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Maria ThompsonDirector, Innovation StrategyIntellectual Asset ManagementMotorola Solutions, Inc.
Directed InnovationTechniques for Generating Creative, High-Quality Solutions to Gnarly Problems
SWE ConferenceOctober 14, 2011
Process & Service Excellence Conference, Sept 22, 2009, page #2MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
Why increase your “Innovation IQ?”
Your “IQ” can be thought of as a predictable measure of intelligence and performance…
We will cover ways to enhance you and your team’s performance in creative problem solving to support
Invention: novel idea generationInnovation: successful implementation of novel ideas
Creative problem solving skills are critical success factors in today’s competitive environment!
CREATIVITYThree reasons why people are motivated to be creative: need for novel, varied, and complex stimulation need to communicate ideas and values need to identify and solve important problems
Roger von Oech – “Creative thinking involves imagining familiar things in a new light, digging below the surface to
find previously undetected patterns, and finding connections among unrelated phenomena.”
Process & Service Excellence Conference, Sept 22, 2009, page #4MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
Patents & Intellectual Property Rights
Innovate Like Edison: The Success System of America’s Greatest Inventorby Michael Gelb, Sarah Miller Caldicott
“Next came the patent laws. These began in England in 1624, and in this country with the adoption of our Constitution. Before then, any man might instantly use what another man had invented, so that the inventor had no special advantage from his invention. The patent system changed this; it secured to the inventor for a limited time the exclusive use of his invention, and thereby added the fuel of interest to the fire of genius in discovery and production of new and useful things."
- Abraham Lincoln
Process & Service Excellence Conference, Sept 22, 2009, page #5MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
What is so great about patents?
Novel solution to problem
Teach others to advance science
"The patent system is nothing more than a way to encourage people toinnovate... to take risks... to make the world a better place.”
-- Dean Kamen, Spotlight On: The U.S. Patent System
Prevent others from using, copying or selling your solution (invention)
AND…US IS SWITCHING TO A FIRST-TO-FILE PATENT SYSTEM
Process & Service Excellence Conference, Sept 22, 2009, page #6MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
The power of patents - continuedCost Avoidance / Loss of Market Share
RIM paid NTP $612M in litigation settlementRIM had to stop selling Blackberry’s in US for period of time
until settled
Detectability & EnforceabilityWill you be able to identify whether someone is copying
(“infringing”) your product or service?If not, better to pursue trade secrets, copyrights, etc.
BOTTOM LINE: NEED TO USE CREATIVE PROBLEM SOLVING SKILLS EVERY BUSINESS DAY!
Process & Service Excellence Conference, Sept 22, 2009, page #7MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
History
Advanced InventingAd hoc brainstorming by project teamsInfrequent Patent attorney participationDirect to patent filings
Process & Service Excellence Conference, Sept 22, 2009, page #8MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
Many Techniques to Think Creatively
Process & Service Excellence Conference, Sept 22, 2009, page #9MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
HistoryStrategic Portfolio Development– Focused on generating solutions & patents from new
promising technology– TRiZ used rarely to identify conflicts & tradeoffs in new
technology– Attorney = scribe– SME = facilitator (sometimes)– Project &/or technology team participation– Participants vote on ideas to patent
Process & Service Excellence Conference, Sept 22, 2009, page #10MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
HistoryDirected Innovation
– Agnostic facilitator– Provocation/Question Banking– Diverse & cross-functional team– Innovators = scribes– Balanced left brain vs. right brain activities– Idea Sheets & Competition– Post-its –> Problem Storming– Chocolate, Cinnamon, Peppermint– Concept Evaluation by SMEs & Patent Attorney– Inventor Mentors– Prior Art searching/ Patcomm review
Process & Service Excellence Conference, Sept 22, 2009, page #11MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
TRIZTeoriya Resheniya Izobretatel’skikh Zadach
The Theory of Inventive Problem Solvinghttp://www.aitriz.org
Process & Service Excellence Conference, Sept 22, 2009, page #12MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
TRIZ-An amazing set of tools
Theory of Inventive Problem Solving
Techniques for creative problem solving validated by over 50 years of research and 19 years of real world application
Invented by Genrich Altshuller in 1946
Premise:
Process & Service Excellence Conference, Sept 22, 2009, page #13MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
Think CreaTRIZivelyTM!
#1 Strip descriptions of domain language#2 Be willing to rearrange what you know #3 Describe contradictions and park on them!#4 Is this problem or trade-off solved in other disciplines? #5 What would this ideally look like?
Process & Service Excellence Conference, Sept 22, 2009, page #14MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
Key Insight #5:
Clearly define the IDEAL outcome
… if anything were possible, what are all the parameters & characteristics that describe the ideal solution?
Process & Service Excellence Conference, Sept 22, 2009, page #15MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
Our mind tends to automatically organize new information with our current knowledge.
Process & Service Excellence Conference, Sept 22, 2009, page #16MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
“Even though one was correct at each stage, the situation may still have to be restructured to proceed.” Edward de Bono [http://www.edwdebono.com/]
contradictions
Key Insight #2:Be willing to rearrange
what you know
(overcome psychological inertia!)
Process & Service Excellence Conference, Sept 22, 2009, page #17MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
Ideality-in the physical world…applies to software
An Ideal System occupies no space, has no weight, requires no service or maintenance, but still performs the Main Function with all the benefits and no harmful interactions.
What is the ideal software program?
What is ideal data?
no memory?
functions require
no cycle time?
Process & Service Excellence Conference, Sept 22, 2009, page #18MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
1. Focus/Goal:
2. Id
eal
Attr
ibut
es3.
Ask
WH
Y id
eal
(5 ti
mes
)
What are all the ways we might characterize the Ideal/Perfect World solution based on the resources we have available to us?
2. Id
eal
Attr
ibut
es3.
Ask
WH
Y id
eal
(5 ti
mes
)
Organizational Effectiveness
Internal
19
Steps for Ideal Final Result Modeling
1. Clearly & unambiguously describe the final “perfect” solution to your problem, using noun & verb (main function)
2. List as many different distinct adjectives you possibly can that characterize the ideal/perfect solution – both the noun AND the verb/function parts
3. Take each adjective/adjective phrase one at a time and ask yourself WHY that occurs to you as a description of the ideal solution vs. today’s available solutions (surfacing assumptions) –recursively ask why again until you can’t answer
Process & Service Excellence Conference, Sept 22, 2009, page #20MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
Albert Einstein
"The mere formulation of a problem is far more often essential than its solution, which may be merely a matter of mathematical or experimental skill. To raise new questions, new possibilities, to regard old problems from a new angle requires creative imaginationand marks real advances in science."
Process & Service Excellence Conference, Sept 22, 2009, page #21MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
400,000 Inventions Studied by Altshuller –The Most Clever Solved
Key Insight #3:
If you find yourself trading off features, reframe your desire into, “I want BOTH [feature 1] AND [feature 2].”
Then stay in this creative space!
Process & Service Excellence Conference, Sept 22, 2009, page #22MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
How do engineering techniques handle contradictions?
Process & Service Excellence Conference, Sept 22, 2009, page #23MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
Technical Contradiction
A situation when an improvement of one characteristic (parameter) leads to the deterioration of another characteristic (parameter).
How to improve both A and B?
Parameter B ↓
ENGINEERING SYSTEM
Used with permission: Invention Machine Corporation
Parameter A↑
Process & Service Excellence Conference, Sept 22, 2009, page #24MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
What did Altshuller observe?
Inventors Don’t Optimize First…
Process & Service Excellence Conference, Sept 22, 2009, page #25MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
Inventors start with a different question!
How can I build a SMALL cellphone that’s lightweight, AND with BIGbuttons my elderly parents can
see and select without misdialing?
Process & Service Excellence Conference, Sept 22, 2009, page #26MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
Clever inventions achieve the desired function without harming or deteriorating other parameters of the product, software, or service.
Burn bright without burning up! View exactly what the
film will see without obstructing the light
Heavier than air AND weigh nothing.
Guttenberg printing press, oil-based ink -print a page as clear as a custom woodblock print
single lens reflex camera
ELIMINATE COMPROMISE!
Process & Service Excellence Conference, Sept 22, 2009, page #27MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
You Think…Identify a fix you want to make or an area under your control you want
to improve.
Write it down: “I want to __________.”
Now, what is one of the obstacles to doing that?
Write that down: “If I do what I want, then _______ becomes a problem.
Rewrite the contradiction with an inventor’s mindset: “How might I have BOTH ______ AND _______?” or “How might I have ______ without ____________?”
Now, don’t dismiss it…Park on it…Ponder it…Find a solution that “resolves the contradiction.”
Process & Service Excellence Conference, Sept 22, 2009, page #28MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
1. Focus/Goal/Objective/Problem:
2. li
mita
tions
2. li
mita
tions
3. O
ppor
tuni
ties
w/o
lim
itatio
n3.
Opp
ortu
nitie
sw
/o li
mita
tion
Question Generation-Recipe: How might we use Opportunity #3 to overcome Limitation #2 and achieve/remove #1?
OR How might we achieve/remove #1 by using #3 without #2?
Organizational Effectiveness
• “Problem Storm” on #3…AND ideate potential thought-provokingQuestions for the DI session (Steps #2-4+)
• Which of those conceptual directions in #3 is the Boldest Provocation?
• Provocations – what would be possible if each of our constraints were removed? Address each limitation individually in #2; try to gen 2-3 per item in #2.
• List & # perceived limitations, boundaries, constraints.
• Technical Conflict/Problem Area:
Problem Storming Steps
Process & Service Excellence Conference, Sept 22, 2009, page #30MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
Problem Storming w/ critical thinkers (1.7)Describe and list all attributes of Ideal Solution(s)
see TRiZ @ http://www.aitriz.org/
Identify known solutions X and current patents YDescribe characteristics and parameters of X and Y and why they are
insufficient: CRITICAL CHALLENGES39 Parameters Matrix (http://triz40.com/) & 40 Inventive Principles
Once have Critical Challenges, transform these problem statements to thought-provoking questions to inspire radical thinking
Generate an open-ended question in the form of "How might we achieve the IDEAL attribute by applying X or Y technology or solution without introducing a limiting characteristic (parameter) of X or Y technologies or solutions?”
*The format of the problem statements and related open-ended thought-provoking questions is key to successful results
PLAN
“Millions saw the apple fall, but Newton was the one who asked why.”
Bernard Baruch
Process & Service Excellence Conference, Sept 22, 2009, page #32MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
The Older People Get The Fewer Questions They Ask
How often do people ask questions? Why does the typical 5-year-old ask
65 questions a day?Why does the typical 44-year-old ask
only 6 questions a day? Why is it that the older we get, the
fewer questions we ask?
PLAN
Process & Service Excellence Conference, Sept 22, 2009, page #33MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
How Questions Help Creative Problem Solving = DI
Clarifies problemsEngages mindsIncreases brain flowCultivates curiosityImproves ListeningPromotes analogous thinkingEnhances quality thinkingAccelerates innovationImproves idea management
PLAN
Process & Service Excellence Conference, Sept 22, 2009, page #34MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
SolutionPeople’s Client ROI for Questions
More Questions = More IdeasFacilitations using Question Banks
generated 34-65% more ideasMore Ideas = Better Solutions10,000 Questions = 3,000,000 IdeasOver $1 Billion Value
Process & Service Excellence Conference, Sept 22, 2009, page #35MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
Questions Accelerate the M-Curve and Help Produce Breakthrough Ideas Faster
VALUE
OldIdeas
NewSolutions
TIME
????????????????? STIMULANTS ???????????????
PLAN
Process & Service Excellence Conference, Sept 22, 2009, page #36MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
Question Banks are organized topical collections of questionsthat inspire diverse, creative and innovative thinking to achieve
goals, overcome challenges, or solve problems
What are Question Banks?
Creative problem solving is the goal of Directed Innovation Sessions
Courtesy Gerald Haman, SolutionPeople
PLAN
Process & Service Excellence Conference, Sept 22, 2009, page #37MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
What is the Question Banking Methodology?
IDENTIFY Sources of QuestionsCOLLECT QuestionsORGANIZE QuestionsIMPROVE QuestionsAPPLY Questions (Questionate to Ideate)
PLAN
Process & Service Excellence Conference, Sept 22, 2009, page #38MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
WHO are the question sources?
ASK a DIVERSE group of peopleSubject Matter Experts (SMEs)Competitors Industry ExpertsPatent Portfolio ManagersIntellectual Asset Managers (IAMs)Patent Portfolio Managers Market ResearchCompetitive IntelligenceSponsorsIdeation ParticipantsProblem-oriented, critical thinkers (Skeptics)Champions or supportersOutsiders (Open Innovation!)Speakers/PresentersEnd users, Customers, Clients, ConsumersHistoriansField engineersYourself, Family, ChildrenSpiritual GuidesLegal
People
Process & Service Excellence Conference, Sept 22, 2009, page #39MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
What tools are the sources of questions?
KnowBrainer “analog” tool & PodBrainer “mobile” toolThought-provoking questions, words & pics organized by Problem Solving Steps that include: Investigate, Create, Evaluate, Activate
•Pack of 40 Principles (Triz card deck)•Triz 99-Question Bank
99 Questions based on 40 TRIZ Pr inciples - v1
1. Segmentation (Pr inciple #1) 1. How might it be segmented? 2. How might it be segmented into independent parts? 3. How might it be easy to disassemble? 4. How might we increase the degree of fragmentation or segmentation?
2. Separation (Pr inciple #2) 5. How might the interfering parts or properties be singled out? 6. How might only the necessary part be single out?
3. Local Quality (Pr inciple #3) 7. How might the structure be changed from uniform to non-uniform? 8. How might the external environment or influence be changed from uniform to non uniform? 9. How might each part function in conditions most suitable for its operation? 10. How might each part fulfill different and useful functions?
4. Symmetry Change (Pr inciple #4) 11. How might the shape be changed from symmetrical to asymmetrical? 12. If it is asymmetrical, how might the degree of asymmetry be increased?
5. Merging (Pr inciple #5) 13. How might identical or similar objects be brought closer together or merged? 14. How might identical or similar parts be assembled to perform parallel operations? 15. How might operations be contiguous or parallel? 16. How might operations be brought together in time?
6. Multifunctionality (Pr inciple #6) 17. How might parts or objects perform multiple functions? 18. How might parts or objects eliminate the need for other parts?
7. Nested Doll (Pr inciple #7) 19. How might one object be placed inside another? 20. How might one object be placed inside another, and then inside another? 21. How might one part pass through a cavity into another?
8. Weight Compensation (Pr inciple #8) 22. How might the weight of an object be compensated by merging with other objects to provide lift? 23. How might the weight of an object be compensated by interacting with the environment? 24. How might the weight of an object be compensated by interacting with the aerodynamic forces? 25. How might the weight of an object be compensated by interacting with the hydrodynamic forces? 26. How might the weight of an object be compensated by interacting with the aerodynamic buoyant forces?
Process & Service Excellence Conference, Sept 22, 2009, page #40MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
9. Preliminary
Across 400,000 patents, Altshuller identified 40 approaches repeatedly used by inventors called the40 Inventive Principles.
9. Preliminary9. Preliminary9. Preliminary9. Preliminary9. Preliminary9. Preliminary9. Preliminary
8. Anti-Weight
7. ‘Nested Doll’
6. Universality5. Merging
4. Asymmetry3. Local Quality
2. Taking Out1. Segmentation
9. Preliminary9. Preliminary9. Preliminary9. Preliminary9. Preliminary9. Preliminary9. Preliminary9. Preliminary9. Preliminary39. Preliminary40. CompositeMaterials
Process & Service Excellence Conference, Sept 22, 2009, page #41MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
Questions to Ask When Collecting Questions
What are ALL the questions that people might answer in order to address the goal(s), challenge(s) or problem(s)?
What are all the obstacles or challenges that might relate to the goal(s)?
What are the 3-5 MOST IMPORTANT questions that should be asked to address the goal(s)?
PLAN
Process & Service Excellence Conference, Sept 22, 2009, page #43MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
I keep six honest serving-men. They taught me all I knew; Their names are What and Why and When and How and Where and Who.Rudyard Kipling
Indian-born British writer and poet
Six Key Questions
Process & Service Excellence Conference, Sept 22, 2009, page #44MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
Activate to Innovate Questions(Inspired by Rudyard Kipling’s Quote)
Who should know what you learned?What ideas were valuable?When will you apply the ideas?Where will you apply the ideas?Why are the ideas valuable or important?How will you share or apply the ideas?
Process & Service Excellence Conference, Sept 22, 2009, page #45MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
PLAN
Process & Service Excellence Conference, Sept 22, 2009, page #46MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
PLAN
Process & Service Excellence Conference, Sept 22, 2009, page #47MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
What are the most important questions you should ask and answer to improve innovation performance?
Process & Service Excellence Conference, Sept 22, 2009, page #48MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
How can you collect questions?
Plain paper
PLAN
Process & Service Excellence Conference, Sept 22, 2009, page #49MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
Question Banking TIPS & ChecklistArchive Word outline or Excel database Distribute to diverse community for feedbackReview & reuse problem statementsSearch the internet for existing solutions and reframe as questionsReview other Question BanksWordsmith and polish questions
Use www.thesaurus.comIncrease “open-ended” questionsEliminate “closed” questions that can be answered “yes” or “no”Replace “can” and “could/should” with “might” and “may”Genericise so non-domain experts can engage and invent from different domainsTease out conflicts, contradictions and tradeoffs
√ Quality Review CHECKLISTBrief and conciseProvocative, inviting and inspiringClear and focusedUnderstandable by variety of peopleGrammatically correctFunctional, action-oriented verbs that describe the desired result or outcome
PLAN
Process & Service Excellence Conference, Sept 22, 2009, page #50MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
HOW do you organize questions?
Develop an outline (MS Word) or database (MS Excel) to manage and share collection
Identify specific domain problems, goals or challenges Clarify logical categories, subjects, topics and subtopics Arrange questions into categories, subjects and topics Remove duplicates Prioritize important questions
PLAN
Process & Service Excellence Conference, Sept 22, 2009, page #51MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
“Don’t Ever Stop Asking Questions”- Albert Einstein
Process & Service Excellence Conference, Sept 22, 2009, page #52MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
Ideation
Process & Service Excellence Conference, Sept 22, 2009, page #53MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
“Don’t worry about other people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.”
– Howard Aiken, IBM Engineer
Process & Service Excellence Conference, Sept 22, 2009, page #54MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
Inventing Rules
DO’s DON’Ts • BUILD on others’ ideas • Criticize others’ ideas • Write down all problems
you think of for later discussion (Opportunities For Invention)
• Vocalize issues to thwart idea generation (e.g., prior art)
• Ask exploratory open-ended questions
• Use questions as way to criticize ideas
• Record problems with your ideas on post-its to later enhance disclosable concepts
• Work only at high-level (a potentially novel idea may be eliminated later during Evaluation)
• Be Tenacious and take the Risk to support “wild” ideas
• Be shy or a perfectionist
• Permit Ambiguity and Be Optimistic
• Project negative non-verbal or verbal behaviors
• Be Speculative and Idealistic
• Be too practical or pragmatic (until Evaluation)
DO
Session Name: Gemini Innovation Workshop
What problem are you trying to solve?(If working from a list of questions, record the question number.)
What is your idea/solution?
How might your idea/solution be implemented? (A sketch, flowchart, or list of features will help to explain this.)
Innovator(s) CoreID(s): Today’s Date:4/27/2007
Potential Business Value:High, Medium, Low, Unknown
What is a “working title” or keywords for your innovation?
Motorola Confidential when Completed
Suggested Lead:
Session Name: Gemini Innovation Workshop
What problem are you trying to solve?(If working from a list of questions, record the question number.)
What is your idea/solution?
How might your idea/solution be implemented? (A sketch, flowchart, or list of features will help to explain this.)
Innovator(s) CoreID(s): Today’s Date:4/27/2007
Potential Business Value:High, Medium, Low, Unknown
What is a “working title” or keywords for your innovation?
Motorola Confidential when Completed
Suggested Lead:
Idea Sheet
Gerald Haman: http://www.solutionpeople.com/people.htm
Challenge: _____________________________________
1. One idea per light bulb2. Generate high volume and wide variety3. Build upon ideas passed to you4. No evaluation yet!
InventorInitials
Directions:
Process & Service Excellence Conference, Sept 22, 2009, page #57MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
Recommended Books for Skills BuildingInnovate Like Edison: The Success System of America’s Greatest Inventorby Michael Gelb, Sarah Miller Caldicott
Think Better: An Innovator's Guide to Productive Thinking by Tim Hurson
Simplified TRiZ: New Problem-SolvingApplications for Engineers & ManufacturingProfessionalsby Kalevi Rantanen, Ellen Domb, http://www.aitriz.org/
Making Questions Work: A Guide to What and How to Ask for Facilitators, Consultants, Managers, Coaches, and Educators by Dorothy Strachan
Process & Service Excellence Conference, Sept 22, 2009, page #58MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
FACEBOOK: friend me @ “Innovation Maven”
LINKEDIN: Connect with me as a colleague @ www.linkedin.com/in/mariabthompson
InnovationInstigatorNetworks
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Process & Service Excellence Conference, Sept 22, 2009, page #59MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
Process & Service Excellence Conference, Sept 22, 2009, page #60MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
Back-UP Slides
Process & Service Excellence Conference, Sept 22, 2009, page #61MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
Directed Innovation: 1.0 PLANning phase
1.4
BUILD(3-5 yrs.)
1.2Competitive
Analysis
1.3IP Landscape
Review
1.1Conduct MarketResearch
1.4Build vs.Buy/JV?
BUY/JV
CSO
1.6Select
“Inventing”TEAM
1.7Problem
STORMING
1.5Garner budget
VP-sponsor?Key Tech
Area?
Who catches the ball?
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PLAN
Select Inventing team (1.6)Subject Matter Experts (SMEs) in Technology Domain
Identify/select team memberscritical thinkers (problem-oriented)divergent thinkers (creatives)
Facilitator (see IAF Handbook of Group Facilitation)
process observer objectivity no emotional connectivity to outcome
Process & Service Excellence Conference, Sept 22, 2009, page #63MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
Ideation Agenda –best practice1-1:10 p.m. Introduction
1:10-2:10……….Problem Domain 1 Ideation2:10-2:15……….Break2:15-3:15……….Problem Domain 2 Ideation3:20-3:25……….Break3:25-4:25……….Problem Domain 3 Ideation4:25-4:30.………Break3:50-4:20……….Problem Domain 4 Ideation4:20-5:30……….Concept Combination & Evaluation, Lead assignment (core team)6:00-9:00……….Networking, cocktails, dinner
Day 1
Day 28:30-9:00 a.m…Assign co-inventor teams to disclosure writing9:00-10:00……..Disclosure Writing session #110:00-10:05……Break10:05-11:05……Disclosure Writing session #211:05-11:10……Break11:10:-12:10…..Disclosure Writing session #3
DO
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2.0 DO = CREATE
Schedule venue & gather materials
Laptop w/ projection systemRound table(s)Easel boards w/ large Post-it3M sheets to hang on wallsSmall lined Post-its3M – CAPTURE PROBLEMS TOO!Provocation Templates, Idea Booklets, Idea Exchange TemplatePens & Pencils & Colored Markers
Toys & puzzles & Silly PuttyTM or Play-DohTM
Chocolate & cinnamon & popcornChocolate may boost brain power: http://health.yahoo.net/tips/health-benefits-of-chocolatePainting with Chocolate: http://painting.about.com/cs/inspiration/a/chocolatepaint.htm
DO
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Idea SheetsIdea Exchange
Tools
Directed Innovation: 2.0 DO Phase (create)
DO
Process & Service Excellence Conference, Sept 22, 2009, page #66MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
Directed Innovation:2.0 DO Phase(create)
2.3 Core team will combine similar concepts, rank best Concepts - well-formed ideas that solve critical challenges, eliminate those without novelty, and notify assigned lead inventors
2.4 Reconvene co-inventors w/ attorney for mini-inventing sessions on combined high-value ideas + “Inventor Mentoring” – DAY 2 bestpractice
• Conduct prior art searching & differentiate idea from findings• Google scholar or www.freepatentsonline.com search
2.5 Document top disclosures and submit to Patent Committee for review
(disclosure management system)
DO
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Good News!"The truly great advances of this generation will be made by those who can make
outrageous connections, and only a mind which knows how to play can do that."- Nagle Jackson, Playwright
Science of Playhttp://abcnews.go.com/Video/playerIndex?id=7001867
National Institute for Playhttp://www.nifplay.org/
Play: Introductory Videohttp://www.nifplay.org/index2.html
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CHECK:Evaluate
Process & Service Excellence Conference, Sept 22, 2009, page #69MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product o service names are the property of their respective owners. © Motorola, Inc. 2005
Directed Innovation: 3.0 CHECK Phase (evaluate)
3.1 Ideation Post-Process Evaluation• For each concept or idea generated, assign a VALUE score
Which Problem was it intended to solve?
How well does the concept “solve” the original Problem?
Is the solution novel vs. patent & internet search?
Engage additional Subject Matter Experts to assess, evaluate, broaden initial high-value concepts – Inventor Mentors!
• Identify unsolved problems for further ideation
CHECK
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3.2 Patent Committee evaluation of disclosure portfolio
3.3 Analyze ideation results and pursual rate of disclosures generated
3.4 Stay abreast of industry/domain trends
3.5 Keep current with Business-IP Strategy alignment and changes
3.6 Review Acquisitions’ impact on strength of IP portfolio
Directed Innovation: 3.0 CHECK Phase (evaluate)
CHECK
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4.1 Stay vigilant and track trends:– Google industry-specific news = business or technology press
releases» http://www.googlescholar.com
– Monitor relevant blogs, RSS feeds, email alerts, twitter
– Review internal and external competitive intelligence and trends reports
– Analyze portfolio pipeline (disclosures, filings, issuances): Innovation, IPManager, Derwent (Thomson Reuters)
– Read patents USPTO, EPO, JPO, wipo.org = patent trend analysishttp://www.google.com/patents or www.freepatentsonline.com
4.0 ACTACT
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4.2 Redirect non-patentable ideas to other suggestion systems or to business strategy teams
4.3 Provide inputs to business strategy on attractive IP Acquisitions
4.4 Determine other (cross-functional) teams to engage in follow-up ideation sessions
4.5 Identify new/emerging problems (trends) for solution invention OR assignees w/ existing solutions to partner with
4.6/1.0 “Plan” for follow-up inventing sessions (continuous process improvement)
Directed Innovation: 4.0 ACT Phase
ACT
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Post mortem – DI lessons learned1. Two Day agenda
- infuse with networking and fun!
2. INVENTOR MENTORS
3. Follow-through!– Post the problem statements; share and reuse QUESTION BANKS
– Engage employees as creative problem solvers worldwide
– Involve more critical thinkers sooner in the Planning/problem storming
– PLAN new sessions on low yield problem areas
4. Continue to evolve and publicize Question Banks to feed ideation pipeline