Swim With the Sharks at the
LatAm Alliance "Shark Tank"
BofI Federal Bank, Ron Pitters
PepsiCo, Russ Damron
Time Warner, Ashish Malhotra
CI&T, Bruno Guicardi
Dextra Technologies, Daniel Chavez
Making Sense, Cesar D'Onofrio
sig.org/eval
www.latamalliance.org
Welcome to the
LatAm Alliance
“Shark Tank”
www.latamalliance.org
Daniel
Chavez,
CEO
Dextra
Technologies
Mexico
Cesar
D’Onofrio,
CEO
Making
Sense
Argentina
Bruno
Guicardi,
President
CI&T
Brazil
The Providers
LatAm Alliance “Shark Tank”
www.latamalliance.org
Russ Damron,
Sr. Director
Global
Procurement
PepsiCo
Ron Pitters,
CIO
BofI
Federal Bank
Ashish
Malhontra,
VP, Global IT
Workforce
Management
Time Warner
The “Sharks”
LatAm Alliance “Shark Tank”
www.latamalliance.org
How the session will go…
• Each provider presents:
• A company overview
• A location overview
• A project to sell
• Sharks ask questions and providers respond
• Q&A – after the interactions
• 10 minutes each
• 10 minutes each
• 10 minutes
LatAm Alliance “Shark Tank”
www.latamalliance.org
An Enterprise Mobility Challenge
• Redesign an auto accident claim process to improve
customer experience and operational efficiency
Modern Logistics Team Application
• Modernize a logistics team app, including web and mobile
apps, to be able to track orders, send alerts and get analytics
Better user engagement with intelligent interfaces
• Build an application that automatically adapts to individual
user needs and context, providing personalized digital
experiences in real time, increasing customer engagement
and brand love.
The Projects
LatAm Alliance “Shark Tank”
D E X T R A T E C H N O L O G I E S
P R O P I E T A R Y I N F O R M A T I O N | A L L R I G H T S R E S E R V E D
D E X T R A T E C H N O L O G I E SP R O P I E T A R Y I N F O R M A T I O N | A L L R I G H T S R E S E R V E D
Near shore ITO Play
Daniel Chávez
D E X T R A T E C H N O L O G I E S
P R O P I E T A R Y I N F O R M A T I O N | A L L R I G H T S R E S E R V E D
W H Y M E X I C O ?
Geography and time zone reduces transaction costs with highly interactive methodologies such as Agile and frequent and convenient communications
– 40% of rate reduction compared to USA
– Plus efficiency improvements that also improve TCO
All this while gaining a diversified strategy to mitigate risks associated to one geographic area
65,000 graduates per year in Computer Science related careers
We offer 3 different sites in Mexico that leverage talent location and cost alternatives: Monterrey, Guadalajara and Aguascalientes
1+ hour flight from DFW to our different sites
Similar Business
Culture and Time Zones
Simplified Communic-
ations
Availability of talent
Faster Time to Market
SecurityIncreased Customer
Satisfaction
Thanks to NAFTA, a TN Visa is issued in less than 3 weeks
D E X T R A T E C H N O L O G I E S
P R O P I E T A R Y I N F O R M A T I O N | A L L R I G H T S R E S E R V E D
Expertise that translates into higher quality and speed, understanding of key business processes and technical needs.
– Key Verticals
• High Tech
• Insurance
• Retail
• Automotive
– Key Technologies
• Mobile (Android, iOS, Multiplatform)
• Web [J2EE, .NET, JavaScript, Databases)
• Embedded [C, C++]
– Methodology
• Project Management and Risk Abatement (Agile and RUP)
• Requirements Analysis & Management
• Technical Design and Software Development
• Manual and Automated Testing
9
W H Y D E X T R A ?
D E X T R A T E C H N O L O G I E S
P R O P I E T A R Y I N F O R M A T I O N | A L L R I G H T S R E S E R V E D
Facts
Employees 400
US based clients 80% of total sales
Track record
10
2001 2002 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
D E X T R A T E C H N O L O G I E S
P R O P I E T A R Y I N F O R M A T I O N | A L L R I G H T S R E S E R V E D
– Type of Engagement
• Fixed Price
– Business Objective
• Redesign an auto accident claim process towards improving customer experience and operational efficiency
– Challenge
• Move from an outdated paper and telephone based claim process to a digital/mobile-enabled process.
• The enterprise mobility solution had to ensure a smooth process workflow between policy owners, adjusters and our customer’s backend operations including IT.
• Implement and rollout an Enterprise Mobility Solution to digitalize car-accident claims process. Average day with 600 claims across the country.
• New portal and mobile app needed to be integrated to legacy systems.
– Technologies
• Mobile: iOS, Android. [Objective C, Apple MDM and Java Android]
• Back End: J2EE, Oracle
– Results
• Customer-claims process reduced by 10 minutes (20%)
• Reduced Filed-Agent response time by 15%
• Productivity increase for Field Agent by 25%
11
A N E N T E R P R I S E M O B I L I T Y
C H A L L E N G E
D E X T R A T E C H N O L O G I E S
P R O P I E T A R Y I N F O R M A T I O N | A L L R I G H T S R E S E R V E D
D E X T R A T E C H N O L O G I E SP R O P I E T A R Y I N F O R M A T I O N | A L L R I G H T S R E S E R V E D
Sharks – 10 min for questions
Innovative Software
Why Argentina
• Cultural affinity
• Highly skilled pool of software engineers
• Highest English level of the region
• Same time zone
• Creativity
• New government, new opportunities
• CESSI, Invest Argentina and Red Argentina IT
(According to the English Proficiency Index)
~100K engineers & designers, 20% YoY / 600 companies
ABOUT US
Making Sense• Since 2006 offering end-to-end UX-
focused software development
• Offices located in United States, Argentina and Mexico
• A team of over 150 analysts, engineers and designers
• Software + design
• Hybrid delivery model
Companies that trust us
Project
• A B2C company is looking to modernize an internal app for its logistics team, including web and mobile apps to be able to track orders, send alerts and get analytics
• The current solutions is outdated and difficult to use
• The app needs to be easy to use and must integrate with the current systems in the company
• Phase 1: Discovery with fixed price. Deliverables: requirements, design (screenshots and wireframes), technical solution, timeframe, team and cost for next phase 2.
• Phase 2: Fixed price, Agile methodology, flexible features. Deliverables: MVP.
• Phase 3: Support and evolution.
• Technologies: web, mobile, hybrid and machine learning.
• Goals: 20% Cost Reduction, 15% Customer Satisfaction Improvement and analytics to take better decisions.
Our Development Process
Sharks – 10 min for questions_
Next generation
Customer
Engagement
Oct, 2016
ciandt.com
Brazil: the biggest hidden secret
- Scale
- 7th biggest IT market
- 1.5 million people working on IT
- 0.8 million developers
- 0.4 million people working in Creative Agencies
- Quality
- 1 time zone difference from EDT
- Product development center for many tech
giants (Google, Microsoft, IBM)
- 108 Cannes awards in 2015 (3rd biggest winner)
About CI&T
CI&T is a digital technology specialist accelerating the
creation of Digital Experiences for companies like
Coca-Cola, Google, J&J, WalMart and Motorola.
Leveraging advanced technologies
including Mobility, Cloud, IoT, Predictive
Analytics and Machine Learning/AI.
We are 2500+ Business Experts and Engineers
in USA, Brazil, UK, Australia, Japan and China,
serving more than 60 global customers.
Users with very
high expectations
and little patience
Several connected
smart devices
Problem: How to provide a relevant user journey?
Expectation to be served on the
device of choice, at the moment of
need and in context
Services and content that make
sense must be easy to use and
delivered quickly anywhere
The average person / worker will
use at least 3 devices throughout
their day
Is easily seen as a noise
generator
Your company
trying to stay relevant
Your web and mobile
services
(cloud or on premise)
A person with
very high
expectations
Several connected
smart devices
Smart
Personalization
APPs
Touchpoints are measured
to return value to users
Card based UX paradigm
makes apps device
agnostic
Chain of machine learning algorithms that will
combine people signals to business goals to
curate the best content to any user
Opportunity to become a
learning machine that
improves over time
Solution: Smart Personalization!
Your company
trying to stay relevant
Personalized
ExperienceReordered Stacks
Desktop mobile sites
and mobile appsCard deck(Chronological
content inventory)
How it works: 1 data crunch -> 2. cardify -> 3. personalize
Your environment(internal and external)
Public Data
RSS
Social
Networks
All of your portals,
apps and people
3rd party systems
through custom
connections
1 3
2
Chain of
Algorithms
Implementation results
Website bounce rates reduced to a third of
original levels.
Number of pages per session increased 50+%
3-fold increase in the number of sessions
Mobile site bounce rates reduced to a fifth
compared to previous versions.
Sharks – 10 min for questions
ciandt.com
www.latamalliance.org
An Enterprise Mobility Challenge
• Redesign an auto accident claim process to improve
customer experience and operational efficiency
Modern Logistics Team Application
• Modernize a logistics team app, including web and mobile
apps, to be able to track orders, send alerts and get analytics
Better user engagement with intelligent interfaces
• Build an application that automatically adapts to individual
user needs and context, providing personalized digital
experiences in real time, increasing customer engagement
and brand love.
The Projects
LatAm Alliance “Shark Tank”
www.latamalliance.org
Name Company Title Email
Alex Camino Softtek CMO [email protected]
Daniel Chavez Dextra
Technologies
Russ Damron PepsiCo Sr. Director Global
Procurement
Cesar D’Onofrio Making Sense CEO [email protected]
Bruno Guicardi CI&T CEO [email protected]
Ashish Malhotra Time Warner VP, Global IT Workforce
Management
Ron Pitters BofI Federal
Bank
Contact Information
LatAm Alliance “Shark Tank”
Evaluation How-to:
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Workshop # 3
Swim With the Sharks at the LatAm Alliance "Shark Tank"
www.sig.org/eval
Download the App: bit.ly/SIGfall16
Name Company Email
Alex Camino Softtek [email protected]
Daniel Chavez Dextra Technologies [email protected]
Russ Damron PepsiCo [email protected]
Cesar D’Onofrio Making Sense [email protected]
Bruno Guicardi CI&T [email protected]
Ashish Malhotra Time Warner [email protected]
Ron Pitters BofI Federal Bank [email protected]
