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8/12/2019 #SXSW14 Recap MSLGROUP PBJS Mike Standish
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My SXSWi 2014Session Recaps+ Other Notes
Mike StandishSenior Creative Director@MikeStandish
8/12/2019 #SXSW14 Recap MSLGROUP PBJS Mike Standish
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The Archetypes of SXSW Interactive
SXSW Interactive attendees fall into many categories, but there is onepredominant type of character, and apparently Im it: The chunky -glwearing hipster. Heres some proof from my Chicago colleague Whitney Beatty
Perhaps, though, theres a downside to my appearance.
8/12/2019 #SXSW14 Recap MSLGROUP PBJS Mike Standish
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SELECT SESSIONNOTES
MSLGROUP | PBJS
8/12/2019 #SXSW14 Recap MSLGROUP PBJS Mike Standish
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Visually Turning Complexity Into Clarity
One Takeaway:Use hand-drawn sketches to get peopleto embrace the notion that a design is
unfinished and malleable. Computerrenderings can be intimidating.
Useful People + Resources:
@ViegasfResearch Scientist, Google
@GrahaphicsGraphics/Multimedia Editor, NYT
@KarlGudeGraphics EditorMichigan State U/Newsweek
Wind Visualization:http://www.Hint.fm/wind/gallery
Mariano Rivera: King of Closers:http://www.grahaphics.com/Mariano-Riverof-the-Closers
http://www.hint.fm/wind/galleryhttp://www.grahaphics.com/Mariano-Rivera-King-of-the-Closershttp://www.grahaphics.com/Mariano-Rivera-King-of-the-Closershttp://www.grahaphics.com/Mariano-Rivera-King-of-the-Closershttp://www.grahaphics.com/Mariano-Rivera-King-of-the-Closershttp://www.grahaphics.com/Mariano-Rivera-King-of-the-Closershttp://www.grahaphics.com/Mariano-Rivera-King-of-the-Closershttp://www.grahaphics.com/Mariano-Rivera-King-of-the-Closershttp://www.grahaphics.com/Mariano-Rivera-King-of-the-Closershttp://www.grahaphics.com/Mariano-Rivera-King-of-the-Closershttp://www.grahaphics.com/Mariano-Rivera-King-of-the-Closershttp://www.hint.fm/wind/gallery8/12/2019 #SXSW14 Recap MSLGROUP PBJS Mike Standish
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Generation Mash-Up: Y Bother?
One Takeaway:The technology you grow up using has a
profound effect on the way your brain
works, and the way you interact withothers.
Useful People + Resources:
@PeteCashmoreFounder, Mashable
@Fleurot5CEO, MSLGROUP
@JoannaColesEditor-in-Chief, Cosmopolitan
8/12/2019 #SXSW14 Recap MSLGROUP PBJS Mike Standish
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Edward Snowden: A Virtual Conversation
One Takeaway:Its not about preventing the NSA fromcatching criminals. Its about preventing
the bulk surveillance of citizens with nocause.
Useful People + Resources:
@CsoghoianPrincipal Technologist, ACLU
@BenWiznerDirector, ACLU Speech/Privacy/Tech Project
CNN story and video: http://www.cnn.com/2014/03/10/tech/web/edward-snowden-
http://www.cnn.com/2014/03/10/tech/web/edward-snowden-sxsw/http://www.cnn.com/2014/03/10/tech/web/edward-snowden-sxsw/http://www.cnn.com/2014/03/10/tech/web/edward-snowden-sxsw/http://www.cnn.com/2014/03/10/tech/web/edward-snowden-sxsw/8/12/2019 #SXSW14 Recap MSLGROUP PBJS Mike Standish
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A Conversation with Neil deGrasse Tyson
One Takeaway:
There is so much to be impressedwith in the universe, I dont want you
to be distracted by what is not.
Useful People + Resources:
@neiltyson
Astrophysicist
Cosmos: A Spacetime Odyssey:http://www.cosmosontv.com/
My MSL Blog/Recap:http://northamerica.mslgroup.com/netwversations/2014/03/13/a-promise-to-remcurious-about-the-universe/
http://www.cosmosontv.com/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://www.cosmosontv.com/http://www.cosmosontv.com/8/12/2019 #SXSW14 Recap MSLGROUP PBJS Mike Standish
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The New Digital Age
One Takeaway: Autocratic governments have shiftedfrom trying to shut down the Internet to
instead attempting to infiltrate it in orderto manipulate their citizenry.
Useful People + Resources:
@JaredCohen
Director of Google Ideas
@EricSchmidtExecutive Chairman, Google
The New Digital Age: Transforming NaBusinesses, and Our Lives http://www.amazon.com/New-Digital-ATransforming-Businesses/dp/03079470
http://www.amazon.com/New-Digital-Age-Transforming-Businesses/dp/030794705X/http://www.amazon.com/New-Digital-Age-Transforming-Businesses/dp/030794705X/http://www.amazon.com/New-Digital-Age-Transforming-Businesses/dp/030794705X/http://www.amazon.com/New-Digital-Age-Transforming-Businesses/dp/030794705X/http://www.amazon.com/New-Digital-Age-Transforming-Businesses/dp/030794705X/http://www.amazon.com/New-Digital-Age-Transforming-Businesses/dp/030794705X/http://www.amazon.com/New-Digital-Age-Transforming-Businesses/dp/030794705X/http://www.amazon.com/New-Digital-Age-Transforming-Businesses/dp/030794705X/8/12/2019 #SXSW14 Recap MSLGROUP PBJS Mike Standish
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The Future of Genetics in Our Everyday Lives
One Takeaway:Theres still a degree of GATTACA -likefear involved in sending your DNA to a
testing company, but the personal andcultural benefits may yield tremendousbenefits.
Useful People + Resources:
ANNE WOJCICKI
Anne Wojcicki is a biotech analyst, bioand CEO of 23andMe, a consumer gentesting startup.
@23andMe23andMe.comhttp://www.fastcompany.com/person/ann
wojcicki
http://www.imdb.com/title/tt0119177/http://www.fastcompany.com/person/anne-wojcickihttp://www.fastcompany.com/person/anne-wojcickihttp://www.fastcompany.com/person/anne-wojcickihttp://www.fastcompany.com/person/anne-wojcickihttp://www.fastcompany.com/person/anne-wojcickihttp://www.imdb.com/title/tt0119177/8/12/2019 #SXSW14 Recap MSLGROUP PBJS Mike Standish
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LEARNINGS
MSLGROUP | PBJS
8/12/2019 #SXSW14 Recap MSLGROUP PBJS Mike Standish
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Event Marketing Can Be
Weird
8/12/2019 #SXSW14 Recap MSLGROUP PBJS Mike Standish
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Dont Even Bother Trying to Eat Healthy
8/12/2019 #SXSW14 Recap MSLGROUP PBJS Mike Standish
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Forget About Normal Sleep Patterns
8/12/2019 #SXSW14 Recap MSLGROUP PBJS Mike Standish
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Our Colleagues from Around the World are Awesome
8/12/2019 #SXSW14 Recap MSLGROUP PBJS Mike Standish
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SEE YOU NEXT YEARSXSW