LOVELY PROFESSIONAL UNIVERSITY

DEPARTMENT OF MANAGEMENT

Report on Summer Training

SWOT ANALYSIS OF DEMAT ACCOUNT SERVICES OF RELIANCE SECURITIES

Submitted to Lovely Professional University

In partial fulfilment of the

Requirements for the award of Degree of

Master of Business Administration

Submitted by:

SUMIT KUMAR

University Roll No.11311264

DEPARTMENT OF MANAGEMENT

LOVELY PROFESSIONAL UNIVERSITY

JALANDHAR NEW DELHI GT ROAD

PHAGWARA, PUNJAB

1

PREFACE

Each and every theory taught in the academic institution can only become fruitful if used practically. In the

present era market is very competitive and very complicated, so to study the sales promotion and its method is

very important. The successful completion of this project was a unique experience for me because by visiting

many place and interacting various person, I achieved a better knowledge about sales. The experience which I

gained by doing this project was essential at this turning point of my career this project is being submitted

which contain detailed analysis of the research under taken by me

The objective of summer training project was to find out the “To find the market potential and market

penetration of product offering by Reliance securities Ltd. A well-structured questionnaire was designed

for consumers for comparative study of impact sales promotion on customers. During the process of collecting

& analyzing the data, we also handle different problems of customers. We also got aware of various difficulties

prevailing in reliance securities.

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ACKNOWLEDGEMENT

No task, however small can be completed in hostile & uninspiring environment. I wish to thank the persons

who helped to get in depth knowledge of plant during my industrial training at “Reliance Securities.” The

valuable cooperation and guidance, directly or indirectly of various people has contributed a lot to the

successful completion of the project undertaken.

I am highly indebted to Mr. Vaneet Jain (Team Leader).

I would like to thank Mr. Amit Sethi (FACULTY) for providing me his advice and guidance whenever needed.

Help and co-operation received by everyone are thankfully acknowledged.

(SUMIT KUMAR)

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DECLARATION

I, Sumit Kumar, student of MBA IInd Semester, studying at LOVELY PROFESSIONAL UNIVERSITY, PHAGWARA, in session 2013-2015 hereby declare that the summer training report on “Swot Analysis of Demat Account Services of Reliance Securities.” submitted to LPU, PHAGWARA in partial fulfillment of Degree of Master of Business Administration is the original work conducted by me. The information and data given in the report is authentic to the best of my knowledge. This summer training report is not being submitted to any other University for award of any other Degree, Diploma and Fellowship

(Sumit Kumar)

MBA 2nd semester

LPU, PHAGWARA

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TABLE OF CONTENT

Page No.

Title

Company Certificate

College Certificate

Declaration (i)

Preface (ii)

Acknowledgment (iii)

1.Executive summary 7

2. Literature Review 8-12

3.Need of the study 13

4.Introduction 13-26

4.1-Industry Profile

4.2-Company Profile

4.3-Product Profile

5.Theoretical Background 27-32

6. Objective and scope of the Project 33-34

7.Analysis of the Competitors of reliance 35-39

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securities8.Research Methodology 41

8.1-Research Design

8.2-Sample Design

8.3-Sample Size

8.4-Data collection

9.Data Analysis &Interpretation 42-47

10.Findings 48

11. Limitations 48

12. Conclusions 49

Annexure 50

Bibliography 51

Chapter 1- EXECUTIVE SUMMARY

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The Indian capital markets have seen a lot of economic swing since last decade but still it has been flourishing

with rapid transformations. Reforms are continuing and are bringing a lot of change in structure, process and

governance of capital market. This is helping Indian capital market to gain an image of mature market place in

the capital markets of the world. The working mechanism is now more flexible and transparent. The stock

exchanges have been corporatized too. Other than this new instruments like index future, index options,

derivatives etc. has been introduced.

Out of the major players showing their presence in the financial markets, Reliance Money is the one. Reliance

Money is promoted by Reliance Capital; one of India's leading and fastest growing private sector financial

services companies, ranking among the top 3 private sector financial services and banking companies, in terms

of net worth. During past few years, it has picked up a considerable market share in the sector of financial

services. It is a one-stop-stop, providing end-to-end financial solutions (including mobile and web-based

services).  It has the largest non-banking distribution channel with over 10,000 outlets and 20,000 touch points

spread across 5,165 cities/ towns; catering to the diverse needs of over 3 million existing customers.

During the internship, a research has been carried out on the on the topic “Swot analysis of Demat account

Services at Reliance Money”. The objectives of the research were to create awareness about various products

and services of the Reliance Money and to know about the investor behaviour and their preferences towards

investment decisions and considerations. Other than this, the research included the study of position of Reliance

Money in the market and its comparative position with other players.

Descriptive research was used in the whole project. The data was collected through meeting investors and

potential investors in various areas of jalandhar and questionnaires were filled on the basis of their responses.

The collected data was analyzed using percentage method.

Various findings were derived which revealed perception and behaviour of investors and potential investors

toward financial market. Other than this, the attitude of investors was also observed towards Reliance Money.

Based upon the findings, various suggestions were given with a view to improve the Position of Reliance

Money in the market.

As a result of research, it was concluded that Reliance Money has a good brand image but it still has to work

upon in various areas to excel in the financial sector.

Chapter 2-Literature Review 7

International Journal of Management and Social Sciences Research (IJMSSR) ISSN: 2319-4421 Volume 2, No.

4, April 2013

Online Trading and DEMAT Account in India-Some Issues

Dr. Ramesh Onkareppa Olekar, Associate Professor & Coordinator, PG Department of Commerce, Vijayanagar

Sri Krishnadevaray University, Post Graduate Centre Nandihalli, Sandur Chanabasappa Y Talawar, P G

Department of Studies & Research in Commerce, Karnataka University P G Center, Kodibag, Karwar

ABSTRACT

The term "market" can have many different meanings. One usage of the term denotes the primary market and

the secondary market. These two markets distinguish between the market where securities are created and the

market where they are traded among investors. Their function is the key in understanding how securities are

traded. The primary market is where securities are created. It's in this market that firms sell (float) new stocks

and bonds to the public for the first time. Secondary market is where most trading occurs, the secondary market

is the one in which securities are traded after having been initially offered in the primary market. It is

basically a market in which an investor purchases an asset from another investor, rather than an issuing

corporation. This includes the NYSE, NASDAQ and all major exchanges around the world. The defining

characteristic of the secondary market is that investor’s trade among themselves. For example, if you go to

buy Microsoft stock, you are dealing only with another investor who owns shares in Microsoft. Microsoft (the

company) is in no way involved with the transaction. However there was an improvement in the

mechanism of trading whereby it was seen that there was a shift from the traditional method of physical

trading to the updated version of online trading.

INTRODUCTION

Online brokerage has grown substantially since the introduction of Internet and now account for 40%-50%

of retail trade. This change has come in because individual investors want to increase control over their

finances and do not want someone else to manage the money. Online trading has become very popular

in last couple of years because of convenience of ease and use. Numerous companies have gone on-line

to meet their customer’s demands enabling them to trade when they want and how they want to. Online trade,

which now accounts for 50%-60% of all retail trade, is forecasted to increase to 70% by 2008. At present online

brokers hold $574billion in assets but this figure is expected to grow to $4 trillion by end of 2007. The market

has become saturated and very competitive. As the number of players increase, it becomes very difficult

to differentiate. The volatility in US equity, market in 1999 and September 11 World Trade Center attack has

hurt the online brokerage trading volumes. Established E-brokerage firms have created bearer to entry

that makes it difficult for new player to enter into the market. Dematerialization the process by which 8

physical certificates of an investor are converted to an equivalent number of securities in electronic form and

credited in the investor's account with his (DP) Depository Party. Only those certificates that are already

registered in your name and are in the list of securities are admitted for Dematerialization at NSDL/ CDSL.

Demat shares are supposed to obviate all the problems of physical trading. The biggest attraction of trading in

Demat shares is that the shares an investor buys comes with a clean title and immediately after the

settlement on the relevant stock exchange. Buying shares in the Demat form always guarantees the

investor a good title as soon as the settlement is over and hence it is a preferred mode of trading

today and will be so in the future also.

STATEMENT OF PROBLEM

Online trading and Demat are the two emerging concepts in stock market. It involves personal factors,

technical factors, business factors and economic factors. The interplay of these factors on stock market

requires a deep study about the pattern process and procedures and performance. This study is intended to

identify the various concepts about Demat and the online trading and its way of functioning.

NEED FOR THE STUDY

Physical trading has been given up by many stock exchange around the world and till India is

catching up. Transparency has become an important issue with the regular series of scams over the

years. At this junction, Indian investors are able to avail the facilities of Depository participants,

Depositories, along with Brokerage. So how far this system is working in India and the investors experience

with these new system of trading.

OBJECTIVES OF THE STUDY

To study the awareness level of various concepts of Demat & online trading.

To identify the benefits of Demat & online trading.

To study percentage of savings of online trading.

To identify the market leaders in this segment

METHODOLOGY

Throughout the study an attempt has been made to arrive at the conclusions with help of economic

reasoning, experience derived from secondary markets from the lessons of the economic history. The study

is explorative in nature as it aims in identifying the growth & benefits of DEMAT and on-line trading.The

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assets, which the corporation has inherited, have deep roots and justify full discussion in its historical

perspective.

SOURCES OF DATA Secondary data: The secondary data collected from different websites,

journals, company reports and the available literature on the subject.

SCOPE OF THE STUDY:-The study encompasses only the major Secondary market that have a substantial

share in the share market. The scope of the study is limited to the performance of the industry for the

limited period.

Limitations of the study

The information provided by the managers may not be the actual figures; it may be a virtual data in the

Sense conclusions based on the real data vary from the virtual data.

The study is conducted in the short period of time, and hence the results vary from time to time.

The study covers only a particular geographical region, and hence the conclusions cannot be

Considered as a whole outcome of the industry.

INDIAN E-BROKING SCENARIO

The Indian stock broking business has gone through a sea of changes. From that of a business dominated

by few individual players to institutional members, as did trading open outcry and hidden deeds to screen

best and transparency. India enters the cyber-trading era to equal the current market trends taking into

consideration the need to facilitate inflow of funds in the capital market. The trading system will enable all

categories of investors, resident and non-resident Indian, to trade online. Online brokerage in India is still in

its early days. Though the trade through online broking is very miniscule compare to total trading, the signs

are that it will grow to 30% -35% in next few years.

EFFECT ON OFF-LINE BUSINESS

With the emergence of e-broking, which offers many benefits like, level playing filled to all investors,

comfort of the house, simplicity, low brokerage and value added services it could be possible for some of

the offline trade to shift to online trade. The proportion of online broking business compare to off line

broking is miniscule about less than 1%. The offline player would not be affected unless the figure

reaches a minimum of 8-10%. Online trade has not started to eat the volumes of, off line business till

now. But at the same time it has created new set of clients for e.g., NRI‟s who were not very active in the

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market due to lack of transparency and information, have moved to use this facility. Housewives are

another new category. Net savvy student’s and retired persons are the next expected category.

Depository services-beginning of the era of stocks at click Today it is a practical reality that one can arrange

delivery of securities (shares) sold anytime, anywhere to anyone by a „click‟ of the mouse and it is

possible to trade in securities and settlement of the accounts from the convenience of a sitting room or

via a laptop. The depository is responsible to deliver and receive securities trade at the stock exchange,

which are the business partners of the depository. It does not deal with financial aspect of the settlement of

the trade. Dematerialization of securities (shares) was the commencement of the era of stocks. The

beginning was made in 1996, with legislation of the depository act 1996 and SEBI regulations 1996.

FINDINGS

After the introduction of dematerialization the stock market has become more transparent and it attracts

more investors day by day.

If the volume increases continuously, DPs will be in a position to decrease the charges for opening and

maintenance of demat a/c.

It is observed that banks normally levy a lower service charge compared to other depository

participants.

There are some other banks which charges less services charges for demat services than other

securities companies.

When the numbers of users are more on line, the speed of the transaction is affected.

Since the rolling settlement is one day, people who are speculating without having full amount of

money or shares with their DP, tend to face higher degree of risk.

Some securities have not yet started with the Interactive Voice Response (IVR) units and demat

on net.

Even though online trading provides privacy to the clients, trends available from the trading room will

not help most of the online traders.

investors dealing online must possess good knowledge for analyzing the information passed on

by the companies through net.

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Online service depends highly on technology.

CONCLUSION

Notwithstanding many problems, Indian stock market has emerged as a significant financial intermediary,

assisting efficient resource allocation, providing strong support to Indian economy and help investors to

realize the benefits of stock market investing. The growing importance of the Indian stock market place may

be noted in terms of increased mobilization of funds and growing number of investors account. Indian

stock market industry has remained centered around a limited product range. This has happened due to

the tendency to avoid risk, inability to understand future market development and changes in investor

preference. The absence of product diversification and a confused market situation has been made more

by the absence of an innovative marketing network. Online is considered as one of the innovative network. The

product range offered by stock broking firms needs to be redesigned to cater the changes in the short term,

medium term and long term savings and investment markets. Management is considered to be a key for the

operational efficiency of any business venture. This factor becomes even more crucial for service

ventures such as stock broking business venture. Stock market industry must undertake a well-designed

and comprehensive program of investor education especially aimed at investors in rural and semi-urban

areas. However this has been mostly neglected in India. In India most of the broking business comes from

the small investors and efforts are concentrated on serving them efficiently, and this would help them

in being a good intermediary for providing various financial services due to it‟s reach to the last mile.SEBI

has been playing a significant role in the regulation of stock market. SEBI‟s steps like dematerializing, and

trading through net etc. has increased the transparency of the trading than before. In the global market

place no industry can afford to be struck by inertia. But it is management which is crucial to the

success of any business operation.

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CHAPTER 3- NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the

company, its achievements and tasks, products and services and also to collect information

about its competitors, its products and services offered. So that, after understanding and

collecting information about the organization and its competitors, a trainee will be able to

work well for the organization.

From the study I have learned very much, about the company as well as the strategy of the

customers, which helps me a lot at my working days.

Chapter 4-INTRODUCTION OF RELIANCE CAPITAL

Reliance Money – Transacting and investing simplified.

Get ready to change the way you transact and invest in financial products and services. Whether you wish to

transact in equity, equity & commodity derivatives, IPO’s offshore investments or prefer to invest in mutual

funds, life & general insurance products or avail money transfer and money changing services, you can do it all

through reliance money. Simply open a reliance money account and enjoy the convenience of handling all your

key financial transactions through this one window.

Reliance Money is a group company of Reliance Capital; one of India's leading and fastest growing private

sector financial services companies, ranking among the top 3 private sector financial services and banking

companies, in terms of net worth. Reliance Capital Ltd. has interests in asset management, life and general

insurance, private equity and proprietary investments, stock broking and other financial services. Reliance

Capital is one of India’s leading and fastest growing private sector financial services companies, and ranks

among the top 3 private sector financial services and banking companies, in terms of net worth. The company

has interests in asset management and mutual funds, life and general insurance, private equity and proprietary

investments, stock broking and other activities in financial services

4.1-INDUSTRY PROFILE OF RELIANCE MONEY

Reliance money is an Indian diversified financial services holding company promoted by Reliance Group. It is

one of the largest financial services companies in India by market capitalization. Reliance Capital also ranks

among the top private sector financial services and banking groups, in terms of net worth in India. The

company is a constituent of MSCI India and CNX Junior Nifty. As of July 2014, Reliance Capital’s market

capitalisation was over 160 billion (US$2.7 billion), ahead of Bajaj Holdings, L&T Finance promoted by

13

Larsen Toubro and Muthoot Finance. As on March 31, 2013, Reliance Capital had assets worth 455.28 billion

(US$7.6 billion), a 16-fold increase in 8 years and net worth of 124.83 billion (US$2.1 billion).

Reliance Capital has interests in asset management and mutual funds; life insurance and general insurance;

commercial finance; stock broking; wealth management services; distribution of financial products; private

equity; asset reconstruction; proprietary investments and other activities in financial services. The company

operates across India and has over 20 million customers and workforce of approximately 18,500 as of March

31, 2014 Anil Ambani, promoter of Reliance Group is the Chairman of Reliance Capital, while Amitabh

Jhunjhunwala is the Vice-Chairman and Sam Ghosh is the Chief Executive Officer.

Reliance Money is a comprehensive electronic transaction platform offering a wide range of asset classes. Its

Endeavour is to change the way India transacts in financial markets and avails financial services. Reliance

Money is a single window, enabling you to access, amongst others in Equities, Equity & Commodities

Derivatives, Mutual Funds, IPOs, Life & General Insurance products, Offshore Investments, Money Transfer,

Money Changing and Credit Cards.

History of Reliance Capital

Reliance Capital Limited was incorporated in year 1986 at Ahmedabad in Gujarat as Reliance Capital &

Finance Trust Limited. The name Reliance Capital came into effect from January 5, 1995. In 2002, Reliance

Capital Ltd shifted its registered office to Jamnagar in Gujarat before it finally moved to Mumbai in

Maharashtra, in 2006. In 2006, Reliance Capital Ventures Limited merged with Reliance Capital and with this

merger the shareholder base of Reliance Capital rose from 0.15 million shareholders to 1.3 million. Reliance

Capital entered the Capital Market with a maiden public issue in 1990 and in subsequent years further tapped

the capital market through rights issue and public issues. The equity shares were initially listed on the

Ahmedabad Stock Exchange and The Stock Exchange Mumbai. Presently the shares are listed on The Stock

Exchange Mumbai and the National Stock Exchange of India.

Non-Banking Finance Company

Reliance Capital obtained its registration as a Non-banking Finance Company (NBFC) in December 1998.

Reliance Capital has since diversified its activities in the areas of asset management; life and general insurance;

commercial finance; stock broking; private equity and proprietary investments; asset reconstruction;

distribution of financial products and other activities in financial services.

Credit Rating

Reliance Capital had a net debt equity ratio of 1.82 as on March 31, 2014. It is one of the top most rated Indian

financial institutions and enjoys the highest ratings of ‘A1+’ by ICRA and CRISIL, for its short term borrowing

program and ‘CARE AAA’ by CARE for its long term borrowing program.

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Operations

Reliance Capital offers a range of financial services in many business lines. The company is one of the most

diversified financial services firms in India with interests expanding from asset management, insurance,

commercial finance, broking, private equity to other niche financial services. The prominent businesses are as

follows.

Reliance Capital Asset Management

Reliance Capital Asset Management (RCAM) managed INR1.94 trillion (US$32 billion) as on March 31, 2014,

across mutual funds, pension funds, managed accounts and offshore funds. RCAM manages Reliance Mutual

Fund (RMF), which is amongst India’s top three Mutual Funds, with Average Assets under Management

(AAUM) of INR1.13 trillion (US$19 billion) for June 30, 2014.[14] [15] Reliance Mutual Fund is the first

Indian Mutual Fund to have crossed the Rs. 1 trillion AUM mark. It has the largest customer base of over 5

million investor folios that are served from offices spread over 175 locations in India with over 42,500

distributors. RMF has 55 schemes - 21 equity oriented schemes, 29 debt oriented schemes, 4 exchange traded

funds and 1 funds-of-funds. Reliance manages some of the most successful schemes in terms of returns. As on

March 31, 2014, RMF had conducted more than 2,500 Investor Awareness Programs, covering over 50,000

participants, which was highest in the Industry. It is also the leading AMC in garnering AUMs from ‘beyond

Top 15 cities’ category (18% share in total AUMs).

Reliance Life Insurance

Reliance Life Insurance is among the top private sector life insurance players in terms of new business

premium with a market share of 7% of the private sector. The total premium was INR42.57 billion (US$710

million) for the year ended March 31, 2014. Reliance Life offers products that fulfill savings and protection

needs of millions of Indians. Reliance Life is the only life insurance player in India to be certified with ISO

2000 9001 for all its processes and first life insurance company to introduce OTC process. Reliance Life offers

22 products, of which 16 are targeted at individuals and 6 at group business. The distribution network stood at

over 900 offices as on March 31, 2014.

Reliance General Insurance

Reliance General Insurance is one of the top five private sector general insurance companies in India in terms

of gross written premium with a private market share of 7.5%. RGI offers insurance solutions for auto, health,

home, property, and travel, marine, commercial and other specialty products. The Gross Written Premium for

the year ended March 31, 2014 was at INR24.42 billion (US$410 million) with a distribution network

composed of over 125 branches and nearly 15,500 intermediaries.

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Reliance Commercial Finance

Reliance Commercial Finance is amongst the leading lenders in Indian non-banking finance sector. RCF offers

a wide range of products which include Home loans, Loans against property, Small and Medium Enterprises

loans, Vehicle loans, Loans for construction equipment and Infrastructure financing. The company had a loan

book at INR136.67 billion (US$2.3 billion) as on March 31, 2014, with over 66,000 customers across top 37

Indian metros.

Reliance Broking and Distribution Business (Reliance Money)

Reliance Money is one of India’s leading brokerage and distributor of financial products and services,

providing customers with access to equities, equity options and commodities futures, mutual funds, IPOs, life

and general insurance products, offshore investments, wealth management products, investment banking, gold

coins and financial services like money changing and money transfer. Reliance Money has generated revenues

of INR3.5 billion (US$58 million)for the year ended March 31, 2014 with a pan India presence with over 7,000

outlets; nearly 7,30,000 broking accounts generating a daily average turnover of approx. Rs. 2,100 crore.

Other businesses

In addition, Reliance Capital has the following business interests:

Reliance Asset Reconstruction

Reliance Asset Reconstruction is the premier asset reconstruction company, the principal sponsor/shareholder

of which is the Reliance Group (through Reliance Capital). As on March 31, 2014, the asset base was over

INR6.8 billion (US$110 million).

Reliance Equity Advisors

Reliance Equity Advisors is the Investment Manager of the Reliance Alternative Investments Fund - Private

Equity Scheme 1 which is a private equity fund with the objective of raising third party sector agnostic funds in

addition to sponsor contribution and make portfolio investments.

International businesses

Reliance Asset Management (Singapore) Pte Ltd. (RAMS) is a private company with limited liability and is

regulated by the Monetary Authority of Singapore (MAS). RAMS holds a Capital Markets Services (CMS)

license issued by MAS, for carrying out fund management activities under the Securities and Futures Act. It

was set up as an offshore fund platform of Reliance Capital Asset Management Limited in 2006 for

managing/advising mandates from global institutional and accredited investors. The core activity of RAMS is

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asset management focusing on India equities, alternative & fixed income instruments. RAMS has in-house

capabilities to structure and manage customized mandates and new product offerings to meet specific client

requirements. RAMS is also a registered Foreign Institutional Investors with Securities and Exchange Board of

India.

Chapter 4.2- COMPANY PROFILE

4.1 Introduction

Reliance Money is promoted by Reliance Capital; one of India's leading and fastest growing private sector

financial services companies, ranking among the top 3 private sector financial services and banking companies,

in terms of net worth. Reliance Money is a part of the Reliance Anil Dhirubhai Ambani Group.

It is a one-stop-shop, providing end-to-end financial solutions (including mobile and web-based services).  It

has the largest non-banking distribution channel with over 10,000 outlets and 20,000 touch points spread across

5,165 cities/ towns; catering to the diverse needs of over 3 million existing customers .Reliance Money is a

comprehensive electronic transaction platform offering a wide range of asset classes. Reliance Money

endeavours to change the way investors transact in financial markets and avails financial services. It provides

customers with access to Equity, Equity and Commodity Derivatives, Offshore Investments, Portfolio

Management Services, Wealth Management Services,

Investment Banking, Mutual Funds, IPOs, Life and General Insurance products and Gold Coins. Customers can

also avail Loans, Credit Card, Money Transfer and Money Changing services. Reliance Capital Ltd. has also

interests in asset management, life and general insurance, private equity and proprietary investments, stock

broking and other financial services.

In addition to the home-grown portfolio of products and services that Reliance Money has to offer, Reliance

Money also distributes a variety of third party financial products. It also assists millions of investors in creating

customized individual portfolios based on their diverse investment needs and risk profiles

Reliance Money is the largest broker and distributor of financial products in India with the largest distribution

network and almost over 3,174 employees. Money has increased its market share among private financial

companies to nearly convenient & effective – Anytime & anywhere financial transaction

4.2 Vision

To build a global enterprise for all our stakeholders, and

A great future for our country,

To give millions of young Indians the power to shape their destiny,

The means to realize their full potential…

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4.3 Mission

To create and nurture a world-class, high performance environment aimed at delighting our customers by

providing endless financial products in all part of the country.

4.4 Success sutras of Reliance Money

The success story of the company is driven by 8 success sutras adopted by it namely:

1. Trust

2. Integrity

3. Dedication

4. Commitment

5. Enterprise

6. Hard work and Team play

7. Learning and Innovation,

8. Empathy and Humility.

These are the values that bind success with Reliance Money

4.5 Achievements

4.5.1 List of recent achievements

In two successive joint surveys by The Economic Times’ Brand Equity and ACNielsen, Reliance was

recognized as India’s Most Trusted Mutual Fund.

The company also walked away with seven other scheme prizes – five of them being outright winners –

in the Gulf 2007 Lipper Awards. These included the Fund House of the Year by Lipper GCC as well as

ICRA Online and the Most Improved Fund House by Asia Asset Management.

It also received the NDTV Business Leadership Award 2007 in the mutual fund category and runners’

up recognition as the Best Fund House in the Outlook Money-NDTV Profit Awards.

In addition, the company received the coveted CNBC Web18 Genius of the Web distinction for the

Best Mutual Fund Website in the country. RCAM was awarded the India Onshore Fund House 2008

instituted by the Asian Investor magazine.

The company also won the India Equities award in the 5-yearPerformance category.

4.5.2 Other achievements

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• Reliance Money generated revenues of Rs. 35 billion (US$ 767 million) for the year March 31, 2009 as

against Rs. 24 billion of the corresponding previous period, an increase of 48%. It also achieved a net profit of

Rs. 368 million (US$ 8 million) for the same period, as against a net profit of Rs. 1 million for the

corresponding previous period

• Reliance Money is the one of the leading brokerage and distributor of financial products in India with more

than 3 million customers

• Reliance Money has tied up with global partners like Reuters, Vasco, Valcambi, Webaroo, optionsXpress

Holdings, Goldride Securities, World Gold Council, Wincor Nixdorf and DBS Vickers to facilitate better

access to wider world class choices to its customers

• It is amongst the leading Mutual fund distributors of the country distributing products of 20 AMCs. It is the

largest private sector partner for Western Union Money Transfer in India

• To further improve its position in the money changing and money transfer business, Reliance Money has

acquired a significant share holding in Wall Street Finance Ltd, a leading provider of money changing and

money transfer services in the Country

• Reliance Money has tied up with kuoni India and plans to retail its forex products/services through the

national network of over 70 Kuoni outlets

• Reliance Money has tied up with India Post and World Gold Council to sell gold coins through the post office

network across the country

• Reliance Money has obtained Category I Merchant Banking License from the Securities and Exchange Board

of India. This new license allows Reliance

Money to provide a wide range of investment banking services such as Issue Management, Underwriting,

Private Equity Advisory/ Syndication and Corporate Finance services in India

• Reliance Money is taking its first steps into the Commodities Exchange business and is in the process of

acquiring a 15 per cent stake in Hong Kong Mercantile Exchange (HKMEx). With this holding, Reliance

Money becomes the second-largest shareholder in the commodity exchange and will have a board membership.

Reliance Money is the first Indian firm to acquire a stake in an international exchange

• It has also obtained approval from the Ministry of Consumer Affairs for acquiring 10% stake in the National

Multi-Commodity Exchange of India Ltd. (NMCE

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Basic structure of Reliance ADA group

Chart 2.1

20

Organizational Structure

Chart 2.2

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4.3 Product Profile

Reliance Money currently deals in the following financial products:

RELIANC MONEY PRODUCT OFFERING

1. Trading Portal (with almost negligible brokerage )

Equity Broking

Commodity Broking

Derivatives ( Futures & Options )

Offshore Investments (Contract For Differences)

D-Mat Account.

2. Financial Products

Mutual Funds

Life Insurance

o ULIP plan

o Term Plan

o Money Back Plan

General Insurance

oVehicle/Motor Insurance

oHealth Insurance

oHouse insurance

IPO’s

NFOs

3. Value-Added Services

Retirement Planning

Financial Planning

Tax Saving

Children Future Planning

4. Credit Cards

5. Gold coins retailing

2.7.1 Trading Portal

Online trading refers to buying and selling of the shares/stocks/contracts/bonds with the use of internet. In this

shares are not issued in physical form rather they are transferred in the dematerialized form in the Demat

account directly.

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Demat account

There are many broking houses doing business in India and they charge a brokerage on every transaction made

online or offline. (Buying and Selling are treated as separate transaction). Reliance Money’s advantage over

others is that it’s charging the lowest brokerage in the market which is just 1 paisa on every executive trade

irrespective of the volume traded. Reliance Money, the brokerage and distribution arm of Reliance ADA

Group, aims to tap investors in the smaller towns and cities through a flat fee structure.

The new wonder is Reliance Money's pre-paid card for stock market brokerage. Reliance Money, the financial

services division of Anil Dhirubhai Ambani Group-promoted Reliance Capital, is bringing to the market pre-

paid cards in denominations of Rs500, Rs1000, Rs. 2500, Rs. 5,000 and Rs.10000.  Target low level of retail

penetration in India - less than 3 per cent of household financing savings makes it into equity markets. Reliance

Money Demat Account Holders can trade in

Equities

Equity investment generally refers to the buying and holding of shares of stock on a stock market by individuals

and funds in anticipation of income from dividends and capital gain as the value of the stock rises. It also

sometimes refers to the acquisition of equity (ownership) participation in a private (unlisted) company or a

start-up (a company being created or newly created).

Commodities

A single platform to trade on both the major commodity exchanges i.e. NCDEX and MCX. In addition In-house

research desk shall provide research reports on all major commodities which shall enable in getting views for

trading and diversify client’s holdings. Trade Execution assistance is also provided to clients.

Offshore Investments Offshore investment is the keeping of money in a jurisdiction other than one's country of residence. Offshore

jurisdictions are a commonly accepted solution to reducing excessive tax burdens levied in most countries to

both large and small scale investors alike. The advantage to this is that such operations are both legal and less

costly than the solutions offered in the investor's country - or "onshore".

Offshore solutions are accessible to anyone who can meet the minimum investment amount or pay the

obligatory fees required to open such an entity.

Another reason why 'offshore' investment is superior to 'onshore' investment is because it is less regulated, and

the behaviour of the offshore investment provider, whether he be a banker, fund manager, trustee or stock-

broker, is freer than it could be in a more regulated environment. Reliance Money has already tied-up with

CMC Capital Plc UK to offer offshore Investment products to Indian consumers as per guidelines.

How reliance money scored over others?

23

Two way authentication: Reliance offers its customers with a token (an electronic gadget) that

generates a password, which are a third level of security in addition to the customer log in and a

password provided. The password generated by the token is valid only for a period of 20 seconds. If the

web page expires, for the fresh login, a new password generated by the token has to be keyed in by the

customer.

Lowest brokerage: Reliance offers the lowest brokerage of 1 paisa which is very less with respect to

the other DPs in the market.

User friendly software: The portal offered is very easy to understand and use.

Better research and news: Reliance offers news from the DOW JONES and REUTERS.

Seeking to bring share trading closer to consumers just like ATMs, Reliance Capital's stock brokerage arm

Reliance Money launched Internet trading services through web-enabled retail kiosk.

Reliance Money Provide the kiosks (similar to ATM’s) Facilities, to their customer through which the

customers can trade on available kiosks at the particular Branch of Reliance Money. The company

are going to open these kiosks in the market as the ATM’s of the Banks

Reliance Money share trading account

Reliance Money unlike other brokering houses has introduced a new prepaid system of brokerage for

the share trading in which it provides the lowest form of brokerage charged from an investor.

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Trading Plans Offered By Reliance Money

Target

Investor

Access

Fee (Rs.)

Validity (whichever is

earlier)Turnover Limit

Time

Validityor

Turnover

Validity

Non-delivery

Turnover

Delivery

Turnover

Small 50012

monthsor Rs. 1 lac Rs. 2 Lac

Large 10002

monthsor Rs. 1 cr Rs. 90 lac Rs. 10 Lac

Large 25006

monthsor Rs. 2 Cr Rs. 2.7 Cr Rs. 30 Lac

Large 500012

monthsor Rs. 7 Cr Rs. 6.3 Cr Rs. 70 lac

Large 10000012

monthsor Rs. 20 Cr Rs. 18 Cr Rs. 2 Cr

Table 2.1

Following are also the main features of this share trading account provided by Reliance money:-

1. Flexibility to access reliance money services in multiple ways through Internet, Transaction

kiosks, Call and transacts or seeks assistance through Business partners.

2. This is a safeguarded account as reliance money provides an electronic token that flashes a

unique security number in every thirty two seconds. This number works as a third level password

(including the login ID and Password) keeping the account sage from any unauthorized access.

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3. Flexibility to transact in Equity, Equity and commodity Derivatives, Offshore investments,

mutual funds, IPO’s, Life insurance and General Insurance either through online or through channel

partners.

4. With the help of this A/c investors can access to their banking, trading and Demat accounts without the

hassle of writing cheques. Reliance money had tied up with UTI, HDFC and IDBI bank to link this share

trading account for the investors.

These were some of the features of ‘Reliance money’ share trading account.

A customer can do the share trading through trading kiosks installed by Reliance Money, through net, through

business associates of R-Money.

.“Success is a journey, not a destination’’

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CHAPTER 5- Theoretical Background

RELIANCE DEMAT ACCOUNTS

Overview of Demat Account

In India, a Demat account the abbreviation for dematerialised account, is a type of banking account which

dematerializes paper-based physical stock shares. The dematerialised account is used to avoid holding physical

shares: the shares are bought and sold through a stock broker. This account is popular in India. The Securities

and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares. As of April

2006, it became mandatory that any person holding a demat account should possess a Permanent Account

Number (PAN), and the deadline for submission of PAN details to the depository lapsed on January 2007.

Procedure

1. Fill Demat request form (DRF) (obtained from a depository participant or DP with whom your depository

account is opened).

2. Deface the share certificate(s) you want to dematerialize by writing across Surrendered for dematerialisation.

3. Submit the DRF & share certificate(s) to DP. DP would forward them to the issuer / their R&T Agent.

4. after dematerialisation, your depository account with your DP, would be credited with the dematerialised

securities.

Reliance Money Demat Account Services

Reliance Money – Transacting and investing simplified.

Get ready to change the way you transact and invest in financial products and services. Whether you wish to

transact in equity, equity & commodity derivatives, IPO’s offshore investments or prefer to invest in mutual

funds, life & general insurance products or avail money transfer and money changing services, you can do it all

through reliance money. Simply open a reliance money account and enjoy the convenience of handling all your

key financial transactions through this one window.

Benefits of having reliance money account

•Its cost effective

You pay comparatively lower transaction fees. As an introductory offer, we invite you to pay a flat fee of just

Rs. 500/- and 750/- and transact through reliance money. This fee is valid for two months or a specified

transaction value

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The table below for details.

• Its offers single –

Through reliance money’s associates, you can transact in equity, equity and commodities derivatives, offshore

investments mutual funds, and IPO’s life insurance, general Insurance, money transfer, money changing and

credit cards, amongst others.

•Its convenient

You can access reliance money’s services through

•The internet

•Transaction kiosks

•The phone (calls & transact)

•Our all – India network of associates on an assisted trade (through the call centre or our network of associates)

a charge of Rs 12 per executed trade applicable.

•Its Safe your account is safeguarded with a unique security number that changes every 32 seconds. This

number works as a dynamics password to keep your account extra safe.

• You get your own demat account with reliance capital at an annual fee of just Rs. 50/-.

• It provides you a demat account provides you a 3-in-1 facility

• You can access your banking, trading and demat account through a single window and transfer funds across

accounts seamlessly.

• It provide you value- added services

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At www.reliancemoney.com, you get

• Reliable research, including views of external experts with an enviable track record

• Live news updates from Reuters and Dow Jones

• CEO’s / expert views on the economy and financial markets

• Tools that help you plan your investments, tax, retirement, etc. in the personal finance section

• Risk Analyser for analysis of your risk profile

• Asset allocators to build an appropriate investment portfolio

• Innovative use of technology for facilitating

Convenient trading/investments –

Kiosks (similar to ATM’s)

Reliance Money Provide the kiosks (similar to ATM’s) Facilities, to their customer through which the

customers can trade on available kiosks at the particular Branch of Reliance Money. The company are going to

open these kiosks in the market as the ATM’s of the Banks. Reliance Money provides 3 different trading

platforms for equity trading:

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Insta Trade, Fast Trade, Easy trade.

The benefits

• A safe and convenient way to hold securities;

• Immediate transfer of securities;

• No stamp duty on transfer of securities;

• Elimination of risks associated with physical certificates such as bad delivery, fake securities, delays, thefts

etc.

• Reduction in paperwork involved in transfer of securities;

• Reduction in transaction cost;

• No odd lot problem, even one share can be sold;

• Nomination facility;

• Change in address recorded with DP gets registered with all companies in which investor holds securities

electronically eliminating the need to correspond with each of them separately;

• Transmission of securities is done by DP eliminating correspondence with companies;

• Automatic credit into demat account of shares, arising out of bonus/split/consolidation/merger etc.

• Holding investments in equity and debt instruments in a single account.

Required Documents

The extent of documentation required to open a demat account may vary according to your relationship with the

institution. If you plan to open a demat account with a bank, a savings, current and, or other account for which

the holder have been issued a check book, such holder has an edge over the non-account holder. In fact, banks

usually offer additional incentives to customers who open a demat account with them. Along with the

application form, your photographs (with co-applicants) and proof of identity/residence/date of birth have to be

submitted. The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper. Here is a

broad list:

• A cancelled check, preferably MICR

• Proof of Identification

• Proof of Address

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• Proof of Pan Card (mandatory)

• Recent photographs, one and, or more For proof of identification and, or address self-attested facsimile

copies of PAN card, Voter’s ID, Passport, Ration card, Driver’s license, Photo credit card, Employee ID card,

Bank attestation, latest IT returns and, or latest Electricity/Landline phone bill are sufficient. While They only

ask for photocopies of the documents, they will need the originals for verification.

Points to Remember

1. Only securities admitted by NSDL can be dematerialized. The list is available with your DP.

2. Only securities registered in the name of the account holder can be dematerialized.

3. Dematerialization is normally completed within 15 days after the share certificates have reached the issuer/

their R&T Agent. Thus it may take you a month from the date you hand over shares, to receive demat credit.

4. Dematerialization would be done only when the issuer / their R&T Agent is satisfied of genuineness of

securities & ownership status

5. All the joint holders should sign the DRF.

6. The pattern of holding in the DRF should match the pattern of holding on the share certificate & the pattern

in which account is opened.

7. Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on

account of initials not being spelt out fully or put after or prior to the surname, would be processed, provided

the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer/ their

R & T agent.

8. If the signature in the DRF does not match with the signature available with the issuer/ their R & T agent,

the issuer/ their R & T agent may at the time of demat confirmation, ask for additional documentation (like

Bank attestation/ notarisation, etc.) to prove that the certificate belongs to the person who forwarded the DRF.

9. In case there is any problem in processing the DRF, contact Your DP and if he cannot resolve the problem

you may contact NSDL.

Benefit of Demat account has become a necessity for all categories of investors for the following reasons/

benefits:

SEBI has made it compulsory for trades in almost all scrip’s to be sett led in

Demat mode. Although, trades up to 500 shares can be sett led in physical form,

physical sett lement is virtually not taking place for the apprehension of bad

delivery on

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Account of mismatch of signatures, forgery of signatures, fake certificates, etc.

It is a safe and convenient way to hold securit ies compared to holding securit ies

in physical form.

No stamp duty is levied on transfer of securities held in Demat form.

Instantaneous transfer of securities enhances liquidity.

It eliminates delays, thefts, interceptions and subsequent misuse of certificates.

Change of name, address, registration of power of attorney, deletion of deceased's

name, etc. - can be effected across companies by one single instruction to the DP.

Each share is a market lot for the purpose of transactions - so no odd lot problem.

Any number of securities can be transferred/delivered with one delivery order. Therefore,

paperwork and signing of multiple transfer forms is done away with. It facili tates taking

advances against securities on low margin/low interest .

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CHAPTER-6 OBJECTIVE AND SCOPE OF THE STUDY

To find the awareness of Demat account among employed investors.

To find Potential customers of reliance securities in jalandhar.

To know the challenges faced in trading by traders in jalandhar.

To assess the perception of traders about reliance securities private limited in jalandhar.

To determine the satisfaction levels of consumers with reliance securities private limited in jalandhar.

To assess the satisfaction level of traders regarding services of reliance Securities private limited in

jalandhar.

To know the market share of reliance securities in jalandhar.

To know the competitors of reliance securities in jalandhar.

Scope of Study

It provides a complete knowledge of various fundamental concepts of share market and online trading.

It will help in analyzing the behaviour of consumers and help in Knowing the parameters of investment

on which they would like to invest.

Through this project I am not only bringing long term clients for my organization but also creating a

word of mouth publicity of my organization by offering the best services to the clients so that more and

more potential customer will come and stick to my organization.

Also through this project I suggest the organization the behavioural pattern of investor towards different

instruments.

From the study I have learned very much, about the company as well as the strategy of the customers,

which helps me a lot at my working days.

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Limitations of study:

The respondents who have not given any information are not included in the sample but do come

under the population.

It was not possible to cover each and every client of each and every broking house and hence a sample

of 50 people was taken.

The market share of all the online share trading products is only for the city of jalandhar. The market

share of all the companies may differ in different cities. It may also differ nationally.

Due to the tough competition each & every broking firm is offering different schemes like, free

opening A/c or different advance brokerage schemes where reliance securities is lacking in this area.

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CHAPTER 7-ANALYSIS OF THE COMPETITORS OF RELIANCE

SECURITIES

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat

accounts. HDFC Bank Demat services offers you a secure and convenient way to keep track of your

securities and investments, over a period of time, without the hassle of handling physical documents that

get mutilated or lost in transit .HDFC BANK is Depository participant both with –

National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL).

Features & Benefits:-

As opposed to the earlier form of dealing in physical certificates with delays in transaction, holding and trading

in Demat form has the following benefits :

Settlement of Securities traded on the exchanges as well as off market transactions.

Shorter settlements thereby enhancing liquidity.

Pledging of Securities.

Electronic credit in public issue.

Auto Credit of Rights / Bonus / Public Issues / Dividend credit through ECS.

Auto Credit of Public Issue refunds to the bank account.

No stamp duty on transfer of securities held in demat form.

No concept of Market Lots.

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Change of address, Signature, Dividend Mandate, registration of power of attorney, transmission etc. can be

effected across companies held in demat form by a single instruction to the Depository Participant (DP).

Holding / Transaction details through Internet / email.

Incase you need any more information or have any queries , feedback & complaints , you may please mail us at

dphelp@hdfcbank.com Secured & easy transaction processing

HDFC Bank Ltd provides convenient facility called 'SPEED-e' (Internet based transaction) whereby account

holder can submit delivery instructions electronically through SPEED-e website (https://speed-e.nsdl.com).

SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and

submission of the same across the counter to the depository participant. The 'IDEAS' facility helps in viewing

the current transactions and balances (holdings) of Demat account on Internet on real time basis.

Disclaimer: Whatever have been stated above are in the good interest of the Investor / Demat Applicants /

holders to provide a brief picture about the depository system. You are requested go through the guidelines of

the depositories before taking any further action. For detailed guidelines, you are requested to approach your

nearest HDFC Bank branch. HDFC Bank will not be responsible for any misunderstanding / act based on the

above. Also HDFC Bank might ask for additional information / documentation than what has been stated above

to process your application / instruction.

ICICI DIRECT

ICICI Direct (or ICICIDirect.com) is stock trading company of ICICI Bank. Along with stock trading and

trading in derivatives in BSE and NSE, it also provides facility to invest in IPOs, Mutual Funds and Bonds.

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to its customers Type of Account

1. Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE.

This account allows Cash Trading, Margin Trading, Margin PLUS Trading, Spot Trading, Buy Today Sell

Tomorrow and Call and Trade on phone.

36

ICICIDirect.com website is the primary trading platform for this trading account. They also provide installable

application terminal based application for high volume trader.

2. Wise Investment Account

3. Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund

companies. ICICI Direct offers various options while investing in Mutual Funds like Purchase

Mutual Fund, Redemption and switch between different schemes, Systematic Investment plans,

Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode. This

account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving

Bonds. 2. Active Trader account gives more personalized investment options to the investors. It

allows investor to use online and offline stock trading. It also provides with independent market

expertise and support through a dedicated Relationship Manager from ICICI.

Active Trader also provides commodity trading.

Brokerage and fees

Account opening fees: Rs 750/- (One time non-refundable)

Brokerage: ICICIDirect.com brokerage varies on volume of trade and inclusive of demat transaction charges,

service taxes and courier charges for contract notes. It ranges from 0.1% to 0.15% for margin trades, 0.2% to

0.425% for squared off trades and 0.4% to 0.85% on delivery based trades.

Disadvantages of ICICI Direct

1. Getting access to ICICIDirect.com website during market session can be frustrating.

2. Brokerage rates are too high

37

COMPARATIVE ANALYSIS OF VARIOUS STOCK BROKING COMPANIES ON

THE BASIS OF ACTIVATION CHARGES, BROKERAGE, SERVICES

HDFC SECURITIES

Criteria Hdfc securities

Demat a/c opening charges Rs 999

Brokerage intraday, delivery 15 paise,50 paisa

AMC(Annual maintaince charges) 750

Trading funding,intraday,Delivery 10times,4 times

Debit period T+2

Mode of trading Both online and offline

Margin Money No limit

Software Installation charges No Extra charges

ICICI Direct

Criteria ICICI Direct

Demat a/c opening charges Rs.975

Brokerage intraday, delivery 50Paise,75Paise

AMC(Annual maintaince charges) Rs.450

Trading funding,intraday,Delivery6times,4 times(minimum stock Rs 50,000)

Debit period T+2

Mode of trading Both online and offline

Margin Money No limit

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Software Installation charges No Extra charges

RELIANCE SECURITIES

Criteria Hdfc securities

Demat a/c opening charges Rs 950

Brokerage intraday, delivery 5 paise,50 paisa

AMC(Annual maintaince charges) 200

Trading funding,intraday,Delivery 8 times,4 times

Debit period T+2

Mode of trading Both online and offline

Margin Money No limit

Software Installation charges No Extra charges

39

SWOT ANALYSIS OF RELIANCE SECURITIES

Strengths

Co-operative and experienced Branch Managers.

Good Data Base.

Very Strong Brand Image.

Low Charges with respect of its Services.

Free annual maintenance of Demat account.

Facility to trade in office.

Very Good Customer Care Unit.

Weaknesses

Inexperienced staff.

Low awareness due to lack of advertisement.

Only One branch in Jalandhar City.

Trading on BSE stocks is not available

Lack of loyal clientage.

Developing Product.

Opportunities

Large Untapped Market.

Increased Spending Power.

Changing mindset of customers.

Opportunity to educate investors about their products & inspire them to invest more & encourage others.

Good Opportunity to Cash its Brand Image and People Trust.

Unpredictable sensex.

Threats Reach

Stiff competition from existing players in the market.

Better Products.

Aggressive marketing by competitors.

Low brokerage offerings by competitors.

40

CHAPTER 8-RESEARCH METHODOLOGY

Research Methodology refers to search of knowledge .one can also define research methodology as a scientific

and systematic search for required information on specific topic.

The word research methodology comes from the word “advance learner ‘s dictionary meaning of research as a

careful investigation or inquiry especially through research for new facts in my branch of knowledge for

example some author have define research methodology as systematized effort to gain new knowledge.

Sample size - 50

Sources of data - Primary data & Secondary data

Sampling used in data collection - Random sampling

TYPES OF RESEARCH

ANALYTICAL RESEARCH: - It has to used facts or information already available and analyze these to

make a critical evaluation of material.

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data has been used.

1. Primary sources of data: In the primary sources of data used Observation Method & Questionnaire

method, Personal Interview

2. Secondary sources of data: In the secondary sources of data is used. (Internet , magazine ,books,

journals)

3. Area selected for data collection-Jalandhar

TOOLS OF ANALYSIS

In the project work quantitative technique & percentage method are has been used.

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as percentage were used. It help in marketing

more accurate generalization From the data available .The data which was collected from a sample of

population was assumed to be representing entire population was interested .Demographic factor like age,

income and educational background was used for the classification purpose .

41

Chapter 9-DATA ANALYSIS AND INTERPRETATION

Q .1 which bank is easily available everywhere?

Company Name Percentage of respondent

Reliance Money 25

ICICI 15

HDFC 10

Interpretation: - 50% have respondent of Reliance Money, 30% have respondent of HDFC, 20% have

respondent of ICICI.

42

Q.2Which banking Demat account offered you a large no. of services?

Company Name Percentage of respondent

Reliance money 25

HDFC 10

ICICI 15

INTERPRETATION: 50% have respondent of Reliance Money, 20% have respondent of HDFC, 30% have

respondent of ICICI.

43

Q.3 Which bank provides you a better email facility?

Company Name Percentage of respondent

Reliance money 23

HDFC 11

ICICI 16

INTERPRETATION: 46% have respondent of Reliance Money, 22% have respondent of HDFC, 32% have

respondent of ICICI.

44

Q.4 Which company provide a less brokerage rate?

Company Name Percentage of respondent

Reliance money 21

HDFC 15

ICICI 14

INTERPRTETATION: 42% have respondent of Reliance Money, 30% have respondent of HDFC, 28% have

respondent of ICICI.

45

Q. 5 which company provide you a large number of product and services?

Company Name Percentage of respondent

Reliance money 21

HDFC 15

ICICI 14

INTERPRETATION: - 42% have respondent of Reliance Money, 30% have respondent of HDFC, 28% have

respondent of ICICI.

46

Representation of pie chart

Reliance45%

HDFC28%

ICICI27%

47

CHAPTER 10-FINDINGS

To study the sales and distribution management and improve the Customer Acquisition

Process by analyzing the consumer behavior, response and mindset towards the product and

services the company offers.

50% have respondent of Reliance Money, 30% have respondent of HDFC, 20% have respondent

of ICICI.

50% have respondent of Reliance Money, 20% have respondent of HDFC, 30% have respondent

of ICICI.

46% have respondent of Reliance Money, 22% have respondent of HDFC, 32% have respondent

of ICICI.

42% have respondent of Reliance Money, 30% have respondent of HDFC, 28% have respondent

of ICICI.

42% have respondent of Reliance Money, 30% have respondent of HDFC, 28% have respondent

of ICICI.

SUGGESTION

1. The Brand image of Reliance Money is good in market. But according to customer satisfaction the company

have to provide the better service.

2. And also change the Market strategy for better growth.

3. The Advertisement Campaign should be done for the awareness among the people.

4. The Reliance Securities should provide training time to time so that staff can build the good relationship

among customer.

48

CHAPTER 11-Limitations

• The time constraint was one of the major problems.

• The study is limited to the different schemes available under the Demat account selected.

• The lack of information sources for the analysis part.

CHAPTER12- CONCLUSION

Reliance Demat Account is better than other Demat account. Reliance Money has good return of investment. A

good brand is always welcomed over here people are aware of quality so they go for ready to spend bucks of

money.

At last all con be concluded by that Reliance Money is still growing industry in India

Reliance Demat account have less brokerage rate.

It provides a security with the use of special type of key.

49

QUESTIONNAIRE

Q .1 Which bank is easily available everywhere?

Reliance Money

HDFC

ICICI

Q.2Which banking Demat account offered you a large no. of services?

Reliance Money

HDFC

ICICI

Q.3 Which bank provides you a better email facility?

Reliance Money

HDFC

ICICI

Q.4 Which company provide a less BROKARAGE rate?

Reliance Money

HDFC

ICICI

Q. 5 Which company provide you a large number of product and services?

Reliance Money

HDFC

ICICI

50

BIBLIOGRAPHY

Websites:

www.reliancemoney.com

www.hdfc.com

www.icicidirect.com

www.Indiabulls.com

www.Investopedia.com

www.powerindiabulls.com

www.bseindia.com

www.nseindia.com

www.moneycontrol.com

www.equitymarket.com

www.demat.com

www.wikipedia.in

Reference books:

1. FINANCIAL INSTITUTIONS AND MARKETS - L.M.BHOLE

2.INVESTMENT MANAGEMENT - V.K.BHALL

3. Research methodology: CR KOTHARI

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