Date post: | 18-Oct-2014 |
Category: |
Technology |
View: | 1,142 times |
Download: | 3 times |
It wasn’t all BBQ & music
SXSWI KEY LEARNINGS
#SXSWGood
HASHTAG
What is SXSWi?
Key learningRadically openUsing playPersonalizationContests
Questions & give away
WEBINAR AGENDA
Largest tech gathering in country
What’s next instead of how to
NPO track + more
WHAT IS SXSWI?
RADICALLY OPEN
From 1,000 people a year to 100,000,0000 people all over the world.
RADICALLY OPEN
Be focused on your goal
RADICALLY OPEN
Make it inspirational if you want people to join.
RADICALLY OPEN
Bringing lectures to your computer.
Clear guidelines for participation.
What is expected of people
Rewards & consequences
Allow community to moderate itself
RADICALLY OPEN
Push through the fear.
Stay focused on your goal
Anticipate unintended consequences
RADICALLY OPEN
RADICALLY OPEN
Are people in your organization more likely to talk about:
Potential of an idea and being firstOR
Downsides and their fears
RADICALLY OPEN
PLAY AS BRAND
PLAY AS BRAND
Instead we should strive to be:
Nimble
Competitive
Evolving
PLAY AS BRAND
PLAY AS BRAND
5 Rules of Play
Be interesting
Be irrational
Be real, in real time
Open your experiments
Shift before shift happens
PLAY AS BRAND
PLAY AS BRAND
PLAY AS BRAND
PERSONALIZATION
Three main sources for personalizing:
Global – what’s popular
Social – what their friends like
Personal – what they told you they like
PERSONALIZATION
Make it clear how info will be used
Don’t say, “you’ll like this.”
Plan for serendipity
PERSONALIZATION
GIVING CHALLENGES
Ready for more of this?
Likely trends:
Offer matching gifts for products/services you buy
Access to exclusive events via donation
Games
GIVING CHALLENGES
What you can do:
Be proactive w/ ad agencies
Plan ahead for types/number
Ask your supporters
GIVING CHALLENGES
QUESTIONS?
Tell me in the chat:
Executive producer of TED’s name
OR
What TED stands for
GIVEAWAY!
Please take a minute and answer 3 questions for us at:
http://svy.mk/mixtapeco
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