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Suzy Whaley

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Suzy Whaley. LPGA/PGA Professional. Women’s Golf Week. Overview June 4 – June 11, 2005 Three components: (1) Clinic Program, (2) Networking Social Event, (3) Week-long Promotions - PowerPoint PPT Presentation
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Suzy Whaley LPGA/PGA Professional LPGA/PGA Professional
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Suzy WhaleyLPGA/PGA ProfessionalLPGA/PGA Professional

Women’s Golf WeekWomen’s Golf Week

OverviewOverview• June 4 – June 11, 2005June 4 – June 11, 2005• Three components: (1) Clinic Program,Three components: (1) Clinic Program,

(2) Networking Social Event,(2) Networking Social Event,(3) Week-long Promotions(3) Week-long Promotions

• Grass-root, women’s player development program in collaboration Grass-root, women’s player development program in collaboration with leading golf organizations including: GOLF 20/20, PGA of with leading golf organizations including: GOLF 20/20, PGA of America, Golf For Women Magazine, LPGA, EWGA, PGA TOUR, America, Golf For Women Magazine, LPGA, EWGA, PGA TOUR, USGA, The First Tee, NGCOA, World Golf Hall of FameUSGA, The First Tee, NGCOA, World Golf Hall of Fame

• 232 host facilities including courses, retail outlets, and232 host facilities including courses, retail outlets, andpractice facilitiespractice facilities

• 9,512 participants nationwide in events throughout the week9,512 participants nationwide in events throughout the week• 20% new golfers; 28% beginners; 52% intermediate20% new golfers; 28% beginners; 52% intermediate

Women’s Golf WeekWomen’s Golf Week

Overview, cont.Overview, cont.

• 72 participating EWGA Chapters72 participating EWGA Chapters

• Over 3,000 registrations viaOver 3,000 registrations viawomensgolfweek.com, hostedwomensgolfweek.com, hostedby Play Golf Americaby Play Golf America

• $20,300 charitable funds raised for The V Foundation to $20,300 charitable funds raised for The V Foundation to fund women’s cancer research initiativesfund women’s cancer research initiatives

• More than 3.8 million media impressions generated through More than 3.8 million media impressions generated through pre- and post-event promotions via television, newspaper, pre- and post-event promotions via television, newspaper, magazine, print, and Internetmagazine, print, and Internet

• Event covered on the Golf Channel, ESPN, Inside the PGA Event covered on the Golf Channel, ESPN, Inside the PGA TOUR, USA Today, ESPN Radio, and on local broadcastsTOUR, USA Today, ESPN Radio, and on local broadcasts

Women’s Golf WeekWomen’s Golf Week

Clinic Program• Format

– Complimentary instruction from PGA and LPGA professionals for women ages 14-years old and older

– Golf 101 presented by host facility staff– Clinics customized based on small group skill level– Clinics comprised of one-on-one instruction and group exhibitions– Broken up into small groups by skill level– In-kind donation by Nike Golf of

certificates redeemable for a pair of shoes

• Survey Highlights– Overall rating of 4.87 out of 5– Participants’ desire to attend future

programs rating of 4.84 out of 5

Women’s Golf WeekWomen’s Golf Week

Networking Social EventNetworking Social Event• FormatFormat

– Mid-week, evening event hosted by EWGA and Mid-week, evening event hosted by EWGA and supported by their partner Coors Brewingsupported by their partner Coors Brewing

– Events featured: Golf 101; social ice-breaker activities; Events featured: Golf 101; social ice-breaker activities; putting competitions; three, six, and nine-hole playing putting competitions; three, six, and nine-hole playing opportunities, trunk sales, and fashion showsopportunities, trunk sales, and fashion shows

• Survey HighlightsSurvey Highlights– Participants desire to get more involved with golf and Participants desire to get more involved with golf and

women’s programs rating of 4.62 out of 5women’s programs rating of 4.62 out of 5

Women’s Golf WeekWomen’s Golf Week

20062006• June 3 – June 10, 2006June 3 – June 10, 2006

• TargetsTargets– 500 host facilities500 host facilities– 20,000+ participants20,000+ participants– Raise $50,000 for charity (finalizing partnership withRaise $50,000 for charity (finalizing partnership with

Susan G. Komen Foundation)Susan G. Komen Foundation)

• FormatFormat– Play Golf America to host womensgolfweek.comPlay Golf America to host womensgolfweek.com– Kick-off events at professional tournamentsKick-off events at professional tournaments– Clinic Program at host facility, SaturdayClinic Program at host facility, Saturday– Networking Social Event, EWGA & sponsors hostNetworking Social Event, EWGA & sponsors host– Week-long retail promotionsWeek-long retail promotions

Women’s Golf WeekWomen’s Golf Week


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