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DOWNTOWN CAMDEN GUILD:SWOT ANALYSISExamining Our Assets and Liabilities.

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INTRODUCTION

Blog: http://downtowncamdenguild.blogspot.com

Agenda

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AGENDA

Welcome Vision Statement Vote SWOT Exercise Upcoming Events and Projects: Interim Officers Committee Organization Meeting Schedule Adjournment

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MISSION STATEMENT

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With the coordinated efforts of local merchants, artists, businesses, neighborhoods, civic and community leaders the mission of the Downtown Camden Guild is to create and implement a unified vision for Downtown Camden that will align with the redevelopment goals of all stakeholders involved in seeing the City and its commercial core prosper. 

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VISION STATEMENT

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The vision of the Downtown Camden Guild is to allow downtown business owners to take part in revitalizing Downtown Camden into a destination that is a thriving, livable, and walkable arts, entertainment, and shopping district for residents and visitors to enjoy year round. 

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GOALS Economic redevelopment through business

recruitment, business retention, and preservation of the heritage of the central business district;

Representation on all issues vital to the success of downtown;

Effective marketing strategies for the promotion and growth of downtown and its business community within the City and expanding to other markets; and

Coordination of programs and events to benefit the downtown core, greater Camden community, and regional area. 

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LAYING THE FOUNDATION

The Strategic Planning Process Visioning

SWOT Analysis Identify Alternatives Evaluate Alternatives Make a Plan Implementation

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STRENGTHS

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WEAKNESSES

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OPPORTUNITIES

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THREATS

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SUMMARY OF COMMENTSWHAT ARE THE STRENGTHS?

Vibrant, thriving, relevant Retail, housing (work and live) Clean Unity, support Walkable, beautiful, active, accessible Feeling of community, inclusive Dense, quaint, friendly Open to growth

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MAIN STREET APPROACH

Promotion Organization Economic Restructuring Design

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PROMOTIONUPCOMING EVENTS/PROJECTS

Blues Festival, This weekend Oct. 1-3Halloween, Oct. 31Vacant Storefront projectColonial Cup, Oct. 20 Parade?Christmas, Nov. 29/Dec. 4After Hours, Oct. 12/19 Crescent GrillGirl’s Night – Committee DiscussionMarket Analysis – 6 to 8 weeks,Form-Based Code Design Charrette - Oct.

20 – 28

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NEW DEVELOPMENTS

Not necessary to pursue at this juncture as sponsorships and donations can be made to the Guild in the name of the City - City is a 501(c)(3)

Pine Tree Hill Society – Main Street Society funding arm of downtown redevelopment allowing participation city-wide.

Time Frame of Redevelopment Projects

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ORGANIZATIONOFFICERS/COMMITTEES Executive Board – Meets 1st Tuesday of Month

Interim Officers (4 to 6 months)President – Edwin KohnVice-President - TBDSecretary – Jamie Bennett-BaneTreasurer – Carol JellenikCounsel - TBD

Director of Arts – Dot GoodwinDirector of Retail – Linda Branham?Director of Service – Gail CarterDirector of Dining – Jonathan Bazinet

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ORGANIZATIONOFFICERS/COMMITTEES

Ex-Officio Officers Equine Community Liaison Fine Arts Center Liaison Historic Camden Liaison Carolina Motorsports Park Liaison City of Camden Liaison Kershaw County Chamber Liaison Kershaw County Economic Development

Liaison

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ORGANIZATIONOFFICERS/COMMITTEES

Committees Events & Programs – 1st Wednesday Fundraising & Budget – 2nd Wednesday Marketing & Advertising – 3rd Wednesday Policy & Public Affairs – 4th Wednesday

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WHAT’S NEXT . . .

Next meeting is Tuesday, October 20th at 8:30 am

Discussion Summarize SWOT Generate Alternatives Halloween Preparation

Thank You for attending.

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CONTACT INFORMATION

Wade F. Luther, II, AICPDowntown Manager

City of CamdenPO Box 7002

Camden, SC 29021(803) 432-2421

wluther@camdensc.org

http://downtowncamdenguild.blogspot.comwww.cityofcamden.org

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