Center for Sustainable Destinations
Sustainable Tourism: Sustainable Tourism:
Going Beyond GreenGoing Beyond Green
Center for Sustainable Destinations
Being greener is a start. Being greener is a start.
Center for Sustainable Destinations
…… but green is not enough.but green is not enough.
Increasingly, Increasingly, leisure travelersleisure travelerswant authenticity, want authenticity, experiencesexperiences——i.e., to visit i.e., to visit PLACESPLACES..Quality of place Quality of place is a selling is a selling point.point.
DestinationsDestinations that that think of the WHOLE think of the WHOLE place as the tourism place as the tourism
product will rally support product will rally support for good stewardship.for good stewardship.
Center for Sustainable Destinations
Destination Stewardship ScoresDestination Stewardship Scores
How Tourism Relates to Place, or DoesnHow Tourism Relates to Place, or Doesn’’tt
Unity through Unity through GeotourismGeotourism
GeotourismGeotourism Principles Principles
Taking ActionTaking Action
KEY TOPICSKEY TOPICS
Center for Sustainable Destinations
Center for Sustainable Destinations
Index of Destination Stewardship
SIX CRITERIA• Environment• Cultural/social
impact• Aesthetics • Built heritage• Tourism
management• General outlook
RATING SCALE0-2 Catastrophic3-4 In serious trouble5-6 In moderate trouble7-8 Minor difficulties9 Authentic, unspoiled,
and likely to remain so10 Enhanced
Center for Sustainable Destinations
2007 Destination stewardship survey
Center for Sustainable Destinations
Best rated(top fourth of scoring range)
•• 87 87 FaroesFaroes (right)(right)
•• 84 Azores84 Azores
•• 80 Mackinac80 Mackinac
•• 79 Molokai79 Molokai
Center for Sustainable Destinations
Still Doing Well
•• 75 Corsica (right)75 Corsica (right)
•• 72 Block Island72 Block Island
•• 70 Seychelles70 Seychelles
•• 69 Mt Desert, ME69 Mt Desert, ME
•• 66 Out Islands66 Out Islands
Center for Sustainable Destinations
In the Balance
•• 64 St Lucia (right)64 St Lucia (right)
•• 63 Nantucket63 Nantucket
•• 62 Barbados62 Barbados
•• 57 Bali57 Bali
•• 52 Canary Is52 Canary Is
Center for Sustainable Destinations
In Trouble(bottom fourth of scoring range)
•• 49 Hatteras49 Hatteras
•• 46 Key West; 46 Key West; PhuketPhuket
•• 45 Hilton Head45 Hilton Head
•• 44 Provo44 Provo•• 37 Ibiza;37 Ibiza;
St Thomas (right)St Thomas (right)
Center for Sustainable Destinations
Destination Stewardship ScoresDestination Stewardship Scores
How Tourism Relates to Place, or DoesnHow Tourism Relates to Place, or Doesn’’tt
Unity through Unity through GeotourismGeotourism
GeotourismGeotourism Principles Principles
Taking ActionTaking Action
Center for Sustainable Destinations
DESTINATION TOURISM STYLES DIFFER IN RELATION TO PLACE
Touring R & R Entertainment
Center for Sustainable Destinations
Touring-style tourismRelies on human andphysical character of place.
ACTIVITIES• sightseeing• history• nature• scenery• hiking / Nordic skiing• local shopping• typical cuisine• photography• culture & festivals
Center for Sustainable Destinations
Touring-style tourismRelies on human and physical character of place.
ACTIVITIES• sightseeing• history• nature• scenery• hiking / Nordic skiing• local shopping• typical cuisine• photography• culture & festivals
CHARACTERISTICS
• Diffuse impact
• Supports small businesses
• Requires protecting nature and heritage
• Needs architecture, landscapes, culture unique to the locale.