Project Report on

Prakriti Ka Ashirwad

Presented ByGroup No. 10Great AchieversM. Com. Previous 2016-17

Group Members:

HistoryType of Company : PublicType of Industry : Consumer GoodsFounded on : 13th January, 2006Converted as Public Ltd.

: 25th June 2007

Founded by : Acharya BalkrishnaBaba Ramdev

Headquarter : Haridwar, Uttarakhand, India.

Registered office : D-26, Pushpanjali, Bijwasan Enclave, New Delhi – 110061.

Area Served : India & NepalKey people : Acharya Balkrishna

(Founder & MD)

HistoryVision : A holistic approach to improve the quality of

life of all being world over is the purpose behind our beings.

Objective of Company(As per MOA)

: - To establish science of Ayurveda - To make the world free from disease

Board of Directors : Swami MuktanandjiShree Ajaykumar Arya

Segments of Products : FoodsBeveragesCleaning Agents, andPersonal care products

Market Share & RevenueMarket share : 5% of total market at the end of 2015Revenue (2016-17) : 10,000 Cr. (Targeted)

0200040006000800010000

Revenues (in Crore Rs.)

Employment @ PatanjaliProduction Unit Employees : Total 6000Sales Staff : More than 400Retailers and Indirect Staff : Total 200000

Advertising Strategy• BABA RAMDEV as a Brand Ambassador• TV Commercial ads.• Sponsorships• Online Marketing• Advertising Through Business Journals & NEWS paper• Attractive Brochures

Advertising Strategy

Product Categories• Health Care & Wellness Products

• Food Products

• Cosmetic Products

• Toiletries Products

SWOT AnalysisStrength

- Baba Ramdev, A brand image- Yoga Followers- Lower Prices of the Product- Ayurvedic Products and all the products are herbal in nature- Government Support

Weakness- Low Exports- Advertisement- Packaging- Lack of Effective Distribution

SWOT AnalysisOpportunities

- Large Domestic Market- Untapped Rural market - Mergers and Acquisitions to strengthen the brand- Increasing Purchase power of the Customers- Exports Potentials

Threats- Competition from unbranded and local products- FDI in retail thereby allowing international brands- Increasing Competition from other FMCG Companies