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SWOT Analysis of Health Insurance Sector
With Special Reference to Reliance Money
Solution
Submitted in the partial fulfillment of the requirement of
Degree of Master of usiness Administration
from
!uru !obind Singh Indraprastha "ni#ersity$ Delhi
%&'(&)&'(*+
,-
RI./SH 0"RI
IIIrd Semester
ARM, I1STIT"T/ O2 MA1A!/M/1T 3 T/4H1O5O!,
!R/AT/R 1OIDA)&'(*'6
A"!"ST &'(*
1
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Acknowledgement
Before starting a reach out to the innards of the project work, as a part of my
Appreciativeness-interlaid, I would like to highlight the names of certain people, who not
only lent a helping hand in attaining a plurality of practical exposure, but bailed me out of
hardship as and when I encountered it.
I would like to thank roject Mentor-Mr Farrukh Nadeem, on Training Mentor-Mr
Nitin (Regional Head), Jhandevalan, New Delhi for explaining me each and every
aspect of !arketing "esearch in a lucid and practical way and for giving me the
opportunity to work on this project.
I am also thankful to Dr an!eev Tandon, Facult" Mentor, Arm" #n$titute o%
Management & Technolog" %ormaking me aware regarding the field and helping me to
complete this summer training project.
I fell highly delighted in mentioning the name of my friends and last but not the least
thanking to m" 'arent$for providing me the entire emotional and-moral backup without
support and encouragement of them this project would have not been completed.
I hope that the project would be a great event to boost the hierarchy of my academiccareer.
ri!e$h uri
MA-*+
2
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RT#F#AT .F .R#/#NA0#T1
I, ############################## "oll $o #################### of %&&'- ((
batch, a fulltime bonafide student !aster of Business Administration )!BA* rogramme
of Army Institute of !anagement + echnology, reater $oida, hereby certify that this
project work carried out by me at
################################################# submitted in partial
fulfilment of the reuirements of the programme is an original work of mine under the
guidance of the industry mentor ##################################### and
faculty mentor ############################, and is not based on or was reproduced
from any existing work of any other person or of any earlier work undertaken at any other
time or for any other purpose, and has not been submitted anywhere else at any time.
)/tudent0s /ignature*
1ate2
)3aculty !entor0s /ignature*
1ate2
3
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TA0 .F .NTNT
Acknowledgement ii
Certificate of Originality iii
No2 HATR A/ No2( .3!ective o% the tud"
(.( rimary objective
(.% /econdary objective
4
4
4
% #ntroduction
%.( "eliance /ecurities
%.% "eliance !oney
%.5 "eliance 6ompany rofile
%.7 /uccess sutras of "eliance !oney
%.8 9ision of "eliance !oney
%.: "eliance capital ltd
%.; 9ision and 9alues
%.4 "eliance 6apital deals in following products
2.9 Corporate social responsibility
%.(& "eliance /ecurities
%.((
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7 Re$earch Methodolog"
Introduction
7( !ethodology of rojects
7.% /ample 1esign
7.5 >uestionnaire 1esign
7.7 rimary /ources
7.8 /econdary /ource
7.: Assumptions
5%
5%
5%
5%
55
55
55
55
: 3indings 57
; 6onclusion 7'
"eferences 8&
Appendix 8(
5
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0#T .F F#/4R
Figure No2 Figure De$cri'tion age No2
3igure ( Awareness level 57
3igure % /ources of information 58
3igure 5 =ffect of traditional way compare to innovative way 5:
3igure 7 6omparison of various features 54
3igure 8 3eature as per priority 5'
3igure : $ecessity of health insurance 7&
3igure ; !arket share of different kind of health insurance 7(3igure 4 "easons for opting health insurance 7%
3igure ' robability of ?
3igure (& resent and 3uture !arket for Insurance 77
3igure (( 6onsumer0s preference 77
3igure (% reference in compare to other insurance plans 78
3igure (5 6onsumer0s preference among different modes ofpurchasing
7:
3igure (7 "easons for not taking health insurance 7;
3igure (8 3eatures sought by non-insured consumers 74
0#T .F TA0
Figure No2 Figure De$cri'tion age No2
3igure ( Awareness level 57
3igure % /ources of information 58
6
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3igure 5 =ffect of traditional way compare to innovative way 5:
3igure 7 6omparison of various features 54
3igure 8 3eature as per priority 5'
3igure : $ecessity of health insurance 7&
3igure ; !arket share of different kind of health insurance 7(
3igure 4 "easons for opting health insurance 7%
3igure ' robability of ?
3igure (& resent and 3uture !arket for Insurance 77
3igure (( 6onsumer0s preference 77
3igure (% reference in compare to other insurance plans 78
3igure (5 6onsumer0s preference among different modes of
purchasing
7:
3igure (7 "easons for not taking health insurance 7;
3igure (8 3eatures sought by non-insured consumers 74
HATR 5
.JT#6 .F TH T4D1
his study was carried to investigate @ealth Insurance /ector. 1uring my summer
training, I was given an opportunity to learn @ealth Insurance /ector. I had to work at
"eliance @ealth Insurance and had to study the insurance market with special reference to
the competitors of "eliance. he study drives me to undergo /?
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health insurance sectors were investigated. he aims and objectives of the study are as
follows with special reference to "eliance @ealth Insurance2
o undergo /?
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beginning called R0#AN. Eater this group entered the power sector through
"eliance ower and the entertainment sector by acuiring Adlabs.
Anil Ambani, announced his resignation from the "eliance Industries Eimited )"IE*
board. And announced the formation of Anil 1hirubhai Ambani =nterprises )A1A=*,
which will be a holding company controlling "eliance Infocomm, "eliance =nergy
Eimited )"=E* and "eliance 6apital Eimited )"6E*. And the new entity will invest about
"s.%,&&& crores in "6E and "s.(,&&& crores in "=E.
!ukesh ambani got the responsibility for "eliance Industries and I6E.
lobal experience, both in highly industrialised countries as well as in low- and middle-
income economies clearly demonstrate the importance of achieving universal coverage
through social health insurance mechanisms or a mix of both. Although India followed a
mix of these strategies since ('8&s, the penetration of health insurance remained low for
the next six decades. Indias tryst with health insurance program goes back to the early
('8&s, with the launch of =mployees /tate Insurance /cheme )=/I/ in ('8%* and 6entral
overnment @ealth /cheme )6@/ in ('87*.@owever, Indias landscape of health
insurance has undergone tremendous changes in the last three years with the launch of
several more health insurance schemes in the country, largely initiated by central and
state governments. It is fascinating to observe the rapid and significant change in the
geometry of health insurance coverage in the country. he country that has been witness
to three health insurance programs until %&&; )=/I/, 6@/ and rivate @ealth Insurance
- @I*, is now swamped by a plethora of insurance programs, in less than three years
time. he breadth, depth and height of health insurance coverage has witnessed enormous
leap during this period. he breadth of the coverage- denoted by the percentage of
population covered by the insurance scheme F has accelerated from about ;8 million
people covered )roughly about (: million family beneficiaries* in %&&;, to an estimated
5&% million people in %&(&, about one-fourth of the population. hanks to four important
initiatives, by the central government )through "ashtriya /wasthya Bima Gojana - "/BG*
and state sponsored schemes, as in Andhra radesh, amil $adu, and Harnataka. hree of
the giant schemes )"/BG, "ajiv Aarogyasri and Halaignar* in a span of three years have
covered roughly %7; million, over one-fifth of Indias population. 6omparatively, the
breadth of the coverage is by any global standards uite breath-taking and occurred at a
rapid rate in a span of three years, and this feat could be achieved even among the
vulnerable population and informal workers, where the penetration is otherwise difficult
till recently. he commitment to euity and access to poor people is clearly.9
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725Reliance Securities:-
"eliance /ecurities, the broking arm of "eliance 6apital is the one of the Indias leading
retail broking houses in India, providing customers with access to euities, euity options
and commodities futures, wealth management, wealth management services, mutual
funds, I
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Above detailed explanation will provide complete idea of the project and in the last final
conclusion will be made. /o that "eliance money solution can improve customer
satisfaction and thereby increase in the sale of financial product of the company.
728Reliance om'an" ro%ile
Reliance Money Ltd:-
"eliance !oney is a comprehensive electronic transaction platform offering a wide range
of asset classes. Its =ndeavour is to change the way India transacts in financial markets
and avails financial services. "eliance !oney is a single window, enabling you to access,
amongst others in =uities, =uity + 6ommodities 1erivatives, !utual 3unds, I
8/13/2019 SWOT Analysis of Health Insurance Sector
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out to around :.%8%. "eliance money is a part of the reliance Anil 1hirubhai Ambani
roup and is promoted by "eliance capital, the fastest growing private sector financial
services company in India, ranked amongst the top 5 private sector financial companies in
terms of net worth.
"eliance money is a comprehensive financial solution provider that enables you to carry
out trading and investment activities in a secure, cost-effective and convenient manner.
hrough reliance money, you can invest in a wide range of asset classes from =uity,
=uity and commodity 1erivatives, !utual 3unds, insurance products, I
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2.#Reliance Capital ltd
"eliance 6apital Eimited )"6E* was incorporated in year ('4: at Ahmadabad in ujarat
as "eliance 6apital + 3inance rust Eimited. he name "6E came into effect from
anuary 8, (''8. In %&&%, "6E shifted its registered office to amnagar in ujarat beforeit finally moved to !umbai in !aharashtra, in %&&:.
In %&&:, "eliance 6apital 9entures Eimited merged with "6E and with this merger the
shareholder base of "6E rose from &.(8 million shareholders to (.5 million.
"6E entered the 6apital !arket with a maiden public issue in (''& and in subseuent
years further tapped the capital market through rights issue and public issues. he euity
shares were initially listed on the Ahmadabad /tock =xchange and he /tock =xchange
!umbai. resently the shares are listed on he /tock =xchange !umbai and the $ational
/tock =xchange of India.
"6E in the initial years engaged itself in steady annuity yielding businesses such as
leasing, bill discounting, and inter-corporate deposits. Eater, in (''5 diversified its
business in the areas of portfolio investment, lending against securities, custodial services,
money market operations, project finance advisory services, and investment banking.
"6E was accredited a 6ategory ( !erchant banker by the /ecurities =xchange Board of
India )/=BI*. It had lead managedJco-managed (8 issues of an aggregate value of "s. 7&&
crore and had underwritten 55 issues for an aggregate value of "s. 88& crore. All these
companies were listed on various exchanges.
"6E obtained its registration as a $on-banking 3inance 6ompany )$B36* in 1ecember
(''4. In view of the regulatory reuirements "6E surrendered its !erchant Banking
Eicense.
"6E has since diversified its activities in the areas of asset management and mutual fundK
life and general insuranceK consumer finance and industrial financeK stock brokingK
depository servicesK private euity and proprietary investmentsK exchanges, asset
reconstructionK distribution of financial products and other activities in financial services.
14
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72< "ision and "alues:-
Lhe most profitable, innovative, and most trusted financial services company in India
and in the emerging marketsL.
In achieving this vision, the company will be both customer-centric and innovation-
driven.
And the 9alues is2
/hareholder Interest.
eople 6are.
6onsumer 3ocus.
=xcellence in =xecution.
eam work.
roactive Innovation.
Eeadership by =mpowerment.
/ocial "esponsibility.
"espect for 6ompetition.
72=Reliance Capital deals in !ollo$in% products>-
"eliance Eife Insurance.
"eliance eneral Insurance.
"eliance 9enture
"eliance !utual fund
"eliance !oney.
"eliance /ecurities.
"eliance 6ommercial 3inance.
"eliance 9enture 6apitalist.
"eliance Asset "econstruction.
15
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"eliance !/.
I6=M F /tock =xchange.
"eliance 6ommunication2
"eliance lobalcom.
"eliance Infratel.
9anco.
"eliance ?orld.
"eliance lobal 6all.
"eliance Icall.
"eliance 1igicom.
"eliance B
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?ith an aim to provide focused studies and research in Information and 6ommunication
echnology )I6*, the "eliance roup announced the setting up of the 1hirubhai
Ambani Cniversity )1AC*. he 1AC will be soon set up in ((& acres of land and the
"eliance roup has earmarked (&&crore )C/D(; million* for developing higher
education in !adhya radesh, a company release said. he overnment of !adhya
radesh has issued a letter of intent and also provided land for the proposed varsity. he
Cniversity will provide focused studies and research in I6 and also focus on niche
programmers relevant to the economic development of the state. he 1AC will offer both
undergraduate and postgraduate programmers with emphasis on research activities in I6
and allied area
725*Reliance Securities:-
&asic 'n!ormation:-
7255 O$ners(ip ) Capital:-
17
6ompany $ame "eliance /ecurities vt. Etd.
Business ypes rading 6ompany
roduct J /ervice !utual 3und, Insurance, 1erivative, I
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7257*bout Or%anisation:-
"eliance /ecurities Etd )"eliance /ecurities*, a "eliance 6apital company is one of the
leading brokerage houses and distribution arms of the "eliance Anil 1hirubhai Ambani
roup )"1A*. he firm was established in %&&8 and offers comprehensive services
such as trading in euity, derivatives, investment banking, portfolio management services
)!/*, wealth management services )?!/*, research + distribution of financial
products such as mutual funds, insurance and I
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/anjay ?adhwa 6hief 3inancial uality and knowledge, "eliance 6ap.
Asokan Arumugam 6hief 6ompliance officer, "eliance 6apital
H.Achuthan 6hief eople officer, "eliance 6apital
Eav 6haturvedi 6hief "isk
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C+C stands !or Cas(- n- Carry2 Gou can take delivery positions using this product. Buy
transactions will reuire (&&O cash margins and sell transactions will be also allowed
based on the 1emat holding available.
,elivery +RML)>- $"!E stands for $ormal. hese are delivery buy transactions in
which pre-specified margin.)ranging %&O to (&&O* is blocked by "/E.
re-specified margin can be in the form of free cash balance P ost haircut
value of "/E /pecified 1emat holding Psame days sale proceeds.
he balance payment has to be made within P% days. If debits are not cleared
by P% day, 1elayed ayment 6harges )16* will be levied from P% day
onwards.
If debits are not cleared by P: day, "/E will liuidate the positions anytime
on or after P; day.
If debits are not cleared by P: days, further exposure will not be allowed in
that particular exchange effective from P; day onwards.
At all times during the $"!E term )i.e. day to P: day*, you need to
maintain minimum margin as reuired and defined by "/E from time to time.
After !arket
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Gou can Buy and /ell stocks on $/= and B/= during the trading hours. Gou need
to suare off all open positions under !I/ product before 52%& p.m. on same
trading day.
here are two additional features in the !I/ that enhance your intraday buying
positions viN. lus !ultiplier and /uper !ultiplier F both these are intraday
products as well.
!I/ is a product that offers approximately 8 times exposure in cash segment, :.8
times in stock futures and (& times in index futures.
By default all our clients are offered this product.
If you wish, !I/ positions can be converted to any other product such as $"!E
or 6$6 before the specified cut-off, subject to the availability of the reuiredmargin.
725;Plus Multiplier M'S:#
o boost your trading potential, "eliance /ecurities Etd has launched the 0lus !ultiplier0.
his product is an extension of our existing product - !argin Intraday /uare-off,
wherein you get exposure against margin on intraday trades + if you do not suare-off or
convert such positions by 52%& !, "eliance /ecurities will suare-off such open
positions before the market closes.
lus !ultiplier is a product that offers approximately (& times exposure in cash segment,
4 times in stock futures and (8 times in index futures.
725B*dvanta%es o! Plus Multiplier:-
(. his product allows you to take high exposure against margin
%. A feature to unleash trading potential to take advantage of market
opportunitiesQ
5. If unable to close open positions, the positions will be auto suared-off.
Gou dont need to be in front of the trading system throughout the market
hours.
7. ake positions in =uity and 3utures segments
8. ake leveraged positions on available margins for the day
:. Approximate exposure up to (& times in cash, 4 times in futures stocks and
(8 times in futures index.
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725
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Gou can trade in 3utures and
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BAA 6AIAE
eojit B$ aribas
/!6 lobal /ecurities limited
BonanNa
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"6E was accredited a 6ategory ( !erchant banker by the /ecurities =xchange Board of
India )/=BI*. It had lead managedJco-managed (8 issues of an aggregate value of "s. 7&&
crore and had underwritten 55 issues for an aggregate value of "s. 88& crore. All these
companies were listed on various exchanges.
"6E obtained its registration as a $on-banking 3inance 6ompany )$B36* in 1ecember
(''4.
In view of the regulatory reuirements "6E surrendered its !erchant Banking
Eicense."6E has since diversified its activities in the areas of asset management and
mutual fundK life and general insuranceK consumer finance and industrial financeK stock
brokingK depository servicesK private euity and proprietary investmentsK exchanges, asset
reconstructionK distribution of financial products and other activities in financial services
HATR 8
0#TRAT4R R6#C
825 RAARH AR
a'er Title>Dimen$ion$ o% Health #n$urance For The Rural oor
Author($)>?an"al,Dar$h"inha
A3$tract
here are many constraints in healthcare system in India out of which the absence of
health insurance for the unorganiNed sector and the adverse resource allocation for the
rural sector stand out significantly. Ambulatory care is a luxury item in the consumption
basket of the rural poor. his paper focuses on the health insurance of the bottom :&
percent of the population, as they need it most. 3or this purpose, aulys model is utiliNed
to determine the optimal amount of health insurance and the corresponding premiums at
individual and household levels for both outpatients and inpatients using the $// 8%nd
round data. he feasibility of the adoption of insurance schemes based on the empirical
findings is examined. 3inally, it is suggested that the decentraliNed political system at the
anchayat level and the infra-structural medical facilities in villages be used to initiate
25
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compulsory health insurance for the rural poor. he /tate 3inance 6ommissions should
come up with measures to improve the financial condition of the anchayats.
827RARH AR
a'er Title>randuildingand Adverti$ing> a''roache$ in #ndian 0i%e #n$urance
#ndu$tr"
Author($)> A$hi$h $adh, oni"a illore
A3$tract
3inancial service brands are based on ensuring long-term financial security through a
broad range of inherently risky services and investment options. In the insurance sector,
branding has typically involved the concepts of stability, trust and protection.If there was
one industry in India which least considered branding as an essentiality, it would be the
insurance industry. @owever, with liberaliNation of the industry, players have to realiNe
the need for branding in a competitive environment. Insurance companies need to strive
to build a brand in order to attract both the end customer and intermediaries.
his study is intended to analyNe the advertisements and to know through a set framework
and model how closely the present day advertisements fall in line with what has been
proposed in theory. It is meant to understand the features that come up in the Insurance
product advertisement in the Indian industry and how closely the advertisements are in
line with what has been theoretically prescribed as ideal way of communication for the
Insurance products. he results of the analysis will be particularly useful for the players
of the insurance industry, the media world and academicians.
828 RARH AR
AR T#T0> Health #n$urance overage Among 1outh and 1oung Adult$ with
Cork 0imitation$
ATRAT
his paper explores health insurance coverage trends for youth )age (8-(4* and young
adults )age ('-%'* with work limitations using data from the 6urrent opulation /urvey.
In %&&& those in the young work-limited population were substantially more likely to
have insurance coverage than their counterparts in the not work-limited population. hey
were much more likely to have public coverage and much less likely to have only private
coverage. Insurance coverage for this population increased substantially between ('4'
and %&&&, in contrast to a decline for the not work-limited population. ?e discuss the26
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probable contributions of policy reforms and the decline in employment of people with
work limitations to these trends.India. @owever, the penetration of insurance in rural
India remains pitifully low. his paper aims at exploring the potential of life insurance in
rural India with all its problems, complexities and variables, and suggesting the means
and ways of meeting the challenge of developing the rural insurance business in tandem
with its potential of economic growth.3igure 5.(.((.%2 Hirkpatricks raining =valuation
!odel
82 RARH AR
AR T#T0> =ffects of @ealth Insurance and /election into @ealth Insurance
Eiterature "eview on the =ffects of @ealth Insurance
ATRAT
?hen a person experiences a bad shock to health, their medical expenses typically
rise and their contribution to household income and home production )e.g. cooking or
childcare* declines )e.g. ?agstaff and 1oorslaer, %&&5K ertler, Eevine + !oretti, %&&5K
ertler and ruber, %&&%*. According to the ?@
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heory suggests that health insurance can address some of these problems. By
covering the cost of care after a health shock, insurance can help to smooth consumption,
reduce asset sales and new debt, increase the uantity and uality of care sought, and can
improve health outcomes.
Cnfortunately, rigorous evidence on the impact of insurance is scarce, and there are
even fewer studies on the effects of insurance in developing countries.
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'nte%rity ) Citi8ens(ip> It believes in giving back to our community, to our
neighbourhoods, to our environment.
Our Culture>It is growth strategy is to build positions in new markets
where we can achieve superior growth and returns.
"eliance @ealth ?ise Insurance policy)/tandard lan* comes with Cniue features that
gives you the best advantage at all times
6hoice of /um insured2 % lacks, 5 lacks, 7 lacks + 8 lacks
$o medical tests for persons up to 78 years with clean medical history
Basic coverage of @ospitaliNation due to IllnessJ accident F All plans
Associated covers like2
-@ospitaliNation expenses
-1omiciliary @ospitaliNation
-1ay 6are reatment
-re + ost @ospitaliNation cover
-$ursing Allowance
-re-existing coverage after 7 years of renewal
-6ost of @ealth 6heck-up reimbursement after 7 claim free years
9alue added covers like2
-"oad Ambulance service
-=xpenses on accompanying person
!aximum entry age 2 :8 Gears
Income ax Benefits
8&O reimbursement on pre acceptance medical test charges for accepted proposals
Policy 5eature>
+o restriction on Room rent 'C; Rent: Gou can decide the room youJ family
member would be staying in if hospitaliNed and not the Insurance 6ompany
29
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+o per illness limit:Gou will not face any specific monetary limit while taking
treatment for a particular illness
+o Loadin% on rene$al premium> Gou have the assurance of unchanged
premium even after receiving a claim Reimbursement up to If your
proposal is accepted , "eliance eneral Insurance 6ompany shares your financial
burden eually where you have to undergo specific tests reuested.
Continuity &ene!its
/hall be available only if the olicy is renewed within (8 days from the previous
olicy expiry date
Assured renewal till ;8 years $o 6laim Bonus
Rene$al Premium
"enewal premium would be uoted as per the base premium chart with or without
renewal.
7ealt( 'nsurance premium
In the age of high cost of living, to lead a smooth life people are trying to compromise onvarious aspects. Among other things, this rise in inflation rate is also reflecting on health
insurance in India. But something like RhealthS cannot be compromised on.
?e may not be able to take a call on whether health in$urancecompanies will charge us
less for our health insurance plans in India or not. @oweve, we can definitely work
towards following certain practices that may help us reduce our health insurance premium
amount.
Continuity &ene!its /hall be available only if the olicy is renewed within (8 days from the previous
olicy expiry date
Assured renewal till ;8 years
$o 6laim Bonus
Rene$al Premium
"enewal premium would be uoted as per the base premium chart with or without
renewal
30
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7ealt( 'nsurance premium
In the age of high cost of living, to lead a smooth life people are trying to compromise on
various aspects. Among other things, this rise in inflation rate is also reflecting on health
insurance in India. But something like RhealthS cannot be compromised on.
?e may not be able to take a call on whether health in$urancecompanies will charge us
less for our health insurance plans in India or not. @owever, we can definitely work
towards following certain practices that may help us reduce our health insurance premium
amount.
31
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HATR
RARH MTH.D.0./1
#NTR.D4T#.N
"esearch methodology is the process used to collect information and the data for the
purpose to make decisions. "esearch is a procedure of logical and systematic application
of the fundamentals of science to the general and overall uestions of a study and
scientific techniue by which provide precise tolls, specific procedures and technical,
rather than philosophical means for getting and ordering the data prior to their logical
analysis and manipulation. 1ifferent type of research designs is available depending upon
the nature of research project.
he study about R/?uestionnaire ,esi%n
A uestionnaire has been designed, filled by the subscribers of "eliance @ealth
Insurance and by the people who is the part of "eliance @ealth Insurance. hus in order
to not to take much of time of the respondents a uestionnaire consists fourteen closed
ended uestions.
2Primary Sources:32
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rimary data is collected by structured uestionnaire, discussing problem and people
have also been personally interviewed so as to get idea and could be explained more
easily and clearly.
2;Secondary Source
1ata has been collected and compiled for the different purpose, which are used in
research for this study. he secondary data include material collected from2
Internet
Books and articles
$ewspaper
2B*ssumptions
he research was based on the following assumption2
he methodology used for this purpose is survey and uestionnaires. It is assumed that
this method is more suitable for collection of data.
It is assumed that the respondent have filled right and correct option according to their
view.
HATR ;
33
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F#ND#N/
After the analyNing and interpreting the data there are some findings2
his study finds that "@ has lack of awareness among the people. !ost of the
people dont know about the "@ features and their benefits. eople are using only normal insurances as comparison to using the more
customised and beneficial health plans.
his study finds that people bought the "@ not only for the some relaxation in
medical expenditure or investment diversification but also for the retirement
planning.
S?O/ *nalysis> trength$, Ceakne$$e$, .''ortunitie$, and Threat$
34
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he /trengths, ?eaknesses,
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HATR B
.N04#.N
@ealth insurance presents both opportunities and risk for the attainment of health system
performance goals. 3or example in countries where @ealth Insurance plays a prominent
role, it can be credited with having injected resources into health systems added choice
and helped make the systems more responsive. @owever it has also given rise to
considerable euity challenges in many cases and has added to healthcare expenditure in
most of the countries.
@ealth insurance coverage can be an important social objective in system with universal
coverage, where policymakers wish to offer consumers an alternative to universal
publicly financed provide, or where certain medically necessary health services and
products are not covered publicly. Get policymakers will need to intervence to address
market failures in order to assure health insurance access for high risk groups. In doing so
they can choose from a range of tools. hey need to balance the sometimes competing
goals of access and the maintance of a broad and diverse pool of covered lives
particularly in voluntary markets. In addition governments and insurance should make
further strides to ensure meaningful disclosure of policy terms and better dissemination of
36
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information in order to enable consumers to make informed decision between competing
health insurance products.
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5527 Ce3$ite$ re%erred$
(. http2JJwww.newindia.co.inJfa-health.asp
%. http2JJorientalinsurance.nic.inJ"
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;. ?hich all features are there in current insurance policiesV
(. Eong term disability insurance
%. Eife insurance
5. @ealth insurance
7. @ome owner insurance
8. Automobile insurance
4. 1o you know that is tax advantage in health insurance uJs 4&1V
(. Ges %.$o
'. 3rom where do know about "@V
(. 3riends %.$ewspaper
5. ?ebsite 5.