What is SXSW?Celebration of creativity & innovation across

Interactive, Film & Music

• 22 years of interactive• 10 days (5 Interactive)• 33,825 attendees • 1,250 talks

Cannes is a celebration of the past, SXSW is a celebration of the future...

What was SXSW trend-wise?

2012• Ambient location aware• Curation• Mobile 1st

• Social storytelling

2013• Big data + context• Distribution > Virality• Creative collaboration• Humanized tech

2015• A.I. & Transhumanism• V.R. & Agile Storyworlds• Stream(ies) • Enforced Equ(al)ity

2014• Paranoia -> Anonymity• Currency alternatives• Body/brain hacks/history• Integrated interactive intuition

A.I. & Transhumanism

In the future, it won’t be just Pfizer that invents new things. – Joi Ito, Director of MIT Media Lab

Behavior change

V.R. & Agile Storyworlds

Behavior change

Stream(ies)

Behavior change

Enforced Equ(al)ity

Misc.

Smart Objects & Environments iBeacon, SmartyPans & Luminometer

Mindfulness & SimplicityDesign, Data & Devices

What was SXSW trend-wise?

2012• Ambient location aware• Curation• Mobile 1st

• Social storytelling

2013• Big data + context• Distribution > Virality• Creative collaboration• Humanized tech

2015• A.I. & Transhumanism• V.R. & Agile Storyworlds• Stream(ies) • Enforced Equ(al)ity

2014• Paranoia -> Anonymity• Currency alternatives• Body/brain hacks/history• Integrated interactive intuition

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