1. S.W.O.T. ANALYSIS Presented By : Amey Tadpatrikar PG-06-112 Mythili Venugopal PG-06-88 Darshan Kulkarni PG-06-84

2. Introduction

It is a useful analysis that takes into consideration not only your own business but your competitors activities and current industry happenings as well.

3.

S trengths

W eakness

O pportunities

T hreats

It stands for 4. S.W.O.T MatrixInternal Analysis Strengths Weaknesses External Analysis Opportunities Threats 5. Strengths

What advantages does the company have?

What makes company standout from its competitors?

What positive aspects does the company enjoy in the current environment ?

6. Weaknesses

Which areas are causing concerns?

Which issues can beavoided?

Companys reputation among its customers.

7. Opportunities

How can the company be more innovative ?

Which are the new markets or consumers that can be tapped ?

Which area has the company not ventured into ?

What are the upcoming trends that are catching up in the market ?

8. Threats

Are there any new competitors emerging in the industry ?

What are the issues that threatens the companys position ?

Is there any significant change(s) in the industry ofoperation ?

9. Case study

Tata Motors is one of the largest companies within the Tata Group with a portfolio that covers Trucks, Buses, Utility Vehicles & Passenger Cars.

The company is engaged in engineering & automotive solutions, construction equipments and many others.

The recent acquisitions include Daewoo Commercial Vehicles Company & 21% stake in Hispano Correcera, a Spanish bus & coach manufacturer.

10.

Threats

Maruti 800 is an established benchmark.

Safety & reliability issues.

Competition from second hand cars & Maruti.

Opportunities

Largest aspiring middle class.

Huge unexploited market.

Prospective buyers from the two-wheeler segment.

Weaknesses

Lack of Competence

Lack of reliable technology.

Strengths

Goodwill of TATA brand.

Own Steel Plants.

Existing dealers & Service Networks.

Large shareholder base for capital needs.

SWOT for TATAs 1 Lac car project 11. Conclusion:

SWOT emerges as a powerful tool for matching the firms resources and capabilities to the competitive environment.

12. Thank You