14
KENNETH CAN! Kenneth O. Sychingping Ateneo Graduate School of Business The 20 Year Marketing Plan of Kenneth Sychingping because he can! kennethsychingpingcan.blogspot.com
KENNETH CAN!
Kenneth O. SychingpingAteneo Graduate School of Business
The 20 Year Marketing Plan of Kenneth Sychingping because he can!
kennethsychingpingcan.blogspot.com
Outline:
KENNETH….
1. IS/WANTS (Vision/Mission)2. SHOULD (Roles) 3. CAN! (Brand Launch) 4. BASES (Guides to Goal) 5. EVOLVES (20 Year Comparison)6. ACHIEVES! (Milestones)
kennethsychingpingcan.blogspot.com
Vision/Mission:
What I AM and AIM
My purpose in life is to continuously learn and grow. My quest for knowledge is unquenchable. The purpose of the wisdom is to be a GREAT human being: helping others and leave my mark in history. No matter how hard the goal, I CAN!
kennethsychingpingcan.blogspot.com
Roles:
Product Features
1. Loving Boyfriend/Husband2. Great Family Man3. Persistent Writer4. Successful Entrepreneur5. Multi-faceted Scholar
kennethsychingpingcan.blogspot.com
Roles 1 of 5:
Sweet and Providing Partner
kennethsychingpingcan.blogspot.com
Roles 2 of 5:
A True Son, Brother and Father
kennethsychingpingcan.blogspot.com
Roles 3 of 5:
Novelist and Poet
kennethsychingpingcan.blogspot.com
Roles 4 of 5:
Midas’ Touch
kennethsychingpingcan.blogspot.com
Roles 5 of 5:
The Sage of All Trades
kennethsychingpingcan.blogspot.com
Brand Launch:
Can-Do Attitude for a Can-Do Life
My Brand communicates the sense of Achieving Anything. The Logo not only forms my initials. It also shows a yellow lightning (me) breaking down a blue wall (can do and achieve anything).
kennethsychingpingcan.blogspot.com
Free for All:
Guides not Clones
The following people, real or fictional, are my guides in achieving my goals and fulfilling my roles. I do not merely want to be them. Rather, they serve as my guides in being me.
kennethsychingpingcan.blogspot.com
20 Year Comparison:
Time Shift- From CAN to WILL!
NOW- 26 years old- Boyfriend- Son- FB Posts- Employee- MBA Student
20 Years after- 46 years old- Husband- Father- Novels/Poems- Businessman- Multiple Doctorates
kennethsychingpingcan.blogspot.com
Milestones:
Motivation is my Time Machine
With a Can-Do Attitude, all the above goals can be achieved. It is a matter of motivation and push. Drive to be better is what separates my current self to my future self. My Short term goals are:
- Save money for future family- Be more mature- Practice Writing- Delve into business ventures- Look into possible PHD’s after MBA
kennethsychingpingcan.blogspot.com
KENNETH CAN!
Kenneth O. SychingpingAteneo Graduate School of Business
The 20 Year Marketing Plan of Kenneth Sychingping because he can!
kennethsychingpingcan.blogspot.com
