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1
Academic Regulation &
Syllabus for
MBA PROGRAMME (2010-2012) (2ND YEAR)
Department of Management Studies Regional college of Management (Autonomous)
Chakadola Vihar, Chandrasekharpur Bhubaneswar-751023, Orissa
Telefax: 0674-2302633
2
REGIONAL COLLEGE OF MANAGEMENT (AUTONOMOUS)
DETAIL SYLLABUS FOR TWO YEARS MBA PROGRAMME
4th Trimester
Code Theory Credit
MBS-401 Summer Internship Project Presentation 5
MBC-402 Entrepreneurship Management 3
Specialization Area - I
Elective-I 3
Elective-II 3
Elective-III 3
Specialization Area - II
Elective-I 3
Elective-II 3
Elective-III 3
Total 26
5th Trimester
Code Theory Credit
MBC-501 Business Ethics and corporate Governance 3
MBS-502 Seminar Presentation 4
Specialization Area - I
Elective-IV 3
Elective-V 3
Elective-VI 3
Specialization Area - II
Elective-IV 3
Elective-V 3
Elective-VI 3
Total 25
6th Trimester
Code Theory Credit
MBS-601 Dissertation 5
Total 5
GRAND TOTAL (2nd Year MBA) 56
3
Course Design for 2nd Year MBA
N.B: The Institute shall offer any specialization (Either Major or Minor) subject to condition there must be an enrolment of 15 students for the same in Trimester-IV, which shall continue in the 5th and 6th Trimesters.
Particulars Trimester-IV Trimester-V Trimester-VI
Core Paper
• MBS-401:Summer Internship
• MBC-402:Entrepreneurship Management
• MBC-501:Business Ethics and corporate Governance
• MBS-502 : Seminar Presentation
• MBS-601: Dissertation
Elective Courses
for Specialization
Marketing • MBE-411:Consumer Behaviour
• MBE-412: Sales and distribution Management
• MBE-413:Advertising Management
• MBE-514: Service Marketing
• MBE-515: Product & Brand Management
• MBE-516: Rural Marketing
Finance • MBE-421: Investment Management
• MBE-422: Financial Services and Market
• MBE-423: International Finance & Risk Management
• MBE-524:Portfolio Management
• MBE-525: Project Appraisal
• MBE-526: Strategic
Financial Management
Human Resources
• MBE-431:Human Resource Planning & Recruitment
• MBE-432: Training & Development
• MBE-433: Performance Management System
• MBE-534: Compensation Management
• MBE-535: Labour Laws
• MBE-536: Strategic & International HRM
Systems and IT • MBE-441:RDBMS
• MBE-442: System Analysis & Design
• MBE-443:Business Functions & Processes
• MBE-544:Enterprise Resource Planning
• MBE-545: Business Data Communications & Networking
• MBE-546: Business Modeling and Simulation
Operation Management
• MBE-451:Material Management
• MBE-452:Project Planning & Control
• MBE-453:Service Operations Management
• MBE-554:Supply Chain Management & Logistic
• MBE-555:Total Quality Management & SIX SIGMA
• MBE-556: Technology Management
4
CORE PAPERS
5
MBC- 402: ENTERPRENEURSHIP
COURSE OBJECTIVE: The course is designed to familiarize the students with the concepts of entrepreneurship,
entrepreneurial functions and the role, the entrepreneurs are expected to play in a developing
economy .
Module 1: Entrepreneurship: Meaning, Concept & Definition of an entrepreneur, Characteristics of an
entrepreneur, Difference between Entrepreneur & Entrepreneurship, Qualities of a successful
entrepreneur, Myths of Entrepreneurship, Profile of Successful entrepreneurs, Views of economists,
Sociologists, Psychologists and Managers on the making of an entrepreneur, Role of entrepreneurs in
socio-economic development, Growth & Scope of entrepreneurship in India .
Module 2: Entrepreneurial competencies and skills: Meaning and components of entrepreneurial
competencies, Developing competencies, Classifications & Types of Entrepreneurs, Barriers to
entrepreneurship, Entrepreneurial Traits, Functions of an entrepreneur, Entrepreneur Vs Intrapreneur,
Entrepreneur Vs Professional manager, Women Entrepreneur : Concept and functions of women
entrepreneurs, Problems of women entrepreneurs, Developing women entrepreneurs–recent trends.
Module 3: Entrepreneurial Motivation: Entrepreneurship and one’s future, Charms of becoming an
Entrepreneur, Motivation theories, Motivating factors, Achievement Motivation, Factors influencing
entrepreneurship: Individual factors, Environmental factors, Socio-cultural factors, Support systems.
Module 4: Entrepreneurial Development: Significance, Analysis, The Process of Entrepreneurship
Development - Meaning of EDP & its Objective, Evolution, Issues, Strategy for Entrepreneurship
Development, Institutions in Support of EDP, Course contents of EDP, Phases of EDP, Evaluation of
EDP.
Module 5: Small Business: Nature & Scope of Business, Small Business – The Concept, Small Business in the
Indian Economy, Establishing a Small Business, Forms of Ownership, Government Policy for Small
Scale Industries (SSIs), Institutional Support systems for small entrepreneurs, (Role of DIC, SFCs,
Commercial Banks, SIDBI, Entrepreneurship Development Institutes (EDIs), Road Map for setting up a
new venture.
Text Books
1. “Fundamentals of Entrepreneurship & Small Business Management”, Vasant Desai, Himalaya Pub. House
2. “Dynamics of Entrepreneurial Development & Management” Vasant Desai, Himalaya Pub. House
3. Entrepreneurship – 2nd edition, Madhurima Lall & Shika Sahai, Excel Books.
6
T R I M E S T E R – IV
7
AREAS OF SPECIALISATION
MARKETING MANAGEMENT
MBE-411: Consumer Behaviour
MBE-412: Sales and Distribution Management
MBE-413: Advertising Management
FINANCIAL MANAGEMENT
MBE-421: Investment Management
MBE-422: Financial Services and Market
MBE-423: International Finance & Risk Management
HUMAN RESOURCE MANAGEMENT
MBE-431: Human Resource Planning & Recruitment
MBE-432: Training & Development
MBE-433: Performance Management System
SYSTEMS AND IT
MBE-441: RDBMS
MBE-442: SAD
MBE-443: Business Functions & Processes
OPERATIONS MANAGEMENT
MBE-451: Materials Management
MBE-452: Project Planning & Control
MBE-453: Service Operations Management
8
MBE-411: CONSUMER BEHAVIOUR
Objective: This course particularly designed to help the students to know the buyers’ motivation, and behaviour
(pre-purchase, purchase and post purchase), impact of social and cultural variables on consumption
decisions (equipped with frameworks to analyze consumers behaviour and use them in designing
marketing strategies and in enhancing the effectiveness of marketing programmes.
Unit-I: Basics of Consumer Behaviour: Nature and scope of consumer behavior, the application of
consumer behavior principles to strategic marketing., Consumer Decision Making: four views of
consumer decision making-( Economic man, Cognitive man, Emotional man, Passive man), Consumer
Decision Making process, Factors influencing consumer decision making process, Comprehensive
models of consumer decision making: Nicosia Model, Howard-Sheth model, Engel-Kollat-Blackwell
model Sheth’s Family decision making model.
Unit-II: Individual determinants of Consumer Behaviour: Understanding Consumer Motivation, Consumer
Personality and Self Concept, perception, Attitudes (Structural models of attitudes: Tri component
attitude model, multi attribute model, the measurement of attitudes-scaling techniques and projective
techniques), learning, memory & behaviour modification.
Unit-III: Group influence on Consumer Behaviour: The influence of Culture & sub culture, Characteristics of
Culture, The measurement of culture), Social Class: The measurement of social class, reference group
and family, Family life Cycle (FLC), Lifestyle profiles of the social class(AIO & VALS- VALS
Classification through AIO Framework), Consumer Psychographics: Constructing a psychographic
inventory, application of psychographic analysis, Opinion Leadership Process : Measurement of
opinion leadership.
Unit-IV: Diffusion of Innovations: Innovation as a concept, The diffusion process, the adoption process, A
profile of the consumer innovator, Consumer Research.
Industrial \ Organizational Buying Behavior:
Buying decisions involved in industrial buying process- Factors influencing Industrial \ Organizational
buying behavior – Stages of Industrial \ Organizational buying process.
Text Books:
1. Leon G. Schiff man & Leslie Lazar Kanuk: Consumer Behavior, Pearson
2. Loudon & Della Bitta, Consumer Behavior, Tata McGraw Hill
3. Blackwell - Consumer Behaviour, Cengage Learning.
4. Suja R. Nair Himalaya Publishing House
Reference Books:
1. Hawkins, Best & Concy - Consumer Behaviour, Tata McGraw Hill.
2. Kardes, F.R. Consumer Behaviour and managerial Decision making, Pearson
3. Batra & Kazmi, Consumer Behavior, Excel Books.
9
MBE-412: SALES AND DISTRIBUTION MANAGEMENT
Objective: This course will offer in-depth exploration of concepts and practices in the fields of sales management
and channel management. The perspective will be effective managerial decision making in these area.
Unit-I: Introduction: Introduction to sales Management, Selling under the Marketing concept,
Interdependence of Salesmanship and Advertising. The Sales Organization: Purpose, principles and
policies of sales organization, setting up of the sales organization, typical sales organization structure.
Selling skills and selling strategies, the selling Process.
Unit-II: Sales Forecasting: Managing sales information, Sales forecasting Technique, Determining the size of
the sales force, sales territories, routing and scheduling, controlling the selling effort, sales budget and
budgeting procedures, sales Quotas. Sales Volume and cost analysis.
Unit-III: Management of Sales Force: Recruitment and selection of Sales Force, Training the Sales Force,
Sales Force Motivation, Sales Meetings and Contests, Compensating Sales Personnel, Evaluation and
Supervising Sales Personnel.
Unit-IV: Distribution: Design of Distribution Channel, Management of Channels (Co-operation, Conflict and
Competition), Vertical and Horizontal Marketing Systems. Wholesaling, Retailing. Physical Distribution-
Objectives, Order Processing, Warehousing Inventory, Transportation. Organizing for Physical
Distribution, Emerging trends in Distribution: Supply Chain management.
Text Books:
1. Havaldar & Cavale – Sales and Distribution Management, TMH
2. Panda & Sahdev - Sales and Distribution Management, Oxford University Press.
3. Still, Cundiff & Govoni - Sales Management: Decision Strategies & Cases, Pearson
4. Rosenbloom - Marketing Channels, Cengage Learning
Reference Books:
1. S.L. Gupta - Sales and Distribution management, Excel Books
2. Venugopal - Marketing Channel management, Sage
3. Acharya and Govekar - Marketing and Sales Management, Bombay: Himalaya Publishing House.
4. Logistics Management- S. K. Bhattacharyya, S. Chand & Sons
5. Blanchard-Logistics Engineering and Management- Pearson
6. Coughlan - Marketing Channels- Pearson
7. D. K. Agarwal – Text book of Logistics and Supply Chain Management- Macmillan
8. Johnson, Kurtz and Schedving - Sales Management, Concept Practice and Cases.
9. Stern & El-Ansary- Marketing Channels, Pearson.
10
MBE-413: ADVERTISING MANAGEMENT
Objectives: It exposes the students to the principles and practice of advertising and sales promotion, develops
conceptual clarity and provide analytical application skill of advertising and sales promotion as an IMC
Perspective.
Unit-I: Advertising: Role of advertising in a developing economy- a critical appraisal, functions and types of
advertisement -consumer, industrial, institutional, retail, trade and professional. Advertisement in
marketing mix.
Unit-II: Organizing for Advertising: Advertising department and advertisement manager-objectives and
functions. Role of advertising agencies, functioning of advertisement agencies, client agency
relationship, advertising budget-process, methods.
Unit-III: Ad media: Characteristics, media selection, optimizing and non optimizing approaches, media
scheduling, media research- Sources of themes: Adapting presentation to medium campaign, USP,
brand image, positioning, purchase proposition and creative interpretation.
Unit-IV: Advertising effectiveness and Sales Promotion: Visual layout, art work, production traffic copy,
effective use of words, Measuring advertising effectiveness (DAGMAR) ,Pre-testing, post testing,
experimental designs ,AIDA concept Creation and production in advertising, Ethics & Social
Responsibility in Advertising. Sales Promotion- Consumer Promotion, Dealer Promotion, Sales Force
Promotion. Sales force planning and Execution. Recent trends. Elementary knowledge of public
relations. Publicity, corporate advertising.
Text Book
1. Shah,D’Souza: Advertising and Promotion-An IMC Perspective, TMH.
2. Batra, Mayer and Aakar: Advertising Management, Pearson Education.
3. Jethwaney, Jain: Advertising Management, OXFORD.
References
1. Wells - Advertising: Principles and Practice, Pearson.
2. Belch and Belch - Advertising and Promotion, TMH.
3. Chunawalla and Sethia - Advertising Management, Himalay Pub. House.
4. Murty, Bhojana - Advertising-An IMC Perspective, Excel Books.
5. Mohan - Advertising Management, TMH.
6. Mackay - The Practice of Advertising, Elsevier.
7. Rathore - Advertising Management, Himalaya Pub. House
8. Spiro, Stanton & Rich - Management of Sales Force,TMH.
9. Tellis - Effective Advertising, Sage.
10. O’Guinn,Allen,Semenik - Advertising Management, Cengage Learning
11
MBE-421: INVESTMENT MANAGEMENT
Objective: The objective of this course is to acquaint the students with the fundamentals of investment and the
concept of equilibrium in the market.
Module-I: Introduction: Fundamentals of Investment, Introduction to Securities, Risk and Return, CAPM, SML
and CML, Calculation of alpha and beta, Case Analysis
Module-II: Investment in Bonds: Bond Analysis, Valuation of Bonds, Bond Management Strategy, Immunization
& Duration, Preferred Stock Valuation, Rights, Warrants and Convertible Securities, Case analysis
Module-III: Investment Analysis: Fundamental analysis: Economic analysis, Industry analysis and company
analysis, Technical analysis: The Dow Theory, Market Indicators, Predicting the individual stock
movement, Predicting the general market movement, Case analysis
Module-IV: Investment Strategy: Equity Management Strategy, Efficient market hypothesis: Weak form and
random walk, semi-strong form, strong form and tests of various forms of efficiency,
Text Books:
1. Alexander, Sharpe & Bailey, Fundamentals of Investment, PHI
2. Fisher & Jordan, Security Analysis and Portfolio Management, Pearson.
3. P.Chandra, Security Analysis and Portfolio Management, TMH
Reference Books:
1. Jones- Investments: Analysis and Management-John Wiley
2. Ranganathan- Investments: Analysis and Portfolio Management-Pearson
3. Bodie, Kane, Marcus and Mohanty, Investments, TMH
4. D. K. Khatri- Investment Management and Security Analysis(Text and cases)-
5. Macmillan
6. V.K. Bhalla, Investment Management, S. Chand
7. Reilly, Investment Analysis & Portfolio Management, Cengage/Thomson
8. Pandian, P; Security Analysis and Investment Management, Vikas
9. Security Analysis and Portfolio Management, Sudhindra Bhat, Excel
10. Invest Management-Priti Singh- HPH
11. Invest Management-Avadhani-HPH
12
MBE-422: FINANCIAL SERVICES AND MARKETS
Objective: To familiarize the students with various financial services rendered to the beneficiaries by agencies
authorized to render such services. And also Indian financial system so as to make them conversant
with the details of the functioning of Indian Financial Markets and Institutions rendering financial
services and their status.
Module-1: Financial Services: Financial Services: Concept, Functions Growth of Financial Services in India,
Regulatory Framework, Merchant Banking: Concept, Functions, SEBI Guidelines, Future of Merchant
Banking in India, NBFS- Origin, Scope, Functions, Role of NBFCs.
Module-2: Lease financing and Mutual fund: Lease Financing - Meaning, types, leasing vs. Buy Decision. Hire
Purchase and installment credit, Concept and details of Factoring, Forfeiting. Mutual Funds: Concept,
different schemes, advantages, Functions, Mutual fund in India, Regulation of Mutual Fund, Credit
rating – Concept, Importance of Credit rating, Credit rating agencies
Module-3: Financial System and Market: Introduction, Important, Components and Functions of Financial
System, Financial Sector Reforms in India. Financial Market and its classification, Money Market,
Govt. Securities Market. Capital Market, Debt Market, Primary and Secondary Market,
Module-4: Financial Institutions: Financial Institution- Characteristics and Categories, Money Market
Institutions, Capital Market Institutions, Stock Exchange; Constitution, control, functions, Listing of
Shares,
Text Books:
1. M.Y. Khan, Financial Services, TMH
2. Dr. P. Pandian- Financial Service and Market- Vikas Oublisher
3. Gordon & Natrajan; Financial Markets and Services, Himalaya Publishing House
Reference Books:
1. V. A. Avadhani, Management of Financial Services- HP
2. Nalini Prava Tripathy, Financial Services, PHI
3. S Gurusamy, Merchant Banking and Financial Services, TMH
4. Dr. R. Ravichandra- Merchant Banking and Financial Service, HP
5. H. R. Machiraju: Indian Financial System- Vikas Publication
6. Meir Kohn, Financial Institutions and Markets, Oxford.
7. R.M. Srivastava and Divya Nigam, Management of Indian Financial Institutions, HP
13
MBE-423: INTERNATIONAL FINANCE AND RISK MANAGEMENT
Objective: The topic intends to build a strong foundation on certain fundamental & conceptual issues of
international finance to enable the prospective managers to successfully face the challenges of
operating in dynamic global business environment. Specific objective of the course is to give an in-
depth & analytical view of foreign exchange markets, its operations and foreign exchange risk
management.
Module -1: International Financial System & Foreign Exchange Market: International Finance & Global
Financial Environment, International Monetary System & Evolvement of Floating Rate Regime, Foreign
Exchange Markets, Spot, Forward, Swap Markets,
Module-II: Determination of Exchange Rates, International Parity Conditions & Risk Exposure: Balance of
Payments, An Introduction to Exchange Rates, Inter-Bank & Merchants Rates, Foreign Exchange
Trading, Determinants of Exchange Rates, Exchange rate theories, Purchasing Power Parity, Interest
Rate Parity, Concept of Covered Interest Arbitrage, Exchange Rate Forecasting
Types of Foreign Exchange Exposure & Risk, Transaction Risk, Translation Risk & Operating Risk;
Interest Rate Futures, Forward rate Agreements
Module-III: Futures and Options: Option contracts: Meaning, Features. Types of Options, Option Pay offs,
Option Trading Mechanism, Hedging strategies using Options, Black-Scholes Option Pricing model.
Futures: Meaning, features, Difference between Futures and Forwards, Trading Mechanism,
Requirement of Margins, Mark to Market, Settlement of Accounts
Module-IV: Forward and Swap Market: Pricing and Trading Mechanism: Introduction, Forward contract,
Features of Forward contract, Classification of Forward Contracts, SWAP: Introduction, Concept,
Features, Types of Swaps, Currency and Interest Rate SWAPs, Application of SWAPS, Credit
Derivatives,
Euro Currency Market; Financing the Global Firms, Sourcing Equity Globally, ADRs/GDRs,etc.;
International Debt Market, Foreign Investment Decisions, FDI & Portfolio Investment.
Text Books:
1. International Financial Management, PG Apte, Tata Mc-Graw Hill.
2. International Financial Management, V.Sharan, Pearson
3. Madhu Vij, International Financial Management, Excel Books.
4. Option, Futures and other Derivatives: John C Hull. PHI
Reference Books:
1. International Finance MD Levi, Mc-Graw Hill
2. International Financial Management–Text and Cases, V.K.Bhalla, Anmol Publications
3. Srinivasan & Janakiram, International Financial Management, Biztantra.
4. International Finance, Thomas J O’Brien, Oxford
5. Fundamentals of Financial Derivatives: N R Parasuraman., Wiley India.
6. Financial Derivative and Risk Management: O P Agarwal. Himalay Publication House.
7. Financial Engineering: John F. Marshall & Bipul K. Bansal. PHI
8. Derivatives and Risk Management: Jayanth Rama Varma. TMH
14
MBE-431: HUMAN RESOURCE PLANNING & RECRUITMENT
Objective: The objectives of this paper is to develop a conceptual as well as practical understanding of human
resource planning, deployment, maintaining HR information, Preparing report on HR performance,
measuring the value of human resource and evaluating the effectiveness of HR functions. To
familiarize the students with the information system required for managing HR functions.
Module – I: Human Resource Planning – Concept, importance, objectives Types of HR plan, Dimensions of
Human Resource Planning, Approaches to Human Resource Planning (Social Demand Approach,
Rate of Return Approach and Manpower Requirement Approach)
Module – II: Human Resource Planning Process, Methods of demand forecasting and supply forecasting at micro
level, Managing surplus and shortages, Evaluating human resource planning Effectiveness.
Module – III: Human Resource Information System, Need for HRIS; Different schedules of HRIS; Method of data
collection, Procedure of maintaining HRIS, Human Resource Reporting, Computerized HRIS; Human
Resources Evaluation: Human Resources Audit and Human Resource Accounting, HR Metrics.
Module – IV: Personnel selection I - Occupational information, importance of recruitment, selection and placement
process, Understanding Recruitment and problems of recruitment, Selection Techniques, Application
blanks and interview, Common hiring mistakes employers make.
Module – V: Personnel selection II - Individual differences, concept of personality trait, Psychological tests, Nature
of Psychological tests, Steps of developing the tests, Psychological testing, Test of Intelligence, Test of
mechanical ability and Personality tests
Text Books:
1. Bhatacharya, Dipak Kumar – Human Resource Planning, Excel Books.
2. Belcoourt, Strategic Human Resource Planning, Cengage/Thomson
3. Psychological Testing – Theresa J B Kline, Vistaar Pub
4. Human Resource Information Systems - Michael J Kavanagh & Mohan Thite
Reference Books:
1. Strategic Human Resource Planning – Vivek Paranjpee (Allied Publisher)
2. Robert D Gatewood, Hubert S Field, Murray Barrick, Human Resource Selection, Cengage
3. Gordon MC Beath, Man Power Planning
4. D.T. Bell, Planning Corporate Man Power
5. HRP, Garetch Stainer – Manpower Planning
6. Jyothi Venkatesh, Human Resource management, Oxford.
15
MBE-432: TRAINING & DEVELOPMENT
Objectives: To enable the students to understand and design training and development systems. To give the
students a sound understanding of career management & their impact on business effectiveness. The
purpose of this course is to provide an in-depth understanding about the role of training and
developing human resources and to manage training system and process effectiveness.
Module – I: Conceptual Framework: Importance, objectives of Training & Development, Comparison between
training and development, Concept of skill up gradation, Training & Learning; Concept of learning,
learning principles and pedagogy, designing a learning environment, It’s relevance to Improving
training design, Cross Cultural training in Global perspective.
Module – II: Socializing, Orienting, Ice Breaking & Developing Employees; Training Calendar, Training Policy,
Management Development Process; Training Need Analysis: Definition and purposes of training needs
Assessment, level & Components of needs assessment, its Advantages, Task – performance –
competency analysis, need assessment form.
Module – III: Methods & Techniques of Delivering Training & Executive Development, Implementing training
programmes both on-the-job and Off-the-job, lecture, role play, case study, vestibule training,
simulation techniques, in basket exercise, T group training, psychological lab, business game, activity
based training, programme instruction training, Choosing the right training techniques
Module – IV: Designing Training Programme - Training aids; different type of training aids, choosing the appropriate
training aids Training module; concept, dimension and designing an appropriate training module,
Selection of Trainer.
Module – V: Training Evaluation & Follow up - Evaluating effectiveness of training and development, Evaluation
Criteria, Evaluation design, Feedback form, Impact Analysis & Return on Investment; Problems and
pitfalls in training and development.
Text Books:
1. Raymond A Noe, Employee Training and Development, Tata McGraw
2. B Rathan Reddy, Effective Human Resource Training and Development, Himalaya
3. R.K.Sahu, Training for Devolopment, Excel Books.
4. B.Janakiram, Training & Development, Biztantra.
Reference Books:
1. Lynton and Pareekh . Training for Development 2nd Edn.- Vistar Publications.
2. Decenzo and Robbins, Human Resource Mgt. John Wiley & Sons.
3. Pareek – Training for HRD and OD
4. Buckly R & Caple Jin – The theory and Practice of Trg., London, Kogen page.
5. Wills, Mike-Managing the Training Process, McGraw Hill, London.
6. Blanchard & Thacker – Effective Training: Systems, Strategies and Practice, PHI.
16
MBE-433: PERFORMANCE MANAGEMENT SYSTEM
Objective: The purpose of this course is to provide an in-depth understanding of the role of performance
management in developing the human base of the organisation and to enable the students to manage
appraisal issues in organisations. The course intends to familiarize the students about the concept,
techniques and issues concerning assessment center with emphasis on developing and
assessing managerial skil ls .
Module-I: Performance Management – Introduction to Performance Management, nature, scope, importance,
process of Performance Management, link between Performance Management and Performance
Appraisal, Benefits of Performance Management, Performance Planning , Role Analysis and
Evaluating Performance Management.
Module-II: Meaning of Performance appraisal, methods and approaches of performance appraisal, Steps in
appraising performance, Appraisal system design – Identification and training of appraisers, Period of
appraisal, goal setting and setting of performance standards, Job Analysis & KRA’s; Methods of
Appraising performance – Traditional vs Modern Methods. Obstacles in appraisal, Designing appraisal
for better results, Performance Appraisal interview.
Module-III: Potential Appraisal, 360-Degree Appraisal and Feedback, Performance Feedback - Appraisal
discussions and delivery of feedback, Performance Counseling – Principles of performance
counselling, skill development for counselling process; Competency Mapping: Concepts & Theories;
Competency Mapping Exercise.
Module-IV: Overview of Career Mgmt; Career Planning: Concepts & Theories; Process of Career Planning and
Career Development; Models of Career Development Initiatives; Career planning vs. human resource
planning, career planning vs succession planning.
Module-V: Overview of Assessment & Development; Assess’s Perspective, Assessment Center Method; Need &
Timing of Assessment, Assessment Concerns; Assessment Techniques - In basket exercises;
Assessment Techniques - Psychological Tests; Personal Interview; Assessment & Development
Counseling & Action Plan; Designing Assessment Center.
Text Books:
1. Rao , T.V. Performance Management and appraisal systems, Response Books .
2. Chadha, Prem., Performance Management, Macmillan, New Delhi
3. A S Kohli, T Deb, Performance Management, Oxford
4. A M Sharma, Performance Management System, Himalaya
Reference Books:
1. Sahu R.K., Performance Management System, Excel Books.
2. Armstrong, Michael and Baron, Angela, Performance Management, Jaico Pub. House , Mumbai
3. Colenso, Michael , Kaizen strategies for improving team Performance, Pearson Education , New Delhi
4. Srinivas R. Kandula – Performance Mgt., Strategic, Interventions, Drives – PHI
5. Rao T.V -360o Feedback & PM, Vol-I, II & III, Excel Books.
6. Srivastava K. Dinesh, Strategies for Performance Management, Excel Books.
17
MBE-441: RELATIONAL DATABASE MANAGEMENT SYSTEM
Objectives: One of the most popular applications of computers is in the management of large databases. The
focus of this course is on three aspects of database management systems. One is the appreciation of
the database technology. This technology is mature and has been implemented by large number of
vendors. The second aspect is the methodology of developing applications that depend on databases.
The third aspect is the exposure to development environments used for database application
development. We will use one popular database for illustration: Oracle.
MODULE I: Introduction to Database Technology, Physical Data Organization, File Systems Vs. Database
Systems, Database Languages, Database Models: Hierarchical, Network, Relational Model, Database
System: Applications, Users, Administrators, Database Design: ER Modeling, Normalization,
Functional Dependency etc.
MODULE II: SQL: DML, DDL etc., Database Integrity and Security
MODULE III: Transactions, Concurrent database access and Concurrency Control, Backup and Recovery
MODULE IV: Database Storage and File Structure, Database System Architecture, Application Development Tools,
Form based development tools, Report writing tools, Indexing & Hashing, Query processing and Query
Optimization, Advanced Topics: OO DBMS, OLAP, Data Mining, Distributed & Fuzzy Databases
RDBMS Lab: Use of SQL and PL/SQL, DDL, DML, Retrieving and Transforming Data: SELCET, FROM, WHERE,
GROUP BY, HAVING etc. Clauses, Multi Table Queries: INNER and OUTER Joins, SQL Functions
and Operators, Simple PL/SQL programs
Text Books
1. Silberschatz, Korth, Sudarshan : Database System Concepts, McGraw Hill Int.
References
1. Elmasri Navrathe, Somayajulu, Gupta: Fundamentals of Database Systems, Pearson Education
2. C. J. Date: Introduction to Database System 6th Edition, Addison Wesley
3. J. Ullman: Principles of Database Management, Galgotia Publication
4. R. Ramakrishna et al.,: Database Management System, TMH
18
MBE-442: SYSTEM ANALYSIS & DESIGN
Objectives: The objective of the course is to familiarize the students with the various concepts of system analysis,
design and planning.
Module I: System Concepts and Information Systems Environment, Characteristics of a system, Elements of a
System, Types of Systems, System Development Life Cycle, Role of System Analyst.
Module II: System Planning and initial Investigation, Information Gathering, Tools for Structured analysis: DFD,
DD, Decision Tree, Decision Table, Structured English Pseudopodia, Feasibility Study, Cost/Benefit
Analysis.
Module III: The Process and Stages of System Design, the process of design, design methodologies, major
development activities, process controls, Input/Output and Forms Design, File Organisation and
Database Design, File structure, Database design, objectives of database, normalisation.
Module IV: System Testing & Quality Assurance, Testing nature of Test Data, Test Plan, Quality assurance, Audit
Trail, Implementation and Software Maintenance, Hardware and Software Selection and Computer
Contract, Project Scheduling and Software, Security, Disaster/ Recovery, and Ethics in System
Development.
Text Books:
1. Elias M Awad, - System Analysis & Design, Galgotia Publication
2. Hopper, George, Valacich, Panigrahi, - Modern System Analysis and Design, Pearson Education.
Reference Books:
1. James A Senn, - Analysis & Design of Information Systems, Tata McGraw Hill
2. Rajaraman,Analysis & Design of Information Systems, PHI.
3. Whitten, Bentley, Dittman, - System Analysis & Design Methods, TMH
19
MBE-443: BUSINESS FUNCTIONS AND PROCESSES
Objectives: The objective of the course is to familiarize the students with the various concepts of Business Process
Management: Business Process Modeling, Business Process Improvement and Business Process
Automation and help students develop a strong interest in the relationship between Business and IT.
An understanding in Business Process Management helps students to specialize in aligning Business
Processes with Strategy, Business Objectives and IT. This course also provides students with the tools
and techniques to perform Process Audits, and be able to pin-point fundamental problems, formulate
quick wins and provide innovative and sustainable solutions.
Module I: Business Process Management: The Conceptual foundation: Understanding business, Functions to
Process: The paradigm shift, process orientation, Business Process identification and mapping,
Business Processes in various functional areas, Case Study.
Module II: Process visioning, process modeling concepts and benchmarking, Tools and techniques, Case Study.
Module III: Business process improvement, Business Process Reengineering, Business Process Redesign,
Implementation: Framework, Methodology, Techniques, Case Study.
Module IV: Business Process Automation: Understanding concepts of BPA, BPA Vs BPN, Automation in
communication, finance, HR, marketing, on-line marketing, service marketing, retail industry, hotel
industry, ROI framework for investment decisions in automation etc., Usage of tools for automation,
Case Study.
Text Books:
1. Holt Jon, Pragmatic Guide To Business Process Modeling,BCS
2. Hammer Michael, Champy James, Reengineering The Corporation: Manifesto For Business
Revolution,Nicholas-Brealey
3. Dey B R, Business Process Reengineering And Change Management, Biztantra
4. Scheer August Wilhelm (Et Al) (Ed), Business Process Automation: Aris In Practice, Springer
5. Camp Robert C, Business Process Benchmarking, A S Q C
Reference
1. Jaiswal Mahadeo & Garg Rajendar K (Ed), Enterprise Systems And Business Process Management:
Global Best Practices, Macmillan
2. Khosrow Paur Mehdi, Cases On Information Technology And Business Process Reengineering, Idea
Group
3. Gelinas Ulric J (Et Al), Business Processes And Information Technology, Thomson
4. Anupindi Ravi (Et Al), Managing Business Process Flows,Pearson Education.
5. Jones Frederick L & Rama Dasaratha V, Accounting Information Systems: A Business Process
Approach, Thomson
6. Jayaraman M S, Business Process Reengineering,Tata Mcgraw Hill
7. Laguna Manuel & Marklund Johan, Business Process Modeling, Simulation And Design, Pearson.
8. Khosrow Pour Mehdi, Cases On Information Technology And Business Process Reengineering, Idea
Group.
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MBE-451: MATERIALS MANAGEMENT
Objective : To expose the students to an integrated view of materials management, its functions, the latest
concepts, tools and techniques, and the practices prevalent in various organizations.
Module-I: Materials Management: An Overview; Objectives; Evolution; Strategies; Functions; Profit Making
Potential; Costs.
Module-II: Inventory Management: Stages; Selective Control; Demand Forecasting; Lead-time; Safety Stock;
Fixed Quantity Reorder System; Fixed Period Reorder System; MRP and JIT systems; Multi – item
inventory Modelling: Deterministic and Probabilistic joint replacement Policy, Stock out Model.
Module-III: Purchasing: Objectives; Types of Materials; Important Aspects; Procedures; Quality; Quantity, Time,
Price and Source; Standardization and Codification; Vendor development; Value Analysis; Make or
Buy Decisions; Negotiations; Institutional, Government and International Buying; Capital Equipment
Purchases. Warehouse Management: Warehousing and Transportation, Warehouse Location;
Transportation; Receiving, Issuing and Store Keeping.
Module-IV: Spare Parts Planning and Control: Material Logistics and Supply Chain Management.
Text Books:
1. Gopalakrishna and Sundaresan: “Materials Management”, Tata McGraw Hill.
2. A. K. Datta, “Materials Management: Procedures, Text and Cases”, Pearson.
3. K. Sridhar bhatt, “ Materials Management” HPH.
Reference Books:
1. Menon K. S., “Purchasing and Inventory Control”, Wheeler
2. Sridhar K. Bhat, “Production and Materials Management”, Himalaya Publishing House. Lee and
Dobler: “Materials and Purchasing Management”
3. Christopher Martin: “Logistics Management”,
4. P Gopalakrishnan, “Handbook of Materials Management”, PHI
5. Gupta & Chital – Materials Management; Text & Cases, PHI.
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MBE-452: PROJECT PLANNING AND CONTROL
Objectives: The basic purpose of this course is to understand the framework for evaluation of capital expenditure
proposals, their planning and management in the review of the projects undertaken.
Module-I: Basic Concepts: Concept of a Project ;Project Management vs General Categories of projects; The
three goals of a Project, Project Life Cycle Phases; Role and responsibility of Project managers;
Qualities of a Project Manager. Project organization; Team building; Contract tendering and Selection
of Contractors.
Module-II: Project Formulation: Feasibility report – areas of study; Project selection models – Non-numeric and
Numeric; preparation of cost estimates; Time estimation; Project evaluation under high uncertainty –
preliminary ideas.
Module-III : Project Planning and Scheduling: Design of project management system; project work system; work
breakdown structure, project execution plan, work packaging plan, project procedure manual; project
scheduling; bar charts, line of balance (LOB) and Network Techniques (PERT / CPM), Crashing of
network: time-cost-trade off, Resource allocation.
Module-IV: Project Monitoring and Control: Planning, Monitoring and Control; Design of monitoring system;
Computerized PMIS (Project Management Information System). Coordination; Procedures, Meetings,
Control; Scope/Progress control, Performance control, Schedule control, Cost control, Evaluation,
Evaluation criteria, measurement, Performance Indicators; Project Audit; Project Audit Life Cycle,
Responsibilities of Evaluator/ Auditor.
Text Books:
1. Samuel J. Mantel, Jack R. Meredith, & M. R. Gopalon : Project Management – Core text book” (1st
edition), Wiley India.
2. Basant Desai : Project Management : HPH
3. Gray & Larsen : Project Management : TMH.
Reference Books:
1. H. Karzner, “Project Management – A System Approach to Planning, Scheduling and Controlling”,
CBS Publishers & Distributors, Delhi.
2. Klashen and Menor : Cases in Operations Management: Sage Publishing
3. Narendra singh : Project Management and Control : HPH
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MBE-453: SERVICE OPERATIONS MANAGEMENT
Objective: This Course aims at acquainting the students with Decision Making in Planning, Design, Delivery,
Quality and Scheduling of Operations including Field Service Operations.
Module-I: Service Operations Concept: Difference between Manufacturing and Service Operations, Service
Operations Characteristics, Different Pure Service Organizations and their peculiarities, Field Service
and its impact on manufacturing organizations, Field Service and Customer satisfaction., nature of
services, Service classification, Service package, distinctive characteristics of service operations.
Module-II: Service Operation Strategy: The strategic service concept, Classifying services for strategic insights,
Understanding competitive environment of Services, Service objectives and goal formulation, Service
organization: In house Vs. Outsourcing, Centralized Vs. Decentralized, Competitive service strategies,
winning customers in the market place, Creating Customer Connection, Enhancing customer
satisfaction, Service Operations as Profit Centre.
Module-III: Field Service Management: Field Service Organization, Field Service Inventory Management, Field
Technical Support Service, Integrating Field Service with Information Technology, Field Service
Effectiveness Evaluation, Field Service and Customer Relations Management.
Module-IV: Service Quality: Defining service quality, Measuring service quality –SERVQAL, Bench marking,
Scope of service quality, Quality service by design – incorporating quality in the service package,
Taquchi method, Poka Yoke, QFD, Achieving service quality – cost of quality, tools for achieving
service quality, Deming’s 14 point program.
Text Books:
1. Fitzsimons, A.J., Fitzsimmons M.J., “Service Management Operations, Strategy and Information
Technology”, Tata McGraw Hill, 2006.
2. Haksever C., Render, Russell R S., Murdick R G., “Service Management and Operations” Pearson.
3. Metters : Service Operations Management : Cengage.
Reference Books:
1. Hill, A.V., “Field Service Management: An Integrated Approach to Increasing Customer Satisfaction”,
Business One Irwin/ APICS
2. Heskett J., “The Service Profit Chain”, Simon and Schuster
3. Schemenner, R, “Service Operations Management”, Prentice Hall
4. Kalakota R. & Whinston A. B., “Electronic Commerce – A Manager’s Guide”, Pearson
5. Brown S.A., “Breakthrough Customer Services: Best Practice of Leaders in Customer Support”, John
Wiley.