SWOTT ANALYSIS AND SMART GOALS

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Presented by: Nancy Sanders, MBAMarketing Strategist

Founder, Three Dog Marketing

WHAT IS SWOTT?©

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SWOTT DEFINED

S W O T T

• Strengths• Weaknesses• Opportunities• Threats• Trends

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80% of all small business owners/execs use social media

Strengths©

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Strengths - Examples©

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Superior product performance vs competitors.

Longer product life and durability. Staff has experience in end-user sector. Have customer lists. Product innovation. Processes integrated. Management is committed and confident.

80% of all small business owners/execs use social media

Weaknesses©

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80% of all small business owners/execs use social media

Weaknesses - Examples©

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Company would be a small player. No direct marketing experience. Need more sales people. Limited budget. No pilot or trial completed. Don't have a detailed marketing plan. Reputation in marketplace.

80% of all small business owners/execs use social media

Opportunities©

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80% of all small business owners/execs use social media

Opportunities - Examples©

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Could develop new products. Local competitors have poor products. Profit margins will be good. End-users respond to new ideas. Could extend to overseas. Could seek better supplier deals.

Threats©

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80% of all small business owners/execs use social media

Threats - Examples©

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Legislation could impact. Environmental effects favor large

competitors. Market demand very seasonal. Retention of key staff critical. Could distract from core business. Possible negative publicity. Vulnerable to attack by major

competitors.

80% of all small business owners/execs use social media

Trends©

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80% of all small business owners/execs use social media

Trends - Examples©

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Telecommuting rates are up. Technology use is on the rise. Interest rates are low. Home foreclosure rates are high. Recent grads face high debt.

SMART GOAL ACHIEVEMENT©

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Specific

Measurable

Attainable

Relevant

Timely

SPECIFIC©

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Do you know exactly what you want to accomplish with all the details?

MEASUREABLE©

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How are you able to assess your progress?

ATTAINABLE©

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Is the goal achievable with the available resources?

RELEVANT©

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Why is the goal important? How will the goal help your company achieve its objectives?

TIMELY©

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What is the deadline for achieving your goal?

GOALS, STRATEGIES AND ACTIONS

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SMART GOALStrategy

Action Step Action Step Action Step

Strategy Action Step Action Step Action Step

10 New ClientsReferral Program

Call clients LinkedIn Referrals

Networking Plan Attend NAWBO Meet 3 people Appointments

ACCOUNTABILITY©

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o Share

o Post

o Track

o Celebrate

WRITE IT DOWN©

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Ask yourself:• Is your goal

SMART?• How do you know?• What is the

strategy?• What are your

action steps?• How are you

accountable?

ACTION +NUMBERS +

DATE =SMART GOAL

NEXT STEPS AND RESOURCES

Complete your SWOTT and SMART Goals

Discuss with mentors, partners, colleagues

Incorporate feedback

Revise as needed

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LET’S CONNECT©

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