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Per-Olov Wikberg
Swedish Environmental Protection Agency
Mountain Safety Council
Sweden
Status of mountain tourism in Sweden,
scenarios for the future and how this will
affect mountain safety related issues
The swedish mountains is among
the greatest national attractions
But the the growing tourism is related with new
demands from both tourist operators and the public
Safe and well maintained mountain trails and other related
services is of great importance in order to get
the public out in the mountains without damages and accidents.
Prevention of accident is central
Sweded is now aiming to double it´stourism industry until 2020
It is also important that the mountain tourism develops
without damage of the sensible nature.
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
The tourism industry in Sweden in total is becoming increasingly important for
employment and economic growth.
In 2009 the total sales in the industry was > 25 billion Euro, with 160,000
employees annually.
In the recently published strategy for 2020, Sweden aims to double its tourism by
2020.
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
The strategy as formulated in a vision
Focusing on sustainability issues, Sweden aiming at to double the Swedish
tourism industry for ten years. 2020 is the Tourism industry the new Swedish
base industry.
Sweden as a destination should be the natural first choice for the global
traveler. The industry aiming to have a level of turnover of 50 billion Euro, and
should be ready to offer 35 export destinations by 2020.
One of the main keys is found in more aggressive and systematic
destination development.
Mountains and nature is Sweden's main attraction but tourism also means new
demands!
Trails for hiking, skiing and snowmobiling are important in order to be able to
stear the visitors and in order to prevent accidents.
The safety aspects are central in order to manage the very likely future growth
in the tourism sector in the Swedish mountains.
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
Numbers of Swedish skiers and the economy
Annual financial turnover of lift tickets– > 120 million Euros
Annual number of ”skidays” - 7,7 million
Annual financial turnover in total skiresorts > 1 billion Euro
Total finanicial turnover in tourism industry > 25 billion Euros
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
136
83
96
135
95 94 93
10397
68
144
89
100
140
107103
99
111
98
69
13 1114
18
10 85
9 8 6
0
20
40
60
80
100
120
140
160
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 (t. maj)
Snowmobile related accidents in Sweden 2005-2014 (SNOFED 2014)
n= 102
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
0
1
2
3
4
5
6
7
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Number of swedish avalanche related fatalaties in total
In Sweden Other countries Linear (In Sweden) Linear (Other countries)
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
250 244 235
191
0
50
100
150
200
250
300
2010 2011 2012 2013
Annual numbers of callouts for the Mountain Rescue
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
So how can we prevent that more accidents happens
when tourism is increasing?
Swedish Mountain Safety Council
Aims and misson
To prevent accidents and fatalities in mountainious
areas by:
- Increase collaboration between differents subjects and actors
that are part of the work with mountain safety
- Act for information and education regarding mountain safety
- To follow and support research and development
regarding mountain safety
Fjälledareföreningen SFU
Swedish Mountain Safety Council
Local mountain safety committies . - delivering local information, localcoordination, education for schoolkids.
Local Mountain Safety Committes
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
Avalanche bulletins and warnings
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
Weather forecasts and warnings
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
1. CHOOSE THE RIGHT EQUIPMENT
Choose lightweight clothing that protects
you from wind and rain and breathes when
you warm up. Dress in layers so that you
can easily add or remove clothes
according to the weather conditions. Good
equipment does not have to be expensive
and a sensibly packed rucksack should not
be too heavy.
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
2. LET YOUR ITINERARY AND RETURN BE KNOWN
It is important to inform someone of your intended route and when you expect
to be back. Tell a friend, family or someone else who can raise the alarm if
you do not return as planned.
3. PLAN YOUR TRIP ACCORDING TO THE WEATHER
Mountain weather can change quickly. Check the local weather forecast.
Always pay attention to warnings about adverse weather conditions in the
mountains.
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
4. KEEP TO MARKED TRAILS
There are thousands of kilometres of marked trails in the mountains, with signs
that indicate distances, overnight cabins and emergency phones. It is wise to
keep to the marked trails. It makes it easier to find your way and is a safer
alternative if you should need help. Remember that winter trails are marked with
a red cross and are not always suitable for summer hikes.
5. PACK A MAP AND COMPASS
Make sure you have an updated map. A compass is very useful when you leave
marked trails. If you are not sure how to use a compass, visit the website of the
Mountain Safety Council of Sweden for instructions. A GPS is useful but cold
weather quickly drains batteries.
6. GET ADVICE FROM OTHERS WITH EXPERIENCE
Experienced mountaineers can offer important information. Get in touch with them to
ask about routes, water levels, bridges and other information that will help you plan
your trip. There are several local mountain safety committees with considerable
knowledge of the mountains in their regions. Their contact details are on the Mountain
Safety Council website.
If possible, call 112 in an emergency, unless there is a mountain shelter
or cabin with an emergency phone nearby. It is important to be aware
that large areas of the mountain range have no mobile phone
coverage.
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
Communication is the key to sucess
The communication strategies is primary targeted towards prevention
measures.
The information given should always be based upon the correct facts but at the
same time providing and support an increasing public interest of outdoor
recreation and the nature itself, in combination with an increased respect and
greater knowledge of the mountain environment.
The Mountain Safety Council believes that it is important to work on a
long term basis towards the next generation visitors, the school
children is a prioritized target group.
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
Prioritized channels is web, general media and especially communication based
on target group analysis.
Another important and another way to reach sucess is to work with and support
organizations and people who can bring the message further on in their own
channels.
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
Ongoing projects in 2014
• Adapting and take action towards national guiding standards standards
(Mountain Leaders, Mountain Guides, Snowmobile guides
Snowmobile rental diploma
• National standard regarding avalanche awarness and avalanche
rescue education programs
• Support the new national avalanche forecasting program
• The next generation of mountain trails
• Developing new ways of communication using new tools
• Develop better platforms in collection accident statistics
• Intiate and support new research in the are of interest
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
The Swedish National Mountain Trails
> 5500 kilometers of
mountain trails
> 900 brigdes
> 180 shelters
Swedish
mountain trail
system
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
NEW
GUIDANCE
NEW TRAIL
SYSTEM
National review of the trail system 2014
• Clarify who is responsible national,
regional, local
• How do the current situation looks like?
- identify and describe the current trail
system (extent and condition) and need
for resources
• Suggest measures to create a
functioning trail system in mountains
within available funding
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
Estimates cost of renovation: about 10 million Euro/
Costs for the current annual maintance: 2,5 million Euro/year
The current funding of 1,5 million Euro is insufficient to manage the trail system
in its current scope
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
Based on today's and tomorrows outdoor activities and available resources to
work with, How should we look at the future regarding the importance of an
attractive mountain trail system and how it should be managed in the future?
What opportunities are available to increase the funding?
Should the industry itself be funding the maintance?, or the visitors?, or is this
an issue for the government?
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues
Status of mountain tourism in Sweden, scenarios for the future
and how this will affect mountain safety related issues