Syllabus -2nd_year_pgdm_-_2012-13_-_final (1)

ACADEMIC REGULATION

& SYLLABUS

PGDM

(Regular 2 Year Trimester System Program)

2ND YEAR

(2012-2013)

Department of Management Studies Regional College of Management (Autonomous)

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REGULATIONS FOR PGDM PROGRAMME

1.0 Duration of Curriculum and Calendar.

1.1 The 2nd Year of PGDM Programme is divided into three trimesters. Fourth trimester ordinarily commences in

July and ends in October. Fifth trimester commences in November and ends in January. Sixth trimester

commences in February and ends in April.

1.2 Each year, the institute/Institute shall draw a non-negotiable Academic Calendar and the same shall be strictly

adhered to. Second year Academic Calendars shall be made available during registration for fourth trimester.

1.3 The Curriculum and Syllabus shall be modified with approval of Academic Council positively once in every two

years to keep the same up-to-date. However, minor modifications can be done as and when necessary with

the approval of the Chairman Academic Council. The modification so done shall be placed in the immediate

next Academic Council Meeting for ratification.

2.0 Eligibility for Admission into 2nd Year.

2.1 A candidate is eligible for registration into the 2nd year provided he/she has registered and appeared all the

papers in the Mid-term & End Term tests in the 1st year and has secured a minimum CGPA of 4.5.

3.0 Subject-wise Registration and Eligibility to Appear at Examinations.

3.1 All Registered Students of the Institute have to register for each of the subject they are required to study and

appear at examination before commencement of a trimester. A student has to apply to the Department of

Management Studies in a specified format for subject-wise registration for the term. The same will be

scrutinized and registration confirmation will be given to each student.

3.2 Registration for Electives: In the second year students are required to register for subjects in the elective

areas as per the schedule drawn for the programme. No subject in the elective area will be allowed for

registration if there are less that fifteen students opting for the particular elective subject. Similarly no

combination in the elective area will be allowed for registration if there are less that fifteen students opting for

the particular combination of elective subjects. (Combination Table- Annexure-1)

3.3 A student who has been promoted with back log (XP) shall first register his present trimester subjects and

thereafter register his back log papers of the previous year for the corresponding trimester.

3.4 A student shall be eligible to appear in an examination provided he/she pursues a regular course of study and

attends at least 75% of classes in each theoretical and practical subjects, held during academic calendar of

the trimester. The attendance shall be considered from the date of start of the class in a particular trimester.

The schedule of classes will be notified through a time table before the beginning of classes in the Trimester.

3.5 Concessions: A student who has been absent for short periods due to participation in cultural, sports, other

academic/official assignments in the interest of the Institute/University/government with prior written

permission of the Head of the Institute shall be permitted a maximum of additional concession of 10% in

attendance and would be eligible for appearing in examination with a minimum of 65% of attendance in a

trimester. No students shall be allowed to appear End Trimester Examination with shortage of attendance

below 65% in any of the registered subject.

3.6 A student who has been absent on medical ground may be allowed to appear at examination provided he/she

has attended at least 65% of classes and (i) a medical board and (ii) the Director has recommended for such

relaxation.

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3.7 A student shall be admitted to examination in a subject only if he/she has registered for that subject, paid

necessary registration and examination fee in the beginning of the trimester.

3.8 A candidate shall be allowed in an examination only after he/she is issued an Admit Card for the relevant

examination by the department.

4.0 Grading System:

4.1 A letter grading system shall be followed in the Department. The Grading System shall be as described below:

A Seven Point grading system of base of 10 shall be followed. Categorization of the grades and their correlation

shall be as under.

Qualification Grade Score on 100 Percentage Points Point

Outstanding ‘O’ 90 & above upto 100 10

Excellent ‘E’ 80 & above but less than 90 9

Very Good ‘A’ 70 & above but less than 80 8

Good ‘B’ 60 and above but less than 70 7

Fair ‘C’ 50 & above but less than 60 6

Pass ‘D’ 37 & above but less than 50 5

Failed ‘F’ Below 37 2

NB: Grade D shall be Pass Grade for theory and Grade C shall be pass grade for other items such as lab etc.

4.2 A student’s level of competence shall be categorized by a GRADE POINT AVERAGE to be specified as:

TGPA - Trimester grade point average.

CGPA - Cumulative grade point average.

4.3 Definition of terms:

a) POINT - Integer corresponding to each letter grade.

b) CREDIT - Integer signifying the relative emphasis of individual course item(s) in a

trimester as indicated by the Course structure and syllabus.

c) CREDIT POINT - (b) X (a) for each course item.

d) CREDIT INDEX - Σ CREDIT POINT of course items in a trimester.

e) GRADE POINT - Credit Index

AVERAGE Σ CREDITS

TRIMESTER GRADE POINT AVERAGE (TGPA)

TGPA = CREDIT INDEX for a trimester Σ CREDITS

CUMULATIVE GRADE POINT AVERAGE (CGPA)

CGPA = Σ CRIDIT INDEX of all previous trimesters upto a trimester Σ CREDITS of all previous trimesters

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5.0 Rules for Examinations

5.1 The PGDM program shall consist of following items.

1. Theory (Mid & End term tests)

2. Practical/Laboratory (including Personality Growth Lab)

3. Project (Summer Internship & Dissertation)

4. Seminar

The schedule for these items along with their credit points for each trimester shall be as per rules approved by

Academic Council from time to time.

5.2 At the end of each trimester, there shall be an examination (herein after called End-term examination)

conducted by the Examination Section of the Institute.

5.3 A candidate securing ‘F’ grade in an examination has to re-register for the same and appear at the End-term

examination of subsequent years in the corresponding trimesters.

5.4 There shall be Repeat examinations after the publication of the results of a particular trimester for those

students who have secured grade ‘F’ in subjects of the said trimester to register for the same and clear a failed

subject(s). However there shall be a Special examination at the end of 2nd Year PGDM Programme. Students

who have secured grade ‘F’ in any paper after appearing the regular or repeat examinations may avail this

opportunity to clear a failed subject(s). However, no student shall be allowed to appear at Institute end-term

examination/repeat examinations/special examination with shortage of attendance below 65% in any of the

registered subject.

5.5 Evaluation of Theory Papers

The performance of a candidate in a theory subject shall be evaluated based on following components:

a. Mid-Term examinations 60 points

b. End term examination 40 points

Mid-Term Examinations:

Case Analysis 20 points

News Analysis 10 points

Surprise Test/Short Tests 10 points

Assignments 05 points

Mid-Term Class Test 10 points

Class Participation / Attendance 05 points

End Term Examination:

Objective Type 25%

Subject Theoretical 50%

News Analysis 12.5%

Case Study 12.5%

The mid-term question paper shall consist of objective type and short essay type questions. The subject Faculty

shall evaluate the same, show the evaluated answer paper to the students and discuss the test problems in the

class. The Institute shall maintain all records at least for one year for inspection by the competent authority.

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5.6 Evaluation of Summer Internship (During 4th Trimester)

A summer Internship will be evaluated based on following parameters:

• Understanding of the project, its scope and dimensions 10 points

• Analysis and its relation to literature 20 points

• Interpretation of results and recommendations 20 points

• Quality of Report 10 points

• Viva Voce 40 points

100 points

Evaluation will be done by a Committee at the Institute level.

The Chairman of the Committee shall submit a copy of the score to the Dean and the Dean shall forward the

score to the Examination section within the prescribed date.

5.7 Evaluation of Dissertation (During 6th Trimester)

(a) Evaluation will be done on following points.

� Understanding the relevance, scope and dimension of the project 10 points

� Relation to literature/application 10 points

� Methodology 10 points

� Quality of Analysis and Results 20 points

� Interpretations and Conclusions 10 points

� Viva Voce 40points

100 points

(b) The topics of the Dissertation shall be selected by members of faculty and assigned to individual

students.

(c) The evaluation of Dissertation presentation and viva-voce shall be carried out by a committee

comprising the guide and external expert drawn from industry (not below the rank of Manager) or

academy (not below the rank of Asst. Professor/Asso. Professor/ Reader).

(d) Minimum score for a Pass in Project item is 50 percentage points.

(e) The Committee shall submit the score within the prescribed date to the Dean who shall forward it to

the Examination Section.

5.8 Evaluation of Laboratory Works

A Laboratory paper shall have minimum of 5 to a maximum of 10 assignments/ experiments. Each Assignment

shall have equal percentage points. The Faculty concerned shall evaluate each such assignment/experiment

based on quality of result, report and general understanding. On completion of each assignment/experiment,

the evaluation shall be done. The score of the student will be sent to the Examination section. Minimum score

for a Pass in Laboratory work shall be 50 percentage points. The concerned Faculty shall maintain such records

for a period of one year for surprise checks by the competent authority.

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5.9. Evaluation Responsibility

a) The Faculty members imparting instruction is solely responsible for evaluation of Class Tests and

Practical works. He /She is also responsible for maintaining all records to justify his/her evaluation

scheme and score thereof.

b) The score assigned by a faculty member is final. However, if the Director/Dean is convinced that the

scores assigned by a Faculty is biased, he/she shall appoint a committee where that Faculty

concerned will be a member for review. The decision of the committee shall be final and binding. The

decision with revised score shall be sent to the Examination Section for necessary action.

c) The department is responsible for sending all the marks/grades of the mid-term tests and practical/Lab

assignments/summer project/seminar and dissertation Viva-voce to the examination section within the

stipulated time

5.10 Pass in a Subject item

A candidate shall be pass (clear) a subject if

a) In a Theory Paper, he/she has secured a minimum of 37 percentage points taking the end term and

mid-term tests together. However, he/she should have secured minimum of 18 marks in the End Term

Test of that particular paper. In other words, even if a candidate secures Zero (0) in any paper in the

Mid Term Test but secures minimum 37 percentage points in End Term test alone, he/she shall be

declared pass in the paper.

b) In a Practical / Laboratory Paper / Viva-Voce, he/she has to secure minimum of 50 percentage Points.

6.0 Promotion and Qualification for Degree

a) In order to pass the PGDM program a candidate must secure at least Pass Grade with a minimum of

CGPA of 5. Further, he/she must have fulfilled the academic requirements to be eligible for award of

the degree.

6.2 Promotion from the 1st Year to 2nd Year.

a) A candidate shall be promoted to the 2nd year provided he/she has registered and appeared all the

papers in the Mid-term and End Term tests in the first year and has secured a minimum CGPA of 4.5.

b) The candidate clearing every paper of the registered course of the academic year shall be marked

“P”.

c) The candidate with backlog papers will be marked “XP”.

d) The candidate with CGPA less than 4.5 shall not be promoted to the next year and hence marked “X”.

6.3 A candidate, who has failed to get promotion to the 2nd year in view of ineligibility as indicated above, can re-

register in the 1st year of the PGDM program afresh in failed subjects of respective trimesters in subsequent

years, but he/she has to complete the PGDM program within the stipulated period of 4 years.

6.4 Once such a candidate clears all his first year papers and obtains eligibility to go to the second year, he/she

shall be allowed to register for the 4th trimester subjects of the 2nd year like a regular student of the 2nd year, and

will be allowed to continue as a 2nd year student. However, such a student has to complete his PGDM course

within 4 years of his/her taking admission the first time in the first year.

6.5 The mid-term test marks obtained in the first attempt will be accepted for final computation of marks for

declaration of result, even though the candidate reregisters in the concerned subjects in the subsequent years.

6.6 A candidate shall be eligible for promotion to the next higher year if he/she satisfies the conditions laid down

under the rules formulated by the Academic Council from time to time.

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6.7 The overall performance of a successful candidate for the award of a degree shall be based on the combined

results of all the examinations of the PGDM program.

6.8 A candidate’s level of competence shall be categorized in accordance with the Cumulative Grade Point

Average.

6.9 Degree requirements: A candidate shall be eligible to be admitted to the Master of Business Administration

(PGDM) degree of the Institute provided he/she

• has cleared the minimum prescribed credit requirements with minimum of Pass grade in each Theory

subject and C Grade for other subject items,

• has secured minimum CGPA of 5.00 or above,

• has no disciplinary or court cases relating to Institute matters pending against him/her,

• has not been convicted for any cognizable offence.

6.9 Program Design: The two year PGDM program shall carry a minimum credit point or 141 for award of degree.

The detailed break-up is mentioned below:

a. There shall be 24 core (compulsory) papers of 3 credits each in the 1st and 2nd years.

b. There shall be 1 core (compulsory) paper of 2 credits in the 2nd year.

c. There shall be 2 core (compulsory) papers of 1.5 credits in the 2nd year.

d. There shall be 1 core (compulsory) papers of 1 credits in the 2nd years.

e. There shall be 12 core elective papers of 3 credits each in the 2nd year.

f. There shall be 4 compulsory lab courses of 2 credits each.

g. There shall be 1 communication for employment lab course of 5 credits in the 1st year.

h. The summer internship training program of 6 to 8 weeks duration shall carry 5 credit points.

This shall be evaluated in the 4th trimester, and the marks shall be intimated to the

Examination Section by the department.

i. There shall be a seminar presentation during 4th trimester carrying 4 credit points.

j. There shall be a dissertation during the 6th trimester carrying 5 credit points (3 credit points for

written report and 2 credit points for oral presentation and viva-voce).

6.10 Credit Requirement for the Degree: Credit Requirements for the Degree shall be Minimum of the following

Subject items shall constitute the total credit requirements.

Subject Items Credits Minimum

• Environment (economic, business, social and cultural) related subjects.

• Qualitative and Quantitative Techniques Oriented Subjects

• Core Professional Subjects

• Core Elective Subjects

• Communication for Employment

• Summer Project

• Seminar presentation

• Dissertation

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12

59

36

5

5

4

5

Total 141

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7.0 Award of Degree

The degree certificate and the mark sheet shall be awarded to the successful candidates by the Institute. The

degree shall be a general PGDM degree. It will not mention any specialization. The transcript showing the

subjects cleared shall show the focus of the candidate.

8.0 Time of completion of the course:

A candidate can complete the regular 2 years PGDM program within a maximum period of 4 (Four) Years. If

he/she fails to clear the program within this period, his/her name shall be deemed to have been struck off from

the register of the Institute.

9.0 Time Table for Instruction:

The PGDM department will prepare Time table for the subjects (Theory and Practical) being offered in a

trimester before the course wise registration of students to that trimester. The time table must also mention the

Faculty who is handling a subject. If the subject is handled in more than one section, the names of the Faculties

handling all the sections should be given.

NB: The Institute follows a Zero-Tolerance Policy on raging. Any such form of activities indulged by the

students amounting to the raging attracts exemplary disciplinary action as per Institute/AICTE guidelines.

Sd/-

Director &

Chairman, Academic Council

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DETAIL SYLLABUS FOR 2ND YEAR PGDM PROGRAMME

4th Trimester

Code Theory Credit

PGDS-401 Summer Internship Project Presentation 5.0

PGDC-401 Logistics and Supply Chain Management 1.5

PGDL- 401 Managerial Skill Development 1.5

Elective Group-A

Elective-I 3.0

Elective-II 3.0

Elective-III 3.0

Elective-IV 3.0

Elective Group-B Elective-I 3.0

Elective-II 3.0

Total 26

5th Trimester

Code Theory Credit

PGDS-501 Seminar Presentation 4.0

PGDC-501 Ethics, Corporate Governance and Social Responsibility 2.0

PGDC-502 Spirituality Management 1.0

Elective Group-A

Elective-V 3.0

Elective-VI 3.0

Elective-VII 3.0

Elective-VIII 3.0

Elective Group-B Elective-III 3.0

Elective-IV 3.0

Total 25

6th Trimester

Code Theory Credit

PGDS-601 Dissertation 5.0

Total 5.0

TOTAL CREDIT (1st Year PGDM) 85

TOTAL CREDIT (2nd Year PGDM) 56

GRAND TOTAL CREDIT (PGDM) 141

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ELECTIVES 1. MARKETING MANAGEMENT

CODE 4TH TRIMESTER CODE 5TH TRIMESTER

PGDE-411 Consumer Behavior PGDE-511 Product and Brand Management

PGDE-412 Advertising Management PGDE-512 Service Marketing

PGDE-413 Sales and Distribution Management PGDE-513 Strategic Marketing

PGDE-414 Retail Marketing PGDE-514 International Marketing

PGDE-415 Rural Marketing PGDE-515 Customer Relationship Management

2. FINANCIAL MANAGEMENT


PGDE-421 Corporate Finance PGDE-521 Financial Derivative

PGDE-422 Financial Services PGDE-522 Micro Finance & Rural Banking

PGDE-423 Security Analysis & Portfolio Management

PGDE-523 Business valuation & Financial Modeling

PGDE-424 International Finance PGDE-524 Corporate Restructuring

PGDE-425 Financial Planning & Wealth Management

PGDE-525 Project Planning & Control

3. HUMAN RESOURCE MANAGEMENT


PGDE-431 Industrial Relations PGDE-531 Recruitment and Selection

PGDE-432 Labour Laws PGDE-532 Human Resource Development

PGDE-433 Compensation Management PGDE-533 Organisation Change & Development

PGDE-434 Human Resource Planning PGDE-534 Strategic & International HRM

PGDE-435 Performance management PGDE-535 Talent Management

4. INFORMATION SYSTEM


PGDE-441 RDBMS PGDE-541 Enterprise Resource Planning

PGDE-442 Software Management PGDE-542 E-Business

PGDE-443 Business Functions & Process PGDE-543 Object oriented program with Java

PGDE-444 Computer Aided Management PGDE-544 Information Security & Cyber Law

PGDE-445 Business Data Communications &

Networking PGDE-545 Business Modeling and Simulation

5. OPERATIONS MANAGEMENT


PGDE-451 Technology Management PGDE-551 Service Operations Management

PGDE-452 Project Management PGDE-552 Logistics Management

PGDE-453 Materials Management PGDE-553 Six Sigma

PGDE-454 Supply Chain Management PGDE-554 Innovation and R&D Management

PGDE-455 Total Quality Management PGDE-555 Management of Physical Assets

6. BANKING MANAGEMENT


PGDE-461 Monetary & Fiscal Policy System in India PGDE-561 Corporate Banking

PGDE-462 Accounting & Finance for Bankers PGDE-562 Foreign Exchange & Financing of international Trade

PGDE-463 Legal and Regulatory Aspects of Banking

PGDE-563 Treasury Management & ALM

PGDE-464 Rural Banking PGDE-564 Credit Analysis & NPA Management

PGDE-465 Retail Banking & Marketing of Financial Products PGDE-565 Customer Service Management in Bank

N.B: 1. A student will have to opt for total number of twelve elective papers in 4th and 5th trimester taken together from all the groups. 2. A student will have to select four papers from any one of the elective groups (i.e. 1, 2, 3, 4, 5, and 6) and two papers from other groups in each 4th and 5th trimester. The combinations are represented in the matrix form for the more clarification.

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COMBINATION MATRIX

COMBINATION - 1

COMBINATION - 2

Four elective papers out of 5 papers

Two elective papers Out of rest 5 groups



1. Marketing

2. Finance

2. Finance

1. Marketing

3. HRM 3. HRM

4. IT 4. IT

5. OM 5. OM

6. BM 6. BM

COMBINATION - 3

COMBINATION - 4





3. HRM

1. Marketing

4. IT

1. Marketing

2. Finance 2. Finance

4. IT 3. HRM

5. OM 5. OM

6. BM 6. BM

COMBINATION - 5

COMBINATION - 6





5. OM

1. Marketing

6. BM

1. Marketing

2. Finance 2. Finance

3. HRM 3. HRM

4. IT 4. IT

6. BM 5. OM

Example: If a student selects four papers from group 1 (i.e. marketing), then he/she will have to select two

papers from any other groups (other than group 1 i.e. marketing) in each of the 4th and 5th trimesters.

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CORE PAPERS

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4TH TRIMESTER PGDC - 401: LOGISTICS AND SUPPLY CHAIN MANAGEMENT (1.5 Credit)

Course Objectives: SCM is an applied paper that tries to integrate the cross-discipline needs of marketing as well as operations students. SCM is a key functional focus area in industry today. The course aims at making students appreciate the importance of SCM modern business - Understanding the nature of supply chain, its functions and Supply Chain systems, Learn the function and role of Warehousing and Distribution centers, Knowledge related of selection of channel partners and transportation options including in global scenario and Contemporary techniques like Role of IT in supply chain, 3 Pl and 4 PL.

Course Contents:

Concept of Supply Chain, Decision phases in a Supply Chain, Process view of a Supply Chain, Logistic Management, Logistical Activities; Marketing and logistic interface, Customer requirements analysis, Aligning supply chain to customer needs: Quick response logistics, Importance of logistics/Supply chain customer service, Cross docking, Packaging Innovations, Third Party and fourth party Logistic and Service concepts and applications.; The Strategic logistics plan, The changing Logistic Environment, Formulating Logistics Strategies, designing Logistic system.

Logistics Network design, Information flow for logistics, Managing Material flow and Transportation, Inventory Management, Warehousing, Material handling and Packaging; Logistics/Supply chain network Planning, Major locational déterminants, design of Channel of distribution, Physical Distribution Management ; Logistic Cost, Customer Profitability Analysis, Logistic performance measurement.

Case Study: Compulsory, Relevant Cases have to be discussed.

Suggested Books: 1. K Shridhar Bhat – Logistics and Supplychain Management, HPH 2. Jeremy F. Shapiro: Modelling The Supply Chain,, Cengage Learning. 3. Sahah : Supply Chain Management : Pearson 4. Bozarth-Introduction to operations and Supply Chain Management-Pearson 5. Upendra Kachru: Exploring the Supply Chain theory and practice, Excel

PGDL - 401: MANAGERIAL SKILL DEVELOPMENT (1.5 Credit)

Course Objectives: By the end of the course students will be able to perform effectively in Group discussions and personal interviews, prepare with better focus for a job exhibiting favourable etiquettes.

Course Contents:

Group Discussion: Definition of Group Discussion, Prerequisites of Group Discussion, Benefits in Group Discussion, Salient Features of Group Discussion, Do’s and Don’ts in Group Discussion, Important Points in Group Discussion. Accept Criticism.; Mock GD’s; Interview Preparation and Techniques: Importance of interview preparation, How to prepare for your interview, During the interview, Types of interview questions, Differentiating yourself from the competition, Facing Interviews: Job Interviews, Business Interviews and Press Interviews; General and Area wise Mock Interviews

Corporate Etiquettes: Importance of Etiquettes, Three Basics of Etiquettes: Respect, Kindness and Integrity, Corporate Etiquettes Essentials: Professionalism, Telephone Etiquettes, Workplace Etiquettes: Sound, Scent and Sight. Grooming Etiquettes: Appearance and Dress Code. Dining Etiquettes: Table Manners, Company Analysis, Report preparation, Student Presentations, Seminar on Dinning & Corporate Etiquettes.

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5TH TRIMESTER PGDC - 502: ETHICS, CORPORATE GOVERNANCE AND SOCIAL RESPONSIBILITY (2.0 Credit)

Course Objectives: To educate the students with value driven teachings of great masters, Kindle the spirit of self discipline in the light of spiritual directions so as to govern in righteous way. To spread the awareness about the Ethical practices and its’ benefits to individual, Organisation, Association, Social, & Global level, Corporate Governance of rights & responsibilities of the Stakeholders, Discharging the responsibility to address Global Poverty, Global Food Security, Human Rights, Climate Change & Poverty through CSR

Course Contents:

What is Ethics?, Why does it matter?, Difference between Ethics & Moral, Process of practicing and monitoring Ethical Practices in an organisation, Relevance of Ethics in Governance, Ethical relativism & subjectivism, Business Ethics in changing Environment

What is Corporate Governance?, Analysis of Environmental forces and Stakeholders, Role of CEOs in Stakeholder analysis. NFCG(National Foundation for Corporate Goveranance, Ministry of Corporate Affairs, Government of India Guidelines), National Voluntary Guidance on Social Environmental and Economic responsibilities of Businees by NFCG, GOI, Role of MCA(Ministry of Corporate affairs, GOI & State Government), CII (Confederation of Indian Industry), ICAI (Institute of Chartered Accountants of India), ICSI (Institute of Company Secretaries of India), ICWAI(Institute of Cost & Works Accountants of India), NSC( National Stock Exchange of India Ltd)

Concepts of CSR, Its implementation, CSR Voluntary guidelines 2009 by Ministry of Corporate affairs GOI, UNCED(The United Nations Conference on Environment & development-EARTH SUMMIT (Global Poverty, Global Food Security, Human Rights, Climate Change & Poverty)


Suggested Books: 1. Business Ethics: by CSV Murthy (Magraw HILL Co. publication) 2. Corporate Governance” by A C Fernands, (Person publication) 3. Business Ethics & Corporate Governance” by R K Sharma, Punit Goel, Pooja Bhagwan (Kalyani Publication)

PGDC - 501: SPIRITUALITY MANAGEMENT (1.0 Credit)

Course Objectives: The primary objective will be to learn how to better relate one’s spiritual values with the demands of work—whether you are self-employed, work for a large or small company or are in a non-profit organization, volunteer your time or work at home.

Course Contents:

What is spiritualism?, Its’ relation with human life, How spiritualism influence human behavior in supporting the work life balance along with profit maximization in an organizational setup. Basic principles of grooming adding value to human behavior, bringing discipline in day-today activities through spiritual teachings of great masters of different faiths, (Sreemad Bhagavat Gita, Holy Bible, Holy Quran, Buddhism, Sikhism etc.), Practice of Work Ethics - -Purusharth (Karma Yoga- Karma, Dharma, Artha & Moksha)

Case Study: Compulsory, Relevant Cases have to be discussed

Suggested Books: 1. “Percepts for practice” - by Swami Shivananda 2. ”Sreemad Bhagavat Gita” by Swami Chinmayananda 3. ”Call of the Nation” by Swami Vivekananda 4. “Holy Bible – Old & New Tesaments” 5. ”Kashful Mahjoob” by Reynold A. Nicholson 6. “Buddhism for beginners” by Thuberton Chodron (Amazon publishers)

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ELLECTIVE PAPERS

4th TRIMESTER

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1. MARKETING MANAGEMENT

PGDE - 411: CONSUMER BEHAVIOUR (3.0 Credit)

Course Objective: This course particularly designed to help the students to know the buyers’ motivation, and behaviour (pre-purchase, purchase and post purchase), impact of social and cultural variables on consumption decisions equipped with frameworks to analyze consumers behaviour and use them in designing marketing strategies and in enhancing the effectiveness of marketing programmes.

Course Contents:

Basics of Consumer Behaviour: Nature and scope of consumer behavior, the application of consumer behavior principles to strategic marketing, Consumer Decision Making: four views of consumer decision making, Consumer Decision Making process, Comprehensive models of consumer decision making- Nicosia Model, Howard-Sheth model, Engel-Kollat-Blackwell model Sheth’s Family decision making model. Individual determinants of Consumer Behaviour: Understanding Consumer Motivation, Personality and Self Concept, Perception, Attitudes, Learning, memory & behaviour modification.

Group influence on Consumer Behaviour: The influence of Culture & sub culture, Social Class, Lifestyle profiles of the social class, reference group and family, Family life Cycle (FLC), Consumer Opinion Leadership Process. Diffusion of Innovations: Innovation as a concept, The diffusion process, the adoption process, A profile of the consumer innovator, Consumer Research. Industrial \ Organizational Buying Behavior: Buying decisions involved in industrial buying process- Factors influencing Industrial \ Organizational buying behavior – Stages of Industrial \ Organizational buying process.


Suggested Books: 1. Leon G. Schiff man & Leslie Lazar Kanuk: Consumer Behavior, Pearson 2. Loudon & Della Bitta, Consumer Behavior, Tata McGraw Hill 3. Blackwell - Consumer Behaviour, Cengage Learning. 4. Suja R. Nair Himalaya Publishing House 5. Batra & Kazmi, Consumer Behavior, Excel Books.

PGDE - 412: ADVERTISING MANAGEMENT (3.0 Credit)

Course Objectives: It exposes the students to the principles and practice of advertising and sales promotion, develops conceptual clarity and provides analytical application skill of advertising and sales promotion as an IMC Perspective.

Course Contents:

Advertising: Role of advertising in a developing economy- a critical appraisal, functions and types of advertisement, Ethics & Social Responsibility in Advertising; Advertising Functions: advertising department, Advertising Agency and role of advertisement manager. Client agency relationship, Advertising budget – methods. Concepts on AIDA and DAGMAR.

Ad Strategies: Media Strategy: Characteristics, media selection, media scheduling, advertising research Message Strategy: Copy, Visual, Layout, Creation and production in advertising. Advertising Campaign Planning; Advertising effectiveness: Pre-testing, post testing, experimental designs. Measuring advertising effectiveness; Sales Promotion: Consumer Promotion, Trade Promotion, Sales Force Promotion: Recent Trends.


Suggested Books: 1. Shah,D’Souza: Advertising and Promotion-An IMC Perspective, TMH. 2. Batra, Mayer and Aakar: Advertising Management, Pearson Education. 3. Jethwaney, Jain: Advertising Management, OXFORD. 4. Chunawalla and Sethia - Advertising Management, Himalay Pub. House. 5. Murty, Bhojana - Advertising-An IMC Perspective, Excel Books.

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PGDE - 413: SALES AND DISTRIBUTION MANAGEMENT (3.0 Credit)

Course Objective: This course will offer in-depth exploration of concepts and practices in the fields of sales management and channel management. The perspective will be effective managerial decision making in these area.

Course Contents

Introduction to Sales Management - Nature, Role and Importance. Personal Selling-Industrial Selling, Retail selling and Service selling .Sales Management Process. Selling Process. Selling skills and Strategies. The Sales Organization. Emerging trends in Sales management; Management of Sales Territory- Management of Sales Territory-Designing Sales territory, Beat planning- routing and scheduling, Determining the size of sales force and allocating sales territories. Sales Quota, Sales forecasting, Sales Budget and Budgeting procedures, Controlling the selling effort-Sales volume and Cost analysis.

Management of Sales Force: Recruitment and selection of Sales Force, Training the Sales Force, Sales Force Motivation, Sales Meetings and Contests, Compensating Sales Personnel, Evaluation and Supervising Sales Personnel, Sales Force Automation; Distribution: Design of Distribution Channel, Management of Channels (Co-operation, Conflict and Competition, Wholesaling, Retailing. Channel Evaluation-Channel Profitability Analysis-ROI; Physical Distribution-Objectives, Order Processing, Warehousing, Inventory, Transportation. Tackling Competition-Merchandising and self Space acquisition. Emerging trends in Distribution: Supply Chain management.


Suggested Books: 1. Panda & Sahdev - Sales and Distribution Management, Oxford University Press 2. Havaldar & Cavale – Sales and Distribution Management, TMH 3. Acharya and Govekar - Marketing and Sales Management, Bombay: Himalaya Publishing House. 4. Still, Cundiff & Govoni - Sales Management: Decision Strategies & Cases, Pearson 5. Rosenbloom - Marketing Channels, Cengage Learning

PGDE - 414: RETAIL MARKETING (3.0 Credit)

Course Objective: The course is designed to focus on the perspectives of manufacturers on retailers and understanding of retail business. It is further aimed at throwing more lighten the practice of retailing for the students.

Course Contents:

An introduction to the Retailing System, Retailing definition structure, different formats; Franchising, Direct Marketing / Direct Selling - Exclusive shops - Destination stores - Chain Stores - Discount Stores and other current and emerging formats - Issues and options; Concepts in retailing - Retailing mix; Retail Marketing Environment & Retail Consumer Behaviour: Social forces - Economic forces - Technological force – competitive forces, Consumer purchase behaviour - Cultural and social group influence on consumer purchase behavior; Merchandise Management: Managing Merchandise Management Process; Merchandise Management Process Overview, Forecasting Sales, Developing an Assortment Plan, Setting Inventory and product availability levels;

Merchandise Planning Systems: Staple Merchandise Management Systems, Fashion Merchandise Management Systems, Open – to- Buy System, Allocating Merchandise to stores, Analyzing Merchandise Management Performance; Buying Merchandise: Brand Alternatives, Buying National Brand Merchandise, Buying private level Merchandise, Support services for the buying process, Strategic relationships; Retail Pricing: A brief Discussion, Retail Communication Mix; Supply Chain Management: Warehousing, Wholesaling and market logistics, Role of IT in supply chain management; Retail Equity, Technology in Retailing - Retailing through the Internet, Consumerism & Ethics in retailing, Future of retailing.


Suggested Books: 1. Levy, Michael & Barton A. Weitz - Retailing Management, TMH. 2. Gilbert David, Retail Marketing Management, Pearson. 3. Sinha & Uniyal - Managing Retailing, Oxford University Press 4. Dr. Harjit Singh – Retail Management, S. Chand 5. Zikmund - Customer Relationship Management, John Wiley & Sons.

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PGDE - 415: RURAL MARKETING (3.0 Credit)

Course Objective: The objective of this course is to explore the students to the Agriculture and Rural Marketing environment so that they can understand consumer's and marketing characteristics of the same for understanding and contributing to the emerging challenges in the upcoming global economic scenario.

Course Contents:

Concept & scope of rural market, Rural development as a core area, Rural Market: Characteristics, Environmental factors; Rural Consumer Behaviour, Rural Consumer Vs Urban Consumers – a comparison, Relevance of Marketing mix for Rural market/Consumers. Problems in rural market.

Segmentation, Targeting & Positioning for rural market, Market forces, components of different Product strategies, Pricing Strategies, Promotional Strategies & Distribution Strategies for Rural consumers; Understanding Agricultural Markets, Nature & scope, Objectives of Agricultural Marketing, Agricultural Produces and their market, Major of Government and Non-Govt. Agencies in the development of Rural and Agricultural Sector, Marketing Strategies for Seed, Fertilizers, Pesticides, Farm equipment; Special topics-Inclusive growth: e-Choupal, Hariyali Kisaan Bazaar (HKB), Project Shakti


Suggested Books: 1. Introduction to Rural Marketing, R.Krisnamoorthy, Himalaya Publishing House 2. Rural Marketing, Pradeep Kashyap & Siddhartha Raut, Biztantr 3. Rural Marketing, Balaram Dogra & Karminder Ghuman, TMH 4. Rural Marketing , C G Krishnamacharyulu, Lalitha Ramakrishnan – Pearson Education 5. Rural Marketing , U.C.Mathur, excel books


PGDE - 421: CORPORATE FINANCE (3.0 Credit)

Course Objective: The purpose of this course is to acquaint the students with the techniques of managing corporate finance, the current assets and its components.

Course contents:

Capitalization: Concepts and meaning of capitalization, over capitalization and under capitalization, water capital, Capital structure and its theories, Capital budgeting : Meaning and risk analysis of capital budgeting; Concept of working capital, Significance of working capital, determinants of working capital, Operating cycle, Estimation of working capital, risk-return tradeoff of working capital, Working capital policies: Current asset policy and financing policy, working capital financing,

Inventory management: meaning, Tools and technique of inventory management, EOQ, various levels of inventory, inventory control (ABC and VED analysis); Receivables management: credit policy variables, evaluation of alternative receivable policy, collection policy, cost of receivables, Cash management: Meaning, Objectives/Motives of holding cash, Determinants of cash needs & method for determining cash needs (Baumol model & Miller-Orr model).


Suggested Books: 1. I M Pandey-Financial Management-Vikash 2. Prasanna Chandra- Financial Management-TMH 3. Khan and Jain-Financial Management-TMH 4. Sudhindra Bhatt- Financial Management-E

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PGDE - 422: FINANCIAL SERVICES (3.0 Credit)

Course Objective: To familiarize the students with various financial services rendered to the beneficiaries by agencies authorized to render such services.

Course contents:

Financial Services: Concept, Financial Services, Regulatory Framework, Types of Financial Services, Fund based and Non-fund based. Lease Financing - Meaning, types, leasing vs. Buy Decision. Hire Purchase and installment credit, Bills Discounting, Concept and details of Factoring, Forfeiting; Issue Management and its procedure:- Initial Public Offer, Book building process, Criteria of price band determination of issue, Role and functions of Merchant bankers.

Mutual Funds: Concept, different schemes, advantages, Functions, Mutual fund in India, Participant of mutual fund and Regulation of Mutual Fund; Credit rating – Concept, Importance of Credit rating, Credit rating agencies, Venture Capital - Concept and developments in India..


Suggested Books: 1. Gordon & Natrajan; Financial Markets and Services, Himalaya Publishing House 2. S Gurusamy, Merchant Banking and Financial Services, TMH 3. M.Y. Khan, Financial Services, TMH 4. V. A. Avadhani, Management of Financial Services- HP

PGDE - 423: SECURITIES ANALYSIS AND PORTFOLIO MANAGEMENT (3.0 Credit)

Course Objective: To acquaint the students with the fundamentals investment and the concept of equilibrium in the market and to provide the various techniques available for minimizing risk and optmising return for a combination financial assets

Course contents:

Fundamentals of Investment , Concepts of Bond- Bond types, valuation and strategies, Stock valuation, Investment Analysis-Fundamental analysis & Technical analysis, Investment Strategy- Equity Management Strategy, EMH: Weak form, semi-strong formand strong form, Introduction to portfolio, diversification;

Portfolio risk-Markowitz model, Efficient frontier, optimization-selecting the best portfolio, CAPM Model, SML,CML- relationship with beta, APT; Portfolio Revision, Portfolio rebalancing and Upgrading, mispriced, Portfolio performance evaluation-sharpe, Trenor, jensen ratios, Fama model , market timing.


Suggested Books:

1. Alexander, Sharpe & Bailey, Fundamentals of Investment, PHI 2. Fisher & Jordan, Security Analysis and Portfolio Management, Pearson. 3. P.Chandra, Security Analysis and Portfolio Management, TMH 4. D. K. Khatri- Investment Management and Security Analysis(Text and cases)- 5. V.K. Bhalla, Investment Management, S. Chand

PGDE - 424: INTERNATIONAL FINANCE (3.0 Credit)

Course Objective: Basis understanding of evolution of International Financial System, Main objectives are to give an analytical nature and functioning of FOREX markets, determination of exchange rates and interest rates, To define and measure FOREX risk and risk management strategies, To explore Long tern source of Fund from International Market and design financial strategies.

Course Content Pre World war 1 classical Gold standard, Post World War II the Breton wood system,(Appt presentation along with US moves out of Breton wood system and emergence of Floating rate system and in 1999 emergence of European

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Monetary Union with Euro. Balance of payment- Concepts, Capital Account, Current account Statistical Discrepancy, and Official Reserve Account; Purchase Power Parity, interest rate parity & Covered interest Arbitrage; Real Interest Parity, Determinants of Exchange rate -free float, Central Bank & its role. Conceptual overview on FOREX Risk Management, Nature of exposure (Economic, Transaction and translation),Hedging the risk- Currency forward, Options, Futures, Swaps, International Source of finance and International Investments, Equity Financing (ADR, GDR, AIMS etc); Bond Financing (Fixed & floating rate) – At euro market, YEN market, Chinese market, Indian Perspective –ECB Guidelines by RBI, International Investing (from Indian Perspective) Cost of capital of a foreign investment, Market expansion and global leadership and mode of financing.


Suggested Books: 1. International Financial Management, PG Apte, Tata Mc-Graw Hill.

2. International Financial Management, V.Sharan, Pearson

3. Madhu Vij, International Financial Management, Excel Books.

4. Option, Futures and other Derivatives: John C Hull. PHI

PGDE - 425: FINANCIAL PLANNING AND WEALTH MANAGEMENT (3.0 Credit)

Course Objective: To familiarize the students with various theories and practices of financial planning and wealth management.

Course contents:

Assessment of macroeconomic fundamentals of Indian economy, Financial Planning Process; Planning for investment, Investing in Fixed Income Securities, Retirement Planning, Estate Planning;

Wealth management prognosis, Saving investment trends, Managing Risk in Wealth Management, Business Etiquette; Introduction to marketing of financial services, Marketing of mutual fund and portfolio management services


Suggested books: 1. Wealth Management-S K Bagchi 2. Wealth Management-suresh Goel 3. Wealth Management-Dun Bradstreet-Tata MC GRAW HILL 4. Financial planning by Uma Dutta-Mohit Publication.


PGDE - 431: INDUSTRIAL RELATIONS (3.0 Credit)

Course Objectives: The objective of this course is to make student to understand industrial relations systems and expose to the issues involved in maintaining good employee relations. This will develop the understanding of role of trade union, union-management relationships and the dynamics of employment relationship in its integrated processes.

Course Contents:

Industrial Relations - Concept, values, scope and objectives, Actors in IR System, Approaches to Industrial relations: Unitary, Pluralistic, Radical and System; Role of Bipartism and Tripartism, Prerequisites for Successful Industrial Relations, Emerging Trends in Industrial Relations. Trade Unionism - Concept, function and structure, union registration and recognition, Managerial Unionism, Problems of Trade unions, Present trade unionism in India, Role and Future of trade Unions

Employee Discipline – Causes of indiscipline and Procedure of management, Hot Stove Rule, Domestic Enquiry Process, Grievances management, Model Grievance Settlement Procedure; Industrial Disputes: Concept, types, causes, and procedure for prevention and settlement of disputes. Collective Bargaining - Nature, scope and functions, Stages &

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Bargaining Process, recent trends in collective bargaining, Workers’ participation in Management: Concept, scope and objectives, forms and levels of WPM, Workers’ participation in Indian Industries.


Suggested Books: 1. Sinha, Sinha, & Shekar, Industrial Relations, Trade union and Labour legislation, Pearson 2. Mamoria and Mamoria, Dynamics of Industrial relations, Himalaya. 3. C.S. Venkata Ratnam, Industrial Relations, Oxford 4. Arun Monappa, Industrial Relations, TMH 5. A M Sharma. Industrial relations, Himalaya Pub 6. K.M.Subramanian Labour Management Relations in India

PGDE - 432: LABOUR LAWS (3.0 Credit)

Course Objectives: The objectives are to familiarize the students with various labour laws and their impact on Indian industries; and to stimulate thinking on rationale behind the laws and their enforcement; and to enable the student to appreciate the principles of equity, fairness and natural justice while dealing with employees. It would expose the students to a variety of situations that exist in the industrial establishment and to equip them with the necessary tools to deal the situations correctly and effectively.

Course Contents:

Introduction to Labour Legislation - Concept, need, objectives, scope & classification, principles of labour legislation, Impact of ILO on LL, Constitution and LL, Labour Administrative Machinery in India, Protective Labour Legislations : Factories Act 1948, Mines Act 1952, Orissa Shops and Commercial Establishment Act 1956, Contract Labour (Regulation and Abolition) Act 1970, Cases. Industrial Relations Legislations - Industrial Disputes Act 1947, Trade Union Act 1926, Industrial Employment (Standing Orders) Act 1946, Cases.

Wage Legislations - The Minimum Wages Act 1948, The Payment of Wages Act 1936, The Payment of Bonus Act 1965, The Equal Remuneration Act 1976, Cases. Social Security Legislations - Workmen’s Compensation act 1923, Employees State Insurance Act 1948, Employees Provident Fund and Miscellaneous Provisions Act 1952, Maternity Benefit Act 1961, Payment of Gratuity Act 1972, Cases.


Suggested Books: 1. Kapoor N.D, Labour Laws, Sultan chand. 2. Sahoo, Sundaray and Tripathy, Human Relations Legislations, Vrinda Publications 3. A.M. Sharma, Industrial Jurisprudence & Labour Legislation, Himalaya 4. B D Singh, Labour Laws, Excell 5. S.C. Srivastava, Industrial Relation and Labour Laws- Vikash Pubs 6. Mamoria and Mamoria, Dynamics of Industrial relations Himalaya. 7. Sinha, Sinha, & Shekar, Industrial Relations, Trade union and Labour legislation, Pearson

PGDE - 433: COMPENSATION MANAGEMENT (3.0 Credit)

Course Objectives: The objectives are to promote understanding of issues relating to compensation for human resources; and to impart skills in designing, analyzing and restructuring reward management systems, policies and strategies.

Course Contents:

Introduction to Compensation – Compensation, dimensions, Conceptual Framework and components of Compensation programme, Wage vs. Salary; Fringe benefits, Salary Structure, Components, Time rate system, Piece rate System, Wage and salary administration, Payroll Administration. Wages Theories and Wage Determination - Theories of wages: Economic theories, Marginal Productivity theory, Bargaining theory, Equity theory, Tournament Theory, Agency Theory; Job Evaluation: Concept, Scope, Methods and techniques, Wage Survey, Wage Policy in India, Process of wage determination in India, Criteria for wage fixation, wage differentials.

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Legal Framework of Compensation Administration – Definition of wages under various Legislations, The Minimum Wages Act 1948, The Payment of Wages Act 1936, The Payment of Bonus Act 1965, The Equal Remuneration Act 1976, Machinery for Wage settlement - Wage Boards, Legislations, The Pay Commission, Collective bargaining. Executive Compensation – Components, Contingent pay: Pay for performance; Knowledge based pay system & market based pay system, Incentive based pay systems and types of incentive plans, Profit Sharing and Stock Options, Compensation management and impact on job satisfaction, motivation and productivity.


Suggested Books: 1. Milkvich & Newman: Compensation – TMH 2. Barry Gerhart, Sara L Rynes, Compensation, Sage 3. Henderson, Compensation Management in a Knowledge Based world- Pearson 4. Sinha P.R.N., Wage Determination in India 5. Martocchio – Strategy Compensation, Pearson. 6. Bergess, Lenard R. – Wage & Salary Administration, London, Charles Evami, 7. Micton , Rock . Hand Book of Wage & Salary Administration, Helen. 8. K.N. Subramarniam, Wages in India

PGDE - 434: HUMAN RESOURCE PLANNING (3.0 Credit)

Course Objectives: The objectives of this course are create a critical appreciation and knowledge for understanding the determinants of human resource requirements in the organisation; and to develop a conceptual as well as practical understanding of human resource planning, deployment, maintaining HR information, preparing report on HR performance. To familiarize the students with the information system required for managing HR functions.

Course Contents:

Human Resource Planning – Concept, importance, objectives Types of HR plan, Dimensions of Human Resource Planning, Approaches to Human Resource Planning (Social Demand Approach, Rate of Return Approach and Manpower Requirement Approach) Human Resource Planning Process - Methods of demand forecasting and supply forecasting at micro level, Managing surplus and shortages, Evaluating human resource planning Effectiveness.

Career Planning – Career Planning, Career Development, Phases of Career, Problems and solutions of career stages, Succession Planning, Human Resource Information System - Need for HRIS; Different schedules of HRIS; Procedure of maintaining HRIS, Computerized HRIS; Human Resources Evaluation: Human Resources Audit, Human Resource Accounting, Human Resource Reporting, HR Metrics.


Suggested Books: 1. Bhatacharya, Dipak Kumar – Human Resource Planning, Excel Books. 2. Belcoourt, Strategic Human Resource Planning, Cengage / Thomson 3. Human Resource Information Systems - Michael J Kavanagh & Mohan Thite 4. Robert D Gatewood, Hubert S Field, Murray Barrick, Human Resource Selection, Cengage 5. Gordon MC Beath, Man Power Planning

PGDE - 435: PERFORMANCE MANAGEMENT (3.0 Credit)

Course Objectives: The objectives are to provide an in-depth understanding of the role of performance management in developing the human base of the organization. This will help to understand the challenges organizations face while implementing performance management system.

Course Contents:

Performance Management – Introduction to Performance Management, nature, scope, importance, Link between Performance Management and Performance Appraisal, Benefits of Performance Management. Performance Management Process - Competency mapping – Concept and Methods, KPAs and KRAs, Performance Planning, Managing, Appraising, Monitoring, Evaluating performance management.

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Performance Appraisal - Steps in appraising performance, Approaches and Methods of performance appraisal, 360 Degree Appraisal, Assessment Centre, Balance Scorecard, HR Scorecard, Obstacles in appraisal, Designing appraisal for better results, Performance Appraisal interview, Potential Appraisal. Performance Feedback – Performance Review and feedback, Analyzing Performance problems, Performance Counseling – Principles and skills for counseling process; competency based Performance Management, Ethics in Performance Management.


Suggested Books: 1. Rao , T.V. Performance Management and appraisal systems, Response Books 2. Chadha, Prem., Performance Management, Macmillan, New Delhi 3. A S Kohli, T Deb, Performance Management, Oxford 4. A M Sharma, Performance Management System, Himalaya 5. Sahu R.K., Performance Management System, Excel Books. 6. Srinivas R. Kandula – Performance Mgt., Strategic, Interventions, Drives – PHI 7. Srivastava K. Dinesh, Strategies for Performance Management, Excel Books.


PGDE - 441: RELATIONAL DATABASE MANAGEMENT SYSTEM (RDBMS) (3.0 Credit)

Course Objectives: One of the most popular applications of computers is in the management of large databases. The focus of this course is on three aspects of database management systems. One is the appreciation of the database technology. This technology is mature and has been implemented by large number of vendors. The second aspect is the methodology of developing applications that depend on databases. The third aspect is the exposure to development environments used for database application development. We will use one popular database for illustration: Oracle.

Course Contents:

Introduction to Database Technology, Physical Data Organization, File Systems Vs. Database Systems, Database Languages, Database Models: Hierarchical, Network, Relational Model, Database System: Applications, Users, Administrators, Database Design: ER Modeling, Normalization, Functional Dependency etc.

SQL: DML, DDL etc; Database Integrity and Security ,Transactions, Concurrent database access; Database Storage and File Structure, Database System Architecture, Application Development Tools, Form based development tools, Report writing tools, Indexing & Hashing


Suggested Books:

1. Silberschatz, Korth, Sudarshan : Database System Concepts, McGraw Hill Int. 2. Elmasri Navrathe, Somayajulu, Gupta: Fundamentals of Database Systems, Pearson Education 3. C. J. Date: Introduction to Database System 6th Edition, Addison Wesley 4. J. Ullman: Principles of Database Management, Galgotia Publication 5. R. Ramakrishna et al.,: Database Management System, TMH

PGDE - 442: SOFTWARE MANAGEMENT (3.0 Credit)

Course Objective: The course will enable the students to develop and design the application software which can be used in different functional areas.

Course Contents:

The Software Engineefring Discipline – Evolution And Impact; Software Life Cycle Models; Classical Waterfall Model; Iterative Watermall Model; Prototyping Model; Software Project Management; Responsibilities Of A Software Project Manager; Project Planning; Project Estimation Techniques: Empirical Estimation Techniques, Heuristic Techniques, Analytical Estimation Techniques; Empirical Estimation Techniques: ,Risk Management: Risk Identification, Risk Assessment, Risk Containment; Software Requirements Specification (Srs): Contents Of The Srs Document, Functional

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Requirements, Traceability , Characteristics Of A Good Srs Document; Software Design; Cohesion And Coupling, Classification Of Cohesiveness, Classification Of Coupling.

Software Design Approaches: Function‐oriented Design, Object‐oriented Design; Function‐oriented Software Design;

Overview Of Sa/Sd Methodology; Structured Analysis; Data Flow Diagrams (Dfds): Primitive Symbols Used For Constructing Dfds, Some Important Concepts Associated With Designing Dfds; Structured Design: Flow Chart Vs. Structure Chart, Transformation Of A Dfd Model Into A Structure Chart; Software Quality: Coding: Coding Standards And Guidelines; Code Review: Code Walk‐throughs, Code Inspection; Testing: Verification Vs. Validation, Design Of Test

Cases; Unit Testing; Black‐box Testing; White‐box Testing; Debugging; Integration Testing; System Testing:

Performance Testing; Software Reliability And Quality Management: Software Reliability: Reliability Metrics, Statistical Testing


Suggested Books: 1. Fundamentals of Software Engineering, Mall, Rajib, PHI. 2. Software Engineering ‐ A Practitioner’s Approach , Roger Pressman, TMH

3. Software Engineering, Sommerville, Pearson. 4. Software Project Management, Hughes & Cotterell, TMH 5. Software Engineering Project Management – Edited by Richand H.Theyer ‐ Wiley.

PGDE - 443: BUSINESS FUNCTION AND PROCESS (3.0 Credit)

Course Objectives: The objective of the course is to familiarize the students with the various concepts of Business Process Management: Business Process Modeling, Business Process Improvement and Business Process Automation and help students develop a strong interest in the relationship between Business and IT. An understanding in Business Process Management helps students to specialize in aligning Business Processes with Strategy, Business Objectives and IT. This course also provides students with the tools and techniques to perform Process Audits, and be able to pin-point fundamental problems, formulate quick wins and provide innovative and sustainable solutions.

Course Contents:

Business Process Management: The Conceptual foundation: Understanding business, Functions to Process: The paradigm shift, process orientation, Business Process identification and mapping, Business Processes in various functional areas; Process visioning, process modeling concepts and benchmarking, Tools and techniques.

Business process improvement: Business Process Reengineering, BPR Implementation: Framework, Methodology, Techniques; Business Process Automation: Automation in communication, finance, HR, marketing, on-line marketing, service marketing, retail industry, hotel industry, ROI framework for investment decisions in automation etc., Usage of tools for automation.


Suggested Books: 1. Jaiswal Mahadeo & Garg Rajendar K (Ed), Enterprise Systems And Business Process Management: Global

Best Practices, Macmillan 2. Gelinas Ulric J (Et Al), Business Processes And Information Technology, Thomson 3. Anupindi Ravi (Et Al), Managing Business Process Flows,Pearson Education. 4. Jayaraman M S, Business Process Reengineering,Tata Mcgraw Hill 5. Dey B R, Business Process Reengineering And Change Management, Biztantra

PGDE - 444: COMPUTER AIDED MANAGEMENT (3.0 Credit)

Course Objective: The course enables the students about the tools and techniques for decision making process in different functional areas of management.

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Course Contents:

Management Support Systems: Introduction, Objective and Characteristics, Collaborative Computing Technologies: Group Support System, Technologies, Data Reviewing Concept and Applications. Decision Support Systems: Introduction to Decision Support Systems, Decisions and Decision Makers, Decision in the Organization, Modeling Decision Processes, Group Decision Support and Groupware Technologies, Designing and Building Decision Support Systems. Knowledge Management: Concepts, Development Methods, Technologies & Tools, Electronic Document Management, Knowledge ‐ Based Decision Support. Artificial Intelligence (AI): Concept, Definition, AI Vs Natural

Intelligence. Expert System: Concept, Structure, Working, Benefits & Limitations.

Knowledge Acquisition & Validation: Scope, Methods, Validation, Verification, Analysing, Coding, Documenting & Diagramming. Knowledge Representation, Inference Techniques. Data Warehousing : Access, Analysis, Mining & Visualization; OLAP & OLTP; Data Mining: What is Data Mining?, Motivating Challenges, The Origins of Data Mining, Data Mining Tasks, Exploring Data: Summary Statistics, Visualization, OLAP and Multidimensional Data Analysis, Classification: Preliminaries, General Approach to Solving a Classification Problem, Decision Tree Induction, Model Overfitting, Evaluating the Performance of a Classifier, Methods for Comparing Classifiers.


Suggested Books: 1. Decision Support System & Intelligent System, Turban, Aronson, Pearson. 2. Business Intelligence: Data Mining And Optimization For Decision Making, Vercellis Carlo , Wiley 3. Introduction To Knowledge Management: Km In Business, Groff Todd R & Jones Thomas

PGDE - 445: BUSINESS DATA COMMUNICATIONS AND NETWORKING (3.0 Credit)

Course Objective: The objective of this course is to introduce data communications and computer networking concepts (standards, protocols and technologies) by taking practical approach. The goal is to combine the technical and managerial challenges in supporting electronic commerce, virtual teams, intranets, extranets, remote access, Voice Over IP, internetworking over wide area network (WAN) technologies and effectively manage these complex networks.

Course Contents:

Introduction to Communication Networks – Voice Networks, Data Networks, Integration of Voice, Video and Data, Network Standards and Communication Protocols: TCP/IP, OSI Model; Networking Technologies – LAN, MAN, WAN, VWAN, Backbone Networks, Network Devices, Transmission Media, infrastructure and Technologies, Network Designing, Network Security, Costing and Management; Internet Architecture, Infrastructure, Wireless Networks


Suggested Books: 1. Business Data Communications and Networking, Jerry FitzGerald, Alan Dennis, John Wiely Publications. 2. Behrouz A. Forouzan, “Introduction to Data Communications and Networking”, Fourth Edition, 2007, McGraw-

Hill Education (India), New Delhi. 3. Data Communications and Networking, White, Cengage Learning 4. Business Data Communications and Networking, Shelly, Cashman, Serwtka, Thomson Publishing. 5. Wayne Tomasi, “Introduction to Data Communications and Networking”, First Edition, 2005, Pearson Education

Inc., New Delhi. 6. Prakash Gupta, “Data Communication and Computer Networks”, 2008, PHI Learning Pvt. Ltd., New Delhi.


PGDE - 451: TECHNOLOGY MANAGEMENT (3.0 Credit)

Course Objective: To develop managers with an international prospective who can manage technology strategically in order to ensure organizational competitiveness and growth in a dynamics technological and business environment- Understanding and insight into key theoretical and practical approaches to management and applying managerial knowledge within dynamic and competitive environments and Technology life cycle, Technology forecasting and

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Development, Technology strategy, Evaluation Policy, Technology replacement & Acquisition, absorption & transfer of Technology.

Course Contents:

Scope, components and overview of technology, Technology and society, Technology Impact analysis, Technology policy strategy; Science and technology Policy of India, Implications to Industry. Forecasting need, methodology and methods – trend Analysis, Analogy, Delphi, Soft System Methodology, Mathematical Models, Simulation and System Dynamics.

Methods of analyzing alternate technologies, Techno economic feasibility studies, Need for multi-criteria considerations; implications of “Uruguay Round” and WTO, Bargaining process, Transfer option, MOU, Adopting technology-human interaction, Technology productivity, technology absorption and innovation status in India, Need for new outlook, Absorption strategies for acquired technology, Creating new/ improved technologies, Innovations, Technology Measurement, Technology Audit.


Suggested Books: 1. C.V.S. Murthy: “Technology Management” Himalay Publishing House. 2. Management Technology – Treak Khail, Tata McGraw – Hill. 3. Whit, Bruton: The Management of Technology and Innovation: A Strategic Approach, Cengage Learning. 4. Managing Technoligical Innovation – Twiss, B. Pitman. 5. Kathleen R. Allen: Bringing New technology to Market– Prentice Hall India

PGDE - 452: PROJECT MANAGEMENT (3.0 Credit)

Course Objectives: The basic purpose of this course is to understand the framework for evaluation of capital expenditure proposals, their planning and management in the review of the projects undertaken- To provide the participants an integrative approach to management of projects including theory, techniques, pitfalls and best practices, To give an understanding of project phases, project planning and project monitoring tools and To develop amongst the participants the ability to design and develop a project through its complete life-cycle.

Course Contents:

Concept of a Project and Project Management , The three goals of a Project, Project Life Cycle Phases; Role and responsibility of Project managers; Qualities of a Project Manager. Project organization; Team building; Project formulation and evaluation. Design of project management system; project work system; work breakdown structure, project execution plan, work packaging plan, project procedure manual; project scheduling; bar charts, line of balance (LOB) and Network Techniques (PERT / CPM), Crashing of network: time-cost-trade off, Resource allocation.

Planning, Monitoring and Control; Design of monitoring system; Computerized PMIS (Project Management Information System), Coordination; Procedures, Meetings, Control; Scope/Progress control, Performance control, Schedule control, Cost control. Evaluation, Evaluation criteria, measurement, Performance Indicators; Project Audit; Project Audit Life Cycle, Responsibilities of Evaluator/ Auditor.


Suggested Books: 1. Nagranjan, “Proejct Appraisal”, New Age Publications. 2. Basant Desai : Project Management : HPH 3. Prasan Chandra, Proejct Management: TMH 4. H. Karzner, “Project Management – A System Approach to Planning, Scheduling and Controlling”, CBS

Publishers & Distributors, Delhi. 5. Clements & Gido: Effective Project Management, Cengage Learning

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PGDE - 453: MATERIALS MANAGEMENT (3.0 Credit)

Course Objective: To expose the students to an integrated view of materials management, its functions, the latest concepts, tools and techniques, and the practices prevalent in various organizations - The concepts and evolution of materials management, The economic justification of investing in materials management related activities, The process of determining how much, from whom and when to buy? and Cost reduction tools available to a materials manager.

Course Contents:

An Overview; Objectives; Evolution; Strategies; Functions; Profit Making Potential; Costs, Stages; Selective Control; Demand Forecasting; Lead-time; Safety Stock; Fixed Quantity Reorder System; Fixed Period Reorder System; MRP and JIT systems; Multi – item inventory Modelling: Deterministic and Probabilistic joint replacement Policy, Stock out Model.

Procurement process; Types of Materials; Important Aspects; Quality; Quantity, Time, Price and Source; Standardization and Codification; Vendor selection and evaluation, Vendor development; Value Analysis; Make or Buy Decisions; Negotiations; Institutional, Government and International Buying; Capital Equipment Purchases; Warehousing and Transportation, Warehouse Location; Transportation; Receiving, Issuing and Store Keeping. Concept of Spare parts management, Principles and Guidelines for Spare Parts Management.


Suggested Books: 1. Gopalakrishna and Sundaresan: “Materials Management”, Tata McGraw Hill. 2. K. Datta, “Materials Management: Procedures, Text and Cases”, Pearson. 3. K. Sridhar bhatt, “Materials Management” HPH. 4. Menon K. S., “Purchasing and Inventory Control”, Wheeler 5. Gupta & Chital – Materials Management; Text & Cases, PHI.

PGDE - 454: SUPPLY CHAIN MANAGEMENT (3.0 Credit)

Course Objective: SCM is an applied paper that tries to integrate the cross-discipline needs of marketing as well as operations students. SCM is a key functional focus area in industry today. The course aims at making students appreciate the importance of SCM modern business - Understanding the nature of supply chain, its functions and Supply Chain systems, Learn the function and role of Warehousing and Distribution centers, Knowledge related of selection of channel partners and transportation options including in global scenario and Contemporary techniques like Role of IT in supply chain, 3 Pl and 4 PL.

Course Contents:

Concept of Supply Chain, Decision phases in a Supply Chain, Process view of a Supply Chain, The importance of Supply Chain flows – Competitative and Supply Chain strategies, Key issues in Supply Chain management, Impact of Supply Chain Management. Centralized and Decentralized Supply Chains; Supply Chain Management strategy, Customer segmentation, Customer requirements analysis, Importance of Supply chain customer service, Vendor Managed Inventory, Cross docking, Packaging Innovations.

Warehousing Cost and Logistics Network Design, the Transportation Model ; Framework for network design decisions, design of channel of distribution, the functions performed by distribution chennels ; Performance measure defined, Dimension of performance measures, Overview of performance measurement, performance measurement in supply chain management, supply chain metrics, Benchmarking the supply chain, Reengineering the supply chain, Virtual supply chain, Flrexibile supply chain, Worldclass supply chain management.


Suggested Books: 1. K Shridhar Bhat – Logistics and Supplychain Management, HPH 2. Jeremy F. Shapiro: Modelling The Supply Chain,, Cengage Learning. 3. Sahah : Supply Chain Management : Pearson 4. Upendra Kachru: Exploring the Supply Chain theory and practice, Excel 5. Sunil Sharma : Supply Chain Management, Oxford 6. Mohanty & Deshmukh : Supply Chain Management: Biztantra.

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PGDE - 455: TOTAL QUALITY MANAGEMENT (3.0 Credit)

Course Objective: This course aims at exposing the students to various facets of quality, its relevance to business and its management- To inculcate the appreciation of the quality philosophy amongst the students and its relevance in the modern business, Be able to select and use basic quality concepts and statistical tools besides being able to economically justify the investment in quality related activities and Understand the importance of the employee role in quality implementation and the specific quality problems faced by the Indian industry.

Course Contents:

Concept and its relevance to business competitiveness, Definition and dimension of quality, Philosophies of Deming, Crosby, Juran, PDCA Cycle, Quality orientation, employee involvement, Developing Quality Culture. Profitability and Cost. Quality Function Deployment, House of Quality, Taguchi Method; Principles of Control Charts: Control Charts for attributes and variables, Acceptance Sampling Techniques, Seven basic tools of quality.

Evolution of TQM, Components of TQM, TQM implementations, Limitations of TQM. Management tools, Poka Yoke, Force field analysis, FMEA, FTA, DRM and 5S principles, Quality Circle, Suggestion Scheme, Kaizen & Continuous Improvement, ISO Systems, Certification Schemes, Preparing an Organization for ISO Certification, Bald ridge, Tata Excellence and JIPM Award Systems, Role of Consultants; Evolution & process of Bench Marking, Understanding current performance, Types of Bench Marking, Issues in Bench Marking.


Suggested Books: 1. Sridhar Bhatt : Total Quality Management : Himalyan Publishing House 2. Kanishka Bedi: Quality Management, Oxford 3. N. Srinivasa Gupta, B. Valarmathi: Total Quality Management, Tata McGraw Hill. 4. Montgomery, D.C, “Introduction to Statistical Quality Control”, John Wiley and Sons, 1996


PGDE – 461: MONETARY & FISCAL POLICY SYSTEM IN INDIA (3.0 Credit)

Course Objective: Fiscal and monetary policy represent two approaches by which governments attempt to manage their nations' economies. Fiscal policy uses the government's taxation and spending powers to influence the economy, while monetary policy uses interest rates and the money supply to ensure stable economic growth.

Course Content:

Evolution and Functions of Central Banking: Evolutions of Theory and Practice of Central Banking, Development of Central Banks in Developed and Developing countries; Functions of a Central Bank : Banker to Government, Banker to Banks, Monetary policy Functions, Currency Issue and Management, Payment system function, Maintaining Internal and External values of currency, Regulation, Facilitation and supervision of Financial System, Promotional Functions to support growth and other National objectives, Development of Financial Markets, Institutions and communication policies; Contemporary Issues : Desirability, Autonomy and independence, Credibility, accountability and transparency of a Central Bank, conflict with fiscal policies; Reserve Bank of India : Organisational evolution, Constitution and Governance, Major organizational and Functional Developments over time, Recent Developments, RBI Act; India Specific Issues : Banking Regulation Act, FEMA, Banking Ombudsman Scheme,Financial Sector reforms, other financial regulators and division of functions. Institutions set up by RBI; NABARD, IDBI, DFHI, IRBI, UTI; Glossary of Central Banking Terms.

Monetary Policy : Objectives, Reconciling dual objectives, The Taylor Rule, Indicators of Policy, instruments of policy (Bank Rate, OMO, CRR, SLR etc.), policy Transmission mechanism and channels, transparency of policies, Lags in policy; Credit Policy : Objectives, Theory and Practice, Instruments; An over view of Fiscal Policy : Importance of Budgets, Union Budget, State Budget, Finances of Union and State Governments, Finance Commission, Striking balance between inflation and growth through monetary and fiscal policies; Indian Financial System : Constituents of

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Indian Financial Markets and their Regulation.Evolution of Bank Regulation and supervision; Financial Stability : Financial Development Vs Financial stability, Risks to Financial stability, Early warning signals and remedial action, Liquidity Management, Regulation and supervision of Banks, Risk Management in Banks, The Basle Norms, Prudential Norms, Effect of liberalisation and Globalisation on Financial Stability, Linkage to International Financial Stability, International standards and codes. Role of Supervisor under Basel-II.


Suggested Books:

1. Money, Banking and Public Finance, Dr D.M.Mithani 2. The Role of Fiscal and Monetary Policies in Sustaining Growth with Stability in India, Rakesh Mohan 3. Monetary vs. fiscal policy, Ansari.M.I. 4. Economic development and monetary management in India, T. R. Manaktala 5. Fiscal policy and economic development of India, Jagdish Narain Srivastava

PGDE – 462: ACCOUNTING & FINANCE FOR BANKERS (3.0 Credit)

Course Objective: The candidate would be able to acquire the knowledge of the basics of financial mathematics and basics of accountancy and develop an understanding of the basic financial concepts.

Course Content:

Basics of Business Mathematics - Calculation of simple Interest and compound interest, Fixed and Floating interest rates, calculation of EMIs, Calculation of front end and back end interest, Calculation of Annuities, Calculation of provisions for NPA and risk weights for Basel II – Interest calculation using products/balances, definition of debt, rules on compounding in respect of loan accounts, penal interest etc., Foreign Exchange Arithmetic for beginners; Bank Accounting and Balance Sheet Rules for bank accounts, cash/clearing/transfer vouchers/system, subsidiary book and main day book, General Ledger, Branch v/s Bank Accounts Bank Balance Sheet Structure, accounts, categories, Assets, Liabilities and Net Worth Components, Accounts Preparation of Final Accounts, Final Accounts of Banking Companies, Disclosure requirements.

Other Accounts - Bank reconciliation statement, Accounting from incomplete records, Receipts and Payments Account, Income and Expenditure Account, Accounting for NPA /Provisioning/Suit Filed, Computerized Accounting - Accounting in electronic environment, methods, procedures, security, rectification; Core banking environment is to be highlighted. Standard books maintained for different accounts are to be shown as model.


Suggested Books:

1. Accounting and Finance for Bankers By H.C.Agarwal. 2. Financial Accounting For Business Managers By Ashis K Bhattacharya. 3. IIBF study materials

PGDE – 463: LEGAL AND REGULATORY ASPECTS OF BANKING (3.0 Credit)

Course Objective: The candidates would be able to acquire knowledge in the legal & regulatory framework of the banking system and the various laws and enactments affecting day to day Banking operations

Course Content:

Provisions of RBI Act 1935, Banking Regulation Act 1949 Banking Companies (Acquisition and transfer of undertakings Act 1970 & 1980), Government and RBI’s powers: Opening of new banks and branch licensing, Constitution of board of directors and their rights, Banks share holders and their rights, CRR / SLR concepts, Cash / currency management, Winding up - amalgamation and mergers, Powers to control advances - selective credit control - monetary and credit policy, Audit and Inspection, Supervision and control - board for financial supervision - its scope and role, Disclosure of accounts and balance sheets, Submission of returns to RBI etc, Corporate Governance; Negotiable Instrument Act-1881, Introduction, Definition & Characteristics of Negotiable Instruments, BOE, Promissory Notes, Cheques,

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Negotiations, Negotiability and assignability, Payment procedures of cheques, Crossing, Endorsement, Holderin due course, Important sections of NI act 1881.

Legal aspects of banking operations, Case laws on responsibility of paying /collecting banker, Indemnities / guarantees - scope and application - obligations of a banker - pre cautions and rights-laws relating to bill finance, LC and Deferred Payments - Laws relating to securities - valuation of securities - modes of charging securities - lien, pledge, mortgage, hypothecation etc - registration of firms/companies - creation of charge and satisfaction of charge; Law of limitation, Provisions of Bankers Book Evidence Act, Special features of Recovery of Debts Due to Banks and Financial Institutions Act, 1993 - TDS, Banking Cash Transaction tax, Service Tax, Asset Reconstruction Companies The Securitisation and Reconstruction of Financial Assets and Enforcement of Security Interest Act, 2002 - The Consumer Protection Act, 1986, Banking Ombudsman, Lok Adalats, Lender’s Liability Act


Suggested Books: 1. Banking Law And Practice, Parameswaran R, Natarajan S, K P Kandasami 2. Tannans Banking Law and Practice in India Volume by M.L. Tannan 3. Law Relating to Negotiable Instruments by M J Sethna 4. Banking Law and Practice by R K Gupta 5. The Negotiable Instruments Act BY Khergamvala , O.P.Faizi

PGDE – 464: RURAL BANKING (3.0 Credit)

Course Objective: The necessity of rural banks was felt because the then existing credit agencies – the co-operative banks and the commercial banks lacked in certain respects in meeting the needs of the rural areas. The Objective of this study is to find the alternate channel available in the country to tap the vastly populated rural sectors.

Course Content:

Rural India Demographic features; Population, occupation, literacy, socio-economic development indicators, health, nutrition and education, - urban migration, Characteristics of Rural Society; Caste and power structure - rural social stratification, Economic Features; Economic life of rural people, share in National income -Trends in per capita income, rural money markets, rural indebtedness, rural poverty - main causes and methods of measuring rural poverty; Rural infrastructure;, Emerging issues in Indian Agriculture; Rural Development Policy; Govt. policies and programmes for rural farm and non-farm sectors. Economic reforms and its impact on rural economy, Financing Rural Development - Regulation of Rural Financial Services; Function and policies of RBI in Rural Banking, NABARD - Main functions, role, refinance support. Lead bank approach, State level and District level Credit committees; Rural Credit Institutions; Financial inclusion & inclusive growth for rural development banking, rural insurance micro insurance scheme, concept of Business Facilitators and Business Correspondents in rural financing; Financing Rural Non-Farm Sector (RNFS); Importance of RNFS, Segments in RNFS, Role of Development and Promotional Institutions in RNFS; SME Finance; Definition of SME .Importance to Indian economy. Financing of SME and small enterprise Refinance from SIDBI. Project funding techniques and requirement assessment; Cluster based approach and joint finance with SIDBI.MSMED Act 2006, CGTMSE, Working capital assessment of SMEs.

Priority Sector Financing and Govt. initiatives - Components of priority sector. RBI guidelines, Government initiatives; Poverty alleviation programmes / Employment programmes / Production oriented programmes-rationale and philosophy, progress and impact, problems and deficiencies, Rural housing and Urban housing schemes under priority sector, their refinance, Educational Loans; Problems and prospects in Rural Banking - Role of rural banking, Problems of Rural branches of Commercial banks - transaction costs and risk costs, Technology based Financial Inclusion, Emerging trends in rural banking-financing poor as bankable opportunity, Micro Credit, Self Help Groups / NGOs, linkages with banking, latest guidelines of GOI and RBI.


Suggested Books: 1. Regional Rural Banks In India by Biswa Swarup Misra. 2. Rural Banking In India By Pratima Kapoor 3. Rural Banking In India By Manas Chakraborty.

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4. Regional Rural Banks-by Himanshu Shekhar 5. Role of Banks for Rural Development in India by Tyagi Renu

PGDE – 465: RETAIL BANKING & MARKETING OF FINANCIAL PRODUCTS (3.0 Credit)

Course Objective: To understand the future growth of the industry,to determine the potential customers towards Retail Banking and to understand the promotional strategy provided by Retail Banks.

Course Content:

Introduction, History and definition, role within the bank operations, Applicability of retailing concepts, distinction between Retail and Corporate / Wholesale Banking; Retail Products Overview - Customer requirements, Products development process, Liabilities and Assets Products / Description of Liability products, Description of Asset Products, Approval process for retail loans, Credit scoring, Important Asset Products -, Prepayment issues, Repayments / Collection, Personal Loans Eligibility, Purpose, Amounts, Security, Disbursement, Moratorium, Prepayment issues, Repayments / Collection, Educational Loans Eligibility, Purpose, Amounts, Security, Disbursement, Moratorium, Prepayment issues, Repayments, Credit / Debit Cards - Credit Vs Debit Cards, Eligibility, Purpose, Amounts, Margin, Security, Process of using the cards, Billing Cycle, Credit Points, Other Products / Remittances / Funds Transfer.

Retail Strategies; Tie-up with Institutions for Personal loans / Credit cards / Educational loans with OEMs / Authorised Dealers for Auto / Vehicle loans, and with Builders / Developers for Home loans, Customer Relationship Management - Role and impact of customer relationship management, Stages in customer relationship management process; Regulations and compliance, Technology for Retail Banking, Accounting entries - Loan process and the relevant accounting including EMI Computation; Securitisation, mortgage based securities, Trends in retailing - New products like Insurance, Demat services, online / Phone Banking, Property services, Investment advisory / Wealth management, Reverse Mortgage - Growth of e-banking, Cross selling opportunities, Recovery of Retail Loans - Defaults, Rescheduling, recovery process. SARAFAESI Act, DRT Act, use of Lok Adalat forum. Recovery Agents - RBI guidelines.


Suggested Books: 1. Retail Banking- Emerging Trends by K.Nageswar Rao 2. Retail Banking- A Practical Approach by Dr.S.C.Bihari ,Deepak Tandon 3. Fundamentals oF Retail Banking by O.P .Agarwal 4. Retail Banking An Introduction by Dhandapani Alaqiri

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ELLECTIVE PAPERS

5th TRIMESTER

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1. MARKETING MANAGEMENT

PGDE - 511: PRODUCT AND BRAND MANAGEMENT (3.0 Credit)

Course Objectives: The objective of this course is to acquaint the students to the uniqueness of the services characteristics and its marketing implications. The intent of the course is to discuss measure and analyze several facets in the area of services marketing essential for the success of a service sector firm.

Course Contents:

Product: Basic concept, Product Planning: - Defining the competitive set, Category Attractiveness analysis, Competitor analysis, Customer Analysis, Market Potential analysis; New Product Development: Development Process: Idea generation, Concept testing, Concept Evaluation, Product testing, Pre-test Marketing and Test Marketing, Launching strategies for new product. Product Portfolio Analysis and Management, Product line Management. Managing PLC.

Branding: Concepts, functions, Branding decisions. Brand identity, Brand identity system, Brand identity prism (Joel Noel Kapferer), Brand Personality, Brand Image, Brand Equity- Brand Loyalty, Brand Awareness, Perceived Quality and Brand Association; Managing Brand Systems: Brand Architecture, Understanding Brand Roles. Leveraging the Brands Brand Extension Measuring Brand Equity, Brand positioning and Building Brands, Managing Global Brand, Brand Revitalization.


Suggeted Books: 1. Lehman Donald, Winer Russell, Product Management, TMH 2. Keller Kevin, Strategic Brand Management, Pearson Education 3. Brand Management, Kirti Dutta,Oxford Publication 4. YLR Moorthi - Brand Management,VIKAS Publishing House 5. David Aakers - Managing Brand Equity, New York; Free press. 6. Jean Noel Kapferer - Strategic Brand Management, New York: Free press. 7. Kahn - New product planning, Sage 8. Tapan K. Panda- Branding-Paradigms and Prognostications, ICFAI University press 9. Sengupta Subroto - Brand Positioning, TMH 10. Gupta S.L - Brand Management, Himalaya 11. R.K.Srivastav - Product Management & New Product Development, Excel Books.

PGDE - 512: SERVICE MARKETING (3.0 Credit)

Courses Objectives: The objective of this course is to acquaint the students to the uniqueness of the services characteristics and its marketing implications. The intent of the course is to discuss measure and analyze several facets in the area of services marketing essential for the success of a service sector firm.

Course Contents:

Introduction to Service Marketing: Introduction to Service Marketing : Nature, origin & growth of Service Marketing, Characteristics of services, classification of services, Goods and Services Marketing, Service Marketing Mix, Services economy – evolution and growth of service sector, Marketing Challenges in service business, Marketing framework for service business; Specifications in Service Marketing: The Service Encounter, Service blueprint, Service Management Triangle, Service delivery, service-scape, Understanding Service Consumer Behaviour, Consumer Decision Making Process for Services.

Service Marketing strategies: Service Vision and Service Strategy, Service Product Development, Service Markets: Segmentation, Targeting and Positioning; Demand-supply Management in services, Advertising, Branding and Packaging of Services, Pricing of services; Service Quality & its implications: Concepts in Quality, Quality Issues and Quality Models (Gaps model, SERVQUAL), Services failure & Service recovery, Customer retention, Customer Relationship management. Service Marketing - specific Industries-Tourism, Travel, Transportation service marketing, financial services; Education & Professional service, Telecom, IT & ITES


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Suggested Books: 1. Lovelock, Writz, Chatterjee. - Services Marketing: People, Technology , Strategy, Pearson Education, New

Delhi 2. Zeithaml, V. A and Bitner, M. J. Services Marketing. New York, McGraw Hill. 3. Jha – Service Marketing, Himalaya. 4. Hoffman & Bateson – Marketing of Services, Cengage Learning. 5. Rajendra Nargundkar, Services Marketing, Tata McGraw-Hill 6. Bhattarcharjee, Services Marketing, Excel Books 7. Zikmund: Customer Relationship Management, John Wiley & Sons. 8. Rama Mohana Rao, K., Services Marketing, Pearson Education 9. Ravi Sankar, Services Marketing, Excel Books. 10. Sahajahan, Services Marketing, Himalaya. Publishing house.

PGDE - 513: STRATEGIC MARKETING (3.0 Credit)

Course Objectives: Strategic Marketing Course aims to make students appreciate the need for ambidextrous marketers who offer both- creative flair and financial discipline. The Course aims to expose the students to the basic strategic aspects of Marketing and their integration.

Course Contents:

Strategic Analysis-Introduction to Strategic Marketing, External environmental Analysis, Internal Environmental Analysis; Strategic Marketing decisions and Choices-Hierarchy of strategic Choice and decisions (Corporate Level, SBU level and functional Level),STP Strategies, Relationship Strategies Porter generic Strategies-Focus,cost and differentiation.

Strategic Implementation-Product Innovation and development Strategies,Branding Strategies,Service Marketing Strategies,Pricing and Distribution Strategies, Marketing Communication Strategies,E-marketing Strategies; Strategic Evaluation and Control-Measuring Strategic Performance,Achieving Strategic Planning Effectiveness,Strategic Planning and Marketing Organizations, Strategic Tools.


Suggested Books: 1. Strategic Marketing,Douglas West,John Ford and Essam Ibrahim,Oxford Publication 2. Marketing Strategy,Subhash Jain,Cengage Learning 3. Strategic Market Management-David A. AAker, Willey Publication

PGDE - 514: INTERNATIONAL MARKETING (3.0 Credit)

Course Objectives: This course exposes the student to the environmental dynamics of international business and its impact on international business operations of a firm. This course would make the students understand the Globalization process from the perspective of Marketing, giving a managerial orientation to marketing on a Global scale by understanding operations in Global Marketing.

Course Contents:

Concept; Domestic to Transnational Business ; Driving and Restraining Forces ; Characteristics and role of MNCs. Advantages and Disadvantages of Free trade ;Globalization and its effects. Internationalization of Indian Organizations. The case for McDonald entering to India. The Global Marketing, EPRG Model, Domestic to Global-the transition; Global Environment, Challenges to Globalization. Classical trade theory ; Theory of comparative costs in terms of money ; Evaluation of comarative costs theory ; General Equilibrium Approach ; Hebkscher-Ohlin Factor – Price Equalization theory ; Influence of factor mobility on volume of trade ; country similarity theory Gains and terms of trade ; Balance of trade and Balance of payments.

International business environment – The economic environment; social and cultural environment, political, legal and regulatory environment, natural environment. Technological environment. Market Regions and their Characteristics, WTO, International Institution Systems – IMF, World Bank and WTO(all in brief), / Regional economic integration; impact

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of integration; European Union; NAFTA;ASEAN; SAARC; Strategy of International Business – Strategy, planning, organizational structure and process of control, Recent developments in the international business. STP strategy in Global Marketing, Geographic, Demographic and Psychographic segmentation, Product Design, Pricing Decisions, Global Marketing Channels, Global Promotions.


Suggested Readings: 1. Global Marketing Management by Warren J. Keegan.- PHI- 7th Edition 2. International Marketing Management : Rakesh Mohan Joshi, Oxford Publication 3. International Business: A Strategic Management Approach, Alan M. Rugman & Richard M. Hodgetts, 4th

Edition, Prentice Hall, 2006 4. International Management, 5th edition, Helen Deresky, Prentice-Hall, 2006 5. International Marketing- David Hennessey, Gillespie, Jeannet - Indian Edition (Cengage)

PGDE-515: CUSTOMER RELATIONSHIP MANAGEMENT (3.0 Credit)

Course Objective: The Course aims at providing tools and techniques along with an understanding to the student as to how to enhance shareholder value by shifting from a Market Share mindset to obtaining higher Share of Individual Customer’s Business i.e., Enhancing Lifetime Value of Customers.

Course contents:

Introduction and Significance of Customer Relationship Management: Transaction Marketing Vs Relationship Marketing, CRM Emerging Concepts, Need of CRM, CRM Model, Relationship Building Strategies, Building Customer Relationship Management by Customer Retention, Stages of Retention, customer retention strategy, Sequences in Retention Process, Understanding Strategies to Prevent Defection and Recover, Customer interaction management (CIM), Factors influencing CIM; CRM Process: Objectives and benefits of CRM Process, an Insight into CRM and e- CRM/ online CRM, requirements ofe CRM, Key e-CRM features, The CRM cycle ,Modules in CRM, 4C’s (Elements) of CRM Process, CRM Process for Marketing Organization, CRM Affiliation in Retailing Sector.

CRM Architecture: IT and CRM, Data Warehousing Integrating Data from different phases with Data Warehousing Technology, Data Mining: - functions, Understanding of Data Mining Process, OLAP , Benefits of CRM Architecture in Sales force automation(SFA), Relationship Marketing and Customer Care, CRM Implementation: Choosing the right CRM Solution, Implementing CRM: a Step-by-Step Process: Five Phases of CRM Projects, Development of Customizations, Beta Test and Data Import, Train and Retain, Roll out and System Hand-off, Support, System Optimization and Follow-up, Client/Server CRM Model, Use of CRM in Call Centers using Computer Telephony Integration (CTI), CTI Functionality, Integration of CRM with ERP System.


Suggested books: 1. William, G. Zikmund, Raymund McLeod Jr.; Faye W. Gilbert ,Customer Relationships Management. Wiley. 2. Alex Berson, Stephen Smith, Kurt Thearling ,Building Data Mining Applications for CRM. Tata McGraw Hill. 3. Mohammed, H. Peeru and a Sagadevan , Customer Relationship Management. Vikas Publishing House,

Delhi. 4. Paul Greenberge , CRM-Essential Customer Strategies for the 21st Century. Tata McGraw Hill.

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PGDE - 521: FINANCIAL DERIVATIVE (3.0 Credit)

Course Objective: The purpose of this course is to provide the basic knowledge on derivative products such as forward, future, option & swap and to make the students aware about the on line trading on futures and options .

Course contents:

Introduction, Types of Financial Derivatives , Forward contract, features of Forward contract, Notations used in Forward contracts, Forward Pricing. Case study on Forward Contract. Presentations; Meaning , features, Difference between futures and forwards, Trading Mechanism, Requirement of Margins, Mark to Market, Settlement of Accounts .Types of futures, Stock futures, Stock Index futures, Practical on Mark-to-market in Broking house. Presentations.

Option contacts : Meaning, Features. Types of Options, Option terminology, Option pay offs, Option Hedging strategies using Options, Black-scholes option pricing model, , presentation , practicals on broking house., Features, Interest Rate SWAPs. Presentations.


Suggested books: 1. Derivative-Valuation and Risk Management: David A. Dubofsky & Thomas W. Miller JR. RCM Study Materials. 2. BSE website, NSE website, sites on Chicago Option trading. 3. Financial Engineering: John F. Marshall & Bipul K. Bansal. PHI 4. Option, Futures and other Derivatives: John C Hull. PHI 5. Introduction to futures and options markets: John C. Hull. PHI

PGDE - 522: MICRO FINANCE AND RUARAL BANKING (3.0 Credit)

Course Objective: To enable the students to understand the rural financial sector and to meet its financial needs of the rural sector through various intermediaries.

Course contents:

Microfinance :meaning and definition, concept of Micro finance and Rural poverty .Evolution and character of microfinance in India. : Present and Future. Some Innovative and Creative Microfinance Models. Legal and regulatory framework. Major Micro Finance Institutions.(MFIs).SHG; Monitoring and Evaluation Findings.lEmerging issues. Impact assessments and Social Assessments of MFIs; Loan Disbursement and repayment. Risk Management in Microfinance ,Delinquency management in microfinance ,Operational aspects of microfinance ,Micro finance and sustainability Microfinance as a Tool for Development.

Reasons for establishment of Regional Rural Banks (RRBs),Meaning of RRBs, Difference between RRBs and Commercialbanks, Objectives of RRBs, Organization and Management of RRBs Functions of RRBs, Progress, performance and problems of RRBs; Principles of cooperation, Evolution of cooperative credit system.Meaning, objectives, organization, functions, different intermediaries credit cooperative sector; Regulatory framework of RFIs Reserve Bank of India and its policy and functions in Rural Banking - National Bank for Agriculture and Rural Development (NABARD) and its role in Rural Development.Financial Inclusion. Priority sector lending.


Suggested books: 1. Micro finance-prospective and operation-Macmillan India-IIBF 2. Micro finance in India-P Arunachalam-Serials publications 3. Micro finance and Rural development in India-B P Nanda,S k Dash,J Rath

PGDE - 523: BUSINESS VALUATION AND FINANCIAL MODELING (3.0 Credit)

Course Objective: To acquaint the students with the concepts of share valuation and business valuation .To familiarize the students to use Excel to develop the financial modules for various applications.

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Course contents:

Why valuation? Importance of valuation ,Key valuation questions, Valuation – subjectivity versus objectivity, Financial Statements (P&L, BS, Cash Flow Statements), Modification of statements; Free cash Flow, Introduction to discounted cash flow, Estimating Discounting rate, Forecasting future growth, Forecasting Cash flow, Terminal value overview , Exit value method, Perpetuity growth method, Terminal value concerns.

Approaches to valuation, Valuing a firm using FCFF, Valuation using FCFE, Dividend Discount Model, Limitation of each Model; What is a multiple? Value Drivers, Identifying comparables Equity value & Enterprise value; Calculation of valuation multiples, Enterprise value multiples, and terminal value using growth rate and WACC as inputs, Enterprise value using growth rate and WACC.


Suggested books: 1. Business Analysis and Valuation using Financial Statements-Palepu, Healy,Bernard 2. Damodaran valuation-Aswastha Damodaran 3. Financial statement Analysis and Security valuation-penman-TMH 4. Mastering Financial Modelling in Micro soft Excel-Day-Pearson

PGDE - 524: CORPORATE RESTRUCTURING (3.0 Credit)

Course Objective: To make students learn how to analyse the mechanisms underlying the creation of value in mergers, acquisitions and corporate restructuring. They will also study some instances of corporate restructuring.

Course contents:

Corporate restructuring-Objectives of merger, Demerger, acquisition, types of merger, Horizontal merger. vertical merger, conglomerate, Spin off, split-up, LBO, MBO, reverse merger, defensive actions on take over bids; Merger and Acquisition and Amalgamation as per AS-14, SEBI regulation on merger and acquisition, Take over code; Role of Merchant Banks in Merger and Acquisition, Valuation models on Merger

Acquisition: DCF model, Public Enterprises, Book Value ,Adjusted Book Value, Three stage Growth Model; Swap Ratio, Valuation practices in India; Taxation Aspects in M&A: Treatment of goodwill, premium and Taxation Aspects 72A,Tax Benefit of Merger and Acquisition, Tax advantages of Demerger; Post Merger Analysis: Success and failure of Merger and Acquisition.

Case Study: Case Study - L&T-Grasim; Case study - BSNL; Case Study - HLL; AOL &Time Warner

Suggested books: 1. Mergers , Acquisitions and Business valuation-Ravindhar Vedapalli-Excel Books 2. Takeovers,Restructuring.and corporate Governance-Fred Weston,Mark L Mitchell,J Harold Mulherin--Pearson

PGDE - 525: PROJECT PLANNING AND CONTROL (3.0 Credit)

Course Objectives: The basic purpose of this course is to understand the framework for evaluation of capital expenditure proposals, their planning and management in the review of the projects undertaken.

Course contents:

Project characteristics, Attributes of a good project manager, Taxonomy of projects, Project Identification, project Preparation; Pre-feasibility study, Functional studies, Feasibility study, Preparation of detailed project report(DPR); Technical appraisal, Commercial appraisal, Economic appraisal, Financial Appraisal, Management appraisal, Social Cost benefit analysis, Project risk analysis.

Cost of project, Components of capital cost of a project, Sources of financing, Role of Financial Institutions in project financing, Covenants attached to lending; Post project evaluation objectives, Phases of post audit, Type of post audit, Agencies for project audit, Indian scenario. Live projects.


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Suggested books: 1. Samuel J. Mantel, Jack R. Meredith, & M. R. Gopalon : Project Management – Core text book” (1st edition),

Wiley India. 2. Basant Desai : Project Management : HPH 3. Gray & Larsen : Project Management : TMH. 4. H. Karzner, “Project Management – A System Approach to Planning, Scheduling and Controlling”, CBS

Publishers & Distributors, Delhi. 5. Klashen and Menor : Cases in Operations Management: Sage Publishing


PGDE - 531: RECRUITMENT AND SELECTION (3.0 Credit)

Course Objectives: The objectives of the course are to enable the students to acquire requisite skill and knowledge in devising appropriate methods and techniques in meeting the manpower needs of the organisation; and to equip them in using appropriate tools for effective selection process.

Course Contents:

Introduction to recruitment and selection: Manpower requirements of an organisation: demand and supply, attrition, deployment and redeployment, person-job fit, person-organisation fit, job analysis: concept and methods, job description, job specification, position profile. Recruitment: factors affecting recruitment, sources of recruitment, methods of recruitment, attracting applicants, effective advertising: designing and placing advertisement, legal issues in recruitment – equal employment opportunities, e-recruitment: types, levels, values and problems, global headhunting process, sourcing recruitment process, problems recruiters face.

Selection and placement process: selection techniques, screening resumes: application forms, weighted application blanks, interview as a selection tool: types of interviews, preparation, structuring, barriers in interviews, reference check: methods of reference check and sources of data. Employment Test: Tests as a selection tool, steps in developing the tests, measurements, reliability and validity of tests, individual differences, concept of personality trait assessment, test of Intelligence, test of mental ability, test of mechanical ability, psychological tests, evaluating the effectiveness of recruitment and selection process.


Suggested Books: 1. Human Resource Selection - Robert D Gatewood, Hubert S Field, Murray R Barrick; Cengage Learning. 2. Psychological Testing – Robert M Kaplan, Dennis P Saccuzzo; Thomson. 3. Psychological Testing – Theresa J B Kline, Vistaar Publications. 4. V.S.P. Rao, Human Resource Management, Excel Books 5. Aswathapa, Human Resource & Personnel Management, TMH 6. Garry Dessler, Human Resource Management, Pearson / PHI 7. W.F.Cascio, Managing Human Resources, TMH 8. Mathies and Jackson, Human Resource Management, Thomson

PGDE - 532: HUMAN RESOURCE DEVELOPMENT (3.0 Credit)

Course Objectives: The course aim is to develop a conceptual as well as practical understanding of human resource development in organizations and enable the students to keep abreast of new methods of HRD and understand issues involved in making HRD programmes successful.

Course Contents:

Evolution & Concept of HRD - Concept, HRD Function, HRD System, HRD Process, Role of HRD Professionals, Role of line Managers & supervisors in HRD, HRD Matrix, HRD climate & its elements. Need assessment and Designing HRD Programme - Assessing HRD needs -Task analysis, persons Analysis, Organizational analysis, Designing HRD Programme-selection of trainer, developing lesson plan, selecting program methods & techniques and scheduling the program.

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Implementing HRD Programmes - On the job and Off-the-job training methods, JIT, job rotation, coaching, mentoring lecture, role play, case study, vestibule training, simulation techniques, in basket exercise, T-group training, psychological lab, business game, activity based training, programme. Evaluation of HRD Programme - Models and criteria of evaluation, collecting data for evaluation, research design, assessing impact of HRD, HRD Practices in manufacturing and services sector.


Suggested Books:

1. Werner & Desimone, Human Resource Development, ‐ Cengage

2. Dr. D.K. Bhattacharya, Human Resource Development,– HPH 3. T.V. Rao, Human Resource Development, Oxford 4. A.M. Sheikh, Human Resource Development and Management, S. Chand 5. Udaya Ku Haldar, Human Resource Development, Oxford 6. Pareek Udai & T.V. Rao, Designing & Managing Human Resource Systems 7. T.V. Rao , Performance Appraisal: Theory & Practice 8. D.M. Silvera, Human Resource Development 9. Kohli Unit & D. Sinha , Human Resource Development

PGDE - 533: ORGANIZATIONAL CHANGE & DEVELOPMENT (3.0 Credit)

Course Objectives: The objectives are to provide the basic foundation in managing and driving organizational change and development in various organisations. This would enable the students to diagnose organisational issues, understand change requirements and apply appropriate change and developmental interventions.

Course Contents:

Organizational change analysis – Concept, Forces demanding organizational change, Types, Levels and Theories, models of designing and implementing change, process of organizational change, Problem diagnosis, Identifying alternate change techniques, Resistance to change: Resistance to Change, Managing resistances to change, Change agents, Managers as change agents - Internal and external change agents, The role of Change agent and skills of a change agent, Organizational change and its management in services sectors in India.

Organization Transformation: Managing Change and Transformation Planning, Creating the support system, managing the transition; organization restructuring; reorganizing work activities, Employee involvement and Work Redesign strategies; process oriented strategies, competitor and customer oriented strategies. Organisational Development, An overview of OD and process of OD, consultant client relationship, diagnosing organization, diagnosing groups and jobs, Action Research Model, collecting and analyzing diagnostic information, Designing intervention, OD Interventions.


Suggested Books: 1. Palmer Dunford Avin, Managing Organizational Change, ‐ TMH

2. K.Singh, Organisational Change and Development, Excel Books 3. K. Harigopal, Management of Organisational Change, Response 4. Sen Gupta, Managing Change in Organisations, PHI 5. Ramnarayan, Management of Change, Response 6. Robbins, Organisational Behaviour , PHI

PGDE-534: STRATEGIC AND INTERNATIONAL HRM (3.0 Credit)

Course Objectives: To familiarize the students with the HRM practices in MNCs and help them in managing the career in cross-cultural organizations. The objective of the course is to develop a diagnostic and conceptual understanding of the management of global organization and Managing cross-cultural diversity. The students are enabled to understand the strategic HR practices and their impact on business performance.

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Course Contents:

Overview of Business Environment, Globalization in India and Impact on the Indian economy and Industry; Changing Environment of Organizations; Strategy – Definition of organizational strategies; Strategic Management; Concept, Models and Process of SHRM; Formulating & Implementing HR Strategy; Relationship of organizational strategy with HR Strategy. HRD & its linkage to organizational strategy, Strategic HRD Facilitators - Top Management, trade Unions, Supervisors, Workers, Strategic responses of organizations and Strategic HRD System. Critical Success Factors in SHRM; Strategic Response of Organizations to changing environment; Portfolio related, Process Related and Structure Related Strategic Responses and Alignment with HRD.

International Business Environment, Cross cultural variables and managerial implication; Hofstede study, Cross Cultural Leadership and Decision making, Cross Cultural Communication and negotiation, Approaches to International HRM, Developing International staff; EPRG Model, Expatriation and Repatriation Process, Recruitment and Selection. International human resource management -, Performance Management, Training and Development, International Compensation, Labour Unions and International Labour Relations, Managing Deputies, International HRM roles in multinational organizations.


Suggested Books: 1. Srinivas R Kandula, Strategic Human Resource Development, PHI 2. Jeffrey A Mello, Strategic Human Resource Management, Thomson 3. Tayeb, International HRM- Oxford 4. K Aswathappa, Sadhna Dash, International Human Resource Management, Tata McGraw 5. Anuradha Sharma, Aradhana Khandekar, Strategic Human Resource Management, Response 6. Doweing , P.J. – International Dimensions of Human Resource Mgt. End Edition Words Worth 7. G. Hofstede – Cultures Consequence ; International Differences in Work related Values – Sage 8. Deresky- International Management, PHI/Addision Wesley. 9. Meraic, D and Puffer, S. Management International cross Exercises and Reading St . Paul . West Publish . 10. Dowling, Welch & Schuler, International H.R.M . Excel Books

PGDE - 535: TALENT MANAGEMENT (3.0 Credit)

Course Objectives: To make the students realize the challenges of acquisition and retention of talents for the competitive advantage of the organisation. To develop a diagnostic and conceptual understanding of the management of talents in the 21st century organization

Course Contents:

Basics of Talent Management - Talent:- engine of new economy, difference between talents and knowledge workers, leveraging talent, the talent value chain, elements of talent friendly organizations, talent management process, Talent Management System - Components and benefits of Talent Management System; creating TMS, challenges of TMS; building blocks of talents management: competencies - performance management, evaluating employee potential

Talent Planning - Concept, succession management process; cross functional capabilities and fusion of talents; talent development budget, contingency plan for talent; building a reservoir of talent, compensation management within the context of talent management, Developing and Retaining Talent - Potential identification and development, employee retention- motivation and engagement, engaging talent through coaching and mentoring, Return on talent; developing talent management information system


Suggested Books: 1. The Talent management hand Book, Lance A Berger & Dorothy R Berger, TMH 2. Chowdhary, Subir, The Talent Era, Pearson Education, New Delhi 3. Chowdhary, Subir, Management 21C, Financial Times/Prentice Hall International 4. Capelli Peter (2008). Talent on Demand: Managing Talent in Age of Uncertainty. Harvard Business Press. 5. Allan Schweyer (2004). Talent Management Systems: Best practices in Technology Solutions for Recruitment,

Retention and Workforce Planning. Wiley

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PGDE - 541: ENTERPRISE RESOURCE PLANNING (3.0 Credit)

Course Objective: This course will help the students to appreciate the various aspects of Enterprise Resource Planning and how ERP can be used profitably within the organization. This course would further help the students in understanding the degree of interaction and integration of business processes with IT tools like ERP.

Course Contents:

Fundamentals of Enterprise Resources Planning: Concepts of ERP, Enterprise Models: The ERP Model, How ERP is used to integrate the business processes and helps define and identify a process- Integrating with other systems, ERP: Present and Future, Benefits measurement, ERP packages, ERP products, vendors, consultants and users, The ERP Market-opportunities and problems in ERP selection and implementation; Future directions in ERP, Case Study.

ERP implementation: ERP implementation: To be or not to be, ERP implementation Life Cycle, Implementation methodology or methods of ERP implementation, Organizing the implementation team formation-consultant intervention-selection of ERP-process of ERP implementation and sustaining the change, Case Study. ERP and related Technologies: Legacy Systems Vs. Enterprise System, ERP Architecture and Infrastructure, BPR and ERP, Data warehousing, Data Mining, OLAP, E-Commerce and ERP, E-business and ERP, ERP and Internet, SCM, CRM, Case Study. ERP Business Modules: Business modules in ERP package: Finance, Production and Operations, Sales and Distribution, Human Resource, Quality Management, Case Study.


Text Books: 1. Ellen Monk, Bret Wagner, “Concepts in Enterprise Resource Planning”, Second Edition, CENGAGE Learning

India Pvt. Ltd., New Delhi. 2. Alexis Leon, ERP Demystified, TMH 3. Mary Sumner, “Enterprise Resource Planning”, 2005, PHI Learning India Pvt. Ltd. / Pearson Education, Inc.

New Delhi. 4. Ptak, Carol A. & Eli Schargenheim ERP, St. Lucie Press, NY 5. F.R. Jacubs, Why ERP? A Premier on SAP Implementation, TMH 6. C.S.V. Murthy, Enterprise Resource Planning (ERP), Himalaya Publishing 7. Dave Chaffey, “E-Business and E-Commerce Management”, Third Edition, 2009, Pearson Education Inc., New

Delhi. 8. Gary P. Schneider, “Electronic Commerce”, Seventh Edition, CENGAGE Learning India Pvt. Ltd., New Delhi. 9. K.K.Bajaj, D. Nag “E-Commerce”, 2nd Edition, McGraw Hill Education, New Delhi 10. Bhaskar Bharat, “Electronic Commerce-Technology and Application”, McGraw Hill Education, New Delhi 11. Chan, “ E-Commerce fundamentals and Applications”, Wiley India, New Delhi

PGDE - 542: E-BUSINESS (3.0 Credit)

Course Objectives: To learn about the electronics transactions like business to business, business to commerce, for sharing, processing the business activities. It will also help the students to transact financial and document interchange between two or more business parties.

Course Contents:

Definition of E‐commerce, Unique Features of E‐commerce Technology:Ubiquity, Global Reach, Universal Standards,

Richness, Interactivity, Information Density, Social Technology:, Growth of the Internet and the Web, Origins and Growth of E‐commerce; E‐Business Technologies: The Internet: Key Technology ,The Internet Today: The Internet Backbone,

Internet Exchange , Building an E‐commerce Website: Planning: The Systems Development Life Cycle, Systems

Analysis/Planning: Identify Business Objectives, System Functionality and Information Requirements;

E‐Business Models : Eight Key Elements of a Business Model: Value Proposition, Revenue Model, Market Opportunity,

Competitive Environment, Competitive Advantage, Market Strategy, Business to‐Consumer (B2C) Business Models:

Portal, E‐tailer, Insight on Technology: Search, ads and Apps: The future for Google, Content Provider, Transaction

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Broker, Market Creator, Service Provider, Community Provider; Major Business‐to‐business (B2B) Business Model:

E‐distributor, E‐Procurement, Exchanges, Insight on Business, Business Models in Emerging E‐commerce Areas:

Consumer‐to‐consumer (C2C) Business Models, MOVING TO E‐BUSINESS : SPOTTING E‐BUSINESS TRENDS,

Trends Driving e‐business, Customer‐Oriented Trends, e‐Service Trends, Organizational Trends, Employee

Megatrends, Enterprise Technology Trends, General Technology Trends; DIGITIZING THE BUSINESS: E‐BUSINESS

PATTERNS, e‐Business Patterns: The Structural Foundation, The e‐Channel Pattern, The Click‐and‐Brick Pattern, The

e‐Portal Pattern, The e‐Market Maker Pattern


Recommended Books: 1. e‐Business 2.0 , Kalakota, Robinson, Pearson.

2. e‐Commerce: Business Technology & Society, Laudon and Traver, Pearson

3. Electronic Commerce ‐ Technologies & Applications, Bhaskar Bharat,TMH

4. Global E‐Commerce, Christopher J. & Clerk T.H.K., University Press

5. E‐Commerce An Indian Perspective, Joseph P.T., PHI

6. Beginning E‐Commerce, Reynolds , SPD

PGDE - 543: OBJECT ORIENTED PROGRAMME WITH JAVA (3.0 Credit)

Course Objectives: To enable the students to learn about the computer programming language which facilitates them for designing and development of the software applications which can facilitate in business processes.

Course Contents:

Object Oriented Concepts: Concept of objects, Concept of Messages, Concept of Classes, and Concept of Inheritance. Java Programming Language: Variables and data types, Operators, Expressions, Control Flow Statements, Arrays and Strings.

Object and Classes: Introduction to classes : members and methods, Constructors and Destructors, Life cycle of an object, Creating and Using Objects; Advanced Feature of Classes : Inheritance, Interfaces, Packages, Object Oriented Design Principles


Reference Books: 1. Balaguruswamy E.,‐ Programming with Java : A Premier, Tata McGraw Hill

2. Ken Arnold, Gosling, Holmes; The Java Programming Language – Pearson Education.

PGDE - 544: INFORMATION SECURITES AND CYBER LAW (3.0 Credit)

Course Objectives: To enable the students to learn the tools and techniques for protecting the documents, databases and computers from unauthorized access.

Course Contents:

Cryptography and security: CRYPTO BASICS: Classic Crypto, Simple Substitution Cipher, Cryptanalysis of a Simple Substitution, Definition of Secure, Double Transportation Cipher, One‐Time Pad, Modern Crypto History, SYMMETRIC

KEY CRYPTO: Introduction, Stream Ciphers, A5/1, RC4, Block Ciphers, Feistel Cipher, DES, AES, Block Cipher Modes, Integrity; AUTHENTICATION: Passwords, Password Verification, Math of Password Cracking, Other Password Issues, Biometrics, Types of Errors, Biometric Examples, Biometric Conclusions, Two‐Factor Authentication, Single Sign‐ on

and Web Cookies; SOFTWARE FLAWS AND MALWARE: Software Flaws, Buffer Overflow, Incomplete Mediation, Race Conditions, Malware, Brain, Morris Worm, Code Red, SQL Slammer, Trojan Example, Malware Detection, Cyber Diseases Versus Biological Diseases, Miscellaneous Software‐Based Attacks, Salami Attacks, Linearization Attacks,

Time Bombs, Trusting Software; Digital Rights Management: What is DRM?, A Real‐World DRM System, DRM for

Streaming Media, DRM for a P2P Application, DRM in the Enterprise, DRM Failures, DRM Conclusions , OPERATING SYSTEM AND SECURITY: Operating Functions, Separation, Memory Protection, Access Control, Trusted Operating

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System, MAC, DAC and More, Trusted Path, Trusted Computing Base, Next Generation Secure Computing Base, NGSCB Feature Groups, NGSCB Compelling Applications

SECURITY PLANNING AND IMPLEMENTATION: Risk Management: An Overview of Risk Management, Risk Identification, Risk Assessment, Risk Control Strategies, Selecting a Risks Control Strategy, Quantitative versus Quantitative Risk Control Practices, Risk Management Discussion Points, Recommended Risk Control Practices, Planning and Implementing Security: Information Security Policy, Standards and Practices, Control Strategies, Information Security Project Management: Cyber Law, Legal, Ethical and Professional Issues in Information Security


Reference Books: 1. Information Securtiy: Principles and Practice, Stamp, Wiley 2. Principles of Information Security, Whitman and Mattford, Cengage/Thomson 3. Cryptography Security And Network Security, Forouzan, TMH 4. Cryptography Security And Network Security, Kahate, TMH 5. Charies P. Pfleeger, Shari Lawrence Pfleeger, PHI. 6. Cryptography & Network Security: William Stalling. 7. Information Security for Management – Venugopal Iyengar ‐ HPH

PGDE - 545: BUINESS MODELING AND SIMULATION (3.0 Credit)

Course Objectives: This course help the students in modeling business situations using simple tools such as a spreadsheets.

Course Contents:

Generation of Random Numbers: Generation of random numbers which follow continuous, triangle, Normal, Binomial, Exponential distribution; Simulation of Queuing Systems: Components of waiting line system, stationary and time dependent queues, Transient and steady state of the system, measures of system performance, time flow mechanisms, events oriented simulation.

Simulation of Inventory Systems: Simulation of Gradual replenishment, Multi-item systems, Quantity discount, Varying Demand, varying led time; Simulation of Network Systems: Simulation logistic Systems, Distribution Systems, Pert networks; Simulation of Business Functions: Simulation in Finance, Marketing, and Human Resources.


Text Books: 1. Law A.M. Kelton W.D, Simulation Modeling and Analysis, McGraw Hill 2. Bush Ronald R, Brobst Bob, Marketing Simulation: Analysis for Decision Making, Happer and Row 3. Chorafas Dimitris N., Financial Models and Simulations St. martin’s


PGDE - 551: SERVICE OPERATIONS MANAGEMENT (3.0 Credit)

Course Objective: This Course aims at acquainting the students with Decision Making in Planning, Design, Delivery, Quality and Scheduling of Operations including Field Service Operations.

Course Contents:

Difference between Manufacturing and Service Operations, Service Operations Characteristics, Different Pure Service Organizations and their peculiarities, Field Service and its impact on manufacturing organizations, Field Service and Customer satisfaction., nature of services, Service classification, Service package, distinctive characteristics of service operations; The strategic service concept, Classifying services for strategic insights, Understanding competitive environment of Services, Service objectives and goal formulation, Service organization: In house Vs. Outsourcing,

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Centralized Vs. Decentralized, Competitive service strategies, winning customers in the market place, Creating Customer Connection, Enhancing customer satisfaction, Service Operations as Profit Centre.

Field Service Organization, Field Service Inventory Management, Field Technical Support Service, Integrating Field Service with Information Technology, Field Service Effectiveness Evaluation, Field Service and Customer Relations Management; Defining service quality, Measuring service quality –SERVQAL, Bench marking, Scope of service quality, Quality service by design – incorporating quality in the service package, Taquchi method, Poka Yoke, QFD, Achieving service quality – cost of quality, tools for achieving service quality, Deming’s 14 point program.


Text Books: 1. Metters, Pullman, Waltorn : Service Operations Management : Cengage. 2. Fitzsimons, A.J., Fitzsimmons M.J., “Service Management Operations, Strategy and Information

Technology”, Tata McGraw Hill, 2006. 3. Haksever C., Render, Russell R S., Murdick R G., “Service Management and Operations” Pearson. 4. Schemenner, R, “Service Operations Management”, Prentice Hall 5. Kalakota R. & Whinston A. B., “Electronic Commerce – A Manager’s Guide”, Pearson

PGDE - 552: LOGISTICS MANAGEMENT (3.0 Credit)

Course Objective: This course provides a strategic view of global operations and logistics. The students will be able to understand the general framework and important issues related to global operations and logistics: 1. Operationalize perspectives on the evolution of logistics development, 2. Appraise the role of transportation as the core of logistics, 3. Differentiate Supply Chain Management’s role in the integration of separate logistics functions domestically and globally and 4. Construct strategies for Logistics Effectiveness.

Course Contents:

Concepts of Logistics and Logistics Management, Scope of logistics and its functions, Logistical competency, Competitiveness and competitive advantages, Evolution of Logistics through towards supply chain Management, Logistical activities, Objectives of Logistics Management, Roles of Logistics in supply chain management, economy and organisation, Total cost concepts of logistics.

Relationship between logistics strategy and corporate strategy, Developing logistics strategy and logistics plan, Logistics planning, mission and objectives, Designing logistics system, Techniques of logistics system analysis, Logistics re-engineering, Logistics time-based control techniques, Logistics administrations, Logistics network design.


Suggested Books: 1. K Shridhar Bhat – Logistics and Supplychain Management, HPH 2. Jeremy F. Shapiro: Modelling The Supply Chain,, Cengage Learning. 3. Sahah : Supply Chain Management : Pearson 4. Bozarth-Introduction to operations and Supply Chain Management-Pearson 5. Upendra Kachru: Exploring the Supply Chain theory and practice, Excel

PGDE - 553: SIX-SIGMA (3.0 Credit)

Course Objectives: This course provides specifically to drive change and improve process performance within a specific industry segment. Significantly improved business results using a new Six Sigma methodology specifically

designed for services companies. Develop proficiency among Black Belts, Green Belts and Yellow Belts with practical tools for maximizing effectiveness in a services environment. Develop a capability for using simulation tools, process mapping, and decision point analysis and process management to minimize the risks associated with the improvements typical in a services company situation. Acquire the leadership and technical skills required to implement Six Sigma, including developing useful metrics, selecting and managing projects, leading teams, and effectively managing change.

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Course Contents:

Key concepts of six sigma, Principles of six sigma, Evolution of six sigma, Quality principles of six sigma, why six sigma succeeding where TQM failed? six sigma and competitive advantages, six sigma problem solving, organizing six sigma- Master black belt, black belt, six sigma in service organisation, six sigma process improvement.

Methods of six sigma- DMAIC model, DMAIC vs DMADV, Design of six sigma, Six sigma implementation.


Suggested Books: 1. Evans and Lindsay: Introduction to Six Sigma and Process Improvement; Thomson 2. Deepali Desai: Six sigma; Himalaya Publishing House

PGDE - 554: INNOVATION AND R &D MANAGEMENT (3.0 Credit)

Course Objectives: It has been developed, installed and started a mass production system, in which we integrate the process, materials and parameters developed in the laboratory, obtaining an industrial process with industrial control methods for the different parameters. Prototype manufacture according to the new specifications to improve the panel performance and continue the research to improve the processes, to have more reliable processes or a lower production costs.

Course Contents:

Introduction, Components of Innovation, Types of Innovations, Models of Innovation Processes, Evolution and characteristics of Innovation Management, Key drivers of Innovation; Factors influencing Innovation, Organizing for Innovation, Factors influencing organizational design, Developing Innovation Strategy, Characteristics of creative of creative organization.

Introduction,, Meaning, Objectives, Significance, Classification of R&D according to R&D type, process phase, measurement level, purpose of measurement and measurement perspective. Technology development approaches, Performance of R&D management in Indian scenario; Introduction, Cost effectiveness of R&D,R&D financial forecasts, Project selection, Evaluating R&D ventures, Conflicting views of managers, Allocation of resources, R&D programme planning and control, Project management, Project Planning and Control techniques.


Suggested Books: 1. The management of technology and innovation‐A strategic approach,White,Cengage

2. Innovation Management, S Moikal, Sage

PGDE - 555: MANAGEMENT OF PHYSICAL ASSETS (3.0 Credit)

Course Objective: The purpose of this paper is to ensure that the means of production/operation are available to meet mission, availability, yield, schedule, quality, and cost commitments effectively at optimum return. Physical Asset Management consists of a mix of processes, systems, practices, and technologies strategically implemented to achieve a specific mission and/or objectives. It considers market, business, and operating conditions; related opportunities; and site-specific conditions and requirements. The Physical Asset Management strategy addresses issues as diverse as safety, environmental compliance, reliability, operating efficiency, maintenance costs, work and spare parts management.

Course Contents:

Plant Acquisition: Technological alternatives ‐ Generation and Selection, Life Cycle Costing and Womb–to–Tomb

approach to Equipment Selection, Technological Obsolescence Consideration, Defender‐Challenger Concept and

Dynamic equipment policy; Inspection and Condition Monitoring: Inspection and routine maintenance, Preventive Maintenance and Replacement, Condition Monitoring Techniques: Vibration Analysis, SOAP, Thermo graphic Analysis etc., Condition Based and Reliability Centered Maintenance.

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Failure data collection and statistical analysis: Failure density function, Reliability function, Hazard Rate function, Bath‐tub‐Curve, MTBF and MTTR calculations; Preventive Maintenance Models: Block, Age and Group Replacement

Policies, Opportunistic Replacement Policies, Choice of Replacement Policy; Maintenance Crew size planning, Scheduling of maintenance activities, Failure Mode and Criticality Analysis, Fault Tree Analysis, Prioritizing the Maintenance Activities, Scheduling of Activities during Planned and Forced shutdowns.


Suggested Books: 1. Jardine AKS., “Maintenance, Replacement and Reliability”, Pitman. 2. Kelley, F.P., “Maintenance Planning and Control”, Butterworth, 1984


PGDE – 561: CORPORATE BANKING (3.0 Credit)

Course Objective: Providing an in-depth analysis of the corporate banking in the liberalized Indian economy, familiarizing the students with the regulating framework for banks, and familiarizing the students with the new banking practices and processes as regards to Corporate Sectors.

Course Content:

Corporate Banking : Meaning and importance, various services provided viz., Cash Management, Salary Payment, Debt Management, Factoring and Forfaiting, Trusteeship, Custodial services, Business advisory, Off shore services, Trade services, Forex Management, etc. Corporate Deposits: Importance of Institutional deposits vis-a-vis retail deposits Corporate Finance: Working capital finance, Fund and Non fund based limits and Import-Export finance. Corporate Debt Restructuring. Investment Banking- Meaning and scope of Investment Banking, Evolution, overview of current state of Investment Banking in India, Merchant Banking: Advisory services for equity / debt issues, Management, placement and distribution of equity / debt, Mergers and Acquisitions, Divestitures : Identification, Structuring, Negotiation and Execution, arranging finances etc, Corporate advisory services : Capital restructuring, Project advisory, Private equity and Venture capital, Loan Syndication etc.

Trade Finance - The meaning of foreign trade; terms of delivery of goods; balance of payments; balance of trade, The laws governing trade finance viz FEMA, NIACT, Indian Stamp Act, EXIM policy RBI Guidelines, FEDAI guidelines, Role of banks in foreign trade; methods of financing, Documentary Letters of Credit Pre Shipment – Credit, Post Shipment – Credit, Imports, International Finance - method of finance, ADR – GDR, Loan – syndication, LIBOR, Documents used in Trade - Bill of Exchange, Invoice, Bill of Lading, Airway Bill, Insurance Policy etc., Insurance including marine insurance, Risks involved in trade finance - country risk, currency risk, credit risk, counter party risk, exchange risk, legal risk etc., Domestic trade-method of Financing - Working Capital - Appraisal and sanction - Deferred payment guarantee - Securitisation - Factoring etc., Role of EXIM Bank, Role of ECGC, Merger, Acquisition & Corporate Restructring - Various Forms of Business Alliances, Strategic Choice of Type of Business Alliance,


Suggested Books:

1. Corporate Banking, Raghu Palat, Cortland T Rand Consultancy Pvt. Ltd 2. Principles and Concepts of Corporate Banking, Masudul Choudhury, Cybertech Publication.

PGDE – 562: FOREIGN EXCHANGE & FINANCING OF INTERNATIONAL TRADE (3.0 Credit)

Course Objective: To study Forex market & Risk management in general as well as in forex market, To have a knowledge of different types of forex markets and various quotations in Forex markets, To study risk in the Forex market as well as volatility in Forex market, To have a knowledge of how people trade in forex market, To study the factors that force different types of people in different markets, To study various strategies of risk management.

Course Content:

Introduction to Foreign Exchange, Foreign Exchange Market – evolution of the market, features, major currencies, size and volume of transactions, Market participants, Nature of transactions, cross border currency flows, relating to capital market, world trade and speculative currency trading, Foreign Exchange markets in India, Liberalisation of exchange

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control regime, Current regulatory environment, role of RBI and SROs like, FEDAI & FIMMDA, Residual controls; INTERNATIONAL BANKING OPERATION - Global trends and developments in International Banking, Wholesale banking, retail banking, private banking, inter-bank business, International financial centres offshore banking units, SEZs, Asset Liability Management, Profitability of International Banking Operations, Investment Banking, Correspondent Banking, International Financial Institutions

LEGAL & REGULATORY ASPECT - Regulatory Framework, BASLE-II, International law, choice of law, conflict of laws, jurisdictional issues, Exchange management and controls, International loan agreements, covenants and clauses, Country risk and bank risk management, International debt management, Role of IMF and World Bank in International debt crisis management, Anti-money laundering laws, Maritime frauds, modus operandi and prevention initiatives, International competitiveness - implications and effectiveness, International accounting standards, Arbitration and mediation in International banking business; INTERNATIONAL CORPORATE FINANCE - Fundamental principles of lending MNC, documentation and monitoring of Corporate Finance, International credit rating agencies and global capital markets,


Suggested Books:

1. Introduction to Foreign Exchange & Financial Risk Management By Ramesh Lakshman. 2. Foreign Exchange Management By D.T.Khianani. 3. How to manage foreign exchange risk by Raghu Palat. 4. Foreign Exchange International Risk Management By A.V.Rajwade.

PGDE – 563: TREASURY MANAGEMENT & ALM (3.0 Credit)

Course Objective: The objective of the course is to help the student gain insight into the myriad functions of a treasurer ranging from cash and liquidity management, reserves management, funds management to transfer pricing, risk management and foreign exchange management.

Course Content:

TREASURY- an overview, Objectives of Treasury, Structure and Organization, Functions of a Treasurer, Responsibility of a Treasurer; implication of treasury on international banking, Global scenario & treasury operation, Exchange rate mechanism, Structure: Front, Back & Mid office, Dealing and trading operations: Control and orderly conduct, moral and ethical codes, checks of balances, Revaluation: Mark to market and profit calculations, VaR (Value at Risk)

RISK MANAGEMENT - Definitions, Risk Process - Risk Organization, Key Risks - Interest Rate Risk, Market Risk, Currency Risk, Credit Risk, Liquidity Risk, Legal and operational Risk Calculation, Risk Exposure Analysis, Risk Management / Mitigation policy, Risk Immunization Policy / Strategy fixing exposure limits, Delegation with accountability, Open position, Asset position limit, Deal size, Individual dealer’s limit, Stop loss limits; ASSET LIABILITY MANAGEMENT - Components: Multi currency balance sheet, Organizational Structure, Risk Management policy & procedure, Risk adjusted return on capital, Capital adequacy norms, ALCO techniques / tools - GAP Analysis, Simulation, Duration Analysis, Linear and other statistical methods of Internal Control.


Suggested Books:

1. Treasury Management in India ByV.A. Avadhani 2. Treasury Management by Seethapathi K 3. Treasury Risk Management by Bagchi Sk 4. Treasury Management- A New Focus by Anita Raman C

PGDE – 564: CREDIT ANALYSIS & NPA MANAGEMENT (3.0 Credit)

Course Objective: Identify the basic principles of credit risk management, Perform financial, management, and business environment analysis to practice the process bankers use to make sound lending decisions, Demonstrate the process lenders use to present credit decisions to loan committee for approval, Prepare a loan write-up to support a classification decision in accordance with System guidelines.

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Course Content:

Credit management in banks-Screening of applications, Appraisal of credit Sanction limit- Post sanction compliance, Monitoring supervision, Review, Government policies for credit extension- Credit institutions, Principles of good lending, Borrower study and bankers opinion, Credit policy by banks, Government regulation of credit, Prudential norms; Over view of credit policy and loan characteristics-The credit process, Characteristics of different types of loans, Evaluating commercial loan requests, Financial statement analysis, Cash flow analysis, Projections, Management of the firm and other factors, Feasibility study, Fundamental credit issues, Credit analysis, Different types of borrowers Balance sheet analysis for lending, Forms of advances secured and unsecured advances, Short term and long term advances.

Financing to small scale industries and large scale industries, Term lending, Syndicated loan system, Role of development banks in industrial finance, Working capital finances, Turnover method, Modified version of MPBF, Cash budget approach, Long term finance, Project financing, Industrial sickness and BIFR; NPA management – Introduction, Identification of NPA’s, CC-OD-Term loans-Bills purchased, Other accounts, Asset classification, Prudential norms, Capital adequacy, International Banking Regulation, Basel II, asset classification provisioning, effect of NPA on profitability, Assessment procedure, Pre-sanction appraisal, Post sanction supervision, Monitoring systems for existing and likely NPA’s, Rehabilitation of sick NP units, Recovery of NPA’s, Compromise and negotiated settlements, Securitization of Debts, Credit derivatives, Credit portfolio management (concentration risks) Case Study: Compulsory, Relevant Cases have to be discussed.

Suggested Books:

1. Financial Analysis for Bank Lending In Liberised Economy By Dr.S.Singh & Sampat Singh 2. Credit Appraisal Risk Analysis and Decision Making By D.D.Mukherjee 3. Banker's Handbook on N.P.A. Management By Banambar Sahoo 4. Managing Non-performing Assets in Banks S. N. Bidani

PGDE – 565: CUSTOMER SERVICE MANAGEMENT IN BANK (3.0 Credit)

Course Objective: The purpose of this study is to bring insight and deeper understanding into the objectives, strategies and the expected benefits of CRM initiatives by Various Banks. HOW customer identification, customer differentiation, customer interaction and personalization are the main strategies of CRM initiatives by the service companies.

Course Content:

Definition of a customer, Banker, Customer relationship, Points of contact, Types of customers, Types of relationships, such as individuals, corporates, etc. and their peculiarities, Need for building up customer relationships and Importance of Customer Service in a country like India, Changing Expectations and Perceptions, Termination of relationship; Modern day banking, Core Banking / Electronic Payments, phone banking, mobile banking, internet banking, How business is sourced, Different, retail products, Home Loans, Vehicle Loans, Consumer durables, Credit Cards, Bancassurance, Demat services, Selling through agents, Recovery process, etc. This Module should also deal with general areas, of grievances - pass book, account statement, unsolicited business, different charges, etc.

Efforts made by banks, association of banks and Reserve Bank of India to improve customer service, Regulations, Instructions, KYC / AML guidelines, Banks’ duties and rights, Customer Service Committees, Grievance Redressal Mechanism including Banking Ombudsman, Importance of Developing Skills and Attitudes, Use of IT in improving customer service; Genesis of Banking Codes and Standards Board of India, its set up and functions, Code of Bank’s Commitment to Customers and Code of Bank’s, Commitment to Micro and Small Enterprises.


Suggested Books:

1. Customer Relationship Management in Indian Banking Industry By: Uppal, R.K. 2. Customer Service in Indian Banks- An Overview By Gopala Krishna Murthy G 3. RBIs Master Circular on Customer Service in Banks

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Regional College of Management (Autonomous) Bhubaneswar Academic Calendar for PGDM (2012 - 2013)

2ND Year

N.B.: The date schedule in the above Academic Calendar may change as and when required by the discretion of the

Institute Management.

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Regional College of Management (Autonomous), Bhubaneswar Holiday List for 2012 - 2013

The following holidays other than Sundays shall be observed by the institute for the Academic Year 2011-12.

Date post:	20-May-2015
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