Travel Design Dissonance & The Startup Advantage

Travel Industry Fragmentation

Altitude

Product

Interest+Perspective

Eco - Foodie - Adventure - Relaxation - Obscure - Budget - Solo - etc.

Peer Group - Influencer - Industry - Media

Expert - Local - Culture

You

A Pl

etho

ra o

f Var

iables

Destination Marketing

Social MediaContent Publisher

News NicheCommunities

...and even noisier.

Travel Industry Fragmentation

Image: Mozio

The Modern Traveler

Usability Authenticity Personalization

Modern Traveler

MapsPeer Powered Travel

OTA Digital ExperienceReviews & Influence

Hyper-PersonalizationDeal-Focused

Interests & Needs

Access & Devices

Designing The Digital Experience

Destination

Inspiration

Sharing

Peer-To-Peer Industry Design Difference

Hotel Experiences Transportation

Sharing a “Well-Designed” Vision of the Future

Image: Fi

Elegant Disruptors

Images: AirBnB

Elegant Disruptors

Images: Peek

Elegant Disruptors

Images: Triptease & Travelboxe

The Design Differentiator

Image: PiktoChart & UX Magazine

Advantages of Elegant Design & “Me-Centricity”

Image Source: http://www.whatcreative.co.uk/blog/tips/the-importance-of-user-centered-design/

How To Win:VisitsCustomersMinutesTransactionsLoyalty

Where Do You Begin?