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1 JAI HIND COLLEGE AUTONOMOUS Syllabus for TYBA Course : Introduction to Management Semester : VI Credit Based Semester & Grading System With effect from Academic Year 2018-19
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Page 1: Syllabus for TYBA Course : Introduction to Management ...

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JAI HIND COLLEGE AUTONOMOUS

Syllabus for TYBA

Course : Introduction to

Management

Semester : VI

Credit Based Semester & Grading System

With effect from Academic Year 2018-19

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List of Courses

Course: Foundation Course Semester: VI

SR.

NO.

COURSE

CODE COURSE TITLE

NO. OF

LECTURES

/ WEEK

NO. OF

CREDITS

TYBA

1 ACOM601 Strategic Management 04 05

2 ACOM602 Human Resource Management 04 05

3 ACOM603 Export Management 03 4.5

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Semester VI – Theory

Course:

ACOM601 Course Title: Strategic Management (Credits : 5 Lectures/Week: 4 )

Objectives: 1. To provide basic conceptual and applicative knowledge about

management

2. To develop the student's employability and interpersonal skills

3. To provide thought clarity, articulation & improved communication skills

Outcomes:

Unique methodology of teaching and learning will provide the students basic

conceptual and applicable knowledge and an excellent opportunity to develop

industry level skill set

Unit I

Introduction to Strategic Management

Strategy-Meaning, Definition Strategic Management-

Meaning, Definition, Importance,

Strategic management Process

Levels of Strategy and Concept and importance of Strategic

Business Units (SBU’s).

Lectures

15

Unit II

Strategy Formulation

• Environment Analysis and Scanning (SWOT )

• Corporate Level Strategy (Stability, Growth, Retrenchment,

Integration and Internationalization)

• Business Level Strategy (Cost Leadership, Differentiation, Focus)

• Functional Level Strategy (R&D, HR, Finance, Marketing,

Production).

• Strategy Implementation & control

Lectures

15

Unit III

Knowledge Management

Knowledge management & culture

Why should an individual share knowledge & how organisational

culture can help to mitigate individual fears.

Knowledge Management-The Indian Experience- Case analysis

of Infosys, Tata Steel

Problems Indian Organisations face with respect to knowledge

Management.

Lectures

15

Unit IV Emerging challenges in Management

IQ, EQ, SQ

Stress Management- Meaning, Sources, effects, strategies

Organisational Culture- Cultural dimensions, creating &

maintaining organisational culture

Time Management

Conflict Management

Change Management

Lectures

15

Evaluation Scheme

[A] Evaluation scheme for Theory courses

I. Semester End Examination ( SEE)- 100 Marks

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Semester VI – Theory

Course:

ACOM602 Course Title: Human Resource Management (Credits : 5 Lectures/Week:4 )

Objectives:

1 To get corporate level exposure. 2 To make them employable in the corporate. 3 Understanding practical methods and technical learning Outcomes:

Unique methodology of teaching and learning will provide the students basic conceptual and applicable knowledge and an excellent opportunity to develop industry level skill set

Unit I

Module1 Human Relations 1

Human Relations: Meaning, Features, Importance,

Fundamental concepts, Measures for Improvement

Human Needs; Meaning, Concept, Changing human needs,

Need satisfaction process, Behavioural effect of needs,

managers role

Employee morale :meaning, characteristics, Factors, Effect of

high morale, Measures of Improvement

14

lectures

Unit II

Module 2: Human Relations II

Motivation: Meaning, Features, factors, Importance,

theories(Maslow, Herzberg, McGregor)

Leadership: Meaning, Styles, Theories, Selection of

Leadership style

Group Dynamics: Meaning, Characteristics, Types of Groups,

Objectives of group formation, process of group formation.

11

lectures

Unit III

Module 3: Industrial Relations

Industrial Relations: Meaning, Importance, Disputes,Causes,

Effects, settlement procedure, Grievance: Meaning Features,

causes, Redressal procedure.

Employee safety: Meaning, Importance, Accidents, Causes,

effect, Safety Measures.

10

lectures

Unit IV Module 4: Current Issues

Human Resource Research: Meaning, Objectives

Human Resource Audit, Meaning ,Scope

Human Resource Accounting: Meaning , Objectives,

Limitations

Employee participation: meaning, Modes of Participation

Career Planning & management.

Exit Policy: Retrenchment, Voluntary Retirement Scheme

Women at workplace; Coping with Gender Bias and Sexual

Harassment

10

lectures

Textbook& References:

Bernardin, John H: Human Resource Management, Tata McGraw Hill, New Delhi 2004.

Arthur M, Career Theory Handbook, Prentice Hall Inc, Englewood Cliff.

Belkaoui, A.R. and Belkaoui ,JM, Human Resource Valuation: A Guide to Strategies and Techniques, Quarum Books, Greenwood, 1995.

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Dale, B, Total Quality and Human Resources: An Executive Guide, Blackwell, Oxford.

Greenhaus, J.H., Career Management, Dryden, New York.

Mabey, C and Salama, G., Strategic Human Resource Management, Blackwell, Oxford.

Aswathappa. K, Human Resource Management.

Subba Rao, Human Resources Management.

Michael Porter, HRM and Human Relations.

Evaluation Scheme

[A] Evaluation scheme for Theory courses

II. Semester End Examination ( SEE)- 100 Marks

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Semester VI – Theory

Course:

ACOM603 Course Title: Export Management(Credits : 4.5 Lectures/Week: 3 )

Objectives: 1. To provide basic conceptual and applicative knowledge about

exports and imports 2. To develop the student's employability and interpersonal skills

Outcomes:

Unique methodology of teaching and learning will provide the students basic conceptual and applicable knowledge and an excellent opportunity to develop industry level skill set

Unit I

Module 1: Significance of exports

Export Management as a Profession-Coordination and staffing,

Marketing in foreign countries, Regulation/control of foreign

trade, Tariffs, Quotes and other trade barriers, Product design

strategy/Product Development Process, Product Positioning,

Meaning and steps, branding, Definition, Significance,

Decision for Market and Brand Piracy, Bajaj-case study

11

lectures

Unit II

Module 2: Tapping Foreign Markets

Trade Delegation, Exhibition, Trade authority of India, Export

through Festivals, Participation in Trade fairs, Methods of

Exporting in foreign markets, Export of services.

12

lectures

Unit III

Module 3: Export Finance& Export Risk Insurance

Methods of payment, Features of pre-shipment, Packing credit,

post shipment finance, Procedure of export finance Role of

financial institutions-commercial banks, Exim Bank and

SIDBI

Risks in export marketing ,marine insurance procedure, Role

of ECGC

10

lectures

Unit IV Module 4: Export documents

Main document used in export trade-commercial invoice,

shipping bill, certificate of origin, consular invoice, mate’s

receipt, bill of lading, GR form, Bill of exchange

12

lectures

Textbook& References:

Export Policy Procedures& Documentation– M. I. Mahajan, Snow White Publications Pvt. Ltd, 26th Edition,

International Business, K. Aswathappa,McGraw-Hill Education (India) Pvt. Ltd.,6th Edition.

Export Import Procedures - Documentation and Logistics, C. Rama Gopal, New Age International Publishers, 2006 / Reprint Jan 2016.

International Trade and Export Management, Francis Cherunilam, Himalaya Publishing House, 20th Edition, 2017.

R. K. Jain's, Foreign Trade Policy & Handbook of Procedures [With Forms, Circulars & Public Notices], Centax Publication, 2017.

EXIM Policy & Handbook of EXIM Procedure – VOL I & II

International Marketing and Export Management, Gerald Albaum, Edwin Duerr, Alexander Josiassen, Pearson Publications, 8th Edition, June 2016.

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International Marketing Strategy,IsobelDoole and Robin Lowe, 5th Edition, Thomson Learning, 2008.

Global marketing, Warren J. Keegan 9th Edition Pearson Education, Delhi.

New Import Export Policy - Nabhi Publications, 2017.

P.K. Khurana, Export Management, Galgotia Publishing Co, New Delhi.

P.K.Vasudeva, International Marketing-, Excel Books, fourth edition, New Delhi.

Paras Ram, Export documentation and procedure A-Z.

Export: What, Where, How?Paras Ram, & Nikhil K. Garg, Anupam Publishers, 47th Edition, 2016-17.

International Marketing, Mary C. Gilly, John L. Graham, Philip R. Cateora, 14th Edition, Tata McGraw-Hill Co. Ltd., 2014.

International Marketing Management, An Indian Perspective,R.L.Varshney and B. Bhattacharya, SultanChand & Sons, 24th Edition, 2012.

International Marketing Analysis and Strategy, SakOnkvisit, John J. Shaw, Prentice-Hall of India Pvt. Ltd., 5th Edition, 2008.

International Marketing, Subhash C. Jain, South-Western, 6th Edition, 2001.

Export Management, T.A.S.Balagopal , Himalaya Publishing House, Mumbai, 2014.

Michael R. Czinkota and Iikka A. Ronkainen, International Marketing, South-Western, 10th Edition, 2012.

Export-Import and Logistics Management, Charlie Hill, Random Publications, 2014.

International Marketing Management, M.V. Kulkarni, Everest Publishing House

Evaluation Scheme

[A] Evaluation scheme for Theory courses

III. Semester End Examination ( SEE)- 100 Marks


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