SXSW 2015

Analytics, Insights and Recommendations

SXTXState Wrap Up

Participants

Kimberly Cook – Site Design

Becky Larson – Content

Carl Clark – Video

Aisling Niestroy – Social Media

Tyler Hammond – Social Media

Faculty – Cindy Royal, Jon Zmikly, Dale

Blasingame, Jacie Yang Grad Student Assistant – Jordon Brown

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2014 vs. 2015

2014 Data

Preliminary Posts: 47

Posts at event: 66

Pageviews: 10,869

2015 Data

Preliminary Posts: 55

Posts at event: 68

Pageviews: 13,436

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Top Posts: Preliminary (Pageviews)

208

186181

127121

0

50

100

150

200

250

Preview: Is the Internet

the Answer?

Top 5 Panels for Sports

Fans

Preview: Forget Loyalty,

Build Habits

Top 5 Panels for Animal

LoversPreview: You Can’t Sit

With Us – Craft Beer

Subculture

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Top Posts: At Event (Pageviews)150

146141

119

92

0

20

40

60

80

100

120

140

160

Lawrence Lessig Fights to

Save Democracy

Decision-Science Secrets

That Drive Behavior

The Case for Design

Thinking in

Communications

5 Digital Habits to Rock

Your Brain

The Millennials:

Empowering a Modern

Workforce

SXTXState Wrap Up

1264

693 663

422

48 40 35 28 20 11 90

200

400

600

800

1000

1200

1400

Sessions

Jan 1 - April 15

Traffic Sources

SXTXState Wrap Up

Country Sources

105100

8781

76

6256

52 50

42

3027

0

20

40

60

80

100

120

Sessions

Jan 1 - April 15

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Operating Systems

1716

1339

1087

231 204

0

200

400

600

800

1000

1200

1400

1600

1800

2000

Mac Windows iOS Android Other

Sessions

Jan 1 - April 15

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YouTube

• # of videos 105

• Previews 23

• On site 82

• Total Minutes Viewed 1658

• Average Amount of Time Viewed per video 1 min 7 sec

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Views Likes Dislikes

Jessica McDonald Gamergate 344 6 51

Lawrence Lessig finance 151 4 0

Francesca Marie Smith Google 114 5 0

Princess Reema's keynote 48 1 0

Mapping your world Carol 40 2 0

Astro Teller talks balloon internet 34 0 0

Back to the Future Ben lere 30 0 0

Krystine connection & Students 24 0 0

Yik Yak Founders 17 0 0

Aisling's Mon @ SXSW 16 0 0

YouTube

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Instagram

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Facebook

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Facebook

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Twitter

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Twitter

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#SXTXState Topics

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Liked

Diversity of panels and themes, something for everyone, lots

to choose

Diversity of people

Innovative ideas, timely topics, people talking about their

passions, excited.

People who are interested in same things I am, willing to talk

Good engagement on social media.

Strong keynotes

Space, journalism, art, culture, comics, politics, sports panels

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Liked

Great outside activities, other than panels, speakers

Most locations were close

Lounges, food, drink

Martine Rothblatt, Jonah Peretti, Ben Lerer, Astro Teller, Mark

Duplass, Cast of Community

Meeting people: John Grunsfeld, Colin Cowherd, Bill Simmons

and Serge Ibaka

Interactive Awards as a good closing activity

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Wished Better, more consistent WiFi

Fewer rsvps

Improved diversity, some panels women were moderators

Still spread out, wish some venues were closer

Less expensive – badge, parking, Uber

Better transit

Wish I could have attended more

Access to high profile speakers

Better directions to events outside Conv Center

More innovative tech/media for Sports panels

More about Fusion technology

More games and tournaments

More panels on tech that aren’t workshops I need to sign up for.

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The App

Good and bad

Liked to use it, liked that you could double/triple book

Had problems, crashed a lot

Good IT support

Would like hashtags, Twitter names and be able to Tweet

from app

Better location services on app

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SXTXState Use of social media to document

Working with a team to cover an event.

Liked using Storify

Autonomy to build our own schedule; invested in the project

Having connection with panelists before (doing interviews for project)

Great work on project, worked hard

Taco Party

Online Media Design or equivalent experience as prerequisite for this class

Speakers for previews more accessible

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Aha Moments & Takeaways I realized that I’ve made the right choices in my life in terms of

coming to grad school and choosing to study digital media. Interactive was just a constant reminder that I love what I do. Interactive gave me a glimpse of the future, and it only goes up from here. – Aisling

The future of media lies in sharing. Content is no longer the finish line. You can have a well-written story or a well-designed advertisement, but if people don’t drive it forward, the content won’t make a difference. - Aisling

I would say that two of the small panels I attended, Telling Stories with New Screens and Making Music Physical Again, stood out for the enormously talented people speaking as well as their use of digital innovation in their work. Martine Rothblatt’s keynote was another highlight and beyond being mind-boggling subject-wise, it really showed me that anything is possible and the future holds more than we can imagine - Becky

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Aha Moments & Takeaways

I was fascinated by Ben Lerer's session. His view on the loop

between commerce and media was a completely new concept

to me. Should media companies own their advertisers? – Kimberly

There was a huge focus on UX and UI across the board. That has

been a focus of the gaming industry for years, but it's really

starting to come of age in the rest of the digital sphere. - Kimberly

My personal takeaway was hope that the people I met,

connections I made, and skill I got to hone will bear fruit in the

future. – Carl

Accept digital and develop a strategy to reach millennials. - Tyler

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Panel Proposal Topics 2016

Preparing Generation Z for digital careers - Aisling

LGBT community building in the digital era - Becky

Fan engagement in sports social media - Tyler

Drones and FAA regulations - Kimberly

Relationship between science and art - Carl

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Thank You

Please visit SXTXState.com for more insights from

the team.

Each student did a wrap-up post

Summary video