syllabus

JIWAJI UNIVERSITY

MBA [Full Time]Syllabus

2012-2013

SCHOOLOFSTUDIESINMANAGEMENT,JIWAJIUNIVERSITY, CITYCENTRE,GWALIOR474002(M.P.) 1

MASTEROFBUSINESSADMINISTRATION SYLLABUSANDEXAMINATIONSCHEME (FOURSEMESTERPROGRAMME) (w.e.f.july2012)SEMESTER:I PaperCode Course Internal MBA101 MBA102 MBA103 MBA104 MBA105 MBA106 MBA107 MBA108 ManagementProcess QuantitativeTechniques ManagerialEconomics BusinessEnvironment AccountingforManagers ITforManagers BusinessCommunications ComprehensiveVivavoce 30 30 30 30 30 30 30 25 Marks External 70 70 70 70 70 70 70 25 Total SEMESTER:II PaperCode MBA201 MBA202 MBA203 MBA204 MBA205 MBA206 MBA207 MBA208 Course OrganizationalBehavior ResearchMethodology MarketingManagement FinancialManagement HumanResourcesManagement ProductionsandOperations Management BusinessLegislations ComprehensiveVivavoce Internal 30 30 30 30 30 30 30 25 Marks External 70 70 70 70 70 70 70 25 Total SEMESTER:III PaperCode MBA301 MBA302 MBA303 OptionalSpecializationAreas: StudentsarerequiredtoselectanyOneSpecializationoutofFourspecializationareas: 2 Course ManagementScience TotalQualityManagement InternationalEnvironmentand Management Internal 30 30 30 Marks External 70 70 70 Max.Marks 100 100 100 Max.Marks 100 100 100 100 100 100 100 50 750 Max.Marks

100 100 100 100 100 100 100 50 750

(A) MarketingManagement(MM) (B) FinancialManagement(FM) (C) HumanResourcesManagement(HRM) (A) MarketingManagement(MM): MBAMM304 ConsumerBehavior MBAMM305 AdvertisingManagement MBAMM306 StrategicMarketing MBAMM307 SalesandDistribution Management (B) FinancialManagement(FM) MBAFM304 SecurityAnalysisandPortfolio Management MBAFM305 IndianFinancialSystem MBAFM306 InternationalFinancial Management MBAFM307 InsuranceandRiskManagement (C) HumanResourceManagement(HRM) MBAHRM304 CompensationManagement MBAHRM305 IndustrialRelations MBAHRM306 LegalframeworkGoverning humanrelations(PartI) MBAHRM307 HRPlanningandTeam Management MBA308 SummerTrainingProjectReport SEMESTER:IV PaperCode Course CompulsoryPapers: MBA401 StrategicManagement MBA402 MBA403 InformationSystems Management Entrepreneurship AndSmallBusiness Management

30 30 30 30

70 70 70 70

100 100 100 100

30 30 30 30

70 70 70 70

100 100 100 100

30 30 30 30

70 70 70 70

100 100 100 100

25

25

50

Marks Internal 30 30 30 External 70 70 70

Max.Marks

100 100 100

3

(A) (B) (C)

(A) MBAMM404 MBAMM405 MBAMM406 MBAMM407

OptionalSpecializationAreas: StudentsarerequiredtoselectanyOneSpecializationareaaccordingtoThirdSemesteroutofThree: MarketingManagement(MM) FinancialManagement(FM) HumanResourcesManagement(HRM) MarketingManagement(MM): 100 100 100 100

Retailing 70 ServicesMarketing 30 70 RuralandAgricultureMarketing 30 70 Export,ImportPolicies, 30 70 Procedures,andDocumentation (B) FinancialManagement(FM) MBAFM404 StrategicFinancialManagement 30 70 MBAFM405 ProjectManagement 30 70 70 30 MBAFM406 Export,ImportPolicies, Procedures,andDocumentation 70 30 MBAFM407 Strategictaxplanningand management (C) HumanResourceManagement(HRM) 30 70 MBAHRM404 StrategicHumanResource Management MBAHRM405 Humanresourceand 30 70 OrganizationalDevelopment MBAHRM406 LegalFrameworkGoverning 70 30 HumanRelations(PartII) 70 30 MBAHRM407 InternationalHRM MBAHRM408ComprehensiveVivavoce2525 Total GrandTotal

100 100 100 100

100

100 100 100 50 750 3000

4

IMPORTANTNOTES:1 2 TheSummerTrainingProjectReportwillbebasedontheinplanttrainingofthestudentsinbetweenIIandIIISemesterfora minimumperiodofsixweeks. EvaluationofthepapersMBA108,MBA208andMBA408willbejointlyconductedbyoneinternalandoneexternal examiner.EvaluationofMBA308willbeconductedbyexternalexaminer.Externalexaminerwillbeappointedbythe UniversityandInternalExaminercanbeofconcernedCollege/Institute. TheSummerTrainingProjectReportofMBAIIISemesterwillpreparedbythestudenthimself.Institute/Collegewillnot provideanyguideforthispurpose.

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SCHEMEOFASSESSMENT:TheMBAprogrammeisbasedoncontinuousinternalassessmentaswellasendsemesterexternalexamination.Theschemeof internalassessmentisasfollows: MARKSOFSESSIONALS: Classtestsduringthesemesterwillbeconductedbytheteacherconcernedandthesessionalmarksofinternalassessmentwill befinalizedbytheteacherconcerned.Thesessionalmarksshallbebasedon: (a)MarksoftwobestclasstestoutofthreetestsconductedduringMarks20thesemesterwillbesenttotheUniversity. (b)ClassParticipation/Attendance/GeneralDisciplineMarks10 Candidate is required to secure a minimum of 40% marks in individual course in order to pass the internal assessment. The studentsmustbeverypunctualandattentivetotestsasthereisnoprovisionformakeuptestonanyground. MINIMUMPASSMARKS: Inordertopassthesemester,anexamineeshallhavetosecureminimum40%marksinindividualpapers.He/Shewillalsobe required to obtain a minimum 40% marks in sessional, separately. Beside securing 40% marks in each paper and sessional. The candidatewillhavetosecureaminimumof50%marksinaggregate. DIVISIONINEXAMINATION: Acandidatehavingsecured60%marksorabovewillbeawardedfirstdivision,Candidatessecuring50%butlessthan60% marksinaggregatewillbeplacedinseconddivision.Therewillbenothirddivisionintheprogramme. SCHEMEOFPROMOTIONTONEXTSEMESTER: The student failed in more than two papers in a semester (either in internal or external) will not be promoted in the next semester.Thus,inordertogetpromotiontothenextsemester,candidateswillhavetoclearatleast6papersineachofthefirstto fourthsemesters. TheBackpapersofstudentsfailingin1stand2ndSemesterwillbeconductedalongwiththeir3 and4 semesterexaminations respectively.However,studentfailedinone/twopapers(External/Internal)inIIIrdSemesterandpromotedtoIVSemesterwillbe givenachancetoclearhispapersunderspecialbackwithhisIVsemesterexaminations.Similarly,studentfailedinoneortwopapers (External / Internal) in IV semester will be given a chance to clear his papers through special back that will be conducted after six months i.e. next semester examination. The student having semester back will give his papers with next concerning semester examination. An examinee who has failed in internal examination shall be required to register himself fresh for doing the sessional workinthenextconcerningsemesterinthepaper.Hewillalsoberequiredtosubmithisexaminationformforinternalassessment. TheinternalassessmentawardedtoacandidatewhofailsintheUniversityendsemesterexaminationshallbecarriedforward tothenextsemester,butmarksobtainedinthepapersMBA108,MBA208,MBA306andMBA406willnotbecarryforwardedifa studentappearasanexstudentinfullsemester.Incaseacandidatefailsinanyinternal/endsemesterexamination(eitherinone paperorinall),hewillbeallowedtwomoreattemptstoclearthatpaper.However,ifacandidatefailstopassinsemesterexamination evenafterthetwoadditionalattemptsotherthantheoriginalone,hewillberequiredtoleavethecourse.rd th

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COURSETITLE CODE STATUS SYNOPSIS

MANAGEMENTPROCESS MBA101 Core Theobjectiveofthecourseistohelpthestudentstogainanunderstandingofthefunctions andresponsibilityofthemanagerswhichwillserveasafoundationforthestudyofmostof thefunctionalareasintheMBAprogramme. MainText/sStephenP.RobbinsandMaryCoulter,Management,PrenticeHallofIndia.

READING MainTexts Reading ReferenceReading Supplementary Texts Koontz ODonnel and Heinz Weilrich, Essentials of Management, McGraw Hills.James A.F. Stoner, R. Edward Freeman and Daniel R. Gilbert, Management, PearsonEducation.L.M.Prasad,PrinciplesofManagement,SultanChandCo. PEADAGOGY Lecturesaccompaniedbypresentations.CaseStudies.RolePlays LINKAGEWITH OTHERCOURSES Vertical VerticalBusinessEnvironment Horizontal Horizontal Financial Management, Marketing Management, Human Resource Development, StrategicManagement,ManagementScience,ManagementInformationSystem. CourseContentsUNITI Introductory Concept of Management and its significance, Managerial Roles, Evolution of ManagementTheory Classical School, Scientific Management School, Human Relations School, Behavioral School. Approaches to Management Commodity, Paternalistic, Behavioral, Process, Systems and Contingency. Management Process, Micro and Macro Environment for Managers, Management level and Management skills, Functional Areas of Management. Professionalization ofManagementinIndia. Planning Concept, Process, Types and Significance, Types of Plan, Objective Setting : Concept, TypesandProcessofSettingObjectives;OperationalPlanningTools,M.B.O.:Concept,Processand ManagerialImplications,DecisionMaking:Concept,Process,TypesandStylesofDecisionMaking. DecisionMakinginRiskandUncertainty. OrganizingNaturePrinciples,Processandsignificanceoforganizing,BuildingVerticalDimension of Organization, Building Horizontal Dimension of Organizations, Principles of Organizational Designing,ContingencyApproachtoOrganizationDesign,LearningOrganizations. Directing Concept, Nature, Scope, Principles of Direction, Manager versus Leaders, Leadership Theories Trait Theories, Behavioral Theories and Contingency Theories, Leadership Styles, ContemporaryApproachestoLeadership,MotivationConcept,TheoriesandImplications, Communication and Controlling: Communication Concepts, Process, Barriers to Communication and Building an effective system of Communication, Media and Channels of communication. Nature,ProcessandAspectofControl,Types,Areasofexercisingcontrol,MajorControlSystem, and their designing, Control Tools and Techniques Information Controls, Financial Controls, OperationsControlsandBehavioralControls.

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QUANTITATIVETECHNIQUES

MBA102 Core Theobjectiveofthiscourseistoacquaintthestudentswithsimplequantitativetechniquesthat are helpful in Managerial decision making and problem solving. Emphasis is to be given on applicationratherthanontheoreticalderivation. READING MainTexts 1. S.P.Gupta,Statistics,S.Chand&Sons Reading 2. D.C.Sanchetti,BusinessMathematics,S.Chand&Sons 3. SanchettiandKapoor,StatisticalTheory,methodandapplication. ReferenceReading 1. JITSChandan,StatisticsforBusinessandEconimicsVikasPublication 2. R.S.Bhardwaj,BusinessStatistics,ExcelBooks 3. LevinandRubin,Statisticsformanagement,PearsonPublication PEADAGOGY ConceptbasedlecturesaccompaniedbypracticalproblemsorNumerical.CaseStudies Contemporaryissuesrelevanttothesubjectaccompaniedbyroutinebasedpresentations. LINKAGEWITH OTHERCOURSES Vertical ResearchMethodology,ManagementScience. Horizontal ManagerialEconomics. COURSESCONTENTS:UnitI Mathematical Basics of Managerial DecisionsMeaning and scope of Quantitative Techniques in Management, Managerial application of AP and GP, Addition, subtraction and Multiplication of matrices,Inverseofamatrix,Solutionoflinearsimultaneousequationswiththehelpofmatrix.Limits, Differentiationofsinglevariable(excludingtrigonometricfunctions),Theoryofmaximaandminimafor functionsofonevariable. StatisticalAveragesandDispersionMeasuresofCentralTendencyMean,Mode,Median,Geometric and Harmonic Mean Measures of Dispersion Standard Deviation, Quartile Deviation, Coefficient of Variation Correlation and Regression AnalysisCorrelation: Karl Pearsons Coefficient of Correlation, Rank correlation, Probable error, Regression analysis: Regression lines, Regression Equations, Regression Coefficients by using means, SD, and Coefficients of Correlation and by using Method of Least Square.Analysis of Time Series: Computation of firstdegree trend by using least squares, Problemsof seasonalvariationbyusingsimpleaveragemethod. ProbabilityanditsApplicationsConceptandImportanceoftheprobability,CalculationofProbability, Addition Theorem, Multiplication Theorem, Simple problems of Bayes theorem, Association of Attributes,TheoreticalDistribution,Binomial,PoissonandNormalDistribution. TestsandHypothesisStatisticalTestingHypothesisandErrors,ParametricTestsZtest,ttest,Ftest, ANOVA Nonparametric tests: Managerial applications of Chisquare test, sign test for paired data, Rankssumtest,kruskalwallistestandonesampleruntest.

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MANAGERIALECONOMICS MBA103 Core Toprovidethestudentsanapplicationandtheuseoftheconceptsandtoolsof economicanalysisinrelationtomanagerialdecisionsmakingandtoenablethem tounderstandtheeconomicgoverningindustryandbusiness. H.CraigPeterson,W.ChrisLewis,SudhirK.Jain,ParsonsEducation.

READING MainTexts Reading ReferenceReading Atmanand,ManagerialEconomics,ExcelBooks. SalvatoreDominiek,ManagerialEconomicsinGlobalEconomy,OxfordUniversityPress. P.L.Mehta,ManagerialEconomics,Sultanchan. D.N.Diwedi,ManagerialEconomics,VikasPublications R.L.Varshney,ManagerialEconomics,Sultanchand. PEADAGOGY ConceptBasedLecturesPracticalProblems CaseStudiesContemporaryissuesrelevanttothesubjects. LINKAGEWITH SecurityAnalysisandPortfolioManagement,ManagementScience,financialManagement, OTHERCOURSES ComputersinBusinessManagement. QuantitativeTechniques. Vertical Horizontal Coursecontents UnitI BasicPrinciplesintheApplicationofManagerialEconomics DefinitionandScopeofManagerialEconomics,EconomicAnalysisandBusinessDecisions,Principlesof Managerial Economics, Role and Responsibilities of managerial economists, Time Perspective in Business Decisions, Utility Analysis, Measurement of utility, Law of diminishing marginal utility, Indifferencecurve,ConsumersequilibriumBudgetLineandconsumerssurplus. UnitII DemandandSupplyAnalysis Demand, Law of demand, Demand FunctionLinear Demand Function, Dynamic Demand Function, Elasticity of DemandTypes, Demand forecasting, Techniques of Demand forecastingSurvey and statisticalmethods.Supply,Lawofsupply,ElasticityofsupplyTypes,SupplyFunction. ProductionAnalysis UnitIII Production Function with one variable or Law of variable proportions, Production function with two variable inputs or Isoquant, Optimal Input Combinations, Returns to Scale, CobbDouglas Production function,Costsandclassificationofcost,PracticalProblems. UnitIV MarketStructureandProfitManagement Differentmarketstructures,Priceandoutputdetermination(ShortrunandLongrun)underperfect competition,Monopolisticcompetition,Monopoly,Oligopoly.ConceptandMeasurementofprofit,risk andUncertainty,Theoriesofprofit,Profitplanningandforecasting. UnitV EconomicandSocialEnvironment Types of economies, Sociocultural and PoliticalLegal Environment, Changing role of Government, Industrialsickness,IndiasForeignTrade,ExportImportPolicy,EconomicReformsandsocialjustice.

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COURSETITLE CODE STATUS SYNOPSIS READING MainTexts Reading Reference Reading

BUSINESSENVIRONMENT MBA104 Core Thiscourseaimsatacquaintingthestudentswiththeworkingoffinancialmarketsand roleofethicsinbusinessorganizationsinIndia. BusinessEnvironment,FrancisCherunilam(HimalayaPublishingHouse) ManuelG.Velasquez,BusinessEthics(Conceptsandcases),PearsonEducation. EssentialsofBusinessEnvironment,K.Aswathappa(HimalayaPublishingHouse) BusinessEnvironment,Gupta&Benerjee(Kalyanipublication) C.S.V.Murthy,BusinessEthicsText&Cases,HimalayaPublishingHouse. Dr.B.H.AgalgattiandKrishna,BusinessEthics(Concepts&Practices),NiraliPrakashan. (1)Lecturesaccompaniedbypresentations.

PEADAGOGY

(2)CaseStudiesoncontemporaryrelevantissues. LINKAGEWITH OTHERCOURSES Vertical Allfunctionalareas Horizontal CourseContentsUNITI IntroductionConcept, Nature and Significance of business environment, Social responsibilities of business, Social Interest and Values, Consumerism, Technological Environment and environmental Management. IndustrialEnvironmentNewIndustrialpolicy,IDRAactof1951,recentfiveyearplanAchievementand Impediments,Industrialsickness,MRTPAct,FIPBanditsrole,CompanyLawboard. EconomicEnvironmentSEBI,IndianFiscalandMonetaryPolicy,RecentUnionbudget,Liberalization, Globalisaiton,FDI,BasicForeignTradePolicies,CompetitionAct2005,FEMA,RoleofMultinationalsin IndianEconomy. Business Ethics Business Ethics Nature, Characteristics and Needs, Loyalty and Ethical Behavior, ValuesacrossCultures.Argumentsforandagainstbusinessethics. Theories of Ethics: Virtue Ethics Theories, System Development Ethics theories, Deontological Ethics TheoriesandTeleologicalEthicsTheories. UNITV Individual&OrganizationIndividualintheorganization:RationalOrganization,Employeesobligation to the firm, firms duties to the Employee, Political Organization, Employee Rights, Organizational Politics,thecaringorganization,CorporateGovernance.

Allpaperstaughtinfirstsemester

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ACCOUNTINGFORMANAGERS

MBA105 Core Throughthiscoursestudentsareintroducedtotheconceptofaccounting. Theyareexposedtothelatesttrendsincorporateaccountingpractices&willalsolearnhowto applyvariousaccountingcontrolmeasures. READING MainTexts S.N.MAHESWARI,CorporateAccounting,VIKASPublishing.I.M.PANDEY,ManagementAccounting, Reading VIKASPUBLICATION,SHASHIK.Gupta,ManagementAccounting,KALYANIPUBLICATION. ReferenceReading SupplementaryTexts SUBHASHSHARMA,FinancialAccountingforManagement,MACMILLAN, MARGARETNICHOLISON,MasteringAccountingSkills,MARGARETNICHOLISON.CHARLEST. HOMGREEN,IntroductionToManagementAccounting,PEARSONPUBLICATION,BrandR.ALLONE RichardBROWNLESSMark,EHaskinsLuannJ.Lynch,MYKhan,ManagementAccounting,Tata McGrawHill,InternationalFinancialReportingStandards(IFRSs),PublishedbyTAXMANN PublicationspLtd. PEADAGOGY CasesinManagementAccountingandControlSystems,PearsonEducationconceptbasedlectures accompaniedbypracticalproblemsornumerical. CaseStudiesContemporaryissuesrelevanttothesubjectaccompaniedbypresentations LINKAGEWITH SecurityAnalysisandPortfolioManagement,ManagementScience,financialManagement, OTHERCOURSES ComputersinBusinessManagement. QuantitativeTechniques. Vertical FinancialManagement Horizontal IndianFinancialSystem,ResearchMethodology. CourseContentsUNITI IntroductiontoAccounting Introduction and Scope of Accounting, Meaning, Scope, Functions, Importance, Advantages, Disadvantages of Financial, Cost and Management Accounting, Relation between Financial, Cost and Management Accounting, Concept Conventions and Principles of Accounting, Journal, Ledger, Trial Balance. FinancialStatementsandFinancialAnalysis Financial Statements and Financial Analysis : Meaning, Objectives, Preparation of Final Account Profit & Loss Account, Balance Sheet (with problems & Adjustments) comparative & common size statement,RatioAnalysis,TrendAnalysis. Financial Analysis & Introduction To Emerging Dimensions In Accounting Statement of changes in FinancialPositionFundsFlowStatementMeaning,Significance,Limitations,Preparation.CashFlow StatementMeaning,Significance,Limitations,PreparationasperAS3(direct&indirectmethod). Introduction to International Financial Reporting Standards (IFRSs) price level accounting &Human Resourceaccounting. CostAnalysis,ControlandProfitPlanning ConceptElementsandClassificationofcost,MethodsandTechniquesofcosting,Marginalcostingand BreakEvenAnalysis,Advantages&Disadvantagesofcostvolumeprofitanalysis. ConceptOfResponsibilityAccounting&CorporateGovernance. ControlandProfitPlanning BudgetingandBudgetaryControlConcept,Types,Advantages,Disadvantages,PreparationofBudget Sales,Flexible, Cash Budget, Production Budget,Concept of Zero Based Budgeting and Performance Budgeting,StandardCostingandVarianceAnalysisMaterialandLabour

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COURSETITLE CODE STATUS SYNOPSIS READING MainTexts Reading ITFORMANAGERS MBA106 Core TheaimistomakethestudentsfamiliarwiththefundamentalsofComputerandwith theworkingoftheComputerandthedifferentusesoftheComputerinindustry. SanjaySaxena&PrabhpreetChopra,ComuterApplicationsinManagement,VikasPublications, RaviKalakotta&WhinstonB.,FrontiersofECommerce,PearsonEducation,Reprint2009, RayuduC.S.eBusiness,2007,HimalayaPublishingHouse.

ReferenceReading PKSinha&PritiSinha,ComputerFundamentals,BPBPublications. MurthyC.S.V.,eCommerce,2007,HimalayaPublishingHouse. PEADAGOGY LecturersandHandsonexperienceincomputerlab. LINKAGEWITH OTHERCOURSES Vertical ManagementInformationSystems, ResearchMethodology. Horizontal QuantitativeTechniques. CourseContents UNITI Introduction to Computer systemcomponents and functions of each unit. I/O devices and storage devices, mass storage devices RAID. Memory, types of memories. Software: System and Application Software.OperatingSystems:functionsofOS,typesofOperatingSystem,IntroductiontoWindowsand Controlpanel. Application SoftwareI (MSOffice 2007)MS Word: word basics, formatting text and documents, UNITII introduction to mail merge & macros, printing and page setup, Page layout & references.MsPower Point:Creatingslideswithdifferentlayoutsandtemplates,insertingchartspicturesandtables,running slideshow,presentationsetupandAnimation. UNITIII ApplicationSoftwareII(MSOffice2007)MSExcel:Workbook&worksheets,Formulas&functions,Cell references ,formatting and working with Data, Charts and graphs, filters: simple & advanced, data validation, whatif analysis, hlookup & vlook up. MS Access: Database creation, screen/form design, reportgenerationusingwizard Internet: Concepts & Services, Hardware and software requirements, type of Internet connections, UNITIV Search engines, emails; Overview of ECommerce: Meaning. Importance in the context of todays business.Advantagesofecommerce(ascomparedwithtraditionalsystemofcommerce).Ecommerce and ebusiness. Internet and its relation to ebusiness; Mobile CommerceBasic Idea; Categories of E Commerce (Models): Business to Consumer (B to C) model Basic idea, major activities, major challenges.ModelsofBtoC[portals,etailer,contentprovider,transactionbroker]BusinesstoBusiness (B to B) model Basic idea, major activities, types of B to B market [independent, buyer oriented, supplieroriented,verticalandhorizontalemarketplace].OthermodelsBusinesstoGovernment(Bto G),ConsumertoConsumer(CtoC),ConsumertoBusiness(CtoB). UNITV EPayment:typesofEPaymentsPaymentcards[creditcardanddebitcard],Electronicordigitalcash. Electronic or digital wallet. Stored value card [smart card]; Basic idea of online banking [core banking solution or CBS]; Security Environment: Security Threats, Technology Solutions, Clientserver security, data and message security, document security, firewalls. Ethical social and political issues in e commerce;InterorganizationBusiness:EDIapplicationinbusiness,EDI:legal,security,standardization andEDI,EDIsoftwareimplementation,VANs(valueaddednetwork)InternetbasedEDI

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COURSETITLE CODE STATUS SYNOPSIS READING MainTexts Reading ReferenceReading PEADAGOGY LINKAGEWITH OTHERCOURSES Vertical Horizontal

BusinessCommunication MBA107 Core ThroughthiscoursestudentsareintroducedtothedifferentCommunicationskills,which areessentialtosurviveincorporateworld. R.K.Madhukar,BusinessCommunication,VikasPublishingHouse. TextsRajendraPalandJ.S.Korlahalli,EssentialofBusinessCommunication,S.Chand&Sons. P.D.ChaturvediandMukeshChaturvedi,BusinessCommunication,PearsonEducation. CourtlandL.BoveeandJohnV.Thill,BusinessCommunicationToday,Pearson Education. 1)Lecturesaccompaniedbypresentations. (2)RolePlays,Extempore,andGroupDiscussions (3)CaseStudiesoncontemporaryrelevantissues (4)ManagementandGrammaticalGames. Allpapers Allpapers

CourseContents UNITI FUNDAMENTALSCommunication in Business: Communication definition, process, Communication through social networking, Communication among young generation, challenges in Communication at workplace; Non Verbal Communication: types, Importance, enhancing sensitivity to non verbal messages, improving body talk; Team Communication: Elements of team Communication, leadership, team management and Communication, improving team and interpersonal Communication; Listening skills: effective listening, types of listening, improving listening skills; Persuasive Communication: understandingpersuasioninbusiness. BUSINESS WRITING: INTERACTIVE COMMUNICATIONManagerial writing process, writing routine business messages, E mail communication; Business reports: nature, importance, types and formats; Businessproposalswriting;JobApplicationsandResume;BusinessPlan:Developmentandwriting;Mass communication:Advertisement,Publicity,pressReleases,mediamix,publicrelation. BUSINESSLETTERSBusinessletters,essentials,types,forms,parts,importance;Businesslettersrelated totenders,quotations,enquiry,order,sales,andcomplaints;InternalCommunication:Letterstostaff, circulars,memos,notices,officenotes,representationsandsuggestions,motivationalcommunication, lettersfromtopmanagement,remindersandfollowups,employeenewsletter. BUSINESS ORAL COMMUNICATIONBusiness speech and oral interaction, business meetings and discussions, Conferences, Telephonic conversation, Humor in communication; Interviews: types, Job Interviews,effectiveconductionofinterview,doanddonts;telephonicinterview,videointerview; Businesspresentations:Presentationskills,professionalpresentation,pictorialpresentation. NEWISSUESINCOMMUNICATIONCommunicationOverload,BPO/Callcentercommunication,cardinal Principles of communication, communication, communication breakdown, communication policy and ethical dimensions;Conversational skills, Cross cultural communication, negotiation skills, conflict resolution,newtrendsinbusinesscommunication,communicationintheeraahead.

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COURSETITLE CODE STATUS SYNOPSIS READING MainTexts Reading

ORGANIZATIONALBEHAVIOR

MBA201 Core StephenP.Robbins,OrganizationalBehaviour,PearsonEducation., JohnW.Newstrom,KeithDavis,OrganizationalBehaviour,Tata McGrawHillPublishingCo. ReferenceReading FredLuthans,OrganizationalBehaviour,McGrawHillPublishingCo., K.Aswathappa,OrganizationalBehaviour, JohnNewstrom,OrganizationalBehaviour,TataMcGrawHill, Dr.S.S.Khanka,OrganizationalBehavior(TextAndCases),S.Chand PEADAGOGY ClassRoomlecturesaccompaniedbycasestudiesonrelevanttopic Presentationsoncasestudiesbystudents Regulargroupexerciseandclassdiscussions. Roleplays,grouppresentations. Writtenassignment. LINKAGEWITH OTHERCOURSES Vertical Human resource management, international environment and management, management of industrialrelations,compensationplanningandrelatedwagelaws Horizontal Humanresourcetraininganddevelopment,humanresourceandorganizationdevelopment CourseContentsUNITI Introduction Organizational Behaviour Conceptsand Importance, Historical Development of O.B., Contributing DisciplinesToTheO.B.Field,ChallengesandOpportunitiesForO.B.,ModelsofO.B. IndividualBehaviour ValuesImportance,Types,ValuesAcrossCulture,ValuesAndBehaviour PersonalityMeaning,Determinants,Traits,MajorPersonalityAttributesInfluencingO.B. Perception Meaning, Factors Influencing Perception, Person Perception, Perception Process and PerceptualError LearningConcept,Determinants,Theories,Principles IndividualAndInterpersonalBehavior AttitudesTypes,CognitiveDissonanceTheory,MeasuringAttitude. JobSatisfactionConcept,Determinants,Measuring,EffectsOfJobSatisfaction OrganizationalCommitmentConcept,Dimensions,FactorsInfluencing JobInvolvementConcept,InterpersonalBehaviour,TransactionalAnalysis,JOHARIWindow, TheGroupBehavior FoundationsofGroupBehaviour,DefiningandClassifyingGroups,StagesofGroupDevelopment,Group Structure,GroupDecisionMaking,GroupDynamics WorkStressandItsManagement KeyIssuesinOrganisationalBehaviour Power and Politics Dynamics of Power, Sources, Use of Power, Types Of Political Activity, Ethics Of PowerAndPolitics. Conflict And Negotiation Concept And Nature, Functional And Dysfunctional Conflict, Process of Conflict,LevelOfConflict,ResolvingConflict. NegotiationStrategiesandProcess,OrganizationalCitizenshipBehaviorConcept

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COURSETITLE CODE

RESEARCHMETHOLOGY

MBA202 STATUS Core SYNOPSIS Theaimistomakethestudentsfamiliarwiththeprocessandtoolsofresearchmethodologyso thattheycantakeupseriousresearchprojectsduringtheirdegreeandwheninjob. READING MainTexts 1.WilliamG.Zikmund,BusinessResearchMethods,7thed.CengageLearning,India. Reading 2.K.N.Krishnaswamy,AppalyerSivakumar,M.Mathirajan,ManagementResearchMethodology: IntegrationofPrinciples,MethodsandTechniques,PearsonEducation2008 3.J.K.Sachdeva,BusinessResearchMethodology,2008,HimalayaPub.House 4.PaulE.Green,DonaldS.Tull,ResearchforMarketingDecisions,PHI.5thedition2008 5.RanjeetKumar,ResearchMethods,PearsonEducation2009 ReferenceReading 1.DonaldS.Tull,DelI.Hawkins,MarketingResearch,MeasurementandMethods,6thedition,PHI Learning,2009,4NareshMalhotraandSatyaBhushanDas,MarketingResearch:Anapplied Orientation,PearsonEducation,2008.,5Mcburney,ResearchMethods,7thedition,Cengage Learning,India. PEADAGOGY LINKAGEWITH OTHERCOURSES Vertical Horizontal CourseContents UnitI Introduction.BusinessResearch,Meaningandmethodsofresearch,Scientificmethod: significance,ResearchProcess,IdentificationandformulationofResearchProblem,Variables andtypesofvariables. UnitII ResearchDesign:Hypothesis,TypesandformulationofHypothesis,ResearchDesign:Needfor ResearchDesign,FeaturesofagoodresearchdesignandTypesofresearchdesigns: Exploratory,DescriptiveandExperimentalResearch. UnitIII MeasurementMethods:Population,Samplingissues:Representativedata,samplesize, frame,techniques.Methodsofdatacollection:Primaryandsecondary,Typesofdataand Scales,TechniquesofDevelopingScales:ReliabilityandValidity. UnitIV DataAnalysisHypothesisTesting(assumptions),testofsignificancefortwoormorevariables: Parametric:Chisquare,ttest,ANOVAandNonParametricTests:signedtest,Utest,Wilcoxen test,KruskalWallistest,testingvariables:Univariate,Bivariate,Multivariate(Correlation, Regression,FactorAnalysis). UnitV SharingtheResultsEditing,Coding,Footnotes,Referencestyles,ReportingResearch,Typesof reportsandCharacteristicsofaresearchreport. 14


MARKETINGMANAGEMENT MBA203 Core Thiscourseintroducesthelearnerstothebasicmarketingconcepts,functions;Marketenvironmentand decisionvariables;sensitizethelearnersastohowMarketinghasanimportantroletoplayinthe overallstrategyofanOrganization. KellerKotler,MarketingManagement,PrenticeHallofIndia.,3thEdition.

READING MainTexts Reading ReferenceReading TapanPanda,MarketingManagement:IndianContext,ExcelBooks.

PEADAGOGY LINKAGEWITH OTHERCOURSES Vertical HorizontalCourseContents UnitI

RajendraNargundkar,TapanKPanda,MarketingStrategiesforEmergingMarkets,ExcelBooks.Ramaswamy and Namakumari, Marketing Management, Macmillan India. Kumar, A. and Meenakshi, N., Marketing Management,VikasPublishingHousePvt.Ltd.RanjanSaxena,MarketingManagement,TataMcGrawHill. Stanton, Etzel, Walker, Fundamentals of Marketing, TataMcGraw Hill, New Delhi. McCarthy,E.J.,Basic Marketing:AManagerialapproach,Irwin,NewYork. CaseStudiesContemporaryissuesrelevanttothesubjectaccompaniedbyRoutinebasedpresentations. ManagerialEconomics,ConsumerBehavior,AdvertisementandSalesManagement,International Marketing,RuralandAgriculturalMarketing,StrategicMarketing;MarketingofServices. ResearchMethodology

Marketing:AnOverview Introduction:Concept,nature,Scope&importanceofMarketing;MarketingConcepts&itsevolution; MarketingMix,MarketingVsSelling;StrategicMarketingPlanninganoverview. MARKETANALYSIS&SELECTION:MarketingEnvironmentmacro&microcomponents&theirimpacton marketingdecisions;Marketsegmentation,targeting&positioning;Differentiatingtheproduct;Buying behavior;Consumerversusorganizationalbuyers;Consumerdecisionmakingprocess. PRODUCTDECISIONS:Conceptofaproduct,Classificationofproducts;Levelsofproduct;Majorproduct decisions;Productline&ProductMix,Branding;Packaging&Labeling;ProductlifeCycle,Newproduct development&Consumeradoptionprocess. PRICING DECISIONS: Pricing Objectives; Factors affecting price determination; Pricing Policy and Methods,PricingStrategiesorTactics. DISTRIBUTION CHANNELS & PHYSICAL DISTRIBUTION DECISIONS: Factors affecting choice of distributionchannel,LevelsandTypesofChannels,FunctionsandManagementofChannelMembers, Channelmanagementdecisions;ManagementofPhysicalDistribution;RetailingandWholeSelling. PROMOTION DECISIONS: Marketing Communication; PromotionMix Advertising, Personal selling, Salespromotion,Publicity&Publicrelations;DirectMarketingandRelationshipMarketing MarketingResearch:Meaning&scopeofmarketingresearch;Marketingresearchprocess;Marketing Information System; MARKETING ORGANIZATION & CONTROL: Organizing & controlling marketing operations. ISSUES&DEVELOPMENTSINMARKETING:Social,ethical&legalaspectsofmarketing;Consumerism; RuralMarketing,CRM,ServicesMarketing,B2BMarketing;InternationalMarketing;GreenMarketing; Cyber Marketing; Relationship Marketing; Kiosk Marketing; Concept of ECommerce; Network Marketing;DataBaseMarketingandotherdevelopmentsofmarketing.

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COURSETITLE CODE STATUS SYNOPSIS READING MainTexts Supplementary Texts PEDAGOGY LINKAGEWITHOTHER COURSES Vertical Horizontal CourseContentsUNITI

FINANCIALMANAGEMENT MBA204 Core Toprovideanunderstandingofthefunction,theroles,thegoals,andtheprocessof corporatefinancialmanagement,coveringthesourcingoffinancesandtheirissuesin investmentsandoperations. JamesC.VanHome,FinancialManagement&Policy,PearsonEducation PrasannaChandra,FinancialManagement,TataMcGrawHill IMPandey,FinancialManagement,VikasPub.HousePvt.Ltd. M.Y.KhanandJain,FinancialManagement,TataMcGrawHill RaviMKishore,FinancialManagement,Taxmann M.Y.Khan,Text,CasesandProblemsTataMcGrawHill SudhindraBhat,FinancialManagement,ExcelBooks. (1) Lecturesaccompaniedbypresentations. (2) RolePlays (3) CaseStudiesoncontemporaryrelevantissues. StrategicFinancialManagement,IndianFinancialSystem ResearchMethodology,QuantitativeTechniques.

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IntroductionFinancialManagement:Meaning,Scope,andObjectives,Evolution,CorporateFinance, FinancialmanagementprocessandMethods;FinanceFunctions:Investment,Financing,andDividend decisions;ChangingScenarioofFinancialManagementinIndia. FundamentalConceptinFinancialManagementRiskandReturns:DefinitionofRisk,Measurementof risk,RiskandExpectedreturns,Riskreturnrelationship,TimeValueofMoney:Valuationconceptsand techniques,valuationofbonds,debentures,preferencesharesandequityshares. InvestingInLongTermAssets:CapitalBudgeting CostofCapital:MeaningandSignificance,Costofdebt,preferencecapital,equitycapitalandretained earnings, Weighted average cost of capital; Financial, operating and combined leverage: their measurement and effect on profit. Capital Budgeting: Nature of Investment Decisions, Investment evaluation criteria: Payback period, Accounting rate of return, Net present value, Internal rate of returns,Profitabilityindex,CapitalRationing,CapitalBudgetingunderRiskandUncertainty. CapitalStructureandDividendPolicy Capital Structure: Concept and significance, Optimum Capital Structure, Capital Structure in Practice; EBITEPS Analysis, ROIROE Analysis; Leverage: Financial and Operating Leverage; Theories of Capital Structure Dividend Policy: Forms of dividend, stability in dividend policy, Dividend theories, Dividends policyinpractice. Working Capital Working Capital: Meaning, significance and types, Factors affecting working capital requirements, Determining working capital needs, Working capital management, Sources of working capital,Financingofworkingcapital,ManagementofCash,ReceivablesandInventories;SpecialTopics in Finance: Financial Planning and Forecasting, Shareholder Value Creation, Green Finance, Venture CapitalFinance,FinancialEngineering

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COURSETITLE CODE STATUS SYNOPSIS READING MainTexts Reading

HUMANRESOURCEMANAGEMENT MBA205 Core Toprovideanunderstandingofvariousfacetsofmanagingpeoplealongwithknowledgeof variouspoliciesandpracticesofHumanResourceManagementtostudents. MainTextsGaryDesslerAframeworkforHumanResourceManagement,Pearson Education,Ltd. K.Aswathappa,HumanResourceandPersonnelManagement,TataMcGrawHill PublishingCo. JohnBernardin,HumanResourceManagement,TataMcGrawHillPublishingCo. WayneMondy&RobertM.Noe,HumanResourceManagement,PearsonEducation. WilliamB.Werther&KeithDavis,HumanResourceManagement,McGrawHill. BiswajeetPattanayak,HumanResourceManagement,PrenticeHallofIndiaPvt.Ltd. EdwinB.Flippo,PersonnelManagement,McGrawHill. V.S.P.Rao,HumanResourceManagement,ExcelBooks Classroomlecturesaccompaniedbycasestudiesonrelevanttopics Regulargroupexercisesandclassdiscussions. RolePlays,Grouppresentationbystudentsalongwithwrittenassignments. LegalFrameworkGoverningHumanRelations,CompensationPlanning,HumanResource andOrganizationalDevelopment,HumanResourceTraining&Development, InternationalHumanResourceManagement. OrganizationalBehaviour

Reference Reading

PEADAGOGY

LINKAGEWITH OTHERCOURSES Vertical

Horizontal CourseContents UNITI IntroductionMeaningofHumanResourceManagement,EvolutionofHRM,Functionsof HRM,Nature,ScopeandsignificanceofHRM.ThechangingenvironmentanddutiesofHR Management,HRMinIndianscenario. UNITII RecruitmentandSelectionHRplanning,JobAnalysis,Recruitment,MethodsandTechniques ofSelection.InternalMobilityandSeparationofEmployeesTransfer,Promotionand Separationofemployees UNITIII TrainingandAppraisalTrainingconcept,trainingprocess,techniques;PerformanceAppraisal Concept,Process,AppraisalTechniques UNITIV ManagingemployeerelationsLabourrelations,disputeandtheirresolution,collective bargaining,employeewelfareabriefintroduction,Employeegrievancesandtheirredressal, workersparticipationinManagement. UNITV OthercontemporaryissuesinHRMEmployeecompensationconcept,factorsaffecting employeecompensation,componentsofemployeepay,HRAudit,HumanResource InformationSystemABriefIntroduction. 17


PRODUCTIONSANDOPERATIONSMANAGEMENT MBA206Core Theobjectiveofthiscourseistohelpthestudentsunderstandtheconceptsofproductionfunction, inventory control, quality control and application of technical models and techniques for solving production problems. The course is oriented towards the exposition of the various operational problems in the area of Production and Management and the tools and the techniques used in the processofdecisionmakinginthearea. R. Paneerselvam, Production and Operational Management, New Delhi, Prentice Hall of India Publications.,B. Mahadevan, Operations Management: Theory and Practice, Pearson Education, New Delhi.,JosephG.Monks,OperationsManagement,NewYork,McgrawHillPublications.,JamesR.Evans, David R. Anderson, Dennis J. Sweeney and Thomas A Williams, Applied Production and Operations Management, New York, West Publishing Company.,Lee Krajewski, Larry Ritzman, Manoj Malhotra, OperationsManagement8thEdition,PHI,NewDelhi. Joseph S. Martinich, Production and Operations Management (An Applied Modern Approach), John Willey and Sons: Singapore.,Gaither N. and Frazier, G., Operations Management, ed. ix, 2002, Thomson.,Krajewski, L.J. and Ritzman, L.P., Operations Management: Processes and Value Chains, ed.vii,Firstimpression,2006,PearsonEducation.Buffa:OperationsManagement Lectures,Presentations,CaseStudies Vertical: Strategic Management, Total Quality Management, Management Concepts and Process, ManagerialEconomics,FinancialAccounting,QuantitativeTechniques. HumanResourceManagement.

READING MainTexts Reading

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PEADAGOGY LINKAGEWITH OTHERCOURSES Vertical Horizontal CoursesContents:UNITI

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IntroductiontoProductionandOperationsManagement:NatureofProduction/Operations Management, Production Function and its Environment, Functions of Production/Operations Manager,OrganizationofProductionFunction;Manufacturingsystems(StandardizedProducts, AssembletoOrder Products, Customized Products), Emerging trends in operations management. Productivity Definition, Types of Productivity, Factors affecting Productivity, Methods for improvingProductivity. Facilities Location:Product Selection and Design, Service Design, Process and Technology Selection,LocationofManufacturing/ServiceFacilityQuantitative(CentreofGravityModel, MedianModel,DimensionalAnalysis)andQualitativeModels(ScoringModel). LayoutofManufacturing/servicefacility:Needforgoodlayout,Typeoflayouts(Productbased layout, process based layout, fixed position and group technology layout), layout design models: Relationship based and LoadDistance cost matrix. Materials handling concepts. Resources Requirement Planning: Capacity Planning, Concept and Application of Learning Curve. Production Planning and Control: Aggregate Production Planning(Chase strategy, Level production strategy, Mixed strategy), Master Production Scheduling, Materials Requirement Planning. Inventory Management: Fundamentals of inventory, Inventory costs, Inventory Models (Simple EOQ, EOQ with discounts, EBQ, Periodic Model, Single Period Model, safety stockcomputations),JustinTimeManufacturing. Operations Scheduling: Production Activity Control for Mass Manufacturing(Assembly line balancingusingpriorityRulesRankPositionalWeight,LongestActivityDurationandLargest Number of Successors), Batch Processing (sequencing Using Runout time) and Job Shop(N jobs on single Machine using EDD, SPT, FCFS, ST, CR, Njobs on Two/Three Machines by Jhonsons Rule, 2jobs on MMachines by graphical MethodAkers Alogrithm). Quality Management: Statistical Process Control Control Charts and their Applications, Acceptance Sampling,OperatingCharacteristicsCurveanditsapplications.

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COURSETITLE CODE STATUS SYNOPSIS READING MainTexts Reading ReferenceReading

BUSINESSLEGISLATIONS MBA207Core Toprovideknowledgeofvariousbusinesslawsprevalentinthecountrysothatstudentscanhavebetter perspectiveoflegalsideofbusiness. (1) N.D.KapoorMercantileLawSultanChandandSons (2) K.C.Garg,R.C.Chawla,MercantileLawKalyaniPublishers (1) M.C.Kuchhal,BusinessLawVikasPublishingHouseLtd. (2) A.K.Mazumdar&G.K.Kapoor,CorporateLawTaxmannPublishers (3) V.S.Datey,CorporateLawTaxmann (4)D.ChandraBose,BusinessLaw Classroomlecturesaccompaniedbyrelevantcaselaws Groupexercisesandpresentationsbystudents Writtenassignmentsandprojects IndianFinancialSystem,EntrepreneurshipManagement,AdvertisingandSalesManagement, InternationalEnvironmentandManagement EnvironmentandManagement

PEADAGOGY LINKAGEWITH OTHERCOURSES Vertical Horizontal CourseContents UNITI

UNITII

UNITIII UNITIV

Introduction,IndianContractAct,1872MeaningofLaw,Objectoflaw,IndiancontractAct,1872 Definition of contract, valid contract, offer and acceptance,consideration, capacity to contract, free consent, legality of object, discharge of contract, Remedies for breach of contract, Quasi contract. ContractofAgencymodesofcreatinganagency,rightsanddutiesofagentandprincipal,terminationof agency. SaleofGoodsAct,1930,PartnershipAct,1932,ConsumerProtectionAct,1986SaleofGoodsAct, 1930Essentialsofacontractofsale,conditionsandwarranties,rightsanddutiesofbuyer,Rightsofan unpaid seller and buyers beware. Partnership Act, 1932 Concept of partnership and its major provisionsPartnershipDeed,IncorporationandDissolution. Consumer Protection Act, 1986: Definitions, Objectives and Commissions and Provisions (District Forum,StateCommissionandNationalCommission. Negotiable Instrument Act, 1881Definition, types and characteristics of promissory note, bills of exchangesandcheque,Holderandholderinduecourse,Endorsement,Instrumentsobtainedby unlawfulmeans,Dishonoranddischargeofnegotiableinstrument,Bankerandcustomer. IndianCompaniesAct,1956Definition,characteristicsandkindsofcompany,formationofacompany, Memorandum of Association and its contents, Articles of Association and its contents, Prospectus, registration of prospectus, statement in lieu of prospectus, Right sand liabilities of members of company. Company Management Appointment of directors, power, duties and liabilities of a director and managingdirector. IntellectualPropertyRightsActsMeaningofIPR,ThePatentAct1970Introduction,History,Meaning of patent, kinds, procedure for grant of patent, Right of patentee, infringement of patent. TheCopyrightAct,1957Introduction,History,Meaningofcopyright,registrationofcopyright,terms ofcopyright,infringementofcopyright

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MANAGEMENTSCIENCE MBA301 Core Theobjectiveofthiscourseistoacquaintthestudentwithsimplequantitativetechniquethatarehelpful in Managerial decisionmaking & problem solving Emphasis will be given on application rather than on theoreticalderivation.Toprovideatoolthat,studentscanusetosolvemanagementproblems. 1. 2. 3. 1. 2. 3. J.K.Sharma,OperationsResearch:TheoryandApplications,Mcmillan S.D.Sharma,OperationsResearch,KedarNathRamnath&Co. V.K.Kapoor,OperationsResearch,SultanChandandSons.


ReferenceReading

Anderson,IntroductiontoManagementScienceCengageLearning4thedi,2008 Chawla,OperationsResearch,KalyaniPublicationLudhiyana,2009 Krajewski,ritzmen,Malhotra,OperationsManagement:Processandvalue,Pearson2008

PEADAGOGY LINKAGEWITH OTHERCOURSES Vertical Horizontal COURSESCONTENTS: UNITI

Lectures,Presentations,LiveProjects.

ProductionsandOperationsManagement,StrategicManagement,TotalQualityManagement,Marketing Management,ProjectManagement. ComputerApplicationsforBusinessII

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Concept and Characteristics of Operations Research, Model of Operations Research, Operations Research Methodology, Operations Research techniques. Linear programming: Formulation, Graphic methodandsimplexmethod,conceptofDuality,DualSimplex,LimitationsofLPP. Transportation Model: Mathematical Formulation, Initial basic Feasible Solution, North West Corner, LeastCostMethodandVogelApproximationMethod,OptimumsolutionofTransportationProblemby usingMODImethod. AssignmentModel:AssignmentModelasaparticularcaseofTransportationModel,Hungarianmethod, MaximizationCase,TravellingSalesmanproblem. SequencingProblem:JohnsonsAlgorithmfornjobsandtwomachines,njobsandthreemachines,two jobsandmmachinesproblems. ReplacementProblem:IndividualReplacement,GroupReplacement Project Management: Rules for drawing the network diagrams, CPM, Calculation of earliest path, ApplicationsofCPMandPERTtechniquesinProjectPlanningandControl Game Theory: Introduction to Games: Maximin and Minimax Principles, Pure Strategies and Mixed strategies,SolutionofGamesusingdominanceandGraphicMethodsandLinearProgramming. QueuingTheory:Queuingmodels,M/M/1(InfiniteandfinitePopulation) Decision Theory and Simulation: Decisions under risk, Decision trees, Decisions under Uncertainty, Introduction to Simulation,Use of Simulation techniques for decisionmaking, Monte Carlo Technique anditsapplications.

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TOTALQUALITYMANAGEMENT MBA302 Core Tocourseaimsatsensitizingstudentstowardsconceptofquality,issues,mechanismto Achieveandimplementthemintodaysbusinessorganizations. MainTextsDaleH.Besterfield,CarolBesterfiledMichna,GlenH.BesterfieldandMaryBesterfield Sacre,TotalQualityMangement,PearsonEducation. SupplementaryTextsJosephM.JuranandA.BlantonGrodfrey,JuransQualityHandbook,McGraw Hill.D.D.Sharma,TotalQualityManagement:Principles,PracticeandCases,Sultan.PeterS.Pande, RobertP.Neuman,RolandR.Cavanagh,TheSixSigmaWay,McGrawHill. Lecturers,Presentations,CaseStudies,VisitofPlantandselectedserviceoutlets.

READING MainTextsReading

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PEADAGOGY LINKAGEWITH OTHERCOURSES Vertical Horizontal

ManagementConceptandProcess,MarketingManagement. StrategicManagement

CourseContents UNITI PrinciplesofQualityManagement Definitions of Quality, Quality philosophies of Deming, Juran and Cross by, Concept of Cost of Quality, Dimensions of quality, Service vs. Product quality, Customer focus, Quality and Business performance, Vision,MissionstatementsandQualitypolicy. TotalQualityManagementEvolutionofTQM,TQMmodels,HumanandSystemcomponents,Continuous improvement strategies, Deming wheel, Customer concept, Customer satisfaction index, Quality circle,5Sprinciple,TopmanagementsCommitmentandInvolvement. Quality Management Tools for Business Applications Principles and applications of Quality Function Deployment, Failure mode and Effect Analysis, Taguichi Techniques, Seven old QC tools, Seven new managementtools,Statisticalqualitycontroltechniques,Mistakeproofing,CapabilityAnalysis,Reliability predictionanalysis,Totalproductivemaintenance. QualityImperativesforBusinessImprovementLeadershipforqualitymanagement,Qualityplanning, Designing for quality and Manufacturing for quality, Malcolm Baldrige National Quality Award, Rajeev Gandhi National Quality Award, Quality assurance and ISO 9000, QS 9000 certification, ISO 14000. TQM Implementation Strategies Organisational Structure and Mindset of individuals, Motivational Aspects of TQM, Change management strategies, Training for TQM, TQM Road map, Quality improvementindex,Benchmarking.ContemporaryIssuesinQualityBenchmarking,JIT,SixSigma. DefinitionsofQuality,QualityphilosophiesofDeming,JuranandCrossby,ConceptofCostofQuality, Dimensionsofquality,Servicevs.Productquality,Customerfocus,QualityandBusinessperformance

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INTERNATIONALENVIRONMENTANDMANAGEMENT MBA303Core ThiscourseaimsatAcquittingthestudentswiththeworkingoffinancialmarketsinIndiaandmakethemto learnaboutadvertisementconceptsprocessandpractices. 1.InternationalBusinessEnvironment,FrancisCherunilam:Text&Cases,PHILearningPvt.Ltd. 2.InternationalMarketing:AnalysisandStrategy,SakOnkvisitandJohnJ.Shaw,PHILearningPvt.Ltd. 1.InternationalBusiness,K.Aswathappa,TataMcGrawHillPublishingCompanyLimited. 2.InternationalMarketing,PhillipR.Cateora,JohnL.GrahamandPrashantSalwam,TataMcgrawHill PublishingCompanyLimited. CaseStudies,Presentations,ResearchPapers. Vertical:AllFunctionalAreas/ManagerialEconomics,ResearchMethodology,RuralandAgricultural Marketing,StrategicMarketing,MarketingofServices. AllPaperstaughtinfirstsemesters/ConsumerBehavior.

READING MainTexts Reading ReferenceReading

PEADAGOGY LINKAGEWITH OTHERCOURSES Vertical

Horizontal CourseContents UNITI IntroductiontoInternationalEnvironment Nature, Scope, Characteristics, Objectives, Significance, Elements, Salient features of Capitalism,SocialismandMixedEconomy. UNITII WorldMarketEnvironments Social/ Cultural Environment, Economic Environment, Technological Environment, Political Environment,LegalEnvironment;TradingEnvironmentTradeStrategies,TradeBarriers,Trade Agreements,TradingBlocks,MultinationalTradeNegotiations. UNITIII IntroductiontoInternationalBusiness:ThegrowingrelevanceofGlobalization,International/ Global Marketing, Why Go international, International Orientation, Internationalization and Stages, International Market Entry Strategies, Concepts of Balance of Trade and Balance of Payments. UNITIV International Trade Theories Production Possibility Curve, Absolute Advantage Theory, Comparative Advantage Theory, Modern Theory of International Trade, Factor Endowment Theory;InternationalMarketingMixDecisions;IPLC. UNITV Economic Institutions: IMF, WTO, WB, WIPO, and IBRD.Regional Economic Integration: Free TradeArea,CustomUnions,MonetaryUnions,CommonMarketsandtheGlobalEconomy. 22


CONSUMERBEHAVIOR MBAMM304 ElectiveMarketing The basic objective of this course is to develop an understanding about the consumer decisionmakingprocessanditsapplicationsinmarketingfunctionoffirms. SchiffmanLGandKanukLLConsumerBehaviourEngel,KollatandBlackwellLoudan, DavidLandBitta,A.J.DellaConsumerBehaviourNair,SujaR,ConsumerBehaviourinIndian PerspectiveBennetandKasarjianConsumerBehaviourMowen,JohnConsumerBehaviour Case studies contemporary issues relevant to the subject accompanied by routine based presentations. Managerial Economics, Research Methodology, Rural and Agricultural Marketing, Strategic Marketing,MarketingofServices. AdvertisementandSalesManagement,InternationalMarketing.


PEADAGOGY LINKAGEWITH OTHERCOURSES Vertical

Horizontal CourseContents UnitI Introduction to Consumer Behavior: Nature and Importance of CB, Application of CB in Marketing Consumer Research Process: ,Various Methods and techniques of consumer research, ConsumerResearchProcess,Newdevelopmentsinthefieldofconsumerresearch. UnitII IndividualDeterminantsofCB:Perception:ElementsofPerception,DynamicsofPerception, Consumer Imagery ,Learning: principles, theories, Personality: Theories, Personality and understandingConsumerDiversity,BrandPersonality,selfandSelfImage,Attitude:Structural modelofattitude,attitudeformation&change,Motivation:needs/motives&goals,dynamic natureofmotivation,Arousalofmotives,theories UnitIII Group Determinants of CB:Reference group influence: types of consumer relevant groups, factorsaffectinggroupinfluence,applicationofreferencegroupconcept.,Family:functionsof family, family decision making, family life cycle(FLC),Opinion Leadership and Personal influence,DiffusionofInnovation:Adoptionprocess.Diffusionprocess Environmental Influences on CB:Social class, Measures of Social Class, Life style Profile of Socialclass,applicationtoCB,Culture,SubCultureandCrossCulturalConsumerBehavior UnitIV CommunicationandPersuasion:ComponentsofCommunication,TheCommunication Process,DesigningPersuasiveCommunication ConsumerDecisionmakingProcess:Problemrecognition,InformationSearchandEvaluation, Outlet Selection and Purchase Post purchase behavior, Customer Satisfaction and Customer Commitment UnitV ModelsofCB:TraditionalModelsofConsumerBehavior:Economic,SocialandPsychological ContemporaryModelsofConsumerBehavior:Nicosia,Howard&Sheth,EngelKollatBlackwell, InputProcessOutputModel Industrial Markets and Consumer BehaviorMeaning, scope and characteristics of industrial marketsFactorsaffectingindustrialbuying,ParticipantsinIndustrialBuying,Industrialbuying process 23

COURSETITLE CODE

ADVERTISINGMANAGEMENT MBAMM305 ElectiveThemainobjectiveofthecourseistomakestudentsfamiliarizewithconcepts,toolsandtechniquesofadvertising management.

STATUSSYNOPSIS READING MainTexts Reading ReferenceReading

RajeevBatra,JohnG.MyersandDavidA.Aaker,AdvertisingManagement,PrenticeHallofIndia.

William Wells, Sandra Moriarty, John Burnett, Advertising: Principles & Practice, Prentice Hall of India. George E. Belch & Michael A. Belch, Advertising and Promotion, Tata McGraw Hill. S.A. Chunawalla and K.C. Sethia, FoundationsofAdvertising:TheoryandPractice,HimalayaPublishingHouse.Belch,Belch,Advertising&Promotion: An Integrated Marketing Communication Persp.,7e TMH2009. Keller, Strategic Brand Management,3/e, Pearson2010Kazmi & Batra Advertising & Sales Promotion, Excel Books,2010 Harsh Verma Brand Management, Excel Books,2010 Sengupta Brand Positioning, 2e TMH 2008 Shah, Kruti,Advertising and Promotions : An IMC Perspective,1eTMH2009

PEADAGOGY LINKAGEWITH OTHERCOURSES Vertical HorizontalCase Studies Contemporary issues relevant to the subject accompanied by routine based presentations.

Managerial Economics, Research Methodology, Rural and Agricultural Marketing, Strategic Marketing, MarketingofServices.

ConsumerBehavior

CourseContentsUNITI FIELDOFADVERTISINGMANAGEMENT Field of Advertising Management, Advertising Planning & DecisionMaking. The types & Classification of Advertising; Major institutions involved in Advertising; Roles of Advertising & marketing strategy. Organizing for Advertising&Promotion,AdvertisingAgencysetup&agencycompensation,therole&functionsofanintegrated advertisingmarketingcommunicationprogram.Legal,Ethicalandsocialaspectsofadvertising The Promotional Mix, Segmentation, Targeting, Positioning & their role in promotion. Promotional objectives, determination, types & approaches, DAGMAR approach, problems in setting objectives; Advertising Budget, establishment&allocation,budgetingapproaches. Communication processes of communication; Objectives of Marketing Communication; Integrated Marketing Communications,Itsevolution,reasonsforitsgrowth&itsroleinbranding,IMCManagement&PlanningModel, ChallengesinIMC,ToolsofIMC. AdvertisingCopy;itscomponents&types;theimportanceofcreativityinadvertising,creativestrategy&process, implementation&evaluation. Mediaplanning,EstablishingMediaobjectives,MediaStrategies,MediaMix,ReachVsFrequency,CreativeAspects, Budget Considerations, Evaluation of BroadcastMedia, Print Media, Support Media, Internet & Interactive media etc.;ComputersinMediaPlanning.

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MeasuringtheEffectivenessoftheadvertisingProgram,InternationalAdvertising,RegulationofAdvertising,Public Relations,Publicity&corporateAdvertising. Measuring the Effectiveness of the promotional program, Advertising Research, Market Testing, Testing via internet,Pretesting,Posttesting,LaboratoryTests,FieldTests,PACT(PositioningadvertisingCopyTesting)

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STRATEGICMARKETING MBAMM306 Elective Theobjectiveofthecourseistoprovideanunderstandingabouttheissuesassociatedwith theplanning,implementingandcontrollingthemarketingstrategicandtomakethem familiarwiththevariousdimensionsofmarketing. 1.StrategicMarketManagement,DavidA.Aaker,Wiley. 2,MarketingStrategy,OrvilleC.Walker,JohnW.Mullins,HarperW.Boydandjeanclaude Larreche 1.TataMcGrawhill,StrategicMarketingforNonProfitOrganizations,AlanR.Andreasen AndPhilipKotlerPrinticeHallofIndia. 2.BusinessPolicy&StrategicManagementAzarKazmi,TataMcGrawHill


Reference Reading

PEADAGOGY LINKAGEWITH OTHERCOURSES

CourseContents UNITI: MarketingStrategy:AnOverviewStrategicMarketingManagement:Concept,Characteristics and trends; Marketing issues at different level of Strategy; Process of formulating and implementingMarketingStrategy;HierarchyofStrategicintent. UNITII: Strategic Analysis and Choice: Process of Strategic Choice; Strategic Analysis: Tools and Techniques, External and Customer Analysis, Competitor Analysis, Market Analysis, Environmental Analysis and strategic Uncertainties, Internal Analysis, Corporate Portfolio Analysis, SWOT Analysis, Experience Analysis, Life Cycle Analysis, Strategic Group Analysis; CorporateRestructuring. DecisionsinMarketingStrategy:CorporateObjectivesandgrowthstrategiestheirmarketing implications, Business Strategies and their marketing implications; Opportunity Analysis understanding and measuring market Opportunities; Constraints in Marketing Strategy Implementations. Formulation of Marketing Strategy: Marketing Strategies for new market entries, New ProductDevelopment,Growthmarkets,matureanddeclinemarkets;Transnationalizationof World economy Liberalization Measures and Macro Economic Reforms and Structural Adjustments. Implementation and the planning process: Designing appropriate structures and process of implementingdifferentstrategies;marketingplans;marketingmatricesprocessofdesigning marketingmetrics,strategicmonitoringsystemsandmarketingmetrics.

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SALESANDDISTRIBUTIONMANAGEMENTMBAMM307 Elective Toprovideanunderstandingoftheconcepts,attitudes,techniquesandapproachesrequiredfor effectivedecisionmakingintheareasofSalesandDistribution. Topayspecialemphasisonthepracticingmanagersproblemsanddilemmas Todevelopskillscriticalforgenerating,evaluatingandselectingsalesanddistribution 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. DistributionManagementS.Eliton SalesandDistributionManagementS.L.Gupta ChannelManagement&RetailManagementMeenalDhotre SalesAndDistributionManagementTextAndCasesKrishnaK.Havaldar,VasantM.Cavale Still,Cundiff&GovaniSalesmanagement&Cases McMurry&ArnoldHowtobuildadynamicSalesOrganisation Pradhan,Jakate&MaliElementsofSalesmanshipandPublicity AndersonRProfessionalSalesManagement F.L.LoboSuccessfulSelling ChannelManagementSternElAnsary


ReferenceReading

PEADAGOGY LINKAGEWITHOTHER COURSES Vertical Horizontal

Lecturers,Presentations,CaseStudies,VisitofPlantandselectedserviceoutlets. SalesManagementandOrganization:Objectivesandsalesmanagement,salesexecutiveasa coordinatorsalesmanagementandcontrol,salesorganizationit'spurpose,settingupasales organization,typesofsalesorganizationPersonalSelling:Objectivesandtheoriesofpersonalselling, analyzingmarketpotential,salespotentialandsalesforecastingmethod&evaluation,determiningsales relatedmarketingpoliciesproductpolicies,distributionpolicies&pricingpolicies SalesOperations:Salesbudget,salesterritories,salesQuotas,controlofsales,salesmeetingandsales contest,organizingdisplay,showroomandexhibitions Salesmanship:SalesmanagerQualitiesandfunctions,typesofsalesman,prospecting,preapproach& approach,sellingsequence,psychologyofcustomers SalesforceManagement:Recruitment&selection,training,formulation&conductionofsalestraining programme, motivation of sales personnel, and compensation of sales personnel, evaluation and supervisionofsalespersonnel PhysicaldistributionDefinition,Importanceparticipantsinphysicaldistributionprocess Marketing Channels Definition & Importance Different forms of channels Functions of Marketing Channels Unconventional channels Channels for Consumer goods, Industrial Goods & Services IntegratedMarketingChannelsHorizontal,Vertical,MultichannelmarketingSystemsInternational MarketingChannels Wholesaling Importance & Types Functions of Wholesaler Wholesaler Marketing Decisions Trends in Wholesaling Channel Management Channel Selection Process & criteria Performance appraisalofChannelMembersChannelConflicts&Techniquestoresolvechannelconflicts

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COURSETITLE CODE STATUS SYNOPSIS READING MainTexts Supplementary Texts SECURITYANALYSISANDPORTFOLIOMANAGEMENT MBAFM304Elective TofamiliarizewiththevarioustechniquesandareasofSAPM.Tohaveexposurerelatingtoinvestment managementalongwithtakingoptimumdecisionsinaddressingthemanagementproblems. Alexander,Sharpe,BailleyFundamentalsofInvestmentPearson/PHI,3/e,2011 PunithavathyPandianSecurityAnalysis&PortfolioMgmt.Vikas,2/e2010 InvestmentAnalysis&PortfolioManagementReilly8/eThamson/CengageLearning. SecurityAnalysis&PortfolioManagementFisherandJordan,6/ePearson,PHI. InvestmentscienceDavidG.Luenberger.Oxford. PortfolioManagementBarua,VermaandRaghunathan(TMH),1/e,2003 PortfolioManagementS.KevinPrenticeHallIndia. Reilley&BrownInvestmentAnalysis&PortfolioMgmt.ThomsonLearning,7/e,2004 Ranganathan&MadhumathiInvestmentAnalysis&PortfolioMgmt.Pearson,PHI. VAAvadhaniSecuritiesAnalysis&PortfolioMgmt.HPH PracticalInvestmentArrangementStrongThomson/CengageLearning3/e

(1) Conceptbasedlectureswithpracticalproblemsandpracticalexamples. PEDAGOGY (2) Casestudiesrelatingtocoretopicsalongwithcontemporaryissuesaccompaniedbyroutinebased presentations. (3) ActivitiesExtempore,Currentstockreading,CD (4) ProjectsMinor LINKAGEWITH OTHERCOURSES ManagementEco.,FinancialManagement,BusinessEnvironment,IndianFinancialSystem Vertical InternationalFinancialManagement Horizontal CourseContents UnitI Introduction Concepts of investment Financial and nonfinancial forms of investment Objectives of financialinvestment,typesofinstruments,Financialmarketsprimaryandsecondarymarketsmajor playersandinstrumentsinsecondarymarketFunctioningofstockexchanges,tradingandsettlement proceduresatNSE&BSE.FunctionsofSEBI UtilityAnalysisAnalysisofrisk&return,typesofrisk,Valuationbondandfixedincomeinstruments valuationbondpricingtheorems,durationofbondandimmunisationofinterestrisk,termstructureof interest rate, determination of yield curves, Capital allocation between risky & risk free assetsUtility analysis Investment Analysis Fundamental & Technical Analysis of equity stock, Concept of intrinsic value, Objectives and beliefs of fundamental analysts., EconomyIndustry Company framework, Economic analysis and forecasting, Theory of Technical analysis, points and figures chart, bar chart, contrary opinionstheory,confidenceindexRSA,RSI,Movingaverageanalysis,JapaneseCandlesticks.Behaviour of sto ck market prices The market mechanism, testable hypothesis about market efficiency, implications of efficiency market hypothesis for security analysis and portfolio management, Asset pricingtheories,CAPM&Arbitragepricingtheories. Modern portfolio theory Asset allocation decision. Dominant & Efficient portfolio simple diversification, Markowitz diversification model, selecting an optimal portfolio Sharpe single index model. Determination of corner portfolio. Process of portfolio management International Diversification. Portfolio performance evaluation Sharp & Treynor & Jensens measure,Portfolio revision Active and passivestrategies&formulaplansinportfoliorevision.Mutualfundstypes,performanceevaluationof mutualfunds,functionsofAssetManagementCompanies.

UnitII

UnitIII

UnitIV

UnitV

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COURSETITLE CODE STATUS SYNOPSIS READING MainTexts

INDIANFINANCIALSYSTEM MBAFM305 ElectiveFinance ThiscourseaimsatacquaintingthestudentswiththeworkingoffinancialmarketsinIndia. Saunders,Anthony,Cornett,MarciaMillon(5thed.,2005).FinancialInstitutionsManagement. TataMcGrawHill. Bhall,L.M.(4thed.,2004).FinancialInstitutes&Markets.TataMcGrawHill. Fabozzi,FrankJ.(2002).FoundationsofFinancialMarketsandInstitutions.PrenticeHall. Kohn,Meir(2000).FinancialInstitutionsandMarkets.TataMcGrawHill. Mishkim,Frederics,Eakins,Stanley,G(5thed.,2006).FinancialMarketsInstitutions.Prentice Hall. M.Y.Khan,FinancialServices,TataMcGrawHill,NewDelhi,2004. Frank.J.Fabozzi & Franco Modigliani, Foundations of Financial Markets and Institutions, 3/e, PearsonEducationAsia,2002. Pathak:IndianFinancialSystemsPearsonEducation H.RMachiraju,IndianFinancialSystems,VikasPublishingHousePvt.Ltd.2002 (1) Lecturesaccompaniedbypresentations. (2) RolePlays. (3) CaseStudiesoncontemporaryrelevantissues.

ReferenceReading PEDAGOGY CourseContents UNITI

UNITII

UNITIII

UNITIV

UNITV

FinancialMarketsinIndia FinancialSystem:Meaning,nature,structure,role,flowoffundsinfinancialsystem,financialsystems andeconomicdevelopment.AnoverviewofIndianFinancialSystem.Reformsinthefinancialsystem. Financial Markets: Meaning, nature, structure, significance of financial markets. Financial Markets in India:anOverview.MoneymarketandCapitalMarketinIndia.RecenttrendsinIndianmoneymarket andCapitalmarket,InternationalStockExchanges.FixedIncomeSecuritiesBondsvaluationGovt. SecuritiesForeignExchangeMarkets. OperationsFinancialAssets/InstrumentsRightsissues,issueofDebentures,issueofEquitysharespre issue activity, postissue activities. The regulatory framework: SEBI and Regulation of Primary and SecondaryMarkets,DisinvestmentofPSUs.FinancialRegulation Financial&BankingInstitutionsFinancialInstitutions:BankingSysteminIndiaBriefhistoryandpresent structureofcommercialbanksinIndia,Importanceofbankingbusiness.DevelopmentBanksconcept, objectives, & functions, promotional role, resource mobilization, project evaluation & follow up. Role playedbyIFCI,SIDBI,SFCsSIDCsinDevelopmentofvarioussectorsofIndianeconomy.NBFCsconcept, nature, role, sources of finance, RBIguidelines. Regulatory Bodies:RBI: Organization,functions, credit creation, credit control, Recent Monetary Policy. NABARD role & functions, SEBI Organisation, Functions,SEBIasaregulator. Financial Services Insurance: The Economics of Insurance; Life Insurance; Reinsurance; The Insurance Industry and its regulation. Efficiency and the Structure of the Insurance Industry; Pension funds; Pension plans today. Financial services: Asset/fund based Financial services lease finance, consumer creditandhirepurchasefinance,factoringdefinition,functions,advantages,evaluationandforfeiting, bills discounting, housing finance, venture capital financing. Feebased / Advisory services: Stock broking, credit rating. Merchant Banking: Functions and activities, underwriting, bankers to an issue, debenture trustees, portfolio managers. MF: History, types, organization, Risk and Return from MF, NAV,AMFI,UnitTrustofIndiaandMutualFunds. Derivative market Concept, Need &types. Derivative trading in India Forward, Futures, options Strategies and Arbitrage opportunities, Future Trading Strategies and Option trading strategies. Black ScholesModelImplicationstohedgeandpositionthroughderivativeproducts.

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COURSETITLE CODE STATUS SYNOPSIS READING MainTextsReading

INTERNATIONALFINANCIALMANAGEMENTMBAFM306 Elective To provide appreciated use of concepts and techniques of Financial Management in relationtoglobalfinancialmarketaswellasfinancialtransactionsrelatingtointernational market. Eun&ResnickInternationalFinanceManagement(TataMcGrawHill),4/e,JeffMaduraInternational FinanceManagement(Thomson),7/e,2004,P.G.ApteInternationalFinanceManagement(Tata McGrawHill),4/e V.SharanInternationalFinanceManagement3/e,MadhuVijMultinationalFinancialManagement Excel,Jain,Periyad,&YadavInternationalFinanceManagement(McMillan) PGApteInternationalFinanceABusinessPespectiveTMH,1/e,VKBhallaInternationalFinance Management(Anmol),SPSrinivasan&DrBJanakiramInternationalFinanceManagement(Biztantra WileyDreamtech,2005),ExchangeRate&InternationalFinanceCoplandPearson,PHI.,DavidEieteman MultinationalBusinessFinancePearsonEducation,10/e,2003,AllanCShapiroMultinationalFinancial ManagementJohnWiley,2004 Conceptbasedlecturesaccompaniedbypracticalexamplesandexercises.,Casestudiesrelatingtocore topicsalongwithcontemporaryissuesaccompaniesbyroutinebasedpresentations. ActivitiesActivitiesconcerningforeignexchangerates.,ProjectsMajorandMinor

Supplementary Reading

PEDAGOGY LINKAGEWITH OTHERCOURSES Vertical Horizontal

FinancialManagement,InternationalMarketing,InternationalBusinessEnvironment SAPMIntroductionofInternationalFinancialManagementandBalanceofPayment Concept,scopeandimportanceofinternationalfinancialmanagement,IFMVs.DomesticFinancialManagement, Role and Responsibility of International Financial Manager, International flow of funds: Balance of payments(determinationofcurrentaccount,capitalaccount&ORA)InternationalTradeflowsInternationalCapital FlowsAgenciesthatfacilitateInternationalflowsEquilibrium,disequilibrium&adjustmentofBalanceofpayment &Tradedeficits. InternationalFinancialEnvironmentandInternationalMonetaryFund International financial Environment Importance, rewards & risk of international finance Goals of MNC International Business methods Exposure to international risk. International Monetary system, Multilateral financial institution, World bank objectives, organization, structure and finance. International Monetary Fund objectives, organization, structure and finance. Asian Development Bank objectives, organization, structure and finance. InternationalFinancialMarketandForeignExchangeRate International Financial Markets: Foreign exchange marketsforeign exchange tradingCash & Spot exchange marketsforeign exchange rates & quotation forward marketsExchange rate BehaviorCross RatesForeign exchangemarketparticipantsarbitrageprofitinforeignexchangemarkets,SwiftMechanism.Forecastingforeign Exchange rate: Measuring exchange rate movementsExchange rate equilibrium Factors effecting foreign exchangerateforecastingexchangeratesinternationalparityrelationship:interestrateparity,purchasingpower parity&fishereffects. Exposures:NatureandRiskandExchangeRateForecasting Foreign Exchange exposure: Management of Transaction exposure Management of Translation exposure Management of Economic exposure Management of political Exposure Management of Interest rate exposure. Foreign exchange risk Management: Hedging against foreign exchange exposure Forward market Futures Market options Market Currency SwapsInterest rate Swap Cross currency SwapsHedging through currency of invoicingHedgingthroughmixedcurrencyinvoicingHedgingthroughselectionofsupplyingcountry.Countryrisk analysis,Needofexchangerateforecastsanditstechniques. Multinational Capital Budgeting and Long and Short Term Assets and Liability Management International Capital Budgeting: Concept, Problems associated, Evaluation of a project, Factors affecting, Risk Evaluation, Impact on Value. Long term Asset & Liability management: Foreign Direct investment Foreign portfolioinvestmentInternationalFinancialinstruments:InternationalBond&Equitymarket. Short term Asst & liability management:Working Capital PolicyCash management Receivable Management InventoryManagementShorttermfinancingdecisioninternationalBankingandmoneymarket.

CourseContentsUnitI

UnitII

UnitIII

UnitIV:

UnitV

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COURSETITLE CODE STATUS SYNOPSIS READING MainTexts Reading Supplementary Reading PEDAGOGY LINKAGEWITH OTHERCOURSES Vertical Horizontal

INSURANCEANDRISKMANAGEMENTMBAFM307 Elective Theobjectiveofthiscourseistoacquaintthestudentwiththeknowledgeofrisksandhowthose Canbecoveredwiththehelpofdepthstudyoftheinsurancemanagementandriskmanagement. PrinciplesofRiskManagementandInsurance(11thEd.),Rejda,GeorgeE.,AddisonWesley publishers,Boston, ICFAIPublishers PrinciplesofRiskManagement&InsuranceGeorgeE.Rejda. RiskManagement&InsuranceScottHarington. RiskManagement&InsuranceC.ArthorWillams CaseStudieswithpracticalorientation. PresentationsLectures

BusinessLaw,EnvironmentandManagement,FinancialManagement InsuranceManagement

CourseContentsUnitI

UnitII

UnitIII

UnitIV

UnitV

IntroductiontoRiskManagement Risk in Our Society, Insurance and Risk, Types or lines of insurance, Value of insurance, Insurer side: publicpolicyandaffordability/availability,indemnification,insuranceproductoverview,Introductionto RiskMgmtClientSide:Componentsofthecostofrisk,Riskmanagementprocessandanalysis,Valuing lossestoproperty,legalrisk,Partnershipbetweenpartiesincommerce,AdvancedTopicsinRiskMgmt AnalysisofStrategiesforclientv.insurer. ThePrivateInsuranceIndustry InsuranceDefinition,Purpose&needofInsurance,Insuranceasrisktransfer&risksharing mechanism,InsuranceascontractEssentialelements,Fundamentalprinciplesofinsurance,Types of Insurers & Marketing Systems, Insurance Company Operations, Documents binder, loss report, proof of loss, claim draft, Loss Control prevention, reduction/mitigation, Reinsurance use, cost, alternatives, Financial Operations of Insurers, Government Regulation of Insurance Advisory organizations, rating bureaus, data sharing, exchange of underwriting information, Taxation policy, licensingpolicy,domiciles. LegalPrinciplesinRisk&Insurance Fundamental Legal Principles, Contract of insurance versus work agreements, lease agreements, waivers, warranties of fitness, quality, use, workmanship, Structure of insurance contract, use of endorsements, warranties, v. bonding, vacancy, lien holders, vendors, subrogation, and First party v. third party analysis, waiver & estoppels. Analysis of Insurance Contracts C.O.P.E. and building code / location/jurisdiction,OtherInsurance,TransferofRightsofRecovery LifeInsuranceandRiskManagement Definition,History&needoflifeinsurance,Prematuredeath&itsfinancialimpact,Principlesoflife insurance,Importantactivitiesoflifeinsurancecompany,TheoryofProbability,Mortalitytable, Typesoflifeinsurance,Specalpurposelifeinsurancepolicies. CommercialPropertyandLiabilityRisks Meaning&TypesofGeneralInsurance,PrinciplesofGeneralInsurance,FireInsurance,Marine Insurance,MotorInsurance,Rural&AgriculturalInsurance,ClaimsettlementinGeneralInsurance, Prevention of all risks. Commercial Property Insurance Coinsurance Commercial Liability Insurance, SocialInsurance&Workers'Compensation

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COURSETITLE CODE

COMPENSATIONMANAGEMENTMBAHRM304 Elective Toprovideunderstandingofcompensationplanningincorporatesectorandtoprovideskillsin formulatingcompensationpolicy,systemsandstrategies GeorgeTMulkovich&JerryM.Newmann,CompensationPlanning,McGrawHillPublishingCo Ltd.,B.D.Singh,CompensationandRewardManagement,ExcelBooks.,N.D.Kapoor,HandBook ofIndustrialLaw,SultanChandandSons. Richard&Henderson,Compensationmanagementinaknowledgebasedworld,Pearson Education,Ltd.,K.N.Subramaniam,WagesinIndia,A.M.Sharma,Understandingwagessystem, HimalayaPublishingCo. Lecturesaccompaniedbycasestudiesonrelevantissues,Presentationsbystudents,Class discussionsandWrittenassignments InternationalHumanResourceManagement,HumanResourceManagement IndustrialRelations.

STATUSSYNOPSIS READING MainTexts Reading ReferenceReading


CourseContents UNITI

UNITII

UNITIII

UNITIV

UNITV

Introduction Compensationconcept,System,Dimensions,NewtrendsinCompensationManagement,The 3PCompensationConcept WagesAndsalaryadministrationatMacro(national)level Economicobjectivesofwagepolicy,socialobjectives,keyconsiderations,Fiveyearplansand wage policy, Pay commissions, Wage Boards, Adjudication, Pay Revision in Public Sector Issues and Considerations. Industrys compensation Policy (micro level).Compensation StrategyatMicro(company)level,ConceptofInternalEquityandExternalParity JobEvaluation Methods and Systems of Job Eevaluation, Job Pricing, Designing Pay Ranges and Bands. CompensationStructureIndianpractices.SalaryProgression,MethodsofPayment Conceptofreward Financial and Non Financial Compensation System Incentives Merits and Demerits of Incentives,TypesofIncentives EmployeebenefitsClassificationofEmployeeBenefits WageLawsinIndia ThePaymentofWagesAct,1936Definitions,Provisionsregardingrulesfor Payments of wages, Deductions from wages. The Minimum Wages Act, 1948 Definitions, Provisions regarding fixation and revision of wages, Advisory Board and Central Advisory Board,SafeguardsinPaymentofMinimumwages.TheworkmensCompensationact,1923 rulesregardingworkmenscompensation,amountof compensation,distributionofcompensation,noticeandclaim,commissioners

31

COURSETITLE CODE INDUSTRIALRELATIONS MBAHRM305 Elective Toenablestudentstodealwithparticularindustrialrelationssituationswithspecial referencetoIndianconditionsandtoacquaintthemwithIRscenarioprevalentin country. MainTextsArunMonappa,IndustrialRelations,TataMcGrawHillPublishingCo. RatnaSen,IndustrialRelationsinIndiaShiftingparadigm, MacMillanIndia Sinha,SinhaandShekhar,IndustrialRelation,TradeUnionandLabourLegislation, PearsonEducation,Ltd.Mamoria,Mamoria&Gankar,DynamicsofIndustrialRelations, HimalayaPublishingHouseDaleYoder,PersonnelManagementandIndustrialRelations, PrenticeHallofIndia ClassroomLecturesaccompaniedbycasestudiesonrelevanttopics. Classdiscussions,presentationsbystudents Groupexerciseslikeroleplays,GDsetc. WrittenAssignments. HumanResourceManagement,CompensationPlanning. LabourLawsGoverningHumanRelations.

STATUSSYNOPSIS


ReferenceReading

PEADAGOGY

LINKAGEWITH OTHERCOURSES Vertical Horizontal

CourseContents UNITI IndianIndustrialRelationsIndustrialrelations:Origin,Definition,Scope,Determinant, IndustrialRelationsysteminIndia,industrialrelationsandthefiveyearplans,Approachesto IR. UNITII IndustrialConflicts/disputesIndustrialConflicts/Dispute,Concept,causes,Forms:Strike, Lockout&othermeasures,Settlementofdisputes,IndustrialUnrestinIndia,IndiaandtheILO. UNITIII TradeUnion&EmployersFederations,TradeUnionsinIndiaRegistrationandofRecognition ofUnions,workingoftradeunions:INTUC,CITU,HMS,BMS,EmployersFederationsinIndia. UNITIV CollectiveBargainingandWorkersParticipationinManagementCollectiveBargaining, Analysisofcollectiveagreements,WorkersparticipationinManagement,HumanRelations. UNITV OtherRelevantIssuesinIndustrialRelationsIndustrialhealthandsafety,RecentTrendsinIR, Grievancehandling,Discipline,Labourwelfareandsocialsecurity,RecommendationsofNCL andILC 32


LEGALFRAMEWORKGOVERNINGHUMANRELATIONS(PartI) MBAHRM306 ElectiveHRM Toprovideunderstanding,interpretationandapplicationofvariouslabourlawsandtheir implicationsforindustrialrelationsandlabourmanagementissues. P.K.Padhi,LabourandIndustrialLaw,PrenticeHallofIndiaLtd. P.L.Malik,HandbookofIndustrialLaw,EasternBook TextsN.D.Kapoor,HandbookofIndustriallaw,SultanChand&Sons Sinha,Sinha&Shekhar,IndustrialRelation,TradeUnionandLabourLegislation ,PearsonEducation,Ltd. RatnaSen,IndustrialRelationinIndia,MacMillanIndia. Dr.V.G.Goswami,LabourandIndustrialLaw,CentralLawAgency. Classroomlecturesaccompaniedbyrelevantcaselaws Groupexerciseandpresentationbystudents Classdiscussionsalongwithwrittenassignments. HumanResourceManagement. ManagementofIndustrialRelations.

READING MainTexts Reading Reference Reading

PEADAGOGY

LINKAGEWITH OTHERCOURSES Vertical Horizontal

CourseContents UNITI TheFactoriesAct,1948MajorprovisionsoffactoriesActwithlicensing,registration,health, safetyandwelfare,workinghoursofadult,Penaltiesandprocedure. UNITII TheMinesAct,1952MajorprovisionsofMinesActwithregistration,health&safety,working hours,LeavewithWages,Penaltiesandprocedure. ThePlantationLabourAct,1951MajorprovisionsofPlantationLabourActwithregistration, health,welfare,workinghoursandLimitationsofEmployment,Leavewithwages,Penalties andprocedure. UNITIII UNITIV UNITV TheIndustrialDisputeAct,1947Concept,SettlementofIndustrialdisputeprocedure, powersanddutiesofauthorities,strikesandlockouts,retrenchmentandlayoffprovisions. TheTradeUnionAct,1926Definitionofatradeunion,Registrationoftradeunion,rightsand dutiesofregisteredtradeunion,regulation,penalties. IndustrialEmployment(standingorders)Act,1946Certificate,applicability,interpretation, appeal,disciplinaryactionsandgrievanceprocedure. TheApprenticesAct,1961 33


HumanResourcePlanningandTeamManagementMBAHRM307 ElectiveHRM Toprovideunderstanding,interpretationandapplicationofvariouslabourlawsandtheir implicationsforindustrialrelationsandlabourmanagementissues. GaryDessler,humanresourcemanagement R.K.ChopraOrganizationalBehavior(TextAndCases)SunIndiaPublication A.M.Sharma,Personnelandhumanresourcemanagement,himalayapublishinghouse ClassroomLecturesaccompaniedbycasestudiesonrelevanttopics. Groupexerciseslikeroleplays,teambuilding,teamexercise,GDsetc. Classdiscussions,presentationsbystudents WrittenAssignments HumanResourceManagement HumanResourceTrainingAndDevelopment


PEADAGOGY

LINKAGEWITH OTHERCOURSES Vertical

Horizontal CourseContents UnitI Human Resource PlanningConcept, Nature, Importance, Factors Affecting Human Resource Planning,PlanningProcess,HumanResourceForecastingTechniques,RequisiteForSuccessful HRP,BarriersToHRP UnitII JobDesigning JobAnalysisConcept,JobAnalysisInformation,BenefitsOfJobAnalysis,Methods, JobDescriptionAndJobSpecification,JobEvaluation Job RedesignConcept, Factors Affecting Job Design, Job Design Approaches, Contemporary IssuesInJobDesign UnitIII TrainingandDevelopment Training Concept, Objectives And Needs Training And Development, Training Process, MethodsOfTrainingAndDevelopment,TrainingEvaluationMethods,HowToMakeTraining Effective UnitIV CompetencyandKnowledgeEmployeeCompetencyConcept,ClassificationOfCompetency, Knowledge Management : Concept, Importance, Talent Management : Concept And Importance UnitV TeamManagementTeamConcept,TypesofTeam:FaceToFaceAndVirtualTeams,StagesOf Team Building, Building High Performance Teams: Skills; Engagement; Accountability; Commitment,SelfManagingWorkTeams 34


STRATEGICMANAGEMENT MBA401 Core Tohelpstudentssharpentheiranalyticalabilitiesinintegratingstrategicmarketing decisioninacomprehensivemanner. To become familiar with the concepts and framework in marketing strategy, strategic market planning, competition analysis and in creating competitive advantage Torelatemarketinginthecontextofthewholeorganizationwithspecialemphasis onstrategicmanagement 1.MarketingStrategy,TMHEd.OrvilleC.Walker,JohnW.Mullins,HarperW.BoydandJean ClaudeLarreche 2.MarketingManagement:Analysis,Planning&Control:PhillipKotlar 3.BusinessPolicy&StrategicManagementAzarKazmi 4.StrategicMarketingDavidW.Cravens,Nigelf.Piercy 5. Alan R. Andreasen and Philip Kotler, Strategic Marekting for Non Profit Organisations, PrinticeHallofIndia. 6.CaseStudiesinStrategicMarketingManagement: 7.Forcontemporarycasestudiesstudentsshouldrefertotheperiodicalsandjournals GeorgeH,LucasJr.,RobertP.Bush,LarryGGreshanRetailing A.J.LambaTheArtofRetailing BarryBerman,JoelREvansRetailManagement;AStrategicApproach Lecturesaccompaniedbypresentations.CaseStudies.RolePlays Marketingmanagement Strategicmanagement,Advertisingmanagement,RuralMarketing


ReferenceReading


CourseContents UnitI Strategy Formulation Vision, Mission, Objectives and Goals of business and their relationship with Strategic Marketing Management. Considerations for formulation of marketing strategies for all componentsofProduct,Price,PromotionandDistribution UnitII StrategicMarketingManagementObjectives&conceptofStrategicMarketingManagementStrategy DefinitionStrategicMarketinganalysisSWOTAnalysis,GAPAnalysisCompetitiveAnalysisPorters 5forcesModelofcompetition,BCGMatrix,GE9CellModelasbasicfoundationofStrategicMarketing, McKinseys7sframeworkforanalyzingandimprovingorganizationaleffectiveness UnitIII Marketing Strategy Implementation Integration of Marketing Strategies and their application to different business sectors FMCG, Industrial, & Services. Constraints in marketing strategy implementation UnitIV Specific strategy initiatives New product development and introduction strategies, Planned or unplanned strategy withdrawals / obsolescence, Contingency / alternative strategic planning, Brand StrategiesinFMCGmarkets,Ruralandexportmarketingstrategies,MarketingstrategiesforITandITES industries UnitV Marketing Strategy Evaluation Marketing Audits & their scope Measurement of Marketing PerformanceanditsfeedbacktonextyearsMarketingstrategyformulation.MarketingStrategyCase Studies(Onecontemporarycasestudytobeincorporatedinthequestionpaper)Onecasestudyon eachofthestrategyinitiatives(Product,Price,PromotionandDistributionaswellasPeople,Process& PhysicalEvidence)fordifferentbusinesssectors.

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COURSETITLE CODE STATUS SYNOPSIS READING MainTexts Reading ReferenceReading PEADAGOGY LINKAGEWITH OTHERCOURSES Vertical Horizontal

INFORMATIONSYSTEMSMANAGEMENTMBA402 Core The objective of the course is to develop understanding among the student regarding the management informationsystem.

GordanB.DavisandMargretheH.Olson,ManagementInformationSystemsConceptualFoundation,Structure andDevelopment,McGrawHill.D.P.Goyal,ManagementInformationSystems,McMillan.E.M.Awad,System AnalysisandDesign,E.M.Awad

CaseStudies.Lectures.Presentation.

BusinessEnvironment,ManagementConceptandProcess,FinancialManagement, MarketingManagement,HumanResourceDevelopment. StrategicManagement

CourseContentsUNITI An Overview MIS Definition of MIS, MIS as an evolving concept, MIS and other Academic Disciplines,SubsystemsofanMIS,OperatingElementsofanInformationSystem,MISSupportfor DecisionMaking, Management Information System Structure Based on Management Activity Hierarchy of Management Activity, Information Systems for Operation Control, Information Systems for Management Operation Control, Information systems for Strategic Planning Based on Organizational Function Sales and Marketing Subsystems, Production Subsystem, Logistics Subsystem, Personnel Subsystem, Financial and Accounting Subsystem, Information Processing Subsystem,TopManagementSubsystem,SynthesisofMISStructure,SomeIssuesinMISStructure. Concept of Information: Definition, Information Presentation, Quality Information, Value of Information in Decision Making and Other Value, Age of Information Human as an Information Processor General Model, Newell Simon Model, Limits and Characteristic of on Human InformationProcessingManagersasInformationProcessors

UNITII

UNITIII

UNITIV System Concepts: Definition, General Model and Types of System, Subsystems, System Stress, System Change, Preventing System Entropy, System Concept and Organization, System Concept AppliedtoMIS, UNITV SystemsAnalysisandDesign:SystemDevelopmentLifeCycleStagesInitiation/Planning,System Analysis,Design,CodingandTestingImplementationandTraining,MainTextstenanc,,Prototyping, RapidapplicationDevelopment(RAD),EndUserComputing,ObjectOrientedProgramming.

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COURSETITLE CODE STATUS SYNOPSIS READING MainTextsReading

ENTREPRENEURSHIPANDSMALLBUSINESSMANAGEMENTMBA403 Core Toprovideunderstandingaboutinnovation,developingprojects,creatingnewventures,anddevelopmentof entrepreneurialskills. DynamicsofEntrepreneurshipDevelopmentVasantDesai., Entrepreneurship:NewVentureCreationDavidH.Ho

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