Lovemotions

S/S 2013

antonella russo

Red

Love

Temptation

SeductionHeartbeat

EmotionsMotions

Moulin Rouge

PowerToulouse Lautrec

Speed

Passion

Danger

Rene Gruau

Sin

BullfightRose

SexNude

SkinPink AngerObsession

Excitement

Attraction

Love and passion make the mind flow like a can can dance , while seduction and temptation

make the heart beat race like a bullfight. Captur-ing these motions and expressing them through

fashion pieces is the aim of this collection, which endeavours to translate art into fashion , hence

wearing Lovemotions.

concept

“In the apparel industry consumers buy not out of need but out of desire , specifically the desire to express who they are

and wish to be. Giving garments new abilities in which people can define and express themselves then certainly there will be

a market for it” 1 Fashion is indeed ephemeral and cyclic, and based on the fundamental process of change, especially in our modern

consumer society where people have far more clothes to meet their needs and shop just to refresh their wardrobe.

According to Sandy Black2 fashion in the last 15 years has be-come faster and cheaper which has resulted in faster fashion cycles, more production and consumption and consequently more waste. Clothing has become more and more a desire

rather than a necessity due to the consumers need to be seen “up to date” , who will then discard clothes after being worn

only a few times. Today’s fast moving, fashion moment obsessed industry , fo-

cused on mass production, in fact, has deprived itself of indi-viduality and expressiveness and devalued its artifacts. Cheap and fast fashion encourage more consumption which creates a vicious circle while the pace steals our fascination and de-

light in discovery.

1 Suzanne Lee, Fashioning the Future , 157.2 Sandy Black, Eco-Chic the fashion paradox.

rationale

Endeavoring to interpret the zeitgeist of this era and at-tempting to translate sustainable principles into new and appealing forms, I have focused on the idea that Fashion does not need to have such rapid turnaround, promoting

slow, quality fashion which nevertheless should respond to the speed of our modern life.

Aiming to slow down the unforgiving speed of fashion trends while at the same time satisfying the shoppers de-mands, my collection gives fashion a value that goes be-

yond the consumption and visual aspect by offering dura-ble items that incorporate more than one look in a single

piece.

My collection is in fact designed to address fast fashion by beating it on its speed. Devised to deliver simultane-ously different looks , clothes that can be changed even

“faster”, satisfying consumers quest for the novelty factor.

The idea that garments can be worn in different ways and adapted to different occasions gives them longer life , ex-tending the language of fashion as a form of non verbal

communication, as the consumer can customize the fash-ion item in accordance to their mood.

A dress breathes new life when transformed in a top and a skirt that can be combined separately with other items: these

fashion pieces adapt to the modern woman lifestyle responding to the various looks required by her busy agenda.

The versatility of the items makes it a traveller’s favorite be-cause it effectively doubles one’s clothing choices, without no-

ticeably increasing the amount one actually needs to carry.

The clothes become even more narratives, through their com-pletion by the wearer , telling their stories and their mood ac-companying the wearer through the journey of their social ac-

tivities.

The range would be sold at designer level. This will reflect through the high quality, in terms of design construction and finishing of the garments. The market level I am pursuing de-mands high quality in clothing so detailing is very important.

The competitors are the contemporary designers who combine practicality with exclusive design. They use innovative with

commercial, wearable fabrics and use these to design in a con-temporary and utilitarian way. The consumer’s wardrobe would probably also include clothes designed by Yohji Yamamoto and

Issey Miyake. These designers have similar design ethics and are about the present and the future of urban living in the higher and con-

temporary market sector.

Mood Board

Color board

fabric board

Tulle Viscose Moss Crepe

Viscose Georgette Cotton Jersey

Silk Chiffon Silk

consumer

board

Age: 25-45The modern woman with a split personality. One day she might want to wear Prada and another day she might want to wear Mc-Queen. Another day she might

want to combine them both.

TrendyConfident

Creative

Active

SHE has an active lifestyle which combines a rewarding career with the time to enjoy

lifeSHE demands flexible clothing

which reflect this duality of her lifestyle

SHE is the woman of our times.

The Moulin Rouge

Inspiration

The colourful and theat-rical Bohemian flavor of late-19th century Paris

through the illustrastions and works of art of Henry

de Toulouse Lautrec.

In his representations of dancers and lovers he captured the rhythm of passion , the motions of

seduction. His post impres-sionist paintings offer a

window on the unconven-tional bohemian lifestyle

of his time.

Capturing motions

Loïe Fuller in the ‘Folies Bergere’ Henri De Toulouse-Lautrec

Art - A - Porter !

Draping Motions

on the stand

diving into motions

diving into motions

seductress

seductor

Undressing motions

the lines of motion

the moves of seduction

range plan

Behind the scenes

Construction of the final garment

Construction of a stretch boned bodice made of

three panels

Adding 5cm to the boned bodice pattern to

reach the waistline

I have tried to make the mid panel of a non

stretch fabric cut on bias, but it did not work, as af-ter stitching the boning it would not keep the shape and would not adhere to the bust shape. Therefore

i decided to make the mid panel out of stretch

fabric as well

Inserted some very small button holes at the side

seams of the top and the skirt

Construction of a jersey skirt

Modified the skirt block to render the desired shape

Experimenting with the mid panel to create the effect of

transparency. Initially i tried a lighter fabric as i wanted to

use chiffon for the final skirt. I then cut the mid panel pattern on tulle fabric and was happier

with the result.

look 1

look 2

look 3

the end