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SWOT ANALYSISSWOT ANALYSIS
C.RAGHAVA RAOC.RAGHAVA RAO
SWOT AnalysisSWOT Analysis
is is
to identifying the strengths and to identifying the strengths and weaknesses, and weaknesses, and
analyzing the opportunities and analyzing the opportunities and threats threats
that flow from them.that flow from them.
Personal SWOT AnalysisPersonal SWOT Analysis
Making the Most of your Strengths and Making the Most of your Strengths and OpportunitiesOpportunities
““Chance favors the prepared mind”Chance favors the prepared mind”
- Louis Pasteur- Louis Pasteur
SWOT is an acronym for:SWOT is an acronym for:
SS – Strengths – Strengths
WW – Weaknesses – Weaknesses
OO – Opportunities – Opportunities
TT – Threats – Threats
Internal Environment
External Environment
No one can give you better No one can give you better
advice than yourself-Cieroadvice than yourself-Ciero
By doing SWOTBy doing SWOT
Build your strengthBuild your strength
Overcome weaknessOvercome weakness
Explore opportunityExplore opportunity
Overcome threatOvercome threat
If you want to succeed in life use If you want to succeed in life use your talents to their fullest extent.your talents to their fullest extent.
If you know what your weaknesses If you know what your weaknesses are and if you manage these are and if you manage these weaknesses you will suffer fewer weaknesses you will suffer fewer problems so that they don’t matter in problems so that they don’t matter in the work you do.the work you do.
SWOT Analysis help to uncover SWOT Analysis help to uncover opportunities andopportunities and
By understanding your weaknesses, you By understanding your weaknesses, you can manage and eliminate threats.can manage and eliminate threats.
When using SWOT analysis, be realistic When using SWOT analysis, be realistic about strengths and weaknesses of you.about strengths and weaknesses of you.
Use it as a guide and not a prescription.Use it as a guide and not a prescription.
SWOT ANALYSIS WORKSHEETSWOT ANALYSIS WORKSHEET
STRENGTHSSTRENGTHS
What do you do well?What do you do well?
What unique resources can What unique resources can you draw on?you draw on?
What do others see as your What do others see as your strengths?strengths?
WEAKNESSESWEAKNESSES
What could you improve?What could you improve?
What do you have few What do you have few resources than others?resources than others?
What are others likely to see What are others likely to see you as weaknesses?you as weaknesses?
OPPORTUNITIESOPPORTUNITIES
What opportunities are open What opportunities are open to you?to you?
What trends you can take What trends you can take advantage of ?advantage of ?
How can you turn your How can you turn your strengths into your strengths into your opportunities?opportunities?
THREATSTHREATS
What threats can harm you?What threats can harm you?
What is your competitor What is your competitor doing?doing?
What threats do your What threats do your weaknesses expose you to?weaknesses expose you to?
LIST OF StrengthsLIST OF Strengths
LoyalLoyal Willing to learnWilling to learn ReliableReliable Hard workingHard working
CreativeCreative ResponsibleResponsible ConfidentConfident TrustworthyTrustworthy
AmbitiousAmbitious EnergeticEnergetic FriendlyFriendly FlexibleFlexible
MatureMature ReliableReliable CommunicativeCommunicative IndependentIndependent
HonestHonest ResourcefulResourceful CompetentCompetent AnalyticalAnalytical
NegotiationNegotiation BudgetingBudgeting SupervisionSupervision PlanningPlanning
Public SpeakingPublic Speaking People skillsPeople skills Management Management skillsskills
Technical SkillsTechnical Skills
List of weaknessesList of weaknesses
AggressiveAggressive RecklessnessRecklessness Lack of Lack of
ComprehensiveComprehensive
abilityability
Over Over confidenceconfidence
LethargyLethargy ImpatientImpatient Lack of confidenceLack of confidence Poor Poor Reading Reading
SkillsSkills
Short temperedShort tempered Poor listening Poor listening
SkillsSkills
Fear complexFear complex NegligenceNegligence
LazinessLaziness Poor Communication Poor Communication
SkillsSkills
Lack of concentrationLack of concentration Lack of Lack of analytical analytical
SkillsSkills
PostponementPostponement Poor Presentation Poor Presentation
SkillsSkills
Lack of knowledgeLack of knowledge PrejudicesPrejudices
How to do SWOT Analysis?How to do SWOT Analysis?
Step 2
Perform SWOT Analysis and
Document
Step 3
Prepare Action Plans
A SWOT analysis is useful only when A SWOT analysis is useful only when action plans and strategies are action plans and strategies are developed from the resultsdeveloped from the results
Step 1Step 1
Analyse Internal & External
Environment
Strategies & Action PlansStrategies & Action PlansS/NS/N WhatWhat WhoWho WhenWhen TargetTarget
11
22
Knowing others is intelligence;Knowing others is intelligence;
Knowing yourself is wisdom.Knowing yourself is wisdom.
Mastering others is strength;Mastering others is strength;
Mastering yourself is powerMastering yourself is power
““YOUR OWN RESOLUTION YOUR OWN RESOLUTION TO SUCCEED IS MORE TO SUCCEED IS MORE IMPORTANT THAN ANY IMPORTANT THAN ANY
ONE THING”.ONE THING”.
All the bestAll the best