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Croma philosophy

We help you buy.

Croma’s Brand Philosophy• If service wasn't important.• If technology wasn't complex.• If variety wasn't confusing.• We would have no reason to be in business.• We help you buy.

About Croma

India’s first national , large format, specialist retail chain for consumer durable s & electronics

Croma is owned and run by Infiniti Retail LimitedInfiniti Retail – a 100% subsidiary of Tata Sons.

Woolworths Ltd, provides technical support and strategic sourcing facilities from its global network.

The first Croma store was launched in Juhu, Mumbai onOctober 9, 2006

About Croma

Croma has over 180 brands and 6000 products

Plush stores, floor space between 15,0000 to 20,000 sq.feet

15 Stores currently located in 5 cities.Croma planning to open 100 stores across

India by

About Infiniti Retail Limited

Infiniti Retail Limited is a 100% subsidiary of Tata Sons. The company has launched Croma, Infiniti Retail Ltd., owns and runs Croma's retail operations in India, while Woolworths provides technical support and strategic sourcing facilities from its global network. The first Croma store was launched in Juhu, Mumbai on October 9, 2006. Infiniti Retail Ltd plans to launch stores across India in the coming months.

Why Croma

Widest range of productsChoose from 6000 products across eight categoriesWe help you buySound and knowledgeable advice from well-trained advisors to help you make informed buying decisions.A name you can trustCroma is promoted by Infiniti Retail Ltd, an initiative of the Tata group, a brand that stands for trust and reliability globally.

Why Croma

Customer commitmentCroma not only gives you a world-class shopping experience, but also backs it with great after-sales service.Great deals and offersCroma periodically offers exciting deals on all your favourite products.A first of its kindConsumer electronics and durable retail is a fragmented segment and has been largely catered to by regional players. Croma is the first of its kindLarge-format, specialist and pan-Indian.

Store Format

Croma Stand Alone Stores – 15,000 to 20,000 sq. ft.

Croma Stores located in Malls – 5000 to 10,000sq. ft.

Store Format

At Croma, well-trained store advisors, who have an in-depth knowledge of the products, guide, advise and help you choose a product that's just right for you. Our aim is to ensure that our shoppers make informed purchases.

Croma’s stores are large (15,000-20,000 sq ft), well-planned and designed to make shopping a pleasure. The world class in-store experience is backed by robust after-sales service.

Product Category

Large Appliances – Refrigerators, AC, Washing Machines

Small Appliances – Microwave owenComputers - Home PCs, LaptopsMusic & DVD - Audio & Video CDs/DVDsCommunications- Mobile phonesGaming - Gaming Hardware/SoftwaresHome Entertainment – Home theatre, T. V.,

DVD playersImaging - Digital Camera, Camcoder

Store Locations

Mumbai – Juhu, Malad, Santacruz Airport, Dahisar,

CBD Belapur, Vashi, Bhayandar & MulundPune –Wanowari & YerwadaAhmedabad –Memnagar & S G Highway JunctionSurat – Ghod Dod RoadBengalooru – Koramangala, Brigade road,

Kalyana Nagar. New Delhi – New Deepali Chowk, Rohini.Chennai- Mount Road, Anna Nagar,

Store Photo

Store Photo

Store Photo

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