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Syllabus Market Research:Summary for ParticipantsJanuary 17, 2011
Harvard Business PublishingHigher Education Group
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HE Syllabus Project: Participant Demographics
•Diverse, International Faculty Participation• Final database includes 771 course syllabi submitted by 601 faculty
• 35% of the syllabi are international (including Canada)
• 457 universities in 48 countries participated
• Participating regions: Western Europe (14 countries), Australasia (11), Central/South America (11), Africa/Middle East (7), Eastern Europe (2), and North America (3 countries).
• By tenure: 33% full professors, 28% adjuncts, 22% assistant professors, and 17% associate professors.
• By educational level: 52% MBA, 28% undergrad, 9% Exec Ed, and 11% other.
• By discipline (largest): Marketing (23%), Technology & Operations Management (17%), Finance (12%), Organizational Behavior (11%).
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Total Syllabi Analyzed: Product Type Share
Percent Share of Syllabus
Total Syllabi Analyzed
Data set: 771 syllabi (all educational levels / disciplines)100% = 20,180 readings / assignments from all publishers
Note: Percentage totals in some charts will not sum to 100 due to rounding.
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Trends in Course Format and Product Type Use
• Teaching format: 97% classroom and 3% online
• Season: 51% winter/spring, 22% fall, and 10% summer
• Course length: 15 sessions in 12 weeks (average of all 771 syllabi) 14 sessions in 10 weeks (MBA syllabi) 21 sessions in 13 weeks (undergrad syllabi)
• Required reading types: (How many syllabi assigned at least one mandatory reading/homework from this product type?) Cases/Notes: 95% all (97% MBA vs. 92% undergrad) Book Chapters: 75% all (77% MBA vs. 74% undergrad) Articles: 67% all (73% MBA vs. 54% undergrad) Textbooks (Entire): 66% all (64% MBA vs. 71% undergrad) Multimedia: 23% all (same)
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MBA vs. Undergraduate Courses — Product Type Allocation in Syllabus
Percent Share of Syllabus
MBA vs. Undergraduate Courses —Product Type Allocation in Syllabus
MBA 100% = 11,386 readings (424 syllabi)Undergraduate 100% = 5,312 readings (218 syllabi)
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“Typical” No. Readings: MBA vs. Undergraduate
Average course syllabus
Entire Dataset (771 syllabi)
MBA courses (424 syllabi)
Undergrad courses
(218 syllabi)
Chapters (Book) 11.4 9.4 13.8
Cases / Notes 7.9 8.5 8.2
Articles 6.5 7.5 4.4
Multimedia 0.5 0.5 0.5
Total Required Readings per Course
26.3 25.9 26.9
Required Readings per Session
1.75 1.90 1.2
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MBA Courses: Product Type Allocation U.S. vs. International
Percent Share of Syllabus
U.S. MBA vs. Int’l MBA Programs — Product Type Allocation in Syllabus
100% = 261 U.S. syllabi vs. 163 int’l syllabi (MBA market)
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Undergrad Courses: Product Type Allocation U.S. vs. International
Percent Share of Syllabus
U.S. Undergrad vs. Int’l Undergrad Programs —Product Type Allocation in Syllabus
100% = 166 U.S. syllabi vs. 52 int’l syllabi (Undergrad market)
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Entrepreneurship vs. General Management Disciplines
Percent of Share in Syllabus
ENT — All Data
100% = 1,179 Readings from 49 Syllabi
GM — All Data
100% = 2,330 Readings from 79 Syllabi
Note: Discipline- and educational level- analyses included only if minimum sample size of 45 syllabi received.
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Finance Discipline: All vs. MBA Syllabi
Percent of Share in Syllabus
FIN — All Data
100% = 1,989 Readings from 89 Syllabi
FIN — MBA
100%: = 732 Readings From 49 Syllabi
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Marketing Discipline: All vs. Undergraduate Syllabi
Percent of Share in Syllabus
MKT — All Data
100% = 4,828 Readings from 180 Syllabi
MKT — Undergraduates
100% = 1,170 Readings from 51 Syllabi
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Marketing Discipline: U.S. vs. Int’l MBA Courses
Percent Share of Syllabus
U.S. MBA Marketing vs. International MBA Marketing Course Syllabi —Product Type Allocation in Syllabus
100% = 64 U.S. syllabi vs. 47 international syllabi (MBA-level courses in Marketing)
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Organizational Behavior: All vs. MBA Syllabi
Percent of Share in Syllabus
OB / HRM — All Data
100% = 2,157 Readings from 87 Syllabi
OB / HRM — MBA
100% = 1,216 Readings from 47 Syllabi
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Strategy Discipline: All vs. MBA Syllabi
Percent of Share in Syllabus
STRAT — All Data
100% = 2,084 Readings from 75 Syllabi
STRAT — MBA
100% = 1,405 Readings from 47 Syllabi