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1 Sustainable Innovation
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Sustainable Innovation
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Overview of this lecture
• Introduction:
what is sustainable innovation?
• Practical information on the course
• Film: The Story of Stuff
• Expectations, questions, discussion
• Information on the presentations (week 3 and 4), illustrated by means of an example: “meat”
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Issues of sustainable innovation
Sustainable:
taking care of – environmental factors (e.g. climate, pollution,
deforestation)
– social factors (e.g. poverty, welfare, local development)
Innovation:
-new and creative ideas and solutions
-new products, processes and markets
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Definition of sustainable development:
Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.
World Commission on Environment and Development (WCED): Our Common Future (1987) (also known as the “Brundlandt report”)
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Examples of sustainable Innovations
Samsung Blue Earth phone
• void of harmful chemicals
• built from recycled water bottles
• works on a set of solar panels
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The new IPAD of Apple, launched 27 jan 2010
Would you read a glossy magazine on this device?
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Saving electricity…
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Re-use, repair, recycle…
http://www.wecycle.nl/
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Take care of humans, animals, eco-systems…
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Practical information• Read the course manual on the internet:
http://sustainableinnovation.pbworks.com• 13 x 2 hours of tuition• Lectures combined with discussion and interaction• Individual assignment (ecological footprint)
• 3 group presentations • sustainable topic • SI-model• company strategy
• Written exam • Attendance will be registered
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People involved
• Dr. Saskia van Stroe-Biezen
• Dr. Ulrich Scholz (contact for IM)
• Dr. Ortrud Kamps• Drs. Bart Titulaer (coordinator; contact IBE, FFM)
….and you!
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Overview of the semester
1. Introduction
2. Film Age of Stupid
3. Presentations
4. Presentations
5. C2C and POM
6. The innovation process
7. Customer insight and idea generation
8. Corporate environmental management systems
9. Green Marketing
10.Guest lecture
11.FIHE – SI model
12.SI strategy of a company
13.SI strategy of a company
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The urgency of sustainability
• On this site you also can find:
• A fact sheet• A glossary• Links to NGO’s• http://www.storyofstuff.com
• Scripts:• http://www.storyofstuff.com/
international/pdfs/script_german.pdf • http://www.storyofstuff.com/
international/pdfs/script_dutch.pdf
With subtitles DE or NL
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Discussion and questions
1. In how far are the problems as urgent as ‘The Story of Stuff’ suggests?
2. What is your opinion on ‘The golden arrow’ of consumption. Do you think it influences your own behavior?
3. Do you know examples of the externalization of costs?
4. What do you expect of this course? What do you hope to learn or to discuss?
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The presentation in week 3 and 4
1. Search for reliable sources
2. Search for telling photographs, statistics, cartoons, news items and video fragments
3. Take care of a transparent, attractive and logic structure
4. Do not try to do everything: take two or three telling examples.
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Example: meat and sustainability
What themes pop up unto your mind?
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Statistics can tell a lot!
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Pictures can tell a lot!
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Comparisons can tell a lot!
If everyone in the UK abstained from eating meat five days a week…
this would save more than the emission reductions, which would be achieved if the total electricity use of all households in the UK was eliminated
Source: meatthetruth.nl
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Video fragments can tell a lot!“Meat the truth”Trailer of the documentary made by the
Dutch “Partij voor de dieren”
(“party for the animals”)
http://www.youtube.com/watch?v=6Z-upjfFCA4&hl=nl
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Or take this one of Barack Obama…
Barack Obama answers the question of a student who pleas for a vegan diet, and appears to be quite knowledgeable of the relation to world hunger, climate change, obesitas…
http://www.youtube.com/watch?v=Rt56ER4TSqc&NR=1
