SWEB142: Developing Your Own Multimedia Content Series

2009 Statewide Website Training Series, Co-sponsored by NTAP and Pro Bono NetJune 24, 2009

PanelistsPanelistsLiz Keith, Pro Bono NetAllison McDermott, Pro Bono NetVivian Chen, Legal Aid

Association of CaliforniaGene Donney, LSNTAP

AgendaPro Bono in New York webinar

seriesLeveraging what you already

have: Legal Aid of NebraskaLAAC Training ProgramWebinar Participant Engagement

Techniques

Pro Bono in New York Pro Bono in New York Webinar SeriesWebinar SeriesAllison McDermottDeputy Director, Pro Bono Net

Pro Bono in New YorkPro Bono in New York backgroundbackgroundCoordinated by Pro Bono Net and

probono.net/NY in partnership with New York City pro bono programs

Goal is to increase number of attorneys involved in pro bono in NYC

Launched in 2008 with funding from New York Community Trust

Pro Bono in New York Pro Bono in New York formatformatHour-long webinar with two dimensions:

◦ Introduction to NYC-based pro bono program and substantive legal topic (40 minutes)

◦ Overview of related tools and content on probono.net/ny (10 minutes)

Partner programs provide substantive training

PBN recruits partner programs, manages marketing and logistics, and moderates webinar

Webinar recorded and posted to probono.net/NY

Sample Sample Pro Bono in New York Pro Bono in New York topicstopicsNYLAG and Family/Matrimonial Law

◦ An Introduction to New York Legal Assistance Group’s (NYLAG) Pro Bono Program and a Substantive Training on Pro Bono Divorce Matters

Lawyers Alliance for New York and Nonprofit/Community Development Law ◦ An Introduction to the Lawyers Alliance Pro Bono

Program and a Substantive Training on Representing Nonprofits

MFY Legal Services and Custody/Guardianship Law◦ An Introduction to the Kinship Caregiver Law

Project and a Substantive Training on Custody and Guardianship for Non-Parents

Pro Bono in New York Pro Bono in New York logisticslogistics

Webinars conducted using Legal Meetings/GoToWebinar

Recorded using Camtasia or native GoToWebinar recording tool

Recording files hosted on Screencast.com

Video integrated with probono.net/NY with Screencast embed code

Pro Bono in New York Pro Bono in New York marketingmarketingPress release introducing seriesEmail training announcement to

probono.net/NY membersHighlighted on probono.net/NY

site calendar and in e-calendarIncluded in NYC Pro Bono Center

e-newsletterPress releases for each webinar

Pro Bono in New YorkPro Bono in New York pilot pilot resultsresults40 attendees on averageSurveys overwhelmingly positive

◦90% found webinars useful and informative

◦75% more likely to take a pro bono matter

◦81% more likely to take a pro bono matter with webinar host program

Partners are enthusiastic about results

Considerations for replication

Creating a podcast seriesCreating a podcast series

ExamplesImmigration

Advocates Network

Georgia Legal Services Program

King County Law Library

Nolocasts

What content is best suited to this medium?

Who is your audience?Recruiting expertsDeveloping a scriptEffects/musicBranding and

acknowledgments

Creating a podcast seriesCreating a podcast series

Recording In-Person

Mic compatible with your computer

Windscreen useful

Ambient sound considerations

Recording software (e.g. Audacity)

Recording by Phone Pass-through device

+ Audacity

OR use free recording service like Gcast.com

Creating a podcast seriesCreating a podcast series

Post-production needs:

• Editing software – Audacity is excellent (and free)

• Someplace to host your files– e.g., Screencast.com, OurMedia.org

• A place to publish your podcasts– Use embed code to integrate

w/webpage– Can also publish your series to iTunes

Podcast ResourcesPodcast ResourcesWe Are Media Podcasting ToolboxStorytelling & Podcasting (NTEN

webinar)CNET Weekend Project – Create

Your Own Podcast guidePodcasting 101 (on Techno.la)A Few Good Podcasting Mics (on

Techno.la)Publishing podcasts to iTunes

(info from Apple)

Leveraging What You Have:Leveraging What You Have:Legal Aid Of NebraskaLegal Aid Of NebraskaNebraska’s statewide website

features an online YouTube libraryVideos came from LAN attorneys’

appearances on local news and community interest programs

Technically, very easy to move TV programs to YouTube – many solutions exist

Videos to YouTubeVideos to YouTube• Step 1: Program is recorded onto DVR• Step 2: DVR plays recording on laptop

using a media center program• Step 3: Media center saves the

program as a digital file• Step 4: Digital file is edited with

Pinnacle editing software• Step 5: Video is uploaded to YouTube,

embedded on NEBLS.com

A Note about Intellectual A Note about Intellectual PropertyPropertyStations generally had no issue

granting permission – some even gave NE a copy of the video on CD or DVD

The fair use doctrine may allow sites to post portions of the video without permission

(See the notes below for more information and resources about copyright and the web.)

Benefits of Using Existing Benefits of Using Existing VideosVideosLays the

groundwork for more significant online video project

Improved client resources on topics like EITC, homelessness, and the child tax credit.

What What people/organization(s) people/organization(s) coordinate the training coordinate the training series?  series? 

• Initial brainstorming and content creation: LAAC Executive Director and the LAAC Training Coordinator• Coordination, Logistics, and Implementation: Training Coordinator

What are the goals of the What are the goals of the training series? Who is the training series? Who is the intended audience? intended audience? Goals: To train attorneys at legal services

organizations on substantive areas relevant to their practice and their work with senior citizens and low-income clients; sharing of knowledge/expertise and best practices among the legal services community

Intended audience◦ Armchair Trainings: Attorneys and staff at legal services

organizations and ombudspeople working with senior citizens

◦ Virtual Traveling Trainings: Staff at legal services organizations

◦ Summer Training Series: Summer law students/clerks at legal services organizations and summer associates at law firms

How do you identify the topic How do you identify the topic and develop content? Recruit and develop content? Recruit partners/trainers? partners/trainers? Identifying topics and developing

content:◦Brainstorming among staff, sending

out surveys to legal services organizations, using past in-person training templates

Recruiting partners/trainers:◦Attorneys at California Support

Centers and field programs

How do you publicize the How do you publicize the trainings? trainings? All publicizing done via email:

◦Listservs ◦Attendees lists from past trainings◦All Executive Directors at IOLTA

Programs, with requests to pass onto staff

◦Law firm pro bono coordinators◦Ombudsman programs◦Local bar associations

What tools do you use to What tools do you use to conduct and record the conduct and record the training, and then post it training, and then post it online? online? Conducting/recording trainings

◦ GoToWebinar Can host up to 1000 attendees Polling functions, question box, chat options Built-in phone system Presenter tools Ability to record and archive trainings

Posting online◦ Vimeo.com

Free account Ability to upload up to 500MB/week (A one-hour

training recorded through GoToWebinar is about 200MB)

What are the resources (time, What are the resources (time, staffing, etc.) that go into all of staffing, etc.) that go into all of this? this? Initial planning: Takes the most time

◦ Meetings/brainstorming sessions◦ Email exchanges to recruit trainers and to set up

training dates ◦ Publicizing/outreach

Once the series is set up, implementation is fairly easy: ◦ Staff time is required to do quick webinar

demonstrations with the trainers (about 10-15 minutes each) and to run the actual one-hour training

Follow-up work: Very little staff time◦ Thank you emails/notes to trainers◦ Sending out follow-up MCLE documentation and

video recordings to attendees

What challenges have you encountered? What challenges have you encountered? What advice would you give to other What advice would you give to other programs considering developing a programs considering developing a series like this?  series like this?  Developing Content

◦ Determine the genre/theme of the series◦ Determine your audience◦ Always come up with backup sessions if

first-choice choices/trainers are unavailableLogistics

◦ Find a consistent day/time every week for a webinar series, e.g. every Thursday at 12pm

◦ Start planning at least 2-3 months before the actual training dates

◦ Start publicizing at least one month in advance

Implementation◦ Technical issues; be prepared, plan ahead

Where do you see the project Where do you see the project going from here? going from here? For the future:

◦Research into editing videos and making higher-quality recordings

◦Research the possibility of providing MCLE credit for attendees who attend these courses by watching recorded videos

Thank You!Liz Keith, lkeith@probono.netAllison McDermott,

amcdermott@probono.netVivian Chen, vchen@pic.orgDavid Bonebrake, David@lsntap.orgGene Donney, Gene@lsntap.orgMike Kammerer,

mkammerer@legalaidofnebraska.com

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