Date post: | 14-Sep-2014 |
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Social Media |
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SAMPLE - Social Media Insights Report
Industry iGaming
Market: Sweden
Timeframe: November 2013
Analyst: Joakim Nilsson
Contents
KPI Dashboard
Quantitative KPIs
• Market Share-of-voice • Movers & shakers (Available in paid report) • Top page sources & channels (Available in paid report) • Page type share-of-voice (Available in paid report) • Product share-of-voice (Available in paid report) • Most influential people (Available in paid report) • Facebook page benchmark (Available in paid report) • Twitter profile benchmark (Available in paid report)
Qualitative KPIs • Most talked about in the industry (Available in paid report) • Highlighted stories across the industry (Available in paid report)
Appendix
Market share-of-voice (SOV) vs. competition
Market Share-of-voice November, Sweden
6,998 mentions in total • Unibet 34% SOV (2,393 mentions) • Bet365 26% SOV (1,797 mentions) • Betsson 8% SOV (563 mentions)
Market Share-of-voice, Sweden, Year-to-date
November Online buzz in the market
5 Nov: Unibet
7 Nov: Betfair 11 Nov: Unibet
15 Nov: Unibet
Nov 25-28: Unibet
19 Nov: Unibet
20 Nov: Betsson
November Online buzz in the Swedish market
Date Brand Buzz details 5 Nov Unibet Unibet reported better than expected financial numbers and the stock rose
16% 7 Nov Betfair Story broke in Aftobladet about a bank employee who stole customers’ money
to fund his betting account on Betfair 11 Nov Unibet Ismael Diawara was nominated by Unibet as the best player in Swedish Division
#2 15 Nov
Unibet The @Zibrahomovic spoof Twitter account participated in #hadgott #unibet in WC qualifier between Sweden-Portugal
19 Nov Unibet The @Zibrahomovic spoof Twitter account participated again with #hadgott #unibet
20 Nov Betsson Financial analysts predict Unibet and Betsson will lower its results this year due to missed world cup qualification by Sweden
25-28 Nov Unibet Unibet ambassador and UFC-fight @AlexTheMauler is was leading the voting for appearing on the EA-sports cover (console game). @Unibet_Sverige was Retweeting.
Spoof @Zibrahomovic tweeted with #hadgott #unibet
• 93 Retweets • 100 Favorites • Est. Reach 23,337
impressions
Spoof @Zibrahomovic tweeted with #hadgott #unibet for the return leg
• 233 Retweets • 297 Favorites • Est. Reach 58,618
impressions
Bet365’s TV-commercial leaves audience clueless
• 27 Retweets • 32 Favorites • Reach 12,244 impressions
Unibet ambassador and UFC-fighter won voting for appearing on EA-games cover
• 50 Retweets • 38 Favorites • #VOTEGUS
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