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Sxsw presentation june

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Lessons from SXSW Interactive 2012 Lessons from SXSW Interactive 2011
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Page 1: Sxsw presentation june

Lessons from SXSW Interactive 2012

Lessons fromSXSW Interactive 2011

Page 2: Sxsw presentation june

Lessons from SXSW Interactive 2012

— Potted history of SXSW

— All that matters...— SoLoMo — Social TV— Game dynamics and the game

layer— Brand journalism

— The future’s in your mind

What I’ll be talking about

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Lessons from SXSW Interactive 2012

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Lessons from SXSW Interactive 2012

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Lessons from SXSW Interactive 2012

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Lessons from SXSW Interactive 2012

— Twitter launched prior to SXSW “to a whimper”

— Image of Zuckerberg— Foursquare

Page 7: Sxsw presentation june

Lessons from SXSW Interactive 2012

— Twitter launched prior to SXSW “to a whimper”

— Image of Zuckerberg— Foursquare

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Lessons from SXSW Interactive 2012

SXSW Interactive 2011

Page 9: Sxsw presentation june

Lessons from SXSW Interactive 2012

SXSW Interactive 2011

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Lessons from SXSW Interactive 2012

SXSW Interactive 2011

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Lessons from SXSW Interactive 2012

— Phones— Social— Location— Mobile— SoLoMo

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Lessons from SXSW Interactive 2012

”“

In fact, today's phones have about the same raw processing power as a laptop from 10 years ago. And every year they close the gap.

Source: The Guardian

A smartphone today would have been the most powerful computer in the world in 1985 Horace Dediu, former Nokia Executive

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Lessons from SXSW Interactive 2012

Smartphone salesto beat PC sales by 2011

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Lessons from SXSW Interactive 2012

Location, location, locationThe mobile phone acts as a cursor that connects the digital and physical worlds

Page 15: Sxsw presentation june

Lessons from SXSW Interactive 2012

Nicaragua Raids Costa Rica, Blames Google Maps

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Lessons from SXSW Interactive 2012

The father of Foursquare

Page 17: Sxsw presentation june

Lessons from SXSW Interactive 2012

It’s not just about badges

now Foursquare is moving beyond the early-adopter market...

...the app will become more useful as a local guide for people who don’t want to check in everywhere they go.

Source: Financial Times

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Lessons from SXSW Interactive 2012

Social TV

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Lessons from SXSW Interactive 2012

— technology that supports social interaction in thecontext of watching television

Source: Wikipedia

Social TV

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Lessons from SXSW Interactive 2012

— Backchannel is the practice of using networked computers to maintain a real-time online conversation alongside live spoken remarks.

— Initial thinking was around integrated TV set offerings... but

Backchannel

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Lessons from SXSW Interactive 2012

The Second Screen

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Lessons from SXSW Interactive 2012

Wifi – unleashes laptops (and smartphones)

Source: Percentage HH, Touchpoints 3 (2010) vs Touchpoints 2 (2008)

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Lessons from SXSW Interactive 2012

Smartphone salesto beat PC sales by 2011

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Lessons from SXSW Interactive 2012

Tablets redefine the backchannel

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Lessons from SXSW Interactive 2012

”Re-linearization of TV

“ linear TV, far from being dead, is actually making a resurgence

Chloe Sladden, Twitter

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Lessons from SXSW Interactive 2012

Beyond Twitter

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Lessons from SXSW Interactive 2012

Game dynamics and the game layer

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Lessons from SXSW Interactive 2012

The Game Layer

“creatively designed incentives and game-like compulsion loops”

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Lessons from SXSW Interactive 2012

— A collection of ways to influence behaviour that form the basis of many games but that can also be applied to achieve desired business and/or social outcomes

— A form of applied PraxeologyThe science of human actionRelated to behavioural economics

Game Dynamics

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Lessons from SXSW Interactive 2012

Appointment Dynamics

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Lessons from SXSW Interactive 2012

Influence and Status

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Lessons from SXSW Interactive 2012

Labour camp gold farmers

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Lessons from SXSW Interactive 2012

Brand Journalism

Page 35: Sxsw presentation june

Lessons from SXSW Interactive 2012

Brand Journalism

”“ a method of engaging our audience in

discussions about the brand. This is done by creating compelling content and messages as well as by incorporating the audience’s own viewpoints Kyle Monson, JWT

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Lessons from SXSW Interactive 2012

— from news rooms and political campaigns

Working in real timenew content every day that promotes and encourages dialogue with their target audienceThey must also monitor new blog entries, videos and other items using (for example) RSS feeds or Twitter

— and political campaigns Messages are clearly formulated, with daily news about the “brand”, but oriented toward current events

What brands can learn…

Source: Albert Pusch, Brand Republic

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Lessons from SXSW Interactive 2012

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Lessons from SXSW Interactive 2012

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Lessons from SXSW Interactive 2012

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Lessons from SXSW Interactive 2012

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Lessons from SXSW Interactive 2012

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Lessons from SXSW Interactive 2012

Seth Godin in 2004

— changing the marketing without changing the underpinnings of the business is almost always a bad strategy

— The marketer doesn't get to run the conversation. It's not really brand journalism that's happening, you see. It's brand cocktail party!

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Lessons from SXSW Interactive 2012

Win or Fail?

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Lessons from SXSW Interactive 2012

A quick look into the future…

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Lessons from SXSW Interactive 2012

From gesture to mind control

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Lessons from SXSW Interactive 2012

…for prosthetics

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Lessons from SXSW Interactive 2012

Smart dust

— Wireless sensor networks

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Lessons from SXSW Interactive 2012

Robots!

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Lessons from SXSW Interactive 2012

SXSW Interactive 2012

come with us!

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Lessons from SXSW Interactive 2012

In summary

— The only things that matter are social networks, games and phones...

...and cheetah robots... ...and in the words of

William Goldman,

“nobody knows anything”


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