SWOT Analysis for Audi

Group 5: Joyce Gary Vean

Vanson Dora

Slogan•Vorsprung durch Technik“Advancement through Technology” • The extensive range of Audi and NSU

models • A wide variety of engines and drive

concepts • The spirit of the first-generation Audi 80 • Both promise and the basic philosophy

which drives all of Audi’s activities

History• Founded: in 1932 • Founder: Audi,

DKW, Horch and Wanderer

• Headquarters: Ingolstadt, in Germany

• The Audi four ring symbol : represent the Auto Union

Design & technology• Designed

features: Technology meets

eleganceProgressive and

self-confidentsetting new

standards with the latest technology and innovative design

Strengths• Superior engine and excellent driving performance • Sturdy chassis design and security of high specification • Brand of high-profile (the double-B) • Stillness• A good image of Germany manufacturing

Weaknesses• Less service• Avant-grade design the scope of customers• The higher price parts and maintainess gas guzzling

Opportunities

• Environmental concept car• Provide Top Service• Promotion of Affordable of

Audi Car• Donation

Threats•Mercedes Benz – Customization

service•Saturated market•Can be replaced by other factors : 1.Traffic jam 2.Transportation

promotion 3.Bicycle & Motorcycle 4.Fluctuating

oil price

•Economic depression

Conclusion

• Audi’s cars are made for you with success and passion

• http://www.youtube.com/Audi#p/c/50251D6F7B206FF3/1/IbBHi7gSIyk • http://www.youtube.com/watch?v=Ey-

CVisKFEw&list=PL74F9189272671AD9&index=13&playnext=3