERENCES, symposia and summits accelerating
global cooperation, dialogue and leadership to
ignite positive action for our future
OUTREACH engaging millions more around
the world in global conversations and innovative
solutions from farms and villages to boardrooms
Sustainable Food Pavilion integrates
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Programs encourage participation, cooperation
and networking among key players. Through
advanced remote media outreach, conferences,
summits and presentations are accessible to
worldwide audiences across all continents.
Sustainable Food Pavilion | Expo Milano 2015 Sustainable Food Pavilion engages
INNOVATORS, renowned experts, scientists,
farmers, faculty, business leaders, policy
makers and entrepreneurs to come together
for discussion and discovery
THOUGHT LEADERS, engendering discourse
on the environment, economics, ethics, equity,
education and leadership
RESEARCH COLLEAGUES around the world
guide the Sustainable Food Pavilion’s engaging
educational exhibits and provide direct access
to academic insights and innovation through
global conferences, symposia and summits10
Sustainable Food Pavilion | Expo Milano 2015
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“Sustainable Food Pavilion, and its global partners, will set the course for the world’s conversations about food and sustainability through 2015 and beyond.”
– Dr. Gustavo Gaviria Angel, Sustainable Food Pavilion Board Member, ColombianRepresentativefortheWorldBank,1998–2004,and WorldBankIndependentReviewPanel,2007
Sustainable Food Pavilion inspires.
SFP WORLDWIDE SYMPOSIA
Global Summits on Sustainable Food Abundance
A series of international summits focused on
transforming a world of hunger into a world of
abundance lead up to EXPO 2015 and continue
throughout six-months of EXPO events
Researchtoactioninthreestages
•Identifyingpromisingresearchandinnovation
•Aligningexistingglobalefforts,and
•Developingactionrecommendationstointegrate
social, political, and economic drivers with research
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Visitors enter the Pavilion to enjoy exhibits
and live demonstrations or to attend
conferences, film screenings, entertainment,
events and presentations inside our
state-of-the-art Sustainability Auditorium.
Sustainable Food Pavilion | Expo Milano 2015
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LEVEL 1:
Atrium, Press and Conference Center
Thought leaders discuss, debate and
showcase the latest game-changing
innovations and scientific discoveries that
hold the greatest promise for sustainable
solutions, while the sponsored displays
and retail store actively engage
international visitors.
Ground LevelEarth Atrium, Press Center and Sustainability Auditorium Complex
•PavilionGrandEntrance•EarthAtriumShowcase(semi-permanent)*•ConferenceCenterComplex(175-seat auditorium,completemulti-mediaservices)*•Museum-styleretailstore,fullymerchandised
* Event facilities and exhibitor spaces14
Sustainable Food Pavilion | Expo Milano 2015
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Exhibits and visitor experiences
feature real-world models for
sustainable food value chains and
demonstrate their impact on society.Sustainable Pathways LevelInteractive Exhibits and Theatre
•17,000dailyvisitors,estimated•GrandEntranceRampwiththree-story electronic Cornucopia display•Continuousinteractiveexperientialexhibits (20,000sq.ft.)•SponsoredPathwaysExhibits*•ImmersiveMotionTheatre•ExitDiorama,“TheImportanceofYou”
* Event facilities and exhibitor space14
LEVEL 2:
Sustainable Pathways Exhibition
Lively, interactive, hands-on exhibits, simulated
scenarios and virtual demonstrations lead
visitors to a broader understanding of the
challenges choices and solutions for feeding
our world.
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A private, secure access floor facilitates
events and discussions, with staff and
services to accommodate the needs of
special guests and international dignitaries.
Sustainable Food Pavilion | Expo Milano 2015
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SkyVista Level with exclusive glass verandaPrivateEventandVIPFacilitieswithRooftopBalcony*
•Secureaccessarea—entirefloorforVIPuse* 350seatcapacity(15,500sq.ft./1,430sq.m.)
•ConciergeDeskstaffedforreceptionandhospitality•BusinessCenterwithfully-equippedconferencerooms and workspaces•PressCenterwithinsertstageandworkstations•SustainabilityLoungefordining,eventsandseminars•Twostages,fullkitchenandbar•GlassVerandaandbalconiesforeventsandpresentations•GalleryShowcaseareasforflexibledisplays
* Private event facilities and exhibitor spaces are located throughout the entire floor 18
LEVEL 3:
SkyVista Event Center
Special guests, official delegations and press
are welcomed for meetings and rooftop dining.
A specialized venue for VIP gatherings and
high-level discourse encourages global
collaborations for food sustainability.
Demonstration gardens and the
building’s NetZero energy systems
feature sustainable activities that can
reduce our global footprint.
Sustainable Food Pavilion | Expo Milano 2015
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Plaza LevelExterior Exhibits, Gardens and Food Plaza
•Open-airclassroomsandcelebritychefdemonstrationkitchens*•SlowandFastFoodPlazawithopen-aireatingarea•SustainableSystemsWalkwayandDashboard•Demonstrationgardenswithwaterfeatures•Exteriorexhibits,aquaculture,raincaptureand kinetic wind power
* Event facilities and exhibitor spaces 20
PLAZA LEVEL:
Sustainable Systems and Gardens
Visitors experience tangible ways each of us
canchangeourdailylives—eveninlittleways
—sothatourglobalfootprintisalittlesmaller
and our daily living is a little smarter.
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Expo Team Experience
Dr. Gustavo Gaviria-Angel served as Ambassador on Special Mission for Colombia and Commissioner General of the Colombia Pavilion at the Shanghai Expo 2010. Dr. Gaviria was Senior Advisor in the Executive Director’s office at the World Bank, Department of Institutional Integrity from1999to2004.Dr.Gaviriaworkedsince1974inthecoffeeand finance industries in Colombia and is a third generation agriculturalist in the coffee industry of Colombia.
Juan Pablo Cavelier is the lead contact with Expo Milano 2015 officials. He served as Deputy Commissioner General of the Colombia Pavilion at Shanghai Expo 2010, responsible for all relations with Expo Officials and all other pavilions in the American and European sections of Expo Shanghai. Mr. Cavelier has a strong back-ground in global consumer marketing, international trade and agriculture.
Ralph I. Miller has produced and managed large-scale shows, theme parks and installations around the world for30years.Majorshowsinclude:2008OlympicsinBeijingandShanghaiExpo2010.Mr.Millerhasproducedand managed the media, architecture and style as lead designer for the Coca-Cola Pavilion and consultant to several other pavilions at Shanghai Expo 2010, while serving as Pavilion Director and Executive Producer for the Colombia Pavilion.
Cynthia H. Barbera is an international marketing and communications executive, with extensive experience in broadcast, cable and new media. She served as Vice-President Communications and Technology for Scholastic, Inc. a leading publisher for education. Ms. Barbera is an Emmy award-winning television producer, renowned for her work on programs focusing on the issues of environment, health and education. Most recently, Ms. Barbera was involved in development of Shanghai Expo 2010.
Peter B. Lewis Peterisanexperiencedesignerwithover40yearsexperience.AscreativeconsultanttoNIKEhe worked on design of visitor experiences at the Olympics in Atlanta and World Cup in Paris. Peter’s work also includes development of the experience design for the Colombia National Pavilion at Shanghai Expo 2010, corporate pavilions for both Coca-Cola Co. and adidas at the Beijing Olympics. Peter is also a composer, published author and chief storyteller for SFP.
Sustainable Food Pavilion Leadership
Board of DirectorsJuan Pablo Cavelier|Chairman—Milano,ItalyGustavo Gaviria Angel|Director—Bogota,ColombiaSidney Rittenberg, Sr. |Director—FoxIsland,WashingtonRalph I. Miller|Treasurer—Shanghai,ChinaCynthia H. Barbera|Secretary—SanFrancisco,California
Executive CommitteeJuan Pablo Cavelier|ExecutiveDirector—Milano,ItalyRalph I. Miller|ExecutiveProducer—Kentfield,CaliforniaandShanghai,ChinaCheryl E. Harrison|DirectorofDevelopmentandPartnerships—SanFrancisco,California
Global Conferences & SymposiaDr. Scott T. Massey|DirectorGlobalConferences&Symposia—Nashville,Tennessee
Global Development & FundraisingChuck Albers | Senior Director, Global Strategic Alliances—Seattle,WashingtonandShunde,China Cheryl E. Harrison|DirectorofDevelopmentandPartnerships—SanFrancisco,California
EXPO MILANO 2015 Program CommitteeMatteo Gatto|Chief,ExpoThemePavilionsArchitect—EXPOMilano,ItalyStefano Bracciantini|ThematicSpacesDepartment—EXPOMilano,ItalyGloria Zavatta|PartnersDevelopment,SustainabilityLeader—EXPOMilano,ItalyViviane Urnau|ContributorProgrammaticDevelopment—SantaCatarina,BrazilGraciela Reyes|ContributorProgrammaticDevelopment—MexicoCity,Mexico
Design and EngineeringJeremy Metz,AIA,LEEDAP|LeadArchitect—Shanghai,China(www.studio-san.com)Peter B. Lewis|VisitorExperienceDesignandStorytelling—Seattle,Washington(www.audisee.com)Douglas Trumbull|RideandImagingSystemsDesign—Southfield,Massachusetts(www.douglastrumbull.com)Jeff Carino|VisualBrandingDesign—SanFrancisco,California(www.clkdesign.com)Norm Schwab|ArchitecturalandShowLightingDesign—Sausalito,California(www.lightswitch.net)
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Direct access to global research and innovation.
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Sustainable Food Pavilion | Expo Milano 2015
“Scientific principles and practices are the foundation for sustainability of agriculture and a food system that can meet the needs of all people now and of future generations.”
– Dr. Tom Tomich, Director, Agricultural Sustainability Institute at UC Davis, W.K.KelloggEndowedChairinSustainableFoodSystems
Academic Partner: UC Davis
Global Academic LeadershipLinda P. B. Katehi, PhD | Chancellor, UC Davis Ralph Hexter | Provost and Executive Vice Chancellor, UC DavisNeal Van Alfen, PhD | Dean, College of Agricultural and Environmental Sciences, UC Davis
Academic Advisory CouncilMr. Raoul Adamchak | Organic Farmer, Market Garden and CSA Coordinator, UC Davis Student Farm —Coauthor,Tomorrow’sTableDr. Lindsay Allen|AdjunctProfessor,DepartmentofNutrition—Director,USDAARSWesternHumanNutrition ResearchCenterDr. Kent J. Bradford|Professor,DepartmentofPlantSciences—AcademicDirectorSeedBiotechnologyCenterDr. Caroline De la Peña | Professor, UC Davis Humanities InstituteDr. J. Bruce German|Professor,FoodScienceandTechnology—Director,FoodsforHealthInstitute —JohnE.Kinsella,EndowedChairDr. Louis E Grivetti | Professor Emeritus, NutritionDr. Clare Hasler-Lewis|ExecutiveDirector,RobertMondaviInstituteforWineandFoodScienceDr. Martina Newell-McGloughlin|AssociateAdjunctProfessor,PlantPathology—DirectorofLifeand HealthSciencesResearchDr. Frank Mitloehner | Associate Professor and Air Quality Cooperative Extension Specialist, AnimalScience—Director,AgriculturalAirQualityCenterDr. Raymond Rodriguez|Professor,MolecularandCellularBiology—Director,CenterofExcellenceinNutritionDr. Pamela Ronald|Professor,PlantPathology;Coauthor,Tomorrow’sTable—DirectorofGrassGenetics, JointBioenergyInstitute,Emeryville,CADr. Thomas Tomich|Professor,HumanandCommunityDevelopment—ProfessorEnvironmentalScience andPolicy—Director,AgriculturalSustainabilityInstituteatUCDavis—DirectorUCSustainableAgricultureResearch&EducationProgram—W.K.KelloggEndowedChairinSustainableFoodSystemsDr. Jean VanderGheynst|Professor,BiologicalandAgriculturalEngineering—AssociateDean,UndergraduateStudy, College of EngineeringDr. Alison Van Eenennaam | Animal Genomics & Biotechnology Cooperative Extension Specialist, Animal Science Global Advancement Dr. Sharon Shoemaker | ExecutiveDirector,CaliforniaInstituteofFoodandAgriculturalResearch(CIFAR)
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WorldwideResearchCollaborators
ArgentinaUniversidad Nacional de Cuyo
AustraliaUniversity of Melbourne
BrazilEmpresa Brasilerira de Pesquisa Agropecuaria (EMBRAPA)(GAFSR)* Universidade Federal do ParaUniversidade Federal de UberlandiaUniversidadeFederalRuraldePernambucoBrazilian Federal Agency for support and evalua-tion of Graduate Universidade Federal de AlagoasNational Council for Scientific and Technological DevelopmentUniversidade do Estado de Santa CatarinaUniversidade de Sao Paulo, Fac. De Zootecnia e Engenharia de AlimentosUniversidade Federal do Vale do São Francisco
CambodiaRoyalUniversityofAgriculture
ChileUniversity of TarapacaInstituto de Desarrollo AgropecuarioUniversity of Bio-BioPontificia Universidad Catóica de ChileUniversidad Diego PortalesUniversidad Catolica del NorteUniversidad de La SerenaUniversity of TalcaCentro de Estudios Avanzados en Zonas AridasUniversity of ChileUniversidad de ConcepciónAVS Chile S.A.,Instituto de Investigaciones Agropecuarias
ChinaZhejiang Forestry UniversityBGI(formerlyknownasBeijingGenomics Institute)CHIC Group, Ltd. Zhejiang University Zhejiang Academy of Agricultural SciencesBeijing University of Chemical Technology
As the world’s leading
university in food, agriculture,
nutrition and the environment,
the University of California,
Davis is the “Lead Academic
Partner” for the Sustainable
Food Pavilion Inc. along with
a global network of Interna-
tional Academic Collaborators,
including the Global Alliance
on Food Security Research
(GAFSR)*.
UC Davis is a world leader in
sustainability-related research
and instruction, applied tech-
nology, and transformative
projects and programs that
advance knowledge and serve
as models for the world. As
a member of the Association
of American Universities, it
is ranked as #1 in the United
States for faculty research
excellence in agricultural and
soil sciences, food science and
technology, plant, animal and
veterinary sciences, environ-
ment and ecology.
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China - Continued Chinese Academy Of Agricultural Sciences CAAS(GAFSR)*Shandong Uniiversity of TechnologyThe Third Military Medical UniversityChinese Academy of Sciences - Institute of Geographic Sciences andNaturalResourcesResearchChina Agriculture UniversityDonghua UniversityChina University of Petroleum-BeijingCOFCOCorporation(ChinaNationalCereals, OilsandFoodstuffsCorporation)Sichuan UniversityWenzhou Medical UniversityWuhan Textile University Peking UniversityTongji UniversitySunYat-SenUniversityChongqing University China University of Political Science and LawHebei UniversityNanjing UniversitySichuan Agricultural UniversityCityUniversityofHongKong
ColombiaLa Universidad de la SabanaPontificiaUniversidadJaveriana
Costa RicaCostaRicaInstituteofTechnology
DenmarkUniversity of Copenhagen
EgyptConsortiumof4Egyptianuniversities: Alexandria, Ben Sweif, Cairo, and ZagazigMinistryofAgricultureandLandReclamation
EnglandUniversity of Warwick
France InstituteNationaldelaRecherche(INRA)(GAFSR)* Oniris(Nantes-AtlanticNationalCollege Of Veterinary Medicine, Food Science AndEngineering)
and Global Academic Networks
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PolandWroclaw University of Technology
RomaniaNational Institute of Materials PhysicsUniversity“Politehnica”ofBucharest
SenegalCheikh Anta Diop University of Dakar
SpainInstitutdeRecercaITecnologia AgroalimentariesNeiker-Instituto Vasco de Investigacion y Desarrollo AgrarioUniversidad Politecnica de ValenciaUniversitat de LleidaUniversity of Sevilla
SwedenUniversity of Dance and Circus
TaiwanNational Chung-Hsing UniversityChang Gung UniversityNational I-lan University
ThailandKingMongkut’sUniversityofTechnology ThonburiKasetsartUniversityAssumption UniversityTheThailandResearchFund
The NetherlandsWageningenUniversity&ResearchCenter(GAFSR)*
New Zealand MasseyUniversity(GAFSR)*
TurkeyIstanbul Aydin UniversityMiddle East Technical UniversityNamikKemalUniversityUniversity of Gaziantep
UAEUnited Arab Emirates University
VietnamThai Nguyen University of Agriculture and ForestryHanoi University of AgricultureHanoi University of Mining and Geology
Japan - Continued Nara Institute of Science and TechnologyUniversityoftheSacredHeartKwanseiGakuinUniversityDoshisha Women’s College of Liberal ArtsTokyo University of Agriculture and TechnologyTSUDAHitotsubashi UniversityKyushuUniversityUniversity of Shizuoka
KoreaKookminUniversitySeoul National UniversitySookmyung Women’s UniversityPohang University of Science and TechnologyKyungHeeUniversityEwha Woman’s UniversityHankuk University of Foreign StudiesKonkukUniversityYeungnamUniversityHyo Soo Lee President Baekseok UniversityElectronicsandTelecommunicationsResearchInstituteChung-Ang UniversityNationalVeterinaryRes.&QuarantineService,the Ministry for Food, Agriculture, Forestry & FisheriesTheCatholicUniversityofKorea
KuwaitKuwaitInstituteforScientificResearch
LithuaniaSiauliai University
MongoliaThe Mongolian State University of Agriculture
NorwayNorwegian School of Veterinary ScienceNorwegian University of Life SciencesUniversity of Oslo
PakistanNorth-West Frontier Province Agriculture University-Peshawar
PeruNational University of the Peruvian Amazon Pontificia Universidad Católica del Perú
GermanyHochschule fur Technik und Wirtschaft Dresden - University of Applied Sciences DresdenHeinrich Heine University DusseldorfRWTHAachenUniversityEberhardKarlsUniversityofTubingenUniversity of Heidelberg
GreeceAmerican College of Greece-Deree College, Cen-ter of Post Lyceum Education
IndiaNational Law School of India UniversityUniversity of MadrasSRMUniversityAmritaVishwaVidyapeetham(University)
IndonesiaDiponegoro University
IranUniversity of Tehran
IrelandNational University of Ireland, MaynoothNational University of Ireland, Galway
ItalyIstituto Zooprofilattico Sperimentale delle VeneziePolitecnico di TorinoUniversity Cattolica del Sacro CuoreIstituto Zooprofilattico Sperimentale dell’Abruzzo edelMolise“G.Caporale”UniversitadegliStudidiRoma“LaSapienza”University of SalernoUniversita degli studi di SassariUniversity of Gastronomic Sciences
JapanKinkiUniversityOchanomizu UniversityTokyo University of Science, Center for Promotion of InternationalizationRyukokuUniversityNagoya University of Arts and SciencesSaga UniversityDokkyo UniversityTohoku University Tottori UniversityKagawaUniversity
Sustainable Food Pavilion | Expo Milano 2015
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The mission of the Sustainable Food Pavilion is to enlighten the public about the importance of food sustainability and the challenges and opportunities for developing sustainable food practices around the world. Our vision of abundance embraces food security, a vibrant economy, a thriving ecosystem and nutritional health for all.
Collaboration Partners:
EXPO 2015 Council on Competitiveness
Cumberland Center for Strategy and Innovation Global Alliance on Food SecurityResearch:(GAFSR) UC Davis Wageningen University andResearchCenter The World Bank
(partial list as of printing) EXPO 2015 Organizing Partners:
Giuseppe SalaCEO Matteo Gatto Director of Theme Pavilions
Stefano Gatti Director of International Affairs Gloria Zavatta Sustainability Leader
Steering Committee: Dr. Scott T. Massey, Chair Deborah Atwood, AGree
Lynn Bennett, Stage Post
Steve Brophy, Dollar General
RyanDoyle,OneCity
Aalt Dijkhuizen, Global Alliance on Food SecurityResearch
JimFrierson,CompassInnovations
Senator Bill Frist, Former Majority Leader, US Senate
JohnIngram,IngramContentGroup
ClayJackson,BB&TInsurance
LindaP.B.Katehi,Chancellor,UCDavis
AlexMcCalla,WorldBank(ret.)
Brad Perkins, Vanguard Health
Howard Shapiro, Mars Inc. Mike Shmerling, Choice Food Group XMi High Growth Development Fund Steve Turner, Market Street Investment JuergenVoegele,TheWorldBank Deborah Wince Smith, Council on Competitiveness (partial list as of printing)
Collaboration Partners and Steering Committee
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Contacts:
Office Reception:[email protected] Europe:CorsoItalia47,Milan 20122, Italy +39.347.5491442
China:Zendai Cubic Edifice Suite170458ChangliuStreetShanghai, China 200122+21.3872.2226
United States:301JuniperoSerraBlvd.Suite 220, San Francisco, California94127USA+1.415.337.5755
Websites:www.sfp2015.orghttp://en.expo2015.org
Juan Pablo Cavelier LozanoChairman & Executive Director, [email protected] +39.347.5491442italymobile
Ralph I. MillerExecutive Producer, [email protected]+1.415.250.9500usamobile +86.150.0112.7325chinamobile
Cynthia H. BarberaSecretary of the Board, Co-Founder [email protected]+1.415.235.7804usamobile
Cheryl E. Harrison Senior Director, Development and [email protected]+1.415.336.6280usamobile
Dr. Scott T. Massey Senior Director, Global Conferences and [email protected]+1.615.308.8571usamobile
Chuck Albers Senior Director, Global Strategic [email protected]+1208.419.9491usamobile +86.135.0900.5364.chinamobile
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SustainableFoodPavilion,Inc.(SFP)isanot-for-profitcharitableorganizationfunded by contributions from and in partnerships with individuals, foundations, corporate and official sponsors. SFP’s assets are dedicated to the furtherance of qualifying food research and food-related education and communication. SFP retains ultimate authority to use contributions at its sole discretion consistent with its Charter.
© 2012, Sustainable Food Pavilion, Inc. FederalEmployerIdentificationNumber:45-2710861
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